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Hello friends!

I hope these last few weeks of 2021 are going well for you. We have been busy, of course. In addition to Elysha teaching her kindergarteners and me teaching my fifth graders, I've been working hard to copyedit by next book, Someday is Today, which publishes on June 7, 2022.

I'm also finishing my first memoir and revising my next storytelling book. Lots of words being produced, pushed around, deleted, and made prettier over here.

I'm in the process of producing some storytelling content for those of you who own or run businesses, work in corporate America, spend your days in marketing and advertising, or are looking to launch a business or find investors for you next big idea. If you'd like to get into the beta round of my program, please send an email to for information. 

All of this on top of keeping my own children happy and healthy, which isn't always easy at times.

I took Charlie to the dentist last week to have sealant applied to his teeth to reduce the chances of cavities.

When Charlie and the dentist remerged from the office, the dentist said, "Okay, no candy or sticky foods. Okay?"

"Sure," I said.

Ten minutes later, we were in 7-11, buying milk. Charlie asked for a bag of potato chips, and I said yes. He had been nervous about the sealant but had handled it well. He deserves some salty goodness.

As we left 7-11, Charlie looked back and said in the saddest, more forlorn voice I've ever heard, "I'm really going to miss candy."

It took me a moment to understand what he meant. Then it hit me.

"Charlie," I said. "The dentist only meant no candy today. Not forever. You know that. Right?"

Charlie stopped and sighed the biggest sigh I've ever heard him sigh. "Oh, thank God," he said. "I was so sad about never having candy again."

"You thought you'd never be able to eat another piece of candy in your life?"

"Yes," he said. "And I was so sad."

It sounds silly, but knowing that Charlie was that sad for about 15 minutes still breaks my heart. I think about him sitting in the back seat of my car, running through all the things that he loves in his mind and knowing he could never taste them again.

Licorice laces. Starburst. Lollipops. Skittles. Candy bars.

Something about knowing how sad he was, even if it was short lived and unfounded, kills me.

It's also a good reminder of how strange and scary the world can seem to children. Misconceptions abound. Confusion and misinterpretation are commonplace among kids. It's why we teach them about science and history. It's why we sit them down and teach them about sex. It's why we work like hell to get kids to trust us, so that they are willing to tell us about the things they may have misconstrued or misjudged. It's why we keep kids talking as much as possible, as long as possible.

The more they say, the more we know about how they see the world.

You never know what misguided sadness or fear might be lingering in their heart. It's impossible to predict how one offhanded comment or misunderstood message might have them feeling frightened or confused. You can't know what tiny bit of stupidity, uttered by a classmate, could have then reeling inside.

Charlie's misunderstanding was only about sugary sweetness. It wasn't the end of the world. But in the mind of a nine year-old boy, it was the end of an important part of his world. The sweet part. The part he truly adores.

Even 15 minutes of world ending sadness is too much.


Here's a simple way of determining if you likely have your audience's attention:

Is time moving forward in your story?

If you're telling about action or dialogue (external or internal), then time is inevitably moving forward, and if your story is interesting at all, it's likely that you have your audience's attention. 

But if you're describing things in detail, listing, offering examples, explaining processes, philosophizing, sliding into tangents, or cracking jokes, it's likely that time has ceased moving forward in your story, and you've thus entered dangerous territory. 

Time has come to a stop. Audience attention will inevitably wane if you're not exceedingly careful.

It doesn't mean that these elements aren't sometimes required. Description is essential to stories. Examples add much needed context. The way that something is done is oftentimes integral to the story making sense.

But when you're doing one of these things, know that your story has ground to a halt, so you'd better do everything you can to get time moving again by mitigating these moments as much as possible.

You can do this by:

  • Making them as short as possible
  • Injecting humor
  • Choosing examples that are odd, unique, or compelling
  • Using phraseology that is not cliche, staid, or overwrought
  • Increasing or modifying your cadence or pitch 
Always be wary of the stoppage of time in a story. This is where audience's stop caring, stories stop moving, and a potentially great story dies a slow, painful death.
Avoid it at all costs. 
Looking to learn more about storytelling through something more than a weekly email lesson?

Try my book on storytelling:

Storyworthy Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling

Available in paperback, Kindle, and audio, which I narrate myself!


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MatthewDicks · 52 Francis Drive · Newington, Connecticut 06111 · USA