Business news items that can make you sit up and refocus...think hard and act

The Cricket World Cup starts on a high note.
Opening ceremonies in Christchurch and Melbourne, appealing and engaging.
The tournament promises great cricket spectaculars.
This is a game largely played in just a few countries but with incredibly high ranking brand image and popularity...indeed, in a global arena, it is way ahead of baseball, the American 'equivalent' (OK, don't shout too much!). Derivative competitions in the main playing countries, such as Big Bash in Australia, are pulling in crowds and serious TV broadcast revenues. This really is a game the business profile of which provides immense knowledge for other sports.

To the Americans, cricket is almost akin to holidaying aliens. The games is hardly known and substantially a mystery. Mind you, even in Australia there are those who don't get it...
See how ESPN has, in a witty way, explained the cricket world cup to its viewers. And how the game is explained in simple terms by, of all entities, the Wall Street Journal. CLICK HERE to go to the page.

It can pay to go for Tier 2 events
The logic of going for ‘Tier 2’ events. There are many of them. They like to spread their presence globally. They provide important stimulus to grass roots sports interest and development. They don’t carry or bring the massive costs and city infrastructure programs that Tier 1 events demand. We have a terrific array of quality venues which can, generally, be adapted at low cost and in good time. Our cities are well able to cater for the visitor influx of such events.
Do they garner the global interest, viewing and brand image, especially for the host cities? To a degree and the brand impact has much to do with the sport and where it is primarily played in the world. Do those events pull in TV broadcast rights value and generate for the event and sport? Arguably, the wider broadcast of the sport in Australia is enhanced and while the global sponsor and broadcast values don’t match say those of the Olympics or FIFA World Cup, they are substantial enough and almost certainly out-score multi-sport events such as the Asian Games, Commonwealth Games, regional games et al. Specific sports focus has a premium value for broadcasters.
So, it’s great to see that, as the jointly hosted Cricket World Cup gets underway, the International Cricket Council has announced that Australia and New Zealand will host the World Twenty20 in the year 2020.
ICC Chief Executive David Richardson made the surprise announcement that the T20 event will be based in Australia and New Zealand for the first time.
And it looks like a possible bid will emerge for the 2023 FIFA Women’s Football World Cup.

More prospective hosts for major sporting events
Paris is mulling potential €6.2 billion euro bid for 2024 Games—the mayor of Paris said the French capital had the "heart" for a potential 2024 Olympics bid but further reflection was needed as a feasibility study put the potential cost at €6.2 billion.

Durban looks set to host the 2022 Commonwealth Games following the withdrawal of Edmonton’s bid.

Qatar is on the front foot (don't be surprised) to sign a deal for an F1 race ...we suggested this was happening a couple of editions ago in our roundup of Qatar's quest to acquire sports events.

And another Brazil backdown -- IndyCar has expressed its shock and disappointment after authorities in the Brazilian capital Brasilia cancelled the race that was due to open the 2015 season of the North American motor-racing series.

The viral impact of events
FreemanXP and the Event Marketing Institute have developed a unique, groundbreaking study that analyses how top brands are using social media to extend the reach and visibility of their event and experiential programs.

A total of 70% of top companies and brands ranked social marketing related to event programs as “extremely” or “very important”. Yet only 16% of the survey respondents say they are “very effective” at generating viral impact from their event and exhibit programs — and only 21% say they are “effective”.
The importance of marketing social content is also suggested in the finding that 50% of leading event marketers and exhibitors have a specific budget for viral efforts. In addition, 53% of brands and exhibitors are increasing their spending on social efforts, and 44% expect their spend to remain at the current level in the next budget cycle with almost no brands decreasing the spend.

53% of the survey respondents say they measure their event-related viral impact. Facebook is considered the most effective channel pre- and post-event, 77% and 55% respectively, while Twitter is the most effective platform during events, 53%, according to the survey respondents.

Rugby World Cup; Sevens in the US
The Rugby World Cup is set to begin on 18 September and will run until 31 October, with the final taking place at Twickenham in London. Toshiba has renewed its sponsorship of the Rugby World Cup for a third time and joins quite a list of sponsors for the tournament  - which includes Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as worldwide partners, with Coca-Cola and Canon as official sponsors. Gilbert is Official Ball Supplier, Canterbury of New Zealand is Official Sportswear Supplier, Clifford Chance is appointed Official Law Firm, EY (you’ll know them as Ernst & Young) is Business Advisor and Sportfolio has the role of Master Licensee. 

Rugby Sevens is, of course, a faster, higher energy version of traditional rugby. It is Sevens which the IOC chose to bring into the Olympic program for 2016 in Rio, with the idea that the global popularity of the sport combined with a format that suits both TV and millennials will have crossover power. Well, the audiences love the Sevens and so perhaps the IOC has more than converted a try.
Recent studies by the US Sporting Good Manufacturers Association have rugby as the fastest growing team sport in the United States, ahead of lacrosse and the slightly older but always growing go-to sport of soccer. A big reason of that appears to be the appeal of Sevens; cheaper, easy to understand, fairly safe for a contact sport, and it has a high scoring video game appeal. It also can support teams of both genders, making it a big hit on college campuses as well as on the club side.

Following the Rugby Sevens  tournament in Wellington last week, part of the year-long global HSBC Sevens Rugby World Series, this weekend will see the rugby Sevens ‘leaders’, South Africa, Australia, New Zealand the UK, meet in Las Vegas for the USA Sevens. This is the only North American stop on the HSBC tournament circuit. Some 70,000 people are expected to attend, which makes it one of the biggest events on the Las Vegas calendar for a city that thrives on big events. The projection is that it will drive over US$30 million into the local economy, and with NBC on board to televise the elite events on Saturday and Sunday, the brand value goes up even more. Sponsor interest has also grown, with brands like Subway, Pepsi, DHL, and Five Hour Energy.

BrickBowl, a LEGO idea
AdWeek showed us this marvellous LEGO rendition of Superbowl…courtesy of Alfred Maskeroni   British animation house A+C Studios is behind the Brick Bowl—a three-minute journey through some of this year's Super Bowl ads, edited together as a story.
It took them 36 hours following the final whistle to deliver the video, which it calls "a new take on the world's most expensive advertising space."

Take a look below as some of the most memorable spots (nine to be exact), including Snickers, Toyota, T-Mobile and Bud Light, are transformed into Legos!

To prove they weren't cheating, there's even a mini-Katy Perry halftime show. They left out the Nationwide kid. But that's because everything is awesome.

Take a look at the video - click here

Thanks AdWeek.


Water Innovation Forum 2015 - a focus on esssential events infrastructure
Australia has forever faced the challenge of sustainably managing its limited water resources, continually balancing the need to provide safe, secure and affordable water to both households and industry in variable climatic conditions. 
Water Innovation Forum

It is through these challenges that the Australian water, construction, food and beverage, and agricultural industries, have become world leaders in the development of innovative solutions for water and wastewater management to make practices more efficient and effective.
Take a look at the website, click here

About "Back on the Block"
Published by New Millennium Business. Contributions welcome. The company is led by Ericc Winton, who is widely known across the business of major international events. His clients include Australian and international companies and agencies.
Ericc can help you create defining moments....bring meaning, magic and memory to events.
As an Events Strategist and knowledge broker, he can drive your events planning, help you improve the performance of your business and reset your brand. 

Ericc has been a judge for the Australian Event Awards for several years.
A LinkedIn milestone: My LinkedIn profile was one of the top 1% most viewed profiles in 2012 and 2013. 

Join me on LinkedIn if you get the chance at

 Visit my website at
... learn how I can help you shift your events-related business, and lift your involvement with local events and major international events, to a higher level.

Major sports and events business...
Sponsors make the merry-go-round

Asian Football Cup TV viewers
The ABC reports that its live TV coverage of the AFC Asian Cup Final reached 5.3 million people across Australia. The audience figures peaked at 10.27pm with 3 million metro and regional viewers. Sydney had the highest average audience with a 32.6% TV network market share. The match was live streamed 43,000 times and the first half was viewed via ABC iView 12,600 times.

AFL plumps for Maccas
The AFL has announced McDonald’s Australia as the League’s official restaurant partner and new naming rights sponsor of the competition’s nine-a-side, social version of Australian football, AFL 9s.
The four-year agreement will see McDonald’s Australia take over naming rights for AFL 9s community programs around the country. AFL 9s is a non-contact game suitable for people of all ages, skill levels and abilities. With 180 competitions and more than 17,000 participants around the country, AFL 9s has established itself as a key part of the AFL’s community participation pathway in recent years.

BBC retains Premier League highlights while others throw billions
The BBC has retained the rights to broadcast highlights of Premier League football matches, ensuring its Match of the Day program will survive until mid-2019. The broadcaster won the rights auction on Thursday with a bid of £204 million over three years, 13.5% more than its current deal. The victory is a relief for the BBC, which is broadcasting less top-level sport because of growing competition from commercial rivals.ITV, its main competitor, did not bid, said a person familiar with the matter. Observers had speculated ITV would use its financial strength — its cash flow has risen strongly in recent months — to match the BBC, which is in the midst of programming cuts to save hundreds of millions of pounds.
Why? Well, Sky and BT, the broadcast incumbents for the full range of Premier League match broadcast, have agreed to increase their payments from £3 billion to £5.1 billion. Yes, you read that right...
Connecting with Ericc:

More disruption for Rio 2016
General Fernando Azevedo e Silva, head of the Olympic Delivery Authority (ODA) for Rio 2016, has quit his post just 18 months before the start of the Games. Brazilian President Dilma Rousseff received his resignation this week and in a brief statement, praised Azevedo de Silva for his "dedication and efforts". Edinho Silva, who was Rousseff's election campaign treasurer in 2014, is rumoured to be Azevedo e Silva's replacement although there has been no official announcement on who will take over the role. This follows the ODA's announcement last month that public and private spending for the Olympics had reached almost R$38 billion (about US$14 billion).
Carnival is this weekend...yay!

Patersons aka Subiaco gets a sponsor
Patersons Stadium, aka Subiaco Oval, has been renamed Domain Stadium after the WA Football Commission secured a three-year naming rights deal with real estate media business The Domain Group. Now there’s a new name  in the stadium stakes. The previous four-year deal with Patersons Securities expired at the end of last year and there was a significantly reduced offer to extend the deal through to the end of 2017. There are three AFL seasons remaining at Subiaco Oval before both Fremantle and West Coast shift their home games to the new Perth Stadium, which is being constructed at Burswood for the start of the 2018 AFL season. 

Hamburg's stadium gets new name 
German billionaire Klaus-Michael Kuehne has acquired a 7.5%  stake in Hamburg SV, along with securing the naming rights to the Bundesliga football club’s home stadium. Kuehne, who was born in Hamburg, has paid €18.75million (US$23.25 million) for the stake – a boost to the club which has been enduring financial difficulties of late.
Dutch technical services provider Imtech is the current naming rights partner for Hamburg’s stadium, but has been seeking to withdraw from the commitment. Hamburg’s 57,000-seat home has been known as the Imtech Arena since 2010. Imtech’s current deal with Hamburg is reportedly worth €4.2 million per season and was scheduled to run until 2016.
Under the Kuehne deal, the executive chairman and majority owner of the international transportation company Kühne + Nagel has acquired the stadium naming rights for an initial four-year period from the 2015-16 season. The agreement will result in the Imtech Arena reverting to its old name, Volksparkstadion, from 1 July.

Share the News:
Like Valentines Day on the Block, just imagine the roses|| "Back on the Block" | sit up, act, enjoy on Facebook share on Twitter Google Plus One Button

Copyright © 2015 New Millennium Business, All rights reserved.
Email Marketing Powered by Mailchimp