The Cricket World Cup starts on a high note.
Opening ceremonies in Christchurch and Melbourne, appealing and engaging.
The tournament promises great cricket spectaculars.
This is a game largely played in just a few countries but with incredibly high ranking brand image and popularity...indeed, in a global arena, it is way ahead of baseball, the American 'equivalent' (OK, don't shout too much!). Derivative competitions in the main playing countries, such as Big Bash in Australia, are pulling in crowds and serious TV broadcast revenues. This really is a game the business profile of which provides immense knowledge for other sports.
To the Americans, cricket is almost akin to holidaying aliens. The games is hardly known and substantially a mystery. Mind you, even in Australia there are those who don't get it...
See how ESPN has, in a witty way, explained the cricket world cup to its viewers. And how the game is explained in simple terms by, of all entities, the Wall Street Journal. CLICK HERE to go to the page.
It can pay to go for Tier 2 events
The logic of going for ‘Tier 2’ events. There are many of them. They like to spread their presence globally. They provide important stimulus to grass roots sports interest and development. They don’t carry or bring the massive costs and city infrastructure programs that Tier 1 events demand. We have a terrific array of quality venues which can, generally, be adapted at low cost and in good time. Our cities are well able to cater for the visitor influx of such events.
Do they garner the global interest, viewing and brand image, especially for the host cities? To a degree and the brand impact has much to do with the sport and where it is primarily played in the world. Do those events pull in TV broadcast rights value and generate for the event and sport? Arguably, the wider broadcast of the sport in Australia is enhanced and while the global sponsor and broadcast values don’t match say those of the Olympics or FIFA World Cup, they are substantial enough and almost certainly out-score multi-sport events such as the Asian Games, Commonwealth Games, regional games et al. Specific sports focus has a premium value for broadcasters.
So, it’s great to see that, as the jointly hosted Cricket World Cup gets underway, the International Cricket Council has announced that Australia and New Zealand will host the World Twenty20 in the year 2020.
ICC Chief Executive David Richardson made the surprise announcement that the T20 event will be based in Australia and New Zealand for the first time.
And it looks like a possible bid will emerge for the 2023 FIFA Women’s Football World Cup.
More prospective hosts for major sporting events
Paris is mulling potential €6.2 billion euro bid for 2024 Games—the mayor of Paris said the French capital had the "heart" for a potential 2024 Olympics bid but further reflection was needed as a feasibility study put the potential cost at €6.2 billion.
Durban looks set to host the 2022 Commonwealth Games following the withdrawal of Edmonton’s bid.
Qatar is on the front foot (don't be surprised) to sign a deal for an F1 race ...we suggested this was happening a couple of editions ago in our roundup of Qatar's quest to acquire sports events.
And another Brazil backdown -- IndyCar has expressed its shock and disappointment after authorities in the Brazilian capital Brasilia cancelled the race that was due to open the 2015 season of the North American motor-racing series.
The viral impact of events
FreemanXP and the Event Marketing Institute have developed a unique, groundbreaking study that analyses how top brands are using social media to extend the reach and visibility of their event and experiential programs.
A total of 70% of top companies and brands ranked social marketing related to event programs as “extremely” or “very important”. Yet only 16% of the survey respondents say they are “very effective” at generating viral impact from their event and exhibit programs — and only 21% say they are “effective”.
The importance of marketing social content is also suggested in the finding that 50% of leading event marketers and exhibitors have a specific budget for viral efforts. In addition, 53% of brands and exhibitors are increasing their spending on social efforts, and 44% expect their spend to remain at the current level in the next budget cycle with almost no brands decreasing the spend.
53% of the survey respondents say they measure their event-related viral impact. Facebook is considered the most effective channel pre- and post-event, 77% and 55% respectively, while Twitter is the most effective platform during events, 53%, according to the survey respondents.
Rugby World Cup; Sevens in the US
The Rugby World Cup is set to begin on 18 September and will run until 31 October, with the final taking place at Twickenham in London. Toshiba has renewed its sponsorship of the Rugby World Cup for a third time and joins quite a list of sponsors for the tournament - which includes Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as worldwide partners, with Coca-Cola and Canon as official sponsors. Gilbert is Official Ball Supplier, Canterbury of New Zealand is Official Sportswear Supplier, Clifford Chance is appointed Official Law Firm, EY (you’ll know them as Ernst & Young) is Business Advisor and Sportfolio has the role of Master Licensee.
Rugby Sevens is, of course, a faster, higher energy version of traditional rugby. It is Sevens which the IOC chose to bring into the Olympic program for 2016 in Rio, with the idea that the global popularity of the sport combined with a format that suits both TV and millennials will have crossover power. Well, the audiences love the Sevens and so perhaps the IOC has more than converted a try.
Recent studies by the US Sporting Good Manufacturers Association have rugby as the fastest growing team sport in the United States, ahead of lacrosse and the slightly older but always growing go-to sport of soccer. A big reason of that appears to be the appeal of Sevens; cheaper, easy to understand, fairly safe for a contact sport, and it has a high scoring video game appeal. It also can support teams of both genders, making it a big hit on college campuses as well as on the club side.
Following the Rugby Sevens tournament in Wellington last week, part of the year-long global HSBC Sevens Rugby World Series, this weekend will see the rugby Sevens ‘leaders’, South Africa, Australia, New Zealand the UK, meet in Las Vegas for the USA Sevens. This is the only North American stop on the HSBC tournament circuit. Some 70,000 people are expected to attend, which makes it one of the biggest events on the Las Vegas calendar for a city that thrives on big events. The projection is that it will drive over US$30 million into the local economy, and with NBC on board to televise the elite events on Saturday and Sunday, the brand value goes up even more. Sponsor interest has also grown, with brands like Subway, Pepsi, DHL, and Five Hour Energy.
BrickBowl, a LEGO idea
AdWeek showed us this marvellous LEGO rendition of Superbowl…courtesy of Alfred Maskeroni British animation house A+C Studios is behind the Brick Bowl—a three-minute journey through some of this year's Super Bowl ads, edited together as a story.
It took them 36 hours following the final whistle to deliver the video, which it calls "a new take on the world's most expensive advertising space."
Take a look below as some of the most memorable spots (nine to be exact), including Snickers, Toyota, T-Mobile and Bud Light, are transformed into Legos!
To prove they weren't cheating, there's even a mini-Katy Perry halftime show. They left out the Nationwide kid. But that's because everything is awesome.
Take a look at the video - click here
Water Innovation Forum 2015 - a focus on esssential events infrastructure
... learn how I can help you shift your events-related business, and lift your involvement with local events and major international events, to a higher level.
Australia has forever faced the challenge of sustainably managing its limited water resources, continually balancing the need to provide safe, secure and affordable water to both households and industry in variable climatic conditions.
It is through these challenges that the Australian water, construction, food and beverage, and agricultural industries, have become world leaders in the development of innovative solutions for water and wastewater management to make practices more efficient and effective.
Take a look at the website, click here
About "Back on the Block"
Published by New Millennium Business. Contributions welcome. The company is led by Ericc Winton, who is widely known across the business of major international events.
His clients include Australian and international companies and agencies.
Ericc can help you create defining moments....bring meaning, magic and memory to events.
As an Events Strategist and knowledge broker, he can drive your events planning, help you improve the performance of your business and reset your brand.
Ericc has been a judge for the Australian Event Awards for several years.
A LinkedIn milestone: My LinkedIn profile was one of the top 1% most viewed profiles in 2012 and 2013.
Major sports and events business...