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Greetings fellow Skålleagues,

I’m delighted to share with you, our inaugural newsletter with the latest updates from our SKÅL network in Thailand and Asia.  

The past 18 months have been unprecedented for travel and tourism with only occasional opportunities to meet face-to-face, but I’m proud to acknowledge that all of you contributed to achieve a new AREA benchmark for engagement in your respective communities.  

I would particularly like to congratulate SKÅL Koh Samui for innovating our destination marketing campaign #RediscoverSamui and SIT VP Kevin for extrapolating it to #RediscoverThailand. The new communication webinar platform SKÅL Talks Thailand meanwhile promises to increase membership by focusing on ‘Tourism Recovery Strategies 2022’ and other relevant trade topics.

SKÅL Clubs in Thailand have also played an active role in the quarantine-free Phuket Sandbox and Samui+ schemes benefitting fully-vaccinated international visitors and generating encouraging results for tourism operators and their staff.

With this glimmer of momentum may I propose to further champion SKÅL’s values of inclusion and connectivity to achieve more sustainable tourism outcomes, just like our award winning Chai Lai Orchid Resort in Chiang Mai.

Ecologically in SKÅL

Congratulations to SKÅL veteran Andrew Wood who has this month been elected as the new President of SKÅL Asia during the SKÅL Asia virtual AGM held earlier this month. Andrew’s stellar career serving as a member of SKÅL since 1992 and an outstanding election manifesto ‘2021-2-3 outlining his plans for the post-Covid era, were duly rewarded in an anonymous vote. 
Supporting Andrew in his new role is South African Kevin Rautenbach currently President of SKÅL Krabi and VP SKÅL Thailand, who takes over an additional role as VP SKÅL Southeast Asia.
In AGM awards, receiving well-deserved recognition for his indefatigable work with SKÅL over many years, was Wolfgang Grimm, President of SKÅL Thailand who was named SKÅL Asia ‘Personality of the Year.
Wolfgang who has been a major driver of the SKÅL Thailand sustainable tourism campaign was the first to congratulate the Chai Lai Orchid Resort Chiang Mai which won the SKÅL Asia Ecological Award

See full stories below in ‘News from around Thailand’  
SKÅL International … Doing Business Among Friends

If you are receiving this newsletter, you’re already a member of the world’s largest global network of Tourism Professionals, promoting tourism, business and friendship worldwide for some 86 years.  Today there are 13,000+ members in 330 clubs worldwide. In 2018, SKÅL International underwent a major digital transformation putting it in a leading position to offer members global connectivity at a click.
Who can join?

SKÅL currently offers 40 membership categories and is the only club of its kind in the world to welcome all branches of the tourism industry. 
SKÅL Thailand poised for growth

Here in Thailand, SKÅL currently has nearly 300 members within its 6 clubs… and we’re growing! 
Membership has continued to grow by almost 40% over the past year thanks to your support.  If you have colleagues or friends who you think would enjoy and benefit from joining the SKÅL global family, invite them to sign up now. Membership offers an:
  • Opportunity to be part of a dynamic global professional community, sharing knowledge and ideas. 
  • Informal monthly networking events with like-minded people. 
  • Seminars and webinars offering professional insights on important issues.
  • Access to social media platforms to promote your business including the #ReDiscover destination marketing platform 
  • Access to a global database of 13,000+ tourism professionals representing many of the world’s leading brands … and this is only the tip of the iceberg.  
What our members  say about SKÅL 
Congratulations to SKÅL veteran Andrew Wood who has this month been elected as the new President of SKÅL Asia. Andrew’s stellar career serving as a member of SKÅL since 1992 and an outstanding election manifesto ‘2021-2-3’ outlining his plans for the post-Covid era, was duly rewarded in an anonymous vote. Read more.

As Phuket’s ground-breaking tourism recover programme, the Phuket Sandbox gathers momentum, SKÅL Phuket has announced its bid for the SKÅL Asia Area Congress next June. President of SKÅL Phuket, Francois Laing, presented the island’s plans to host the ‘Go Eco 2022 - SKÅL Asia Congress’ at this month’s SKÅL Asia AGM. Read more

Nestled in the beautiful mountains of Chiang Mai, the delightful Chai Lai Orchid Resort is more than a resort, it’s a nature retreat that works to promote sustainable tourism, kindness to rescued elephants and helping at-risk women to take the first step out of poverty and see a future of hope. Read more.

Two months into the ground-breaking tourism recovery scheme SAMUI+ [Plus], Koh Samui is now well and truly open for business. Furthermore, from October 1st it’s been announced that SAMUI+ will fall in line with the Phuket Sandbox scheme in operation since July 1st 2021. Read more.

In well-deserved recognition of his indefatigable work with SKÅL over many years, Wolfgang Grimm, President of SKÅL Thailand since 2018 was named ‘Personality of the Year’ by SKÅL Asia in its annual meeting held earlier this month. Another success for Krabi and supporting Andrew Wood in his new role as President of SKÅL Asia is South African Kevin Rautenbach who is currently President of SKÅL Krabi and Vice President of SKÅL Thailand. Read more.

Following a similar format to the Phuket Sandbox scheme, Hua Hin and its Hua Hin Recharge scheme looks set to be the next destination to reopen to fully-vaccinated international tourists. Banking on its proximity to Bangkok, the province estimates to welcome around 100,000 tourists and generate more than THB1.2 billion (USD37 million) of tourism revenue through the scheme. Read more.

#RediscoverThailand Campaign Takes-Off    

Our trailblazing #ReDiscover destination marketing campaign continues to grow and gather followers since it was launched just a year to support Thailand’s devastated tourism industry.  
Each #Rediscover website is a showcase for members to present their businesses. Hotels and resorts, private villas, restaurant and bars, boats and yachts, tours and other tourism related services are featured with contact details, images and location pins, and at no charge. 

Members can also post their special offers and promotions through the #Rediscover dedicated Facebook pages and post enticing images or short video clips via Instagram. 

And don’t forget to use the hashtags - #rediscoversamui #rediscoverphuket #rediscoverkrabi #rediscoverhuahin #resdiscoverbangkok #rediscoverchiangmai or #rediscoverthailand

Another great SKÅL initiative to support our industry and our members!
To underline SKAL International’s vision – ‘To Be a Trusted Voice in Tourism’ – this year saw the launch of a new initiative by SKÅL Thailand – SKÅL Talks Thailand. A series of webinars designed specifically to support members through these extraordinarily challenging times and to help them plan for recovery and the return of tourism.

For members who didn’t join the SKÅL Talks Thailand webinars which were hosted in July and August 2021, they can now click onto the following links to watch Webinars #3, #4 and #5 as these relate to all Skalleagues and their diverse businesses across Thailand. 

SKÅL Talk #3 | July 15th – A Fresh Look at all Booking Channels
 OTA's, B2B's, wholesalers and more. How to ensure your hotel or business is primed to maximise bookings. 
SKÅL Talk #4 | July 29th – Consumer Behaviours are Changing - Optimising Opportunities
Looking through the customer lens to maximise your business
SKÅL Talk #5 | August 18th  The impact of a professional Maintenance Strategy to a successful Business Recovery

Watch for an announcement about our upcoming STT webinar series!

Thailand’s Young Skålleagues celebrated World Tourism Day [September 27th] at a special online networking event ‘No Speakers, No Speeches, Just Talking' organized by Young SKÅL Thailand coordinator Dr. Scott Smith SIBKK. Young SKÅL Thailand Facebook page.

Graduating students will be encouraged to connect with past tourism students to ask questions, share stories, and get an early start on World Tourism Day celebrations. Click onto the image below to see this special edition of the Amazing Thailand ‘We Miss You’ video campaign, specially bookended for the event by Dr. Scott. 

Be sure to follow SKÅL International Thailand on social media -  Facebook, Instagram, LinkedIn and YouTube for all the latest news and events,  and for re-posting your own news. 
Likewise, our #ReDiscoverThailand destination marketing websites for each individual club and their supporting social media, and remember to hit LIKE!  Using the related hashtags #Rediscover…  in your own social media posts will help boost your visibility and followers. 
There’s always something to post about in this beautiful country, let’s share it with the world and get the tourists back! 

For regular updates on social media and how it can work best for your business, follow two useful sources:
Here’s what’s trending at the moment
Improve your Instagram Presence – 4 Simple Tips

Headlines don’t tell the full story… Facebook is following Twitter's lead by adding new alert prompts when users go to share an article on Facebook if they haven't already opened the link themselves first. 

Social Media Marketing Trends and Predictions for 2022 and Beyond

It’s simple - Analytics help you boost your brand and make informed marketing decisions

With thanks to Kat Gaidukova, Kamalaya Ko Samui for her social media recommendations. 
See the latest news & updates
Each month the executive committee meets to discuss current issues affecting our industry and its various clubs, as well as new initiatives designed to support our membership and grow our numbers here in Thailand.  If you wish to contact any of its members, their contact details are listed below.  We welcome your feedback, input and ideas to help us build the world’s largest travel and tourism network!
SIT President
VP | Administration 

VP | PR & Communication
VP | Government & Community
Public Relation & Communication Director
SIT International Councillor
SIT Secretary 
SIT Treasurer  
Young Skal Director 
National Committee Auditor
Wolfgang Grimm |
Kevin Rautenbach |
Lynn Grebstad |
Kritidech (Krit) Srabua |
Barbora Vichova |
Heike Garcon-Suiheran |
Shana Kongmun |
Marie Wright |
Dr. Scott Smith |
Richard Mehr |
Copyright © 2021 SKAL International Thailand, All rights reserved.

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SKAL International Thailand · 328 Moo 2 · Ao Nang, Krabi 81800 · Thailand

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