FEB 25 | EDITION #90
It's been real.

Made by Franco

📓 Lil' Note

How it started
Almost two years ago, I created this newsletter with the objective to clear up all the bullshit surrounding esports and gaming and show the true potential of this industry to the right people who can make a change, represented in both gaming veterans and newcomers to the scene. 

Why it's over?
I'm a videographer, humbled to have the dopest people in gaming reading Weekly, but I know I can tell better stories through video in esports and sports. I tried to do Weekly both full time and as a hobby but a one person company and $90 per month on Patreon after two years of free content is not the most motivating scenario to keep going.

What's next?
Some of you were interested in buying Weekly. If you still are, or there're others considering it, hit me up at or my personal email

Final Thoughts on the Future of Gaming and Esports

Esports: the ugly truth is that competitive gaming will always have the health-problem-view attached to it. Yes, for the 1% making a career out of it, health is managed to be a priority. However, for the 99% trying to make it, health goes way below priorities because of how talent works, the low entry and the lifespan of a pro gamer.

Every league is owned by developers and they can change it as they want. This position gives room for some developers to develop a game concentrated in competitive structure, in money or in both. For now, the balance is heavy on money.

The bright side of things is that all concerns could be solved with time and good people. Esports already has a beautiful and incredible niche going that nobody can duplicate, paired with hundreds of talented and inspirational human beings. As a company, you need to find them and hire them on the spot.

While I was working with Fnatic, I had the opportunity to go to several events and the experience of being in arenas watching competitive gaming was fucking insane. Why do we always compare it to sports? Because numbers are growing and the closest form of competition that esports has is sports; we're tempted to find informal validation from an industry with a different story. It's not the same, and that's the huge mistake we are making. We can partner with sports and we can learn from them as well, but if we are trying to be sports, then we will never find full potential as esports.

Gaming: this is the future. Ready Player One explained it best, at the end of the day, everybody wants to get away from reality for a bit. Covid showed us that if society is limited in real life, the internet is our home, and gaming is the main form of entertainment from our "new" home. At the same time, gaming adapts and embraces all other industries and cultures, only brands who are empathetic enough to be (for example) a fashion company and open their minds to be in the same room as people in gaming, these are the ones who will leverage from it first. 

Another rough reality is that the people who built up the gaming industry from the ground are the ones who got rejected the most in life because gaming was "lame", resulting in a situation in which they are happy and willing to sit down with genuine brands to help them out. If you're a brand, take advantage of it, since popularity is making this mentality to fade away. Ego is growing, and you can feel it.

Gaming will only go up from here, so if you're an investor or just getting into the space... keep going. When Covid goes away, interest will go down but the potential has been breached. In my opinion, the most exciting picture for gaming's future goes to:

- The Metaverse + brand awareness (collabs).
- Social experiences + High tech.
- NTFs.

- Virtual concerts or events.
- Unreal Engine.

People to have in mind
I'm an open and empathetic guy, and that really helped me tell from whom do I want to learn in gaming. Lucky for me, there're a lot of great people in gaming, old to young, black to white, woman to man, local to foreign; but one thing is right though, usually the most valuable people are the ones working behind the scenes and not preaching on social media.

If people could spend one day at the Fnatic office, everybody would have a better view on gaming as a whole. People from all backgrounds and cultures are included in every position in this company and that's what makes this team one of the best in the world. The staff is fire.

Esports Engine and PlayVS
If you're looking for grounded, humble, hard working and smart people to show you the industry from beginning to end, start here.

Hypegeek & Higround
In early 2020, I found out about Rustin and Kha, the owners of the Hypegeek podcast. From the first second I heard them talk about gaming I knew their potential. I promoted them and kept doing it nonstop because I really think that they have what it takes to be one of the main bridges connecting gaming with culture. Follow their projects.

Last Coffee Thoughts
This newsletter gave me connections that I could only dream of. I really appreciate the people who helped me in the process. My passion for sports and videography doesn't take away the option to work in gaming or esports as a videographer. Here is my portfolio if you're interested.

For the Patreons and partners: I respect you, more than you think. It's been a short Patreon ride, but a ride indeed. I'll be closing it soon, so you don't get charged for March.


I'm putting a stop to the newsletter for now.
If a new rout comes around, you might see a comeback.

Much love,



Thanks for reading!

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