The Great River Road Shop is open!

Shop the store

Get your Great River Road gear today!

Commemorate your Mississippi River adventure with gear from the new Great River Road Shop.


The shop features apparel, bags, drinkware and home décor and more. Browse coffee mugs, hats, car magnets, T-shirts, and tote bags, and other souvenir items featuring the Great River Road logo. Check it out!


September is Drive the Great River Road Month

Take time this month to explore our national treasure. While you’re out on the road, stop in one of the more than 70 designated Interpretive Centers. This month the centers are giving away free commemorative keychains to travelers.

Learn more

Take a fall adventure

Fall is a perfect time to enjoy the many parks, wineries and scenic overlooks that are along this spectacular route. Here are some itineraries that will lead you to music, art, culture, history, food and more along the river. Enjoy your fall trip on the Great River Road!

Learn more

Enter and you could win $500!

Enter the Drive the Great River Road Month Sweepstakes, and you could win $500 to spend exploring charming river towns, visiting engaging museums and more.

Enter now