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In 2017, we launched the website for Full Spectrum Health Services as part of their branding campaign. Full Spectrum’s new branding has contributed to numerous achievements over the past two years.

In December, Full Spectrum won the 2018 Governor’s Rising Star Veteran-Owned Business Award for Marketplace. Since then, the thriving personal care service company has continued to move into 2019 with steady growth. In February, they received the Healthcare Award from the Madison Black Chamber.

Positioning their brand as an emotional brand, Full Spectrum has benefited from having a branding strategy from their message, print collateral, and web presence.

We are eager to see how the strong momentum created so far will carry Full Spectrum throughout the rest of the year. Here at IH Concepts, our clients are our biggest priority and we are excited to watch all of our clients achieve success.
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When it comes to a business, there are a lot of essential aspects that must be taken into account. One of the most important parts of a business is its website. A website must be high-quality in order to leave a good first impression on customers and to effectively represent your company. In order to create the most ideal site for your business, here are the five major website mistakes and how to avoid them.

1. Limited Visibility of Information

While Websites have gotten longer in length and screens resolution have gotten greater, it important to remember that there are so many different screens and resolution. 4k monitors and newer laptops have allowed users to see....
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Assess Your Goals Before Rebranding
A logo is meant to be timeless. If your goal is to be more modern, then a logo refresh may be the direction to go. If the direction is wrong, then a rebrand would be more appropriate.

Have A Plan Before You Brand
Branding is forming who you are and what you want customers to buy into. Decide what you want for business and where you want your brand to be in the future as a platform for developing your identity.

For more tips, click here

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4/4 Spring Tech Kickoff
5pm-7pm – The Spark
4/8 Test Your Presentation Skills with Amber Nicole Dilger
6pm-7:30pm – DreamBank
4/9 What’s Your Story? With Adam Schrager
6pm-7:30pm – DreamBank
4/11 Fitchburg Chamber Business Expo
4pm-6:30pm – Wyndham Garden Ballroom
4/16 The New Viral: Influencers, Stories, and Authenticity with Ryan Pena
12pm – 1pm – DreamBank
4/16 Sip & Social: Embracing the Ephemeral - Telling Your Stories with Stories
6pm-7pm – Table Wine
4/19 Being a Woman in the Craft Beer Business
6pm-8pm – DreamBank
4/23 MUM Partners for Change Luncheon
11:30am-1pm – Madison Concourse Hotel
4/23 More than a Logo: Creating a Brand that Attracts, Retains, and Builds Valuable Relationships with D.P. Knudten
12pm-1:15pm – DreamBank
4/25 Balancing Multiple Bottom Lines: How Social Enterprises Fuel Social Change
12pm-1pm – DreamBank
5/7 SEO for Small Business with Matt Nelson
12pm-1:30pm – DreamBank
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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