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2018 brought many significant milestones to IH Concepts. Last year we were able to move forward with our funding proposal, which has been utilized to work on revising our marketing initiatives and help take our social media presence to the next level. In addition, we also launched our website campaign.

2018 also brought many exciting things to our clients, including long-term client Madison Urban Ministry, who received a half-a-million-dollar grant from Cuna Mutual. IH Concepts has always been invested in the success of our clients, and it was great to see one of many of our clients thriving. We are eager to see our clients continue to excel in 2019.

As we progress into the new year, we are looking forward to continuing on with our social media initiatives, start on our sales initiatives, and help our clients be successful in the Madison community. Stay tuned for exciting updates from IH Concepts.
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Perfecting a brand is extremely important to any organization. A brand is a first impression connecting your audience to your organization. When it comes to a brand, a company must keep several components in mind. There is a lot you can do to help boost your brand reception, but there are specific things to avoid. Here are our 5 things to avoid in branding:

1. Calling Branding Done at the Logo

A logo and a corporate identity are just one part of your overall brand. Branding takes on a much larger concept. In general, your brand.....
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Keep Breathing Space In Mind
Allowing enough margin on marketing collateral not only creates a professional look, but also ensures that vital information is not cut off during the printing of your product.

Consider Placement
on Envelopes

Design placement of graphics is key when designing envelopes. Avoiding graphics in the barcode area and the postage area of an envelope will ensure that it will do its job and look great. Click here for more info.

For more tips, click here

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2/19 How to Turn Your Mission Statement from Boring to Meaningful with Mana Ionescu
12pm-1pm – DreamBank
2/20 Running Social Media Takeovers to Engage and Grow Brand Awareness
7:30am-9am – Full Compass
2/21 South Metropolitan Business Association's Progressive Networking Luncheon!
12pm-1:15pm – Breakwater
2/22 DBL Winter Indulgence
4:30pm-8:30pm – Fisher King Winery
2/26 Why Our Brains and Your Customers Cannot Resist a Story with StoryFirst Media
12pm-1pm – DreamBank
2/27 Discover your Core Values and Change your Life with Tracie Fountain
11:30pm-1pm – DreamBank
3/5 Better Networking for Rookies & Introverts with Keith McHugh
9am-10:15am – DreamBank
3/6 InBusiness 40 Under 40 Reception
5pm-7pm – Madison Club
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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