Going digital doesn’t just mean a company can keep up with the latest trends, it can also save them money. The owner of King of Falafel & Grill had this in mind when he joined with IH Concepts to create a digital menu board for his company.

Many restaurants print out a large menu that their customers can easily read while they are waiting in line. These print outs can cause upwards of $250 or more to showcase all of their menu items. King of Falafel & Grill decided they didn’t want to go with that method because they, like many other restaurants, make constant revisions to their menu. This means that if a new dish was put on, an old ingredient taken off, or prices were to change, they would need a new sign. By having the digital menu, King of Falafel & Grill would be able to easily update their menu without high costs.

IH Concepts was happy to provide King of Falafel & Grill a solution to fit their needs.
Apple has been creating iconic commercials that make their product’s stand out for as long as I can remember. Whether it was the high-energy, dancing silhouette campaign for the iPod, or the dad joke style of humor in the Mac vs PC ads, I always saw Apple as having an entertaining and engaging marketing strategy. In their latest holiday ad titled “Sway”, Apple avoids showcasing their latest product and instead creates an emotional narrative through movement and music.

The ad starts with a young woman walking down a snowy street in the middle of the day, surrounded by the busy noise of city life. Once she puts in her AirPods...
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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