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Did you know: May 5th-11th, 2019 is National Small Business Week? Small businesses contribute greatly to the economy and make up a large portion of America’s workforce. As a small business ourselves, we are devoted to supporting other small businesses and seeing them succeed.

Over the years, Full Spectrum Health Services, Emily Grace Photography, Horn Johnsen Law Firm, and Yola’s Café & Coffee Shop are some of the many small businesses we have been honored to serve in helping them meet their marketing goals.

In honor of National Small Business Week, IH Concepts is offering 10% off of our services to any small business who contacts us from May 6th-17th. Helping others be successful has always been a passion of ours.

We look forward to the opportunity to help our business neighbors in our community reach their goals and be successful! To claim your small business discount, contact us today!
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A business is most successful when your brand is professional and held to a high standard. Although it is possible to hire someone internally or create your own designs yourself, it is extremely beneficial to invest in an experienced designer. In order to effectively manage your brand and grow your business, here are 3 ways working with a designer with a proven process can greatly benefit your business.

1. Has a Proven Track Record

First, finding a designer who has the expertise and has a proven track record will result in a greater chance of success for your marketing materials. Utilizing this.....
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Allow Enough Leading in Your Copy
Allowing enough space between lines of type is essential. Leading that is too tight, compromises readability. Make sure to give your text enough breathing space so your target is seeing your message.

Manage Kerning Pairs
Spaces in characters vary in fonts. Make sure to spot the space between characters in words, headings, and logos. Adjust kerning to ensure your type looks aesthetically pleasing and communicates your message.

For more tips, click here

5/3 Gallery Night: Inherent
6pm-9pm – 100state
5/7 SEO for Small Business with Matt Nelson
12pm-1:30pm – DreamBank
5/8 Good Morning Monona with Madison’s Pro Soccer Team!
7:30am-9am – Brassworks at Goodman Community Center
5/14 Dane Buy Local: Member Breakfast
7am-9am – The East Side Club
5/14 Develop Your Marketing Plan Using Design Thinking with Genia Stevens
8:30am-10am – DreamBank
5/15 Create Stronger Relationships with the True Colors Personality Workshop
11:30am-1pm – DreamBank
5/21 Authentic Connections: Vulnerability That Brings Big Business - Live Webinar with Chantel Soumis
12pm-1:15pm – DreamBank
5/21 Business After 4: Biking the Monona Lake Loop Map
4pm-7pm – Biergarten at Olbrich Park
5/28 Video Marketing 101: Three Simple Rules to Help You Reach Your Audience with Neil Mathweg
12pm-1pm – DreamBank
6/4 Solving People Problems at Your Startup Before It’s Too Late with Keith Fuller
12pm-1pm – DreamBank
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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