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Six months ago we launched our campaign to create effective websites for small businesses and non-profits. We advocated that a company’s website is an extension of their sales staff through social media, blog posts, and videos. In the past, clients that have gone through web design processes have seen considerable improvements.

For example, Madison Urban Ministry, or MUM came to us with the goal of improving their website. This resulted in significant increases in donations and greater engagements. On another client’s website, Love Your Life Coaching, we put calls to action and made information easy to find. This transformation has allowed LYLC to stand out amongst other life and transformational coaches.

While MUM and LYLC are just two examples of businesses we have helped, there are many other businesses we hope to assist in making their ideas a reality.

We are excited to continue our marketing campaign to help more businesses flourish. A website is vital for a business, so it is important to make sure it is exemplary.
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There are always exciting things happening in the graphic design world, and this year will be no different. There will be some returning trends, as well as some new styles, so keep reading to learn the 9 major graphic design trends for 2019.

1. Art Deco

When designing a logo, such as this cover photo, there are many paths you can take. In 2019, the modern and elegant styles that were seen in the 1920s are making a comeback. With so many classic yet fancy aspects, such as detailed line symmetry and shiny colors, art deco designs will be a staple for logos this year......
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Identify Your Target Audience
Determining who your target audience is before starting a marketing campaign is vital. By knowing your audience, you’ll make the proper design decisions and ensure your message is effective.

Listen to Your Consumer
Identifying your target starts with getting to know them. Tools such as research, surveys, focus groups, and interviews will help you get the information you need to tailor your message and connect to your audience.

For more tips, click here

3/19 Business: Building a Personal Brand that Makes Money with Quentin Allums
12pm-1pm – DreamBank
3/21 EXPOtential & Job Fair
4pm-7pm – Brassworks at Goodman Community Center
3/26 Business: Getting Started with Video Marketing with Don Stanley
12pm – 1:15pm – DreamBank
3/28 Business for Good: How to Use Community-Driven Media to Attract Donors to Your Nonprofit
11:30am – 1pm – DreamBank
4/3 Lunch & Learn: Strategies for Overcoming the Fear of Presenting with Amber Nicole Dilger
12pm – 1pm – DreamBank
4/9 Business: To Start a New Business, or Franchise an Existing One? With Aaron Bakken
12pm – 1pm – DreamBank
4/11 Spring Business Expo
4pm – 6:30pm – Wyndham Garden Ballroom
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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