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While it might seem like a small thing, food waste can have a large impact on those within our communities. Every time you leave food on your plate and don’t save it for later, it is being added to the landfill and denied to those who might need it. This realization drove us at IH Concepts to take action for our community.

We have always been passionate about giving back to our community and we believe it’s important for every business to help those in need. To assist people within the Madison area, we made our mission to donate non-perishable food items and cookies to the Catholic Multicultural Center several times throughout 2017 and early this year.

On one day in particular, (National Chocolate Chip Cookie Day), we delivered two dozen cookies during the CMC’s scheduled meal time to help brighten the day of those receiving the food. Never forget that every kind action, no matter how small, always has a positive effect in the long run.
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While it might seem like branding is only relevant to large suit-and-tie corporations, the truth is that it’s necessary for small companies if they want to grow as well. Recently, IH Concepts asked several business owners and solopreneurs about their perception of branding. While several small business owners felt that branding is suited for big businesses and some had a negative perception of branding, many of the businesses we interviewed faced limited advertising budgets and erratic cash flow.

Creating and maintaining a brand is a cost effective way to build up a company’s reputation, which will help gain customers and increase sales in the long run. Here are 4 reasons why branding is important for small businesses...
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Use Strong Passwords For Your Accounts
To keep your accounts safe, it’s best to avoid creating common passwords such as pet names and birth dates. Also, be sure to update your passwords every 3 months as an extra precaution.

Prioritize Web Security
Web security has become increasingly important with threats like Malware, hacking, and viruses on the rise. Be sure information like your customer’s emails, address, or credit cards, and other sensitive information is protected and secure.

For more tips, click here

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2/10 READ(y) to Wear
7pm-10pm - The Madison Concourse Hotel & Governor's Club
2/13 Creating Interesting Content When Your Business Isn’t with Neil Mathweg
12pm-1pm - DreamBank
Building A Story Brand by Donald Miller
2pm-3pm - DreamBankk
Dane Buy Local Evening Social
4:30pm-7pm - The Well
2/20 MESBA Business After 5
5pm-7pm - Mr. Brew's Taphouse
2/23 Dane Buy Local Winter Indulgence
5pm-9pm - Fisher King Winery
2/27 Blogging Your Way to Business Success with Josh Klemons
12pm-1:15pm - DreamBank
2/28 Increase your Productivity Overnight with Spencer Smith
11:30am-1pm - DreamBank
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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