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Movin’ Out Inc. is an amazing organization that helps people and families with disabilities buy/rent homes with modifications for special accommodations. Since 1995 Movin’ Out has been seeking to find safe and affordable homes for those in need all across Wisconsin. They have assisted Wisconsin residents with so many different aspects that set them up for success such as counseling, home ownership, buyer education, home repair, apartment rental, and development.

Early in July, Movin’ Out approached us about creating a retractable banner to promote their organization. We went to work figuring out how to visually communicate their message of taking the next step and achieving a dream that otherwise would not be possible. By giving opportunities to those less fortunate, Movin’ Out’s mission fits similarly with our mission of making an impact in the Madison community.

We enjoyed working for an organization that uplifts the community and we look forward to doing more with them in the future. Stay tuned on social media for more updates on our work with Movin' Out.

(photo credit: Nick Wilkes)
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One of the most common ways to interact or reach your target audience is by sending them mail. Whether you’re sending a postcard, envelope, booklet, or catalog, It’s important to first do your research on USPS regulations; there’s nothing worse than creating a design to find out that it gets covered up by a stamp or other barcode once shipped out.

If you want to create a mailer that keeps true to your brand identity while following the US Postal Service rules and regulations, follow these tips and tricks.

Envelope Design

Every piece of mail has designated sections the post office uses for shipping information, limiting where...
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Do Your Research For Your Ad Campaign
Learning about your target audience is the first step to understanding what motivates them and will make them buy your product or stand behind your mission.

Collect Data To Cater Your Message
Collecting data helps gain perspective and steer you in the right direction. Data can be collected by surveys, looking at past trends, or using focus groups. By collecting data, you back up your point and hit the ground running.

For more tips, click here

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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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