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The west side of Madison is in for a treat with the opening of a brand new restaurant: Caspian Grill. IH Concepts worked to design their logo, print menu, and digital menu this past summer, and the overall feedback has been very positive.

It's important to make a brand's appearance cohesive, so after engaging with Caspian Grill, we crafted a consistent design for them to utilize. Despite the high start-up cost of opening a restaurant, Caspian Grill took their time and invested in creating a strong visual marketing presence.

Most new restaurants would skip this stage, but by putting in this extra effort and working with us at IH Concepts, they now have a professional logo and menu. We stopped in to check on the restaurant after they opened and we were very pleased to see the large crowd that they drew.

Their website is still under construction, but you check out their menu at Caspian Grill.

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One of the most eye-catching ways to attract consumers to your business is through high-quality user experience and print design. Marketing your brand sends a strong personal message to your consumers. This message should carefully: create a strong first impression, build your brand’s identity, deploy your brand’s message, attract a following, and develop trust among consumers. Not only do major business’ use graphic design to cultivate a following, but you should too and here’s how:

Create a Strong First Impression

More often than not, a consumer’s first...
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Advertise in the
Right Space

While planning your ad campaign, uising the proper media channel is critical. Audiences from different socioeconomic backgrounds respond differently to print and online marketing, therefore do your research to reach your desired market.

Timing is Everything
Know when your audience is seeking your product or service, and plan accordingly. Capitalize on the proper timing of your campaigns to see the biggest return on your investment.

For more tips, click here

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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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