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We have been busy at IH Concepts working on our marketing campaign, “Is your website working for you?” Our new promotional video for the campaign, focuses on the many different jobs that a website can perform, and talks about how we work with clients to develop reliable and versatile websites. We hope to broaden the business owner's understanding of what a website can do and inspire creative and strategic design.

Recent IH Concepts blog articles also give advice on the web building process. Our article “3 Things You Can Do to Attract Customers Online” stresses the importance of SEO, review-responsiveness and modernized web design as ways to reach customers and gain their trust. Several of our articles focus on the importance of website security, such as our recap of the new GDPR and our article on protecting your business and your customers from data theft.

We will continue to provide blog content to help you improve your web presence. Stay tuned for more!
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One of the most common questions we get is “what is web design?” More specifically, many of our customers want to know the difference between websites and mobile apps. Read on to learn more about their differences so you start crafting the best website design and mobile app development for your brand.

Full Website

A ‘full website’ refers to the website interface that shows up on a computer screen. Full websites can afford to take more risks in the type of information that they present on the page because of the larger screen size of a computer (as compared to a mobile device).

For example, a website could have a rotating slideshow of
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Have a Purpose Before You Design
Have a goal in mind before starting a design. This ensures projects will not derail from original plans and will get done on time.

Put Your Audience and Their Interests First
Design for your costumers -- not for yourself. Keep your target’s interests ahead of your own, even if you may have different ideas than them. Remember when your design marketing collateral you are trying to get them to take action.

For more tips, click here

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9/6 In Business Intros
5pm-7pm – Best Western Premier Park Hotel
9/11 Dane Buy Local Breakfast
7am – The East Side Club
9/11 SMALL BIZ: Marketing To Millennials with Amber Swenor
12pm-1:15pm – DreamBank
9/12 Non Profit Roundtable
10am-11:30am – Aldo Leopold Nature Center
9/12 Staying Positive During Change and Uncertainty with Tina Hallis
12pm-1pm – DreamBank
9/13 DREAM BIG: All Sides of the Story: The Life-Work Balancing Act with Leigh Mills
6:15pm-7:30pm – DreamBank
9/17 CAREER DEVELOPMENT: Delivering Effective Performance Feedback: The Strengths-Based Approach with Melanie Schneider
9am-10am – Grainger Hall
9/18 SMALL BIZ: Effective Facebook and Instagram Advertising with Molly Pittman and Andrew Foxwell
12pm-1pm – DreamBank
9/29 Lot of Giving Celebration
11am-5pm – Synergy Coworking
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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