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Planning ahead may not be fun, but is necessary and the law office at Horn & Johnsen SC is there to help. Horn & Johnsen SC has developed wills, and living trusts and have gained a loyal customer base due to their ability to simplify complicated terms.

IH Concepts first met with Dera Johnsen-Tracy at a networking group in 2013 and was delighted to find that Dera and her partner John were down to earth. They are invested in their community and strive to make it better. John and Dera are hard-working and dedicated, which led to their law firm becoming a success in the Madison community. IH Concepts helped them with their brochure called the ‘Top 10 Mistakes Made with Beneficiary Designations’ which gave them a professional piece to show potential clients.

Horn & Johnsen SC recently had their open house for their new location on September 21st. IH Concepts was excited to celebrate this major milestone with them..

If you would like to learn more about our client Horn & Johnsen SC and what services they provide, click here.
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What is in a brand?

A brand is something that your company uses to distinguish itself from others, it is something unique solely to you. What’s in it is your company’s values. A brand is a symbol that is able to represent a company quickly and accurately so customers can immediately associate it with the company. Correct association, means correct branding.

To create a good brand, one must find where their company first lies on the brand quadrant so that they can design accordingly. In our last blog we discussed how a brand quadrant allows a company to fall into four sectors: utility, symbolic, functional, and emotional....

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Keep to Two Font Families Max
One thing that can compromise any promotional piece is by having too many fonts that can distract the customer from the message. Keep it simple and easy to read with 2 fonts max.

Keep a Color Scheme
Having a colorful poster is sure to be noticed, however don’t have too many. Too many colors can overwhelm the piece. Keep to about 4 or 5 colors that you associate with your brand for the best image.

For more tips, click here

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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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