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Thanks to our funding proposal being approved in January, IH Concepts has been in the process of making changes to take our business to the next level! We’ve improved our brand image, worked with amazing people, and are excited for what’s to come.

Since the beginning of the year, we’ve made changes to improve social media engagement and changed our tagline to “Your Identity, Your Success” to better capture our brand’s essence.

This year, we’ve had the opportunity to work with vendors who improved our brand and we'd like to thank Cyrene Lowery; Merri Oxley; Scott Gilbert; and Josh Klemons for all of their hard work and commitment in this process. As we continue to move forward, Bob Benitez will join our team to assist in business development.

This year has been filled with amazing opportunities for us. We are committed to serving our customers and as we continue to advance our funding proposal, we would like to thank our team for the support! You inspire us to keep moving forward!
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When it comes to marketing, different types of businesses require different strategies in order to be successful. While there are some things that are inherently necessary (staying organized and planning ahead), there are also unique obstacles to keep in mind when marketing for a restaurant.

As Restaurant Week approaches, we recently reflected on our recent work with King of Falafel & Grill. Earlier this year, we touched up some of their graphic design and branding. Along the way we found 5 important things to consider when marketing for a restaurant.

1. Flush out Ideas in Advance and Plan Ahead

Before getting started with marketing your business....
Read More

Utilize Social Media
In an era where social media platforms are essential to marketing, restaurants can implement social media into their regular routines by uploading food photos and advertising special promotions to online communities.

Be Visible on Google
Being found on search engines will drive people to your restaurant. By updating as many online directories as possible and taking advantage of online reviews, you can promote business and establish credibility.

For more tips, click here

7/17 SMALL BIZ: Building Better Mousetraps: How Content Inspires Your Website Visitors to Act with Andy Crestodina
12pm-1pm – DreamBank
7/18 Too Many Messages? How to Spread the Correct Content Across Social Media Channels
7:30am-9am – Madison College
7/24 SMALL BIZ: LinkedIn Ads Made Easy (and Less Expensive) with Spencer X. Smith
12pm-1pm – DreamBank
7/24 Lunch and Learn: Manic to Managed—Streamlining Your Morning Routine with Val Edwards
11am-12pm – Group Health Cooperative
7/26 High Tech Happy Hour
5pm-7pm – World of Beer
8/6 CAREER DEVELOPMENT: How to Create a Positive Workplace with Tina Hallis
10:30am-12pm – DreamBank

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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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