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Madtown Chicken N’ Fish decided to come to us for help on their menu board after seeing the digital menu board we designed for King of Falefel. We were happy to take on the challenge. Many restaurants face the challenge of changing prices and items with the high expense of reprinting menu boards and signs. With the advances in technology, having a digital menu board on a TV screen allows a restaurant to save money and look professional without having to choose between costs and branding.

We are excited to give Madtown Chicken N’ Fish the benefits of having a digital menu board. We helped them achieve the goal of effective visual communication while ensuring that they will be able to effectively utilize their advertising dollars. Their menu board will differentiate themselves from other restaurants and hopefully leave a positive impression that will last with their customers.

Technology continues to change and we at IH Concepts stay up to date. Innovation is at the core of what IH Concepts is about. We aim to make sure our clients have everything they need up to stay current with ever changing trends.
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Attracting customers can be a challenge, especially online, where people have a wide range of options to choose from. In order to attract and keep more customers online, a small business owner must be familiar with how customers behave online and how they react to branding changes. In this article, we will examine consumer behavior and offer insight on how businesses can use strategic branding to attract and retain customers.

Attracting New Customers

When marketing towards new customers, a business must make a strong first impression. A study by Liu, White and Dumais found that users become less likely to leave a website the longer they stay on it. As Jakob Nielsen of the Nielsen Norman Group says “The probability of leaving is very high during the first few seconds.....
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Create a Unique Logo
As a business, creating an identity is vital. A logo should be simple but memorable to your target audience. It must differentiate, communicate your message, and be timeless.

Consider the Copyright of Your Logo
Using a logo generator could result in having a logo similar to another organization. It is important to use a designer to avoid potential trademark issues. A designer will do the proper research to assure your logo is yours and only yours.

For more tips, click here

12/5 Tech Gala 2
6pm – The Edgewater Hotel
12/6 Global Good Mix and Mingle
6pm-8pm – Ubuntu Trade
12/7 Magnet Holiday Party
8pm-11:55pm – The Rigby Pub and Grill
12/8 100Thanks
8pm-11:30pm – The Ovation
Sky Club
12/11 Business: Legal Foundations Every Business Needs with Paloma Kennedy
12pm-1pm – DreamBank
12/11 DBL December Evening Social
5pm-6:30pm – Dane County Credit Union
12/18 Business: Nobody likes “Feedback” – Tools for a “Feed Forward” Environment with Susan Thomson
12pm-1pm – DreamBank
1/3 Career: The Essential Steps to a Career You Love with Elizabeth Disch
12pm-2pm – DreamBank
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IH Concepts · 30 West Mifflin Suite 408 · Madison, WI 53703 · USA

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