Career Ladder has made a positive impact on the Madison Community by helping individuals reach career goals. While, an exceptional business, most of their clients the first 6 years were through word of mouth. Career Ladder worked to increase brand recognition and brand consistency. They also sought to create a web presence.

IH Concepts began working with Career Ladder in 2011. We created a consistent brand for them including logos, business cards, brochures, and a full website. By establishing brand consistency, the company became more recognizable, and in turn, more professional. Career Ladder’s online presence also created increased engagement with a new audience.

Many businesses take branding for granted, but Career Ladder’s revisions prove how important consistent branding is to gain and retain clients. To learn more about Career Ladder click here
2/28 SMALL BIZ: Getting Real Results using LinkedIn with Wayne Breitbarth
12:00pm - 1:15pm – Dreambank
3/08 IB Intros: Meet the 40 Under 40
5pm – 7pm – The Madison Club
3/08 Marketing and Social Media for Startups
6pm – 8pm – Madison College
3/09 New Faces, New Places
5pm – 7pm – 100 State/5NINES
3/14 Dane Buy Local Breakfast
7:00am – 9:30am – Location TBD
We’re all guilty of it.

Say it with me.


Yes, we love scrolling through our social media, or responding to emails through our phones. However, in this technologically driven age, mobile devices offer us much more. Almost anything that can be done on a computer can be done on our smart phones...

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When you think LOGO, think VECTOR FILE
Don’t let poor resolution keep you from getting the most out of your stunning logo. Send EPS or AI files! Steer clear of JPEGs, GIFs and PNGs; these are rasterized and lose quality when enlarged.

SIZE matters
Send the biggest image – you can always size down, but even the best graphic designers can’t help you out if the image just isn’t big enough. To always ensure the resolution you want, think BIG. For more info click here

For more tips, click here

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