Litter Less Campaign newsletter, August 2015
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DEAR READERS,                                                                         

Welcome to the first ever newsletter for the Litter Less Campaign, run by the Eco-Schools and Young Reporters for the Environment programmes of the Foundation for Environmental Education, and supported by the Wrigley Company Foundation.

As this is the first newsletter of the campaign, we would like to give you a recap of what Litter Less achieved throughout last year and set out the goals for the one ahead. It is worth to mention here that 250 Eco-Schools have introduced recycling waste management systems and YRE students have organised 330 presentations for the local audience and reached over 26m viewers and readers from their communities.

You are about to scroll down to some of the most important facts of the campaign, read the campaign highlights in different countries - for inspiration -, and what the campaign aims to achieve in the new year. 

Enjoy reading and be prepared for another amazing Litter Less year!


The Litter Less Campaign International team

What is the campaign about?

The Litter Less Campaign aims to help engage and educate children and young people on the issue of litter and to help encourage them to make positive choices. It supplements the existing work of the Wrigley Company to encourage responsible disposal of litter.

The number of participating countries increased to 31, thanks to the participation of new YRE countries: Kazakhstan, Montenegro and Portugal. The last YRE country will be confirmed soon. 
Best practices from last year!
Throughout the Litter Less Campaign, Eco-Schools and Young Reporters for the Environment (YRE) across participating countries have organised events, days of action, creative and thoughtful activities to work for the environment, whilst raising awareness among the locals in their respective regions. 
We have collected a few campaign highlights, just to give a more informed glance at last year! 

In China, students used recycled bottles to cultivate plants and paper to produce arts and crafts in order to promote environmental awareness. Every grade set up recycling bins and Litter campaigns for neighbouring schools were organised. 

In Czech Republic, many schools notified their students about the advantages of taking one's lunch to school in boxes, which can be used multiple times. They also spread the usage of cloth bags instead of plastic ones.  

Community Action Days

In Cyprus the local authorities, the parents’ association, the pupils and the teachers of Psimolofou Primary school organised a Clean-up Day for the whole village. People were divided into groups and each group was given a map showing the streets and areas they were responsible for cleaning.

In Kenya, KOEE organised a public campaign where all the schools and other stakeholders were invited. A cleanup and tree planting exercise was conducted. Schools exhibited their projects and products, learning from each other about their experiences in micro-project implementation and overall waste management in their institutions.


In Jerusalem, Israel, six different schools sent a group of ten students each to form the ‘Jerusalem Parliament of Young Reporters for the Environment’. This representative group from different parts of the city started working together on environmental issues, and involved local government and the mayor in their efforts.

You can read more about best practices in the first issue of the Litter Less Campaign Handbook, coming up soon.

Collaboration between schools


In Northern Ireland, some schools have worked with their neighbouring schools on litter picks and events. They have also contacted some other schools to exchange ideas.
In Bulgaria, different schools did some cleanings together, organised public events and exchanged ideas and materials, while the teachers held mutual meetings and visited some schools and kindergartens.
In Spain, there are huge Eco-Schools networks with periodic meetings. Many schools shared their experiences with the other Eco-Schools that were not participating in LLC.

Collaboration with schools in other countries

The students from a primary school in Cracow, Poland, established a contact with a school from Croatia. They were in touch and they exchanged their experiences, plans and good practices. The students from Poland also promoted their activities by sending some photos to the Croatian school.

School CEIP Andrés Segovia from Spain worked together with a teacher from the School of San Juan in Puerto Rico.

Collaboration with the Wrigley Company Foundation

In China, Wrigley volunteers participated in one of the school activities in Yunnan province.

In Croatia, Wrigley representatives were involved in various activities in three Eco-Schools. At the closing ceremony, a representative from Wrigley Croatia was handing out Litter Less certificates to the participating Eco-Schools.

In France, Wrigley representatives are always informed about and invited to the events related to the Litter Less Campaign (ceremonies, workshops, teacher trainings, etc.).


In Greece, meetings with Wrigley representatives were organised, in order to keep them on track through the whole campaign. Wrigley’s employees also worked together with the students on certain activities: for example they drew a snake-game won the school yard, with questions based on the Litter Less Campaign.

In Uganda, Wrigley representatives have been actively engaged with campaign activities, as they directly participated in schools litter picking exercises and public processions.

 Impact measurement

From Phase II, the impact of the campaign will be measured both through Eco-Schools and YRE programmes to show any increase in knowledge and identify any changes in behaviour towards littering amongst participants.

Countries participated in the first year have already conducted both pre-survey and post-survey.

The final result from the surveys will be presented in the special report on Impact Measurement prepared by An Taisce by the end of campaign.

Participating schools have measured also the amount of litter before and after the implementation of the campaign. 250 schools have newly introduced a recycling waste management system into their school, as a result of participation in the campagin. 80-90% of schools monitored the data for the Schools Litter Measurement.

 Litter as part of a school based activity

In Romania, during the Language and Literature class students had the opportunity to contribute to the final journalistic production using their knowledge from other disciplines such as Geography, Biology or Chemistry. Moreover, they had the opportunity to cultivate some hobbies, like fashion, computer, and photography.
In Slovakia, 11-12 pupils in Chemistry class were taught by older students (peer education) about waste separation and recycling, and afterwards they were assigned to produce a poster on practical tips for minimising waste.
In Canada, one teacher incorporated the programme into her Grade 8 language class. She assigned her students to take photos of litter and she gave the captions marks. It was also an opportunity to bring a sustainability theme into her classroom, which is also part of the Grade 8 geography curriculum in Ontario.

Aims to achieve in Year 2

The Litter Less Campaign Phase II, which run in 27 (Eco-Schools and Young Reporters for the Environment) countries in the first year and will culminate in 31 countries by the second year, aims to engage and educate children and young people on the issue of litter, and encourage them to make positive choices.

The main objectives:
- To raise awareness of the effect of litter and waste on the local environment and wider community by implementing community action days.

- To increase student knowledge and practical skills in preventing and managing litter and waste

- To improve students’ behaviour in preventing and managing litter and waste

- To improve the schools’ waste management treatment

- To create good examples of school waste management systems by uploading pictures and descriptions on the website

- To report on issues related to local litter and waste treatment and solutions through articles, photographs and videos

- To collaborate with other schools in order to disseminate good examples

Litter is a great place to start working on environmental issues with students. It is visible and it is easy to see the improvements. Involvement in a ‘litter less’ campaign teaches young people they can help find solutions to issues and have the power to change their environment and the attitudes and behaviour of others. The new campaign will be launched in September, but we are already inviting all schools to join us in the activities against litter.

We invite you all to participate, follow the activities and results and share in your countries to inspire students around the world! 

Learn more
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