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July 21, 2015 - Issue 29

Design Workshop with Ed Henninger. One Week Left to Register and SAVE $50.

Friday, August 14, 2015

Join the Minnesota News Media Institute and trainer Ed Henninger, one of the world’s leading design consultants for community newspapers, for a daylong workshop focused on news design.

Last summer, Ed's news design session sold out! This year, he's back in Minnesota for more.Ed has worked with newspapers all over the world and is bringing his expertise to MNA members for one day only!  Seats are limited so sign up today.  

Morning session:

You Call the Shots is a bold, new presentation idea offered nowhere else. Leave it to Ed Henninger to break the mold again!

The concept is simple: We ask those attending what topics are most important to them. What questions do they have about news design? What do they most want to know? What design points can we clear up for them?

Attendees will review Ed's list of 101 topics, and check off the items they most want to discuss. We will tabulate the returns, placing those topics that gain the most interest at the top of the list for Ed's presentation.

Some of the topics are more about philosophy, design thinking and approach. Others focus more on assembly, design details and getting the job done quickly and efficiently.

Click here to download Ed's list of 101 topics

Afternoon program:

Page Evaluation Session: participants will submit PDF files from their papers ahead of the workshop for on-the-spot evaluations on August 14:

  • Page 1.
  • Sports front.
  • Feature front.
  • And inside page of their choosing.

Ed HenningerAbout the presenter:

Ed Henninger has been an independent newspaper consultant since 1989 and is the Director of Henninger Consulting in Rock Hill, SC. He is universally recognized as the world’s leading design consultant for community newspapers.

Workshop Information:

Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Registration fee: $75 (early bird registration by July 28) --
fee includes lunch

Click here for more information and to register today!

“No Buts Digital” – Data + Strategy

By: Jaci Smith

The first question I got was a philosophical one.

Leave it to a former colleague of mine, one of the best business reporters I’ve known, to skip the softball stuff in responding to my call for questions in this column.

He produces a newsletter that started slow, but seems to be gaining steam. But he’s in a competitive market, and he has been burned by other journalists in the area who’ve used his newsletter as a tipsheet without attribution.

So, he doesn’t break any news in the newsletter. But he wonders about that strategy.

Don’t we all.

His is not an uncommon problem. The industry as a whole struggles with this question, expressed in a number of different ways:

-Hard paywall, metered or something else like Google Surveys?

-Do we put everything that we print on our website?

-Social media is where so many people find their news these days. How do I leverage that?

It seems daunting to consider all the questions that have no definitive answers. So, let’s change the focus a bit.

Let’s look for data, like any good investigative reporter would do.

There are now so many options for engaging your audience and determining their needs, no publisher needs to make even the smallest decision unarmed.

Continue reading...

NNA's 2015 Newspaper And Education contest winners announced

COLUMBIA, MO — Judging results have been processed and winners of the National Newspaper Association’s 2015 Newspaper And Education contest have been posted online at

Winners will be recognized at the awards breakfast held Saturday, Oct. 3, during NNA’s 129th Annual Convention & Trade Show at the St. Charles Convention Center in St. Charles, MO. Visit NNA’s events webpage to register online for the convention or to purchase breakfast

A total of 15 awards were won by 10 newspapers in nine states. First place winners will receive $100. All winners will receive an award certificate.

Kidsville News!, a literacy and educational newspaper based in Fayetteville, NC, sponsored the contest.

NNA believes successful newspaper education partnerships should be celebrated and created this enhanced Newspaper And Education contest to highlight newspaper/school partnerships (levels K through community college) that focus on developing fully informed citizens. Both traditional Newspaper And Education programs and non-traditional programs from NNA member and non-member newspapers were eligible for entry.

Congratulations to a Minnesota winner:

The Echo Press, Alexandria, MN
Second Place, Traditional NIE Stories and Curriculum - Partnerships - Non-daily newspapers 5,000 circulation or more.
Entry Title: NIE Student Generated Newspaper.
Credit(s): Tara Bitzan.
Judges’ Comments: “Partnership with local school and businesses appears strong and is good for everyone! Student-produced newspaper gets everyone involved in the classroom and on the newspaper staff. Well-organized. Excellent outcome with a newsy special issue and healthy ad count.”

Click here to view all MN winners from recent NNA contests

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Register Now for July Webinars! 

Check out the upcoming webinars from Online Media Campus!

Community Faces Photography

Thursday, July 23
1:00 – 2:00 p.m.

Presented in partnership with GateHouse Media 

Community Faces PhotographyPopulating your websites and newspapers with plenty of photos of local residents, taken at community events, is a great way to build readership, connect with people in your coverage area and increase page views. But there’s an art to the creation and promotion of these galleries — this presentation reveals all the tips and best practices.

Who should attend: Any editors or publishers interested in building traffic by introducing good reader engagement practices into their newsroom.

More information and register

Russell Viers: Easily and Quickly Sort, Organize and Process Your Photos

Thursday, July 30
1:00 – 2:00 p.m. 

Are you spending too much time looking through your digital photos trying to find the best ones, only to settle on whatever’s “good enough” after a few minutes? With today’s digital cameras, we should be taking LOTS and LOTS of photographs of every event. Taking them is easy… it’s what to do next that can be a killer. With Adobe’s Bridge and Photoshop, you already have one of the most powerful photo-processing duos on the planet. Learn how to use them together properly to slice your photo production time dramatically, improve quality and leave your photos in a format that is flexible for changing later.

More information and register...

Tim Smith: Increase Your ROI on Sales Calls

Friday, July 31
1:00 – 2:00 p.m. 

Have you ever “winged” a sales call? Little to no preparation before meeting with a customer is the norm for many salespeople. Often, the result of those calls is not as successful or as profitable as it could be.

This webinar will focus on how to prepare for a sales presentation while not relying on a script or winging it. 

More information and register...

Practical Use of eDoc

Thursday, August 13
10:00 a.m.

Gust Stars:

Brad Hill is the president of Interlink, a privately owned circulation-management company serving the community newspaper industry. He’s also been named a National Newspaper Association representative on the Mailers’ Technical Advisory Committee, joining National Newspaper Association’s postal Chair Max Heath and NNA Chief Executive Officer Tonda F. Rush in that important postal-related group.

Max Heath, chair of the NNA Postal Committee, is considered the newspaper industry’s postal guru. Heath also serves on the Mailers Technical Advisory Committee, which meets quarterly at USPS headquarters. Additionally, he’s a postal consultant for Athlon Media and Landmark Community Newspapers. Heath was executive editor of LCNI for 21 years, and circulation director for 23 years before retiring in 2008.

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 

Registration fee: $30Register by Monday, August 10
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

If you have news to share in the MNA Tradewinds,
please email us:

New staff members join Kenyon Leader
The Kenyon Leader welcomed two local residents as new staff members recently. Kevin Anderson began as the new editor of the Leader on June 15 and hasn't looked back. The 64-year-old has been a part of the fabric of Kenyon for more than 40 years, and most recently retired from teaching fourth-graders in the Kenyon-Wanamingo school district. Nicole Brandon joined the Leader staff as a media consultant on June 22. The 37-year-old is mom to 9-year-old Cooper and 8-yearold Rowan. Brandon is a Kenyon native, graduating from K-W in 1996. Brandon She has worked for the state of Minnesota and most recently for MOM Brands. 

Member Classifieds:

General Assignment Reporter
ECM Publishers, Inc is seeking a full-time general assignment reporter who will split their time between the Mille Lacs County Times and the Isanti County News. More...

Multi-Media Sales Consultant
ECM Publishers, Inc. is seeking a creative and effective sales person to work with our customers in helping make their businesses prosper. More... 

Sports Editor - Owatonna
If you’re an experienced sports reporter who understands that sports is more than an advances and gamers, we want to talk to you. More...

Sports Editor
A growing newspaper company near Rochester is searching for a full-time sports editor who can cover high school sports with great stories and photos. More...

City Issues/Neighborhoods Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and city issues that affects those neighborhoods. More...

Sports Reporter
The Elk River Star News, a suburban weekly community newspaper within ECM Publishers, is looking for a sports reporter to take the reins of its sports pages and provide support to the publication’s news team. More...

Publishing – For Sale
Publications in Minnesota and South Dakota. More...

Reporter, with spark
The Winona Post seeks a creative, enthusiastic writer to join its award-winning news team. More...

Multimedia Journalist
The Bemidji Pioneer is in search of a multimedia journalist to enhance our company’s online presence. More...

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Community Faces Photography
July 23 | 1-2 p.m.

Easily and Quickly Sort, Organize and Process Your Photos
July 30 | 1-2 p.m.

Increase Your ROI on Sales Calls
July 31 | 1-2 p.m.

Editors & Publishers Community Leadership Program Workshop II
August 13-14

How to Craft an Engaging Lede
August 13 | 1-2 p.m.

Design Workshop with Ed Henninger
August 14 

National Newspaper Association 129th Annual Convention and Trade Show
October 1-3
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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