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June 9, 2015 - Issue 23

2015 Revised Affidavit Form

The 2015 Legislature enacted amendments to the Minnesota law which governs mortgage foreclosure by advertisement.  Those amendments appear in Chapter 14 of the 2015 session laws.  They are effective on July 1, 2015.

Most importantly, a new statute was added (§580.033) that specifies where a notice of foreclosure should be published, something that was ambiguous under prior law.  This statute also requires that affidavits of publication issued by a newspaper must contain certain language related to the published foreclosure notice.

The affidavit of publication form includes (in paragraph 5) the language called for by the new statute.  The form also complies with the general requirements for affidavits of publication found in Minnesota Statute, §331.07.  The form is drafted so that it can be used for any published notice, not just mortgage foreclosure notices; in other words, you don’t need to use a different form for other kinds of notices.

Beginning July 1, affidavits for mortgage foreclosure by advertisement must contain the new language on this form.  As always, please don’t hesitate to contact MNA if you have any questions.

Download the new affidavit form here

Ad Sales Training June 26 - Cold Calls, Classifieds, and more with Steve Gall

Friday, June 26, 2015 | 10:00 AM to 3:00 PM
St. Cloud, MN | $50 (includes lunch)

Join the Minnesota News Media Institute and trainer Steve Gall, for a daylong workshop covering a variety of ad sales topics. This session will be useful for new reps and seasoned pros alike. Seats are limited so sign up today!

Cold calling!! Yikes!! Just sounds off-putting, doesn't it? Well, prospecting and making initial contact and or calls does not have to send shivers through your Ad Department. This first part of the session will focus on getting the appointment, preparing accordingly and makingfirst calls. Included will be a Needs Assessment exercise, product presentation and getting the client involved in the call. We will also plan the necessary follow-up while building rapport with newer clients.

Building a network- either in Retail or Classified can help bring incremental revenue to your organization. We will look at what fingertip assets Reps can use to build rapport and surround their accounts on a more consistent, full service fashion. Will include both print and digital product discussion. Merging complementary products, either internal or external, and planning for each client on a longer-term basis. Includes product knowledge discussion and applications on competing advantages/disadvantages to help put the training to work in a practical fashion immediately.


Steve Gall

Steve Gall is a 35 year veteran of the newspaper industry. Prior to joining RiverTown, He served as Director of Multimedia Sales for the Pioneer Press and of Digital First Media. Before that, Steve was VP Advertising for the Tacoma (WA) News Tribune and the Anchorage (AK) Daily News as well as Publisher of the Vail (CO) Daily, VP Advertising for the Knight-Ridder Duluth News Tribune and VP of Sales & Marketing for Murphy McGinnis Media, an independently owned newspaper company with 17 newspapers, 7 shoppers, and an Interactive company in the Duluth market.

Gall received his BFA degree in Graphic Design with a business minor from the University of Wisconsin-Stevens Point. He spends his free time enjoying the outdoors in Wisconsin or Minnesota either playing hockey, water skiing, snow-skiing, mountain biking or inline skating. He also loves to draw.

More information and register online now!

Welcome Cohort 11!

The Minnesota News Media Institute is pleased to present the 11th Cohort of the Editors & Publishers Community Leadership Program. This intensive, months-long program is funded in part by a generous grant from the Blandin Foundation and was founded in 2005, modeled after the successful Blandin Community Leadership Program.

Annually, MNI recruits editor-publisher teams who want to develop their community leadership and vision skills. The program encourages newspapers to develop and strengthen social capital within their communities, to learn of the power they have to frame issues and mobilize action and ultimately helps them to advance the health and vibrancy of their communities.

Meet Cohort 11:
  • Crystal Miller, Publisher, Albert Lea Tribune
  • Sarah Stultz, Editor, Albert Lea Tribune
  • Steve Prinsen, Publisher, Annandale Advocate
  • Paul Downer, Managing Editor, Annandale Advocate
  • Mary Brenk, Publisher, Detroit Lakes Tribune
  • Pippi Mayfield, Editor, Detroit Lakes Tribune
  • Jody Hanson, Publisher, Echo Press, Alexandria 
  • Tara Bitzan, Editor, Echo Press, Alexandria 
  • Mark Roy, Publisher/General Manager, Grand Rapids Herald-Review
  • Britta Arendt, Editor, Grand Rapids Herald-Review 
  • Kari Sundberg, Editor, Grygla Eagle
  • Kevin Cederstrom, Editor, Park Rapids Enterprise
Click here to see photos and read bios

May Network Honor Rolls

Five newspapers placed 2×2 ads, seven newspapers placed MCAN ads and one newspaper placed MINN ads in the month of May.

Cottonwood County Citizen, Windom - 3
Herald Journal Publishing - 10
Mankato Free Press - 1
Rochester Post-Bulletin - 5
Tracy Headlight- Herald - 1

Crookston Daily Times - 7
Grant County Herald, Elbow Lake - 1
McLeod County Chronicle, Glencoe  - 1
Kittson County Enterprise, Hallock - 2
Herald Journal Publishing - 9
Kerkhoven Banner - 1
Westbrook Sentinel/Tribune - 2

Herald Journal Publishing - 2

A bonus went to the following 12 salespeople who sold an ad into the networks. Congratulations!

Ted Almen
Barb Flicker
Monica Hensley
Randy Heuer 
Bruce Johnson
Kari Jurrens
Karin Ramige
Chris Schultz
Lisa Sell
Brittany Stradtman
Terri Wall

Click here to read about our 2015 Network Ad Sales Incentive Program and you can earn a bonus next month!

Are You Prepared for a Disaster?

Following tornadoes in his region, Mark Thomas, Executive Director of the Oklahoma Press Association offered the sage advice:  "The first steps in disasters are always PLANNING.  We are now past that phase – but you aren’t – so use this disaster to urge your members to PLAN for a disaster. That makes your Action and Recovery Plan so much easier."
In times of crisis, all eyes turn on the press for immediate and accurate news coverage. But what happens when the press becomes the victim of a disaster? From flash floods, tornadoes and other natural disasters to power outages or a loss of an important staff member, trauma is almost impossible to predict. But through effective preparation, newspapers can continue to function in spite of setbacks.
MNA is proud to present the  the Disaster Checklist for Newspapers, a preparation guide to aid damage control at your location. Originally drafted by The Oklahoma Press Association, this checklist covers all the ins and outs of an adequately prepared staff and if followed correctly, can help you keep operating on all platforms in times of disaster.
While disasters can rarely be avoided, measures taken in advance can soften the blow of potential fallout. We hope that this guide will prove useful to you.

Click here to Download the Disaster Checklist


The 2014-2015 Better Newspaper Contest will be here before you know it! Start saving PDFs of your best work NOW to make award entries a breeze LATER!

Entries for the 2014-2015 Better Newspaper Contest will be accepted during the month of September. Stay tuned to the MNA Bulletin for BNC updates!

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Fireworks Advertising Rules in MN

Here’s a short summary of the current state of the law, by MNA attorney Mark Anfinson.
The rule for fireworks is like that for most other products and services â€”if you can legally sell them, then you can legally advertise them. Some kinds of fireworks may lawfully be sold in Minnesota, mostly low grade varieties, including sparklers, snakes, glowworms, smoke devices, trick noisemakers, party poppers, string poppers, snappers, drop pops, and similar items. There is no question that they can be advertised.
But what about advertising from out of state fireworks merchants, such as those in Wisconsin and South Dakota? They sell items that are banned in Minnesota. May they advertise those products in Minnesota newspapers? The answer is almost certainly “yes,” based on a 1998 decision of the Court of Appeals. It concluded that the Minnesota statute prohibiting fireworks advertising is unenforceable under the First Amendment, so long as the fireworks being advertised can legally be sold where the sale occurs.
But despite the Court of Appeals decision, the statute remains on the books because it hasn't been repealed by the Legislature. It is therefore remotely possible that a local prosecutor would bring charges in response to an ad from out of state. While the charges would in all likelihood eventually be dismissed under the 1998 appellate ruling, that would require the expenditure of some attorney's fees. Therefore, each newspaper should make its own decision about accepting fireworks advertising from out of state vendors.

Only a few spots left for Pohlad Internship Program!

If you've been considering hiring a high school-aged intern through the Pohlad Internship Program, don't delay! There are fewer than 10 spots left in the 2015 program. Internship grants are awarded on a first-come, first-served basis, so get your enrollment form in today!

This year is the 11th year of the Pohlad Internship Program. Thanks to a generous grant from the Pohlad Family Foundation, MNA is pleased to once again have the opportunity to provide members with a program that will help reduce the costs associated with hiring high school-aged summer in-terns. In 2014, we placed 65 interns at member newspapers.

How the program works:

  • You choose a high school student, age 16-19, who will work for your newspaper in any aspect of the business half-time for 10 weeks; recent high school graduates are eligible.
  • Complete an enrollment form stating that you will hire a high school intern and wish to participate in the Summer Youth Employment subsidy program. Forms are available on the MNA website, and can be submitted by mail, fax, or email.
  • College students and relatives of newspaper staff do not qualify for this program.
  • The Pohlad Family Foundation requires that newspapers pay a portion of the intern’s wage to ensure a strong commitment from the participants and recommends an hourly wage of $8.00/hour for interns participating in the program.

Download 2015 Program Application
Download Frequently Asked Questions

isit our website for more information and for a 2015 recap...

Check out June Editorial, Sales and Digital Sessions!

Check out the upcoming webinars from Online Media Campus!

AP Style Crash Course

Thursday, June 18
1:00 – 2:00 p.m.

The Associated Press wrote the book on style – literally. The AP Stylebook is the industry standard, used by thousands of newsrooms and considered the best guide for achieving clean, consistent copy across publications or sections. This course delves into the most common style points journalists should know. It is a good refresher for the seasoned journalist or guide for the new reporter.

More information and register...

Getting the Best Out of Yourself and Your Sales Team

Thursday, June 25
1:00 – 2:00 p.m.

Like many managers, it is possible you fell into coaching. While you are energized by helping people become their best selves, you may have had a few challenges with training along the way.

This webinar will focus not on sales coaching, but on building the right foundation to make for a more successful sales employee and manager. National trainer Tom Stoyan will discuss sales philosophies and coaching tools that you can implement immediately.

More information and register...

Quickly Create Slideshows and Galleries: A guide to working with YouTube

Friday, June 26
1:00 – 2:00 p.m. 

Having knowledge of how to quickly upload photos to the ever-growing list of platforms you use as a journalist is an extremely valuable skill. In this session, we will take a look at the features of YouTube.

During this program, you will learn how to:

  • Use YouTube for more than just video.
  • Quickly upload photos and galleries to your paper’s YouTube channel.
  • Create engaging slideshows and galleries.

If you have news to share in the MNA Tradewinds,
please email us:

Check out MNA's Member Classifieds!

Are you looking for a new reporter, or sales rep?  Trying to find a summer intern?  Interested in buying a newspaper? Trying to find parts for an old printing press?  Find that all in MNA's Member Classifieds, and more!  MNA Members can submit Wanted/For Sale and Employment ads at no charge!

Just posted:

Sales Manager – RiverTown Multimedia
RiverTown Multimedia is looking for Sales Manager to lead our Multimedia sales team in Red Wing, MN. More...

Copy Editor/Page Designer
Expected to edit stories to conform to AP and Duluth News Tribune style. Stories should be free of grammatical errors or misspellings. More...

Outside Sales Representative
The Land, a weekly farm and rural life magazine has an Immediate Opening for our Central/NorthWestern MN territory. More...

Monthly Newspaper for sale
Increase your gross $155,000, capture an 18% EBITDA by The Old Times, a monthly antique newspaper you can move to your shop. More...

NorthNews Monthly For Sale
NorthNews monthly, nearly 25 years old, being spun off from its sister publication. More...

For Sale – Assorted Toner Cartridges – Ricoh/Konica Minolta
We have several toner cartridges that were left in our office when we purchased the business that don’t fit any of the machines we currently have. More...

For Sale – Printer
We have a Xerox Phaser 5500 printer for sale. It has three trays – 1 manual feed, and two ‘drawer-type’ trays that can be adjusted to fit 8.5 x 5.5″ paper, regular 8.5 x 11, legal size or as large as tabloid (11×17). More...

Multi-Media Marketing Consultant
The Sleepy Eye Herald Dispatch is looking for a multimedia marketing consultant. More...

Sports Editor and News Editor Needed
Growing newspaper company in southeastern Minnesota near Rochester looking for two aggressive editors. More...

Work at Minnesota Women’s Press 
Print and digital advertising sales for the Minnesota Women’s Press, a feminist publication in our 30th year. More...

Top Weekly Seeks Reporter/Editor
The Jackson County Pilot, Minnesota’s top weekly newspaper, has a rare opening for a skilled and passionate reporter/editor. More...

Multimedia Sales Representative
The Caledonia Argus and our free distribution shopper, reach over 6,000 dedicated readers each week and are looking for a Multimedia Sales Representative to join our friendly and dedicated staff. More...

Advertising Director
The Daily Globe in Worthington, MN seeks an individual with a proven record of sales success to lead our team of multi-media sales professionals as Advertising Director. More...

The Sentinel of Fairmont, Minnesota, is seeking a reporter/editor. The Sentinel is published six days per week. This job includes covering county government, courts, cops and other assignments. More...

Multi-Media Sales Consultant
ECM Publishers, Inc. is seeking a creative and effective sales person to work with our customers in helping make their businesses prosper. This is a full-time position working mainly with the St. Croix Valley Peach, Forest Lake Times, special sections and online. More...

Weekly Quick Clicks


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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

MNA Summer Board Meeting
June 17-19

AP Style Crash Course
June 18 | 1-2 p.m.

International Society of Weekly Newspaper Editors Conference
June 24-28

Getting the Best Out of Yourself and Your Sales Team
June 25 | 1-2 p.m.

Editors & Publishers Community Leadership Program Workshop I
June 26

MNI Presents: Cold Calls, Classifieds, and more with Steve Gall
June 26 | 10a - 3p

Quickly Create Slideshows and Galleries: A guide to working with YouTube
June 26 | 1-2 p.m.
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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