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July 28, 2015 - Issue 30

Early Bird Rates Expire Today for Design Workshop with Ed Henninger

Friday, August 14, 2015

Join the Minnesota News Media Institute and trainer Ed Henninger, one of the world’s leading design consultants for community newspapers, for a daylong workshop focused on news design.

Last summer, Ed's news design session sold out! This year, he's back in Minnesota for more.Ed has worked with newspapers all over the world and is bringing his expertise to MNA members for one day only!  Seats are limited so sign up today.  

Morning session:

You Call the Shots is a bold, new presentation idea offered nowhere else. Leave it to Ed Henninger to break the mold again!

The concept is simple: We ask those attending what topics are most important to them. What questions do they have about news design? What do they most want to know? What design points can we clear up for them?

Attendees will review Ed's list of 101 topics, and check off the items they most want to discuss. We will tabulate the returns, placing those topics that gain the most interest at the top of the list for Ed's presentation.

Some of the topics are more about philosophy, design thinking and approach. Others focus more on assembly, design details and getting the job done quickly and efficiently.

Click here to download Ed's list of 101 topics

Afternoon program:

Page Evaluation Session: participants will submit PDF files from their papers ahead of the workshop for on-the-spot evaluations on August 14:

  • Page 1.
  • Sports front.
  • Feature front.
  • And inside page of their choosing.

Ed HenningerAbout the presenter:

Ed Henninger has been an independent newspaper consultant since 1989 and is the Director of Henninger Consulting in Rock Hill, SC. He is universally recognized as the world’s leading design consultant for community newspapers.

Workshop Information:

Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Registration fee: $75 (early bird registration by July 28) --
fee includes lunch

Click here for more information and to register today!

Bob Shaw: It's Time Again to support our Minnesota Newspaper Museum at the State Fair

To My Friends and Former Colleagues:

It’s ME again . . . putting the arm on YOU for a donation to our newspaper museum.  (Some have called it “Shaw’s Annual Elegant and Honorable Solicitation Museum Funding Program.”  Perhaps I did?)
Volunteers are the “backbone” of the museum’s operations, and donors like you put the “flesh” on the bones.  Every year for the past 28 years, about 70 volunteers work together to show visitors a sample of the “living history” of Minnesota newspapers.
Volunteers operate the Linotypes, lock up the type into a page and feed the blank sheets into the big newspaper printing press.  Every day of the fair, we actually print a newspaper, much like it was done over 100 years ago.  Other volunteers operate the presses in the job shop and produce take-away treasures for visitors.  “Editors of the Day” do a lot of talking about freedom of the press and journalism in general.
New this year will be fancy new signs explaining the letterpress machines as well as expanding our messages of the importance of newspapers in our democracy.  We hope to get more visitors talking about how a newspaper operates and what an editor does.

Continue reading...

Does your media organization use WordPress? We need your help 

By Barrett Golding
Large media organizations have teams and tools to help with daily tasks, from finding images to fact-checking. During my nine-month RJI Fellowship at the Donald W. Reynolds Journalism Institute, I’ll adapt some of these tools for use by smaller newsrooms and freelancers.

As both a public radio producer and a Web developer, I’ve seen how a little programming can automate chores such as adding pull-quotes or interacting with editors. This RJI Fellows project will create a suite of WordPress plugins — I call them Storytelling Tools — designed for journalists.

Rather than guess what people want, I’ll ask them. In August I’ll be surveying journalists, journo-coders, broadcasters, podcasters, freelancers and student media staff. The goal is to better understand writers’ digital workflows, gathering insights such as:

  • Do writers compose in Microsoft Word or input text directly into their content management systems (CMS)?
  • Do editors run all articles through a fact-checking process?
  • How do designers, developers and authors collaborate on long-form multimedia work?

I’ll suggest potential tools and invite suggestions for others. If you’d like to take the survey, please send me an email or watch the RJI site for more information.

Potential plugins for producers and writers

Mobile Preview
See how your article displays on a phone, while you enter content, without leaving the CMS. (Based on the Atavist preview feature.)
Version Vault

Use WordPress to keep track of successive versions of your media productions and your editor’s comments on each one. (Expands on the WP Document Revisions plugin.)

Continue reading...

Newspapers Expected to Get Faster Mail Service through New Postal Hubs

WASHINGTON—Community newspapers using the mail received the second good-news announcement of July recently when the U.S. Postal Service announced it expected to have 187 service hubs open by fall to provide direct transportation for newspaper mail in locations where mail processing plants have closed.

The announcement followed passage of a bill in a key Senate committee last week calling for a study of timely rural mail delivery. David E. Williams, chief operating officer of the Postal Service, credited the National Newspaper Association with working to establish the hubs. NNA requested study of the hub operation in testimony to the Postal Regulatory Commission in 2012, and has met with USPS continuously since then on the opening of the hubs as mail plants have closed.

A service hub permits publishers to prepare mail destined for nearby post offices in “Direct” containers that can be handed off directly at a hub to ride postal transportation to the destination post office , so that 5-digit, Carrier-Route—or mixed 5 digit containers combining both—can be dock-transferred between one post office and another in the Hub territory, usually that of the old Sectional Center Facility. The preparation of mail in 5-digit and carrier-route containers for hub handling avoids long and unnecessary trips to mail processing centers and helps publishers to reach subscribers more quickly. Publishers wanting to enter mail at the hub, possibly because the newspaper is printed nearby, can get the old SCF price for entering these containers there. The establishment of hubs has become a pressing necessity for community newspapers that rely on the mail for circulation because nearly 100 mail processing centers have been shuttered by USPS in recent years and another 82 closings are planned. Williams said USPS had set up the hubs to help serve the customers of USPS and NNA newspapers.

“The Postal Service and the National Newspaper Association are committed to providing excellent service to customers. We are pleased to announce that 187 entry hubs have now been activated to maintain quality service for mailers, including newspapers serving rural customers. It has been our pleasure to work with the NNA, as keeping news and information and commerce moving in a timely fashion is an important mission for both of our organizations,” Williams said.

NNA President John Edgecombe Jr., thanked his predecessors, Merle Baranczyk, publisher of the Mountain-Mail in Salida, CO, and Robert M. Williams Jr., publisher of The Blackshear (GA) Times, for beginning NNA’s initiative to seek hubs.

“This process has been gradually coming into shape since NNA first met with USPS in 2013,” Edgecombe said. “Some of our members have been using the hubs while others have been waiting for their hubs to open. We think this development is going to help us improve service to readers who are in satellite towns that depend upon our publications and our markets. We appreciate the Postal Service’s decision to establish them.”

NNA Postal Committee Chair Max Heath said the complexity of the Postal Service requires patience and determination to achieve long-term projects.

“USPS is nearly a $70 billion corporation with a half-million workers and more than 150 billion pieces of mail. It is not easy to make large changes like the plant realignment, nor to plug in the patches we asked for. Setting up hubs involved changing mailing lists, communicating with software providers, reprogramming USPS’ core information structure PostalOne, and hundreds of other details. The hub solution seemed like a long time coming, but given the environment we are operating in and the tight financial condition of USPS, it is not surprising that it took a lot of patience and effort to get this new plan to come into being. I want to thank Postmaster General Megan Brennan and Mr. Williams for sticking with us through this process. I also want to thank Brad Hill, president of Interlink, and my colleague on the Mailers Technical Advisory Committee for his help in consulting with USPS on these hubs. They are going to make a difference, I believe. Newspapers should check the hub list and make sure via that office or their post office that dock transfers are occurring, and with software vendor to assure SCF prices being granted for direct containers dropped at hubs,” Heath said.

The hubs list is available to members on the NNA website.

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Upcoming Training for Every Department!

Check out the upcoming webinars from Online Media Campus!

Russell Viers: Easily and Quickly Sort, Organize and Process Your Photos

Thursday, July 30
1:00 – 2:00 p.m. 

Are you spending too much time looking through your digital photos trying to find the best ones, only to settle on whatever’s “good enough” after a few minutes? With today’s digital cameras, we should be taking LOTS and LOTS of photographs of every event. Taking them is easy… it’s what to do next that can be a killer. With Adobe’s Bridge and Photoshop, you already have one of the most powerful photo-processing duos on the planet. Learn how to use them together properly to slice your photo production time dramatically, improve quality and leave your photos in a format that is flexible for changing later.

More information and register...

Tim Smith: Increase Your ROI on Sales Calls

Friday, July 31
1:00 – 2:00 p.m. 

Have you ever “winged” a sales call? Little to no preparation before meeting with a customer is the norm for many salespeople. Often, the result of those calls is not as successful or as profitable as it could be.

This webinar will focus on how to prepare for a sales presentation while not relying on a script or winging it. 

More information and register...

How to Craft an Engaging Lede

Thursday, August 13
1:00 – 2:00 p.m. 

In this webinar, we will cover everything from how to write a basic news story in inverted pyramid style to the emotion-filled feature piece. This presentation includes an overview of several common and effective styles of ledes, as well as tips for how to keep ledes concise and compelling.

We will focus on:
  • The five basic ledes.
  • Writing effective summary ledes.
  • Second-day ledes.
  • What to avoid.
More information and register...

Practical Use of eDoc

Thursday, August 13
10:00 a.m.

Gust Stars:

Brad Hill is the president of Interlink, a privately owned circulation-management company serving the community newspaper industry. He’s also been named a National Newspaper Association representative on the Mailers’ Technical Advisory Committee, joining National Newspaper Association’s postal Chair Max Heath and NNA Chief Executive Officer Tonda F. Rush in that important postal-related group.

Max Heath, chair of the NNA Postal Committee, is considered the newspaper industry’s postal guru. Heath also serves on the Mailers Technical Advisory Committee, which meets quarterly at USPS headquarters. Additionally, he’s a postal consultant for Athlon Media and Landmark Community Newspapers. Heath was executive editor of LCNI for 21 years, and circulation director for 23 years before retiring in 2008.

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 

Registration fee: $30Register by Monday, August 10
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

If you have news to share in the MNA Tradewinds,
please email us:

Krist named publisher of Pioneer, Times, Star
Annette Krist, a long-time advertising manager at Kanabec Publications, has been named as group publisher of three area community newspapers. Krist was named group publisher and will oversee newspaper and advertising operations at Kanabec Publications in Mora, the Pine City Pioneer and the Isanti-Chisago County Star based in Cambridge. Krist began her career working in advertising design and production at the Mora Advertiser, then owned by Bob and Lois Beck. Continue reading...

Bussler takes over DCI newspaper, shopper
Randy and Lisa Carlsen have agreed to sell the Dodge County Independent weekly newspaper to Rick Bussler, of Bussler Publishing, who owns the Steele County Times and the News Enterprise in West Concord. If everything goes as expected, the sale is expected to be finalized on July 1. "It'll be the first time in 52 years that a Carlsen doesn't own Dodge County Independent," said Randy Carlsen, who took over the paper from his father, Folmer Carlsen. His father bought it in July 1963. Continue reading...

Ad Director, Assistant Editor Named at Daily Globe
Chandra Carlson, a multi-media sales consultant at the [Worthington] Daily Globe since May 2013, has been promoted to advertising director of the newspaper. Carlson, who grew up in Westbrook, originally studied cosmetology after high school in St. Cloud. She will assume her new duties as advertising director on Aug. 10.

Additionally, Beth Rickers, longtime features editor at the Daily Globe, was named as the newspaper's assistant editor. Rickers began her career Carlson Rickers at the Globe on Oct. 31, 1988. Among her duties as assistant editor will be assuming primary responsibilities of the managing editor in his/her absence (assigning stories where necessary, working with night editor on placement of stories, laying out opinion page and copy-editing local stories).

Member Classifieds:

Digital Editor
The Post-Bulletin Co. is seeking a creative, dynamic individual to fill the role of Digital Editor, a key newsroom leadership position. More... 

Print Production/Graphic Artist
African American weekly community newspaper seeks motivated individual with experience to design and lay out newspaper pages and in-house material. More...

General Assignment Reporter
ECM Publishers, Inc is seeking a full-time general assignment reporter who will split their time between the Mille Lacs County Times and the Isanti County News. More...

Multi-Media Sales Consultant
ECM Publishers, Inc. is seeking a creative and effective sales person to work with our customers in helping make their businesses prosper. More... 

Sports Editor - Owatonna
If you’re an experienced sports reporter who understands that sports is more than an advances and gamers, we want to talk to you. More...

Sports Editor
A growing newspaper company near Rochester is searching for a full-time sports editor who can cover high school sports with great stories and photos. More...

City Issues/Neighborhoods Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and city issues that affects those neighborhoods. More...

Publishing – For Sale
Publications in Minnesota and South Dakota. More...

Weekly Quick Clicks


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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Easily and Quickly Sort, Organize and Process Your Photos
July 30 | 1-2 p.m.

Increase Your ROI on Sales Calls
July 31 | 1-2 p.m.

Editors & Publishers Community Leadership Program Workshop II
August 13-14

How to Craft an Engaging Lede
August 13 | 1-2 p.m.

Design Workshop with Ed Henninger
August 14 

New Ways to Grow Audience Online: Social Stories for Snapchat, Periscope and Facebook
August 20 | 1-2 p.m.

National Newspaper Association 129th Annual Convention and Trade Show
October 1-3
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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