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August 11, 2015 - Issue 32

Court Keeps Settlement Conference Closed

Late last Friday, U. S. federal district court judge Donovan Frank rejected a motion filed by several state news organizations (including MNA), asking him to reverse an Order that he had issued a few days earlier directing that a settlement conference scheduled to include Gov. Dayton and legislative leaders should be closed to the media and public.  Frank had called for the conference in the wake of his decision last month declaring that aspects of the state’s sex offender treatment program were unconstitutional. 
The conference occurred on Monday as planned, and was conducted in private.  According to the Order filed last Friday, it was aimed at allowing “the Court to hear and assess remedy proposals in advance of the public Remedies Phase hearing,” which the Court “contemplated would encompass listening to the parties and stakeholders’ candid input on remedies to determine whether progress could be made towards settlement.”  Those attending “have been invited so that there can be a full discussion of the opportunities and obstacles to settlement or other resolution.” The “Court views this proceeding as an opportunity to discuss possible resolution of the outstanding issues in this case,” and the “Conference allows for candid discussion of the difficult issues surrounding resolution in this case.”  Although these comments—when combined with the importance of the state officials attending--would appear to present a compelling case for public access, Judge Frank disagreed.
The Star Tribune took the lead in filing the motion objecting to the secrecy, and incurred most of the costs.  It was joined by MNA, the St. Paul Pioneer Press, the St. Cloud Times, and a number of other news outlets.  In the memorandum filed by the news organizations, they argued that “[t]he press and public have a significant and legitimate interest in observing discussions” on these important topics “by their elected leaders and those leaders’ political appointees.”
Normally pretrial conferences involve fairly routine scheduling and procedural matters.  But this particular conference was hardly normal, and it’s disappointing that Judge Frank would place so little apparent value in permitting some degree of public access to a session involving such important issues.  It’s also troubling that the governor and legislative leaders—who were not required to attend, but were simply invited—deferred to the Court’s preference for secrecy. 
The Newspaper Association Managers held their annual meeting in Minneapolis , August 4-7.

Hills Elected NAM President

Lisa Hills, executive director of the Minnesota Newspaper Association, has been elected president of Newspaper Association Managers Inc., (NAM).  She succeeds Greg Sherrill of the Tennessee Press Association, now NAM’s immediate past president.

Lisa is the third Minnesotan to become NAM president.  Her predecessor, Linda Falkman, was president in l995-96 and Robert M. Shaw was president in 1970-71.   All three were at NAM’s annual meeting last week in Minneapolis.

Layne Bruce of the Mississippi Press Association  was elected vice president of NAM and will be the chairman for next year’s annual meeting.

George F. White of the New Jersey Press Association was elected secretary.  Two new directors were elected to the NAM Board:  Michelle Rea of the New York Press Association to a two- year term expiring in 2017 and  Steve Nixon of the Saskatchewan Community Newspaper Association to a three-year term expiring in 2018.  Tom Newton, California Newspaper Publishers Association,  is a holdover director, term expiring in 2016.

David Bordewyk continues as the NAM representative to NNA, and Morley L. Piper as The NAM Clerk.

Continue reading...

Coming Soon: 2014-2015 BNC! compiling your best work from the past year, and get ready to enter the 2014-2015 MNA Better Newspaper Contest!

All work, published September 1, 2014 - August 31, 2015 is eligible for the contest.  Contest entry categories, rules and detailed instructions will be mailed to every newspaper during the last week of August, and published in the August 25 issue of the MNA Bulletin.  The contest system will be open for entry submission September 1 - September 30

Judges from the Wisconsin Newspaper Association will select this year's winners. 

If you have any questions, please contact LuAnn Yattaw at or 612-278-0235.

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Editorial and Social Skills - August Webinars!

Check out the upcoming webinars from Online Media Campus!

THURSDAY!! How to Craft an Engaging Lede

Thursday, August 13
1:00 – 2:00 p.m. 

In this webinar, we will cover everything from how to write a basic news story in inverted pyramid style to the emotion-filled feature piece. This presentation includes an overview of several common and effective styles of ledes, as well as tips for how to keep ledes concise and compelling.

We will focus on:
  • The five basic ledes.
  • Writing effective summary ledes.
  • Second-day ledes.
  • What to avoid.
More information and register...

New Ways to Grow Audience Online: Social Stories for Snapchat, Periscope and Facebook

Thursday, August 20
1:00 – 2:00 p.m.

Reaching new audiences is easier than ever with social media. Knowing where to invest your time is the challenge. Periscope, Snapchat and Facebook’s deep dive into video are changing the way we reach our social readers. Learn how to use live video, Facebook video and Snapchat to mine new audiences and be creative with social stories. We will explore what new social mediums work best for attracting younger audiences and branding our content.

This session is recommended for anyone who has intermediate social media skills and is comfortable using basic video and photo skills on a mobile device.

More information and register...

Webinar on Thursday: Practical Use of eDoc

Thursday, August 13
10:00 a.m.

About the program: 
Brad Hill and Max Heath will focus on the practical use of eDoc. They will cover questions about how it affects entering the mail, postage payments and record keeping, and they will spend some time on creating a contingency plan, which is a MUST-know for anyone who does eDoc.

EXTRA! NNA Postal Committee Chair Max Heath will tell you how to use the new Service Hubs announced in July by USPS. Make sure you know how to improve your service to subscribers through Hubs!

Gust Stars:

Brad Hill is the president of Interlink, a privately owned circulation-management company serving the community newspaper industry. He’s also been named a National Newspaper Association representative on the Mailers’ Technical Advisory Committee, joining National Newspaper Association’s postal Chair Max Heath and NNA Chief Executive Officer Tonda F. Rush in that important postal-related group.

Max Heath, chair of the NNA Postal Committee, is considered the newspaper industry’s postal guru. Heath also serves on the Mailers Technical Advisory Committee, which meets quarterly at USPS headquarters. Additionally, he’s a postal consultant for Athlon Media and Landmark Community Newspapers. Heath was executive editor of LCNI for 21 years, and circulation director for 23 years before retiring in 2008.

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 

Registration fee: $30Register by Monday, August 10
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

If you have news to share in the MNA Tradewinds,
please email us:

Jerry Burnes has joined the Mesabi Daily News as managing editor. Burnes was most recently managing editor at the Williston Herald in Williston, N.D., in the Bakken oil country. He had been managing editor there since November 2013. He began in Williston as a freelance reporter in August 2012. Burnes will be in charge of the day-to-day newsroom operation. He fills a newsroom slot that had been open for several months. More...

Former Alex resident, Gopher SID dies at 83
Former Alexandria resident and University of Minnesota sports information director Bob Peterson died on July 26 after a battle with cancer. He was 83. Peterson served a 10-year stint as the SID at St. Cloud State. Prior to that, he was an English and journalism teacher in Alexandria where he also served as the sports editor at what is now the Echo Press. He won three Minnesota Newspaper Association awards during his time as a journalist.  More...

Member Classifieds:

Full-Time Reporter 
The Farmington/Rosemount Independent Town Pages is seeking a qualified candidate to be our next full-time reporter. More...

Marketing Consultant 
The West Central Tribune is now hiring a full time Marketing Consultant. More...

Advertising Coordinator
The West Central Tribune is now hiring a full time Advertising Coordinator. More...

The Morrison County Record in Little Falls, MN, and the Dairyland Peach, in Sauk Centre, MN, two award-winning free distribution newspapers under common ownership, are looking for a full-time general assignment reporter to cover the news and work on special projects. More...

Faribault Daily News – Reporter
The Faribault Daily News is looking for a reporter, but we won’t settle for the ordinary. We need someone who’s equally comfortable writing an enterprise piece on budget trends or a feature on an interesting resident, and who will tweet about it all the while. More...

General Assignment Reporter
The Litchfield Independent Review seeks a talented, energetic journalist to join our award-winning team. This is a general assignment reporter position. More...

News Reporter – Le Mars, IA
The Le Mars Daily Sentinel, a four-day-a-week newspaper in northwest Iowa, seeks a motivated news reporter who can generate ideas, turn in accurate and well-organized stories, meet daily deadlines and work well with our newsroom. More...

Digital Editor
The Post-Bulletin Co. is seeking a creative, dynamic individual to fill the role of Digital Editor, a key newsroom leadership position. More... 

Print Production/Graphic Artist
African American weekly community newspaper seeks motivated individual with experience to design and lay out newspaper pages and in-house material. More...

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Editors & Publishers Community Leadership Program Workshop II
August 13-14

How to Craft an Engaging Lede
August 13 | 1-2 p.m.

Design Workshop with Ed Henninger
August 14 

New Ways to Grow Audience Online: Social Stories for Snapchat, Periscope and Facebook
August 20 | 1-2 p.m.

Inland Group Executive Conference
September 16-18

Investigative Reporting Tools for any Newsroom
Sept. 17 | 1-2 p.m.

National Newspaper Association 129th Annual Convention and Trade Show
October 1-3

MNA Board Meeting
October 15-16
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