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October 20, 2015 - Issue 42

Circulation Workshop Next Week! 

Everything you need to know about carrier contracting

October 29, St. Cloud
Registration Fee: $65

The Minnesota News Media Institute is excited to partner again with the Northern States Circulation Managers Association to present a day-long training workshop developed for newspaper circulation professionals. Last year's session was a hit -- this year you'll learn everything you need to know about carrier contracting! All MNA and NSCMA members are welcome to attend.

Program Description:

"Independent Contractor - From Beginning to Termination" – Mark Johnson (The Post-Crescent, Appleton WI) and Matthew Wolcanski (The Post-Crescent, Appleton WI) will teach you everything you've ever wanted to know about carrier contracting. 

The session will entail the entire scoop of the independent contractor/carrier process from recruiting, contracting, managing the contract agreement, retention and termination of the contract agreement.

The session will run from 9:30 a.m. - 3:00 p.m. There will be a break for lunch and networking at noon (lunch will be provided). 

Register online now:

Publishers: Statement of Ownership Due to MNA

Please remember to send a copy of your 2015 Statement of Ownership to MNA. We use this information to keep your circulation number accurate in our newspaper directory.

Forward a copy by email to Cynthia: or, fax to: 612-342-2958.

Heinzman: Power of the Press

It’s interesting that” Power of the Press” was the theme of National Newspaper Week  because I contend many weekly community newspaper  editors either do not recognize the power or are reluctant to use it.

I’ve been on both sides of the use of this power, as an editor and as a public relations adviser.

I recall a high school principal who agonized over a story about a drug raid of his school published on page 1 of a major metropolitan daily.   I advised him to hope that next day the story will disappear from the pages of that newspaper.

Sure enough, the next day it was gone, and in ensuing days there was no follow-up, not even a letter to the editor.  In that case and probably for good reason, the editor had decided not to use the power of the press,  which is a planned constant stream of opinions, stories and letters to accomplish a common objective.

I recall working for a major corporation that called a summit meeting the day the newspaper editorialized on the dangers of putting too much salt on the highways.  Once again, there was no follow-up and the corporate brass breathed a sigh of relief.

Why don’t more newspapers use the power of the written and digital word?

Perhaps it’s because they’ve never experienced it.

Let me give you a personal example.  We had a dangerous highway that needed to be widened and after some editorial arm twisting, leaders in the town organized and decided to get the highway widened, when it wasn’t even on the Department of Transportation’s radar.

Our newspaper staff decided use this power by putting a report of every accident, particularly fatalities, on page 1 with photos.  Next on the opinion page, we urged people to get involved and write their legislators.

Continue reading...

Nau: ‘Negotiating in These Tough Times’ 

Negotiating, or the simple art of working with another to reach an agreement, is often challenging even in good times. Layer on top of that challenge a tough economic and an ever evolving media  environment, and it’s easy to understand how troublesome seeking resolution, compromise or agreement with another can become.

Image_AdLibsVery often in your selling and managing career you are called upon to negotiate, and that alone may cause you a certain amount of anxiety. More often than not, many of us might anticipate that any and all negotiations with advertisers are difficult situations …

To help diffuse your anxiety, minimize some of the consternation, and strengthen your confidence, remind yourself that in negotiating, your objective is not to win or lose at the expense of the other. Don’t look at the negotiation as a problem, but rather an opportunity to excel! Your objective is to seize the opportunity to build a bridge and establish, or reestablish,  a relationship, with your advertiser, a coworker or a friend.

As you approach your advertiser, a coworker or a friend in a negotiating mode, consider, if you will, the following …

  • Be Prepared. Prior to meeting with your client, coworker or a friend make every attempt possible in a timely fashion to learn all you can regarding the current situation and any prior contributing factors. Think through your options, objectives and goals in relation to the current circumstances. What would you like to do? What can you do?  Initially begin to prioritize some of your options.
  • Set the Parameters. At the outset, work to establish open and honest communication between all the involved parties, strive to develop trust, and remember that in order to gather information you need to LISTEN.Don’t tell …..rather, ask questions. Be sure that individuals you are negotiating with are able and willing to make any necessary decisions.
  • Don’t Delay. Procrastinating or putting off the negotiations ’til tomorrow may not be in ALL of the parties best interest. Then again, allowing all parties time to let the emotions subside may, indeed, be of benefit. The key is to communicate in a timely fashion, set a resolution timetable, and be faithful to it.
Continue reading...

2015 AP Jobs Fair

Jobs and Internships FairThe Associated Press Jobs and Internships Fair is back for another year. The 2015 edition returns to the University of Minnesota campus on Saturday, Nov. 7, at Murphy Hall.
Doors open at 7:30 a.m., with pastries and coffee at 8 a.m. and recruiting starting very soon after. The event will wrap up around noon.
This is a great opportunity for both students and recruiters alike. Students can expect to meet recruiters from 10-15 of the state’s top newspapers. For recruiters, it’s a chance to make your next hire, survey some potential interns or just build up your stack of promising talent for your next hiring chance.
Cost remains the same: $10 for students, $20 for recruiters. New this year is online registration, visit:

If you have questions, please contact Quierston Shepherd,

Fellowship Opportunity: What’s New in Covering Cancer

Jan. 17 - Jan. 20, 2016
Program Location: Washington, D.C.

Cancer will kill nearly 600,000 people in the United States in 2015, according to estimates from the National Cancer Institute. And 40% of people will be diagnosed with some type of cancer during their lifetime. Cancer is a story – thousands of stories – that are multifaceted, complex and changing every day.

Over four days, National Press Foundation fellows will talk – on the record -- with experts in:
Screening guidelines, a moving target for many cancers;
Latest thinking on treatment regimens;
Immunotherapies and other new drugs;
Surviving cancer – what happens when treatment ends?
Cost of cancer and research funding
End-of-life decisions and care
We’ll also discuss journalism tools, story ideas and reporting strategies. Fellows will leave with a solid list of new sources and resources, including access to audio, slides and some video from speakers.

The all-expenses-paid fellowship in Washington covers airfare, ground transportation, hotel costs and most meals. NPF offers this professional development opportunity for journalists to enhance skills, increase knowledge and recharge their reporting on one of today’s most critical health and social issues.

Fellowship Dates: Jan. 17 - 20, 2016
Application Deadline: Nov. 9, 2015

To visit our program page, and apply - CLICK HERE
This program is funded by an unrestricted educational grant from Bayer.

Maximize Reach for New Advertisers: Ad Packages that Work

Thursday, November 5 
10:00 a.m.

About the program: 

Is there a new business in your town? Offer this package instead of a free story.

Successful businesses know that planned advertising and promotion programs are essential to long-term financial health. When a new business comes to town, often times you receive a request for a free story and photo run. The News-Gazette Corp. in Lexington, Va., instead, offers a mix of print and digital media that maximizes a business's exposure in the local market. Join us to learn about how they've implemented this program in their communities and how you can make this work for your paper. 

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STAR  Matt Paxton, The News-Gazette Corp., Lexington, Va.

Registration fee: $30Register by Monday, November 2
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

FREE WEBINAR: "Overcoming Common Client Objections to Digital Advertising"

FREE LMA webinar for association partner members 
Tue., Nov. 10, 2:00 - 2:30 p.m.

Have your prospects and clients told you they didn't want to buy digital advertising from you because they said it "doesn't work" or they don't understand "how to track its effectiveness?" Learn how to turn these common objections and many more into long-term business for your local media company.
Stephen Warley (2)
Presenter: Stephen Warley, Digital Revenue Consultant, Local Media Association

A leading sales trainer, Stephen Warley, is presenting the webinar. Stephen has trained over 10,000 media reps in his career and is considered one of the best trainers in the field. This is a fantastic nugget-filled webinar for both reps and sales managers. Even publishers can learn something new from Stephen’s powerful tactics.

Registration is normally $29, but LMA Association Partners (all MNA Members) may register for free! Just use discount code "partner1" at checkout.

Focus on Revenue in Upcoming Webinars

Check out the upcoming webinars from Online Media Campus!

Growing Revenue in Your Local Market

Thursday, October 29
1:00 – 2:00 p.m. 

Revenue growth in your local market is key to a sustainable future. It takes the right products, continuous improvement and a strong focus on customer service.

In this session, you’ll learn the process behind growing your local market share and creating customer volumes that convert to sustainable revenue growth. The foundation for this is built on six steps:

  • Customer acquisition.
  • Customer retention.
  • Continuous product improvement.
  • Marketing.
  • Training.
  • Leadership.

This session is beneficial for advertising managers interested in increasing local market revenue.

More information and register...

Simplify Your Rate Card: Making the Switch to Modular

Thursday, November 5
1:00 – 2:00 p.m. 

Do you think your rate card is too complicated with all the discounts, PCI-jargon and secret programs? You’re not alone! In fact, many of your clients probably share that view.

This session will focus on rethinking your grandfathered rate card and making it easier for all parties to understand. Today’s advertisers are busier than ever — insisting on transparency and easy-to-understand choices. Learn how you can grow your local business with a few simple ideas.

This session is beneficial for advertising managers interested in introducing a modular rate card and growing local business.

More information and register...

Duluth Media Summit

Tuesday, October 27at 11:00am - 1:00pm

The second annual Duluth Media Summit will feature a presentation by John Hughes, president of the National Press Club and an editor for Bloomberg News. 

The event will also be the first opportunity to learn about the "One River, Many Stories" media collaboration project. Funded through a Knight Foundation Fund grant from the Duluth Superior Area Community Foundation, the project will test ways media collaboration can inspire innovation and nurture engagement among professional journalists, educators and citizen storytellers in the Duluth area. In April 2016, local media will turn their attention to one topic: the St. Louis River.

Snacks and beverages will be provided. Socializing and feeding starts at 11 a.m.; program begins at 11:30ish.

Please RSVP by TODAY (Oct. 20)!
More info:

Questions? E-mail John Hatcher at or Paul Lundgren at

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:
Free Press' Cross hangs up camera after 40 years
John Cross retiringJohn Cross joined The Free Press of Mankato as a staff photographer on Nov. 17, 1975. A native of Worthington, Minnesota, he began shooting photographs for the high school yearbook and school newspaper. He graduated from the University of Minnesota School of Journalism in 1974. Prior to coming to The Free Press, he worked at his hometown paper, The Worthington Daily Globe, while attending high school and community college there and later at The Lawrence Journal-World in Lawrence, Kansas. Since 1980, Cross has taught photojournalism classes at Minnesota State University as an adjunct faculty member. For 35 years, he wrote an outdoors column for The Free Press. Cross and his wife, Nancy, reside in St. Peter, Minnesota, and have three grown children, Michael, Amanda and Bethann, along with three grandchildren. He retired from The Free Press in October 2015. Read more...

Newspaper founder dies at 96; Ponikvar was a pillar of Chisholm
itempropThe woman who founded the Free Press, now known as the Chisholm Tribune Press, died Tuesday, October 13 at age 96. Veda Ponikvar passed away peacefully at Heritage Manor Nursing Home in Chisholm. Ponikvar owned and operated the bi-weekly Free Press-Tribune Press for 50 years. With printer’s ink running deep in her veins, she continued to write for more than a decade as the newspaper’s publisher emeritus — a title she still proudly holds. During her career, she had written more than 4,300 editorials. Continue reading...

Star Tribune: Influential Minnesota newspaper publisher Veda Ponikvar dies at 96

Duluth News Tribune: 'Honest, forthright and determined': Veda Ponikvar, Range’s ‘Iron Lady,’ dies at 96

Member Classifieds:

The award-winning Perham Focus is seeking a reporter to fill-out our team of dedicated journalists. More...

Sales Consultant
Pipestone Publishing Co. is hiring for a sales consultant for one of our territories. More... 

Lead Reporter
Lead reporter needed for an award-winning newspaper group. This position requires a reporter with a minimum two years of demonstrated experience that includes photography and multi-platform work More...

Editorial Assistant
The Faribault Daily News is hiring! We’re looking for an editorial assistant for the Faribault and Northfield newsrooms. More... 

Printing Plant Manager
Seeking manager for West Central Minnesota newspaper and shopper printing plant. More...

Publisher – New Ulm
The New Ulm Journal is seeking an experienced leader with a successful history in revenue generation to become its next Publisher. More...

Managing Editor
The Daily News in Iron Mountain, Michigan has an immediate opening for a Managing Editor to lead a newsroom staff of 10 writers and editors. More...

Neighborhoods/Key Cities Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and heritage of those neighborhoods. More...

Reporter/Community Editor
Community Editor/Reporter: Sun Newspapers (ECM Publishers, Inc.), community newspapers in suburban Minneapolis, has an opening for a community editor. More...

Reporter – Willmar
The West Central Tribune is seeking talented journalists for current and future reporter openings to write great stories in print, digital and video forms. More...

Circulation Director
Ready for your next challenge? The Brainerd Dispatch, located in beautiful lakes country, is looking for a full-time Circulation Director. More...

Printer Drawers & Tables Available
Miscellaneous print shop items available! Several printer tables, 24 drawer type cabinet, other items available, including type. More (photos)...

Weekly Newspaper For Sale
1,700 circulation, member of Southwestern Peach, modern computer system, commercial printing, office products, SW Minnesota.  More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Ohio newspapers print blank page to show what local news coverage looks like without local papers
(Courtesy of Ohio Newspaper Assoc.)

How to Please Customers at the Intersection of Advertising and Ad Blockers
(Courtesy of INMA)
(Courtesy of HubSpot)
(Courtesy of Business 2 Community)
(Courtesy of Media Post)

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Exploring Respect in Reporting
October 22

2015 Circulation Workshop: Everything you need to know about carrier contracting
October 29

Growing Revenue in Your Local Market
October 29

Simplify Your Rate Card: Making the Switch to Modular
November 5

MNA Board Meeting
December 3-4

2016 MNA Convention
January 28-29
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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