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April 21, 2015 - Issue 16

Please Update your Directory Listing!

MNA is currently finalizing details of the 2015-16 MNA Directory. A copy of your directory listing and contact information was mailed to each MNA publisher last week. Please promptly review the information and send any updates to MNA. Thank you in advance for your help! Updates are due this Friday, April 24.

MNA Legislative Report - April 21, 2015

The main focus of legislators’ attention continues to be on spending issues—what should be funded, how much to spend, and options for allocating the large projected budget surplus.  Negotiations about these issues will undoubtedly continue right up until the end of the regular session in mid-May.
 Meanwhile, MNA remains actively engaged in shepherding a few key items towards final enactment, while tracking and monitoring many others.  It’s the season when surprises can pop up almost anywhere, especially as bills move across the floors of the House and Senate.
We have nothing new or dramatic to report this week, but a couple of important pieces of legislation continue to progress.  For example, the bill clarifying where mortgage foreclosure notices should be published (SF 1147/HF 953) is likely to be heard on the House floor in the next few days, after being unanimously approved last week by the Senate. 
And the measure that would restore some newspaper publication of lists showing owners of unclaimed property held by the state (SF 1645/HF 1693) moved through the House Ways and Means Committee on Friday as part of an omnibus bill, without incident.  That bill is now awaiting action on the House floor.  We continue to participate in negotiations with the Department of Commerce and others about exactly how extensive the publication will be and the level to which it will be funded.
One of the data practices issues that we continue to watch is the proposal that would reclassify as private data the addresses of parents of newborns appearing on birth certificates.  The provision was initially included as part of a separate Senate bill (SF 1818), but has now been wrapped into SF 1458, the health and human services omnibus bill.  It has no companion in the House, and at this point it’s still not clear what will happen with the measure.
If you want a good summary of the myriad bills that MNA is monitoring along with their status, the regularly updated Legislative Bill Status Report (or tracking list) is worth checking out. It can be found on the MNA website and a link is below.  Also, please be sure to let us know if you have questions or concerns about those bills—or anything else relating to our legislative efforts.
Download the current Legislative Bill Status Report

Register Now!  Adobe Creative Suite Training with Kevin Slimp

May 29, 2015 from 10:00 AM to 3:30 PM 
$75/early bird registration by May 1

Join the Minnesota News Media Institute and trainer Kevin Slimp, for a daylong training! Kevin has worked with newspapers all over the world and is bringing his expertise to Minnesota for one day only! Seats are limited so sign up today.  

The intensive, daylong workshop will cover the following areas:

10:00 - 12:00: Photo Editing and Color Correction Tips
12:00 - 12:30: Lunch (provided)
12:45 - 1:15: Making PDF Problems a Thing of the Past
1:30 - 3:30: InDesign Tips for Newspaper Designers

About the presenter:

Kevin Slimp is excited to return to Minnesota and work with MNA members! Often referred to as the "News Guru," Kevin has spoken at conferences throughout North America over the past year and is in high demand as a consultant to some of the biggest and smallest papers in the business. His recent survey of 613 North American newspaper publishers gained a lot of attention in the fall of 2014.

At MNA, Kevin returns to his familiar role as the "Technology Guru," a role he embraced in the early 90s, when he developed what we now refer to as the "PDF Printing Method." As a consultant to hundreds of newspapers, Kevin trains and advises groups throughout the industry in the latest technologies related to publishing. His syndicated columns can be read in more than 60 industry journals around the globe.

Don't miss the chance to hear the man Publisher's Auxiliary called, "The most popular and effective speaker among newspaper publishers today."

More information and register online now!

Henninger: Picture this…

Your small weekly is focused intensely on local news, but you made the decision some time ago that teasers (if you use any) just don’t work up there near your nameplate.

Still, you’d like to draw some reader interest to the top of page 1.

Here’s a suggestion: run a local photo adjacent to your nameplate. Better yet, run it behind the nameplate, in the top left corner.

That tiny photo—especially if you trade it out frequently—becomes an element that readers will want to check with every new issue.

Here are some suggestions:

LOCAL, LOCAL, LOCAL: Make sure the scene in the photo is from your area. Running a night shot of the Baltimore skyline isn’t gonna do it.

USE A SCENIC: The photo can be a close-up of clover, horses in a field, a mountain ridge…

MAKE IT SEASONAL: The close-up of clover will really be out of date if there’s a foot of snow on the ground.

Continue reading...

Reprint of Ernie Pyle’s Last Column Available

Dear Publisher or editor:

Ernie PyleApril 18 marks the 70th anniversary of the death of famous World War II correspondent Ernie Pyle by a machine-gunner on Ie Shima in the Pacific Ocean. To mark this occasion, the Ernie Pyle World War II Museum in Dana, Indiana, and Scripps Howard Foundation offer this reprint of the last column written by Ernie Pyle. The uncompleted work was found in the shirt pocket on his body on that date in 1945. Ironically the subject matter was the anticipated end of hostilities in Europe, or V-E Day, which actually occurred on May 8, 1945.

We think it is an appropriate time for us to recall the sacrifices made by those serving and who had served in our Armed Forces. It’s a reminder to all of the ultimate sacrifice made by so many Americans to maintain the freedoms we enjoy.

If you decide to use the materials provided for your recognition of either the 70th anniversary of Ernie Pyle’s death or V-E Day, we ask that you consider adding a paragraph about the Ernie Pyle World War II Museum. Donations may be made through the museum website at

Included in this post are a copy of his last column, a short bio of Pyle, headshots, and mention of the Museum that you could use.

If you want to expose your readers to additional columns by Ernie Pyle, you could include the following link to the Indiana University School of Journalism, where your readers can access additional stories written by him:

If you have any questions about this 70th anniversary commemoration or about the Friends of Ernie Pyle or the Ernie Pyle World War II Museum, feel free to contact me at

I also ask that you consider making a donation to the museum, either personally or as the newspaper. It only seems proper that efforts to preserve the legacy of the most famous World War II correspondent be supported by current journalists.

Click here to download the column and photos (.zip file of all materials).

Visit the MNA website for more info.

Thanks for considering this tribute to veterans and Ernie Pyle.

Stephen Key, Executive Director and General Counsel
Hoosier State Press Association and Member of the Board of Directors of the Friends of Ernie Pyle

2015 SCSU First Amendment Forum - FRIDAY!

Everette DennisSt. Cloud State University’s Department of Mass Communications will honor Dr. Everette E. Dennis with its 2015 Defense of the First Amendment Award on April 24 during the 2015 First Amendment Forum.

Dennis is dean and chief executive officer of Northwestern University’s sole international campus in Doha, Qatar, and established a media research program as part of the World Internet Project that probes freedom and censorship in the Arab world.
The forum will begin at 9 a.m. in Atwood Memorial Center’s Little Theatre on the campus.

This year’s theme is “Under Fire: Media Coverage of Community Outrage.” The daylong program will focus on news coverage of public protests, rallies and confrontational displays, including coverage of policing and security situations that arise in conjunction with those events.
It will feature two panel discussions. The first begins at 9:30 a.m. with a panel of news sources who have experienced such coverage. 

Continue reading...

It's Here! 2015 Pohlad Internship Program

MNA is excited to announce the 11th year of the Pohlad Internship Program. Thanks to a generous grant from the Pohlad Family Foundation, MNA is pleased to once again provide members with a program that will help reduce the costs associated with hiring high school-aged summer in-terns. In 2014, we placed 65 interns at member newspapers.

How the program works:

  • You choose a high school student, age 16-19, who will work for your newspaper in any aspect of the business half-time for 10 weeks; recent high school graduates are eligible.
  • Complete an enrollment form stating that you will hire a high school intern and wish to participate in the Summer Youth Employment subsidy program. Forms are available on the MNA website, and can be submitted by mail, fax, or email.
  • College students and relatives of newspaper staff do not qualify for this program.
  • The Pohlad Family Foundation requires that newspapers pay a portion of the intern’s wage to ensure a strong commitment from the participants and recommends an hourly wage of $8.00/hour for interns participating in the program.

Download 2015 Program Application
Download Frequently Asked Questions

isit our website for more information and for a 2015 recap...

MNA Public Notice Site Training

In 2014, MNA successfully launched an online clearinghouse – an aggregate collection – of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 
At the MNA Convention, MNA Program Director Sarah Bauer lead two sessions for attendees, giving a tour of the site, and providing a hands-on tutorial of the notice-posting process. 

If you've just signed up or are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Continue reading and sign up today!

Advertising Webinar Thursday!

Check out upcoming webinars from Online Media Campus!

Out-Servicing the Competition: Adding value for your customers

Thursday, April 23
1:00 – 2:00 p.m.

Are we creating value for our customers every day? Today just “servicing” your customer is not enough. If you want to hold on to your customer base, whether internal or external, you must consistently add value to exceed your customer’s expectations. How can we – as an organization, department or individual – be 1 percent better than the competition?

This webinar will cover:

  • Creating 1 percent of separation.
  • The 7/11 rule of customer service.
  • Adding value for your customers, both old and new.
More information and register...

Data-Driven, In-Depth Coverage

Thursday, May 7
1:00 – 2:00 p.m. 

Presented in partnership with GateHouse Media 

Using data in your coverage can give your reporting credibility and hold local officials and governments accountable. Learn how to find good, reliable sources of data – along with tips and best practices on how to turn that data into stories.

More information and register...

Obtaining Government Grants to Help Pay for Staff Training

Thursday, May 7
10:00 a.m.

About the program: 
Rob Dump, owner of six Nebraska community newspapers ranging in circulation from 312 to 2,000, saw an opportunity through government grants to bring professional training to his staff. As budgets are tight, many community papers do not have funds allocated to hire trainers. Dump searched for opportunities to apply for government grants specifically for training. The information provided in this case is state-specific, but the idea of seeking and finding money for training is transferable to all communities. 

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 
GUEST STAR - Rob Dump, Northeast Nebraska News Co.

Registration fee: $30Register by Monday, May 4
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

If you have news to share in the MNA Tradewinds,
please email us:

Member Classifieds

Publishing – For Sale
Weekly newspapers in Minnesota and South Dakota for sale. More...

Page 1 Publications
Page 1 Publications in Northwestern Minnesota is looking for someone to work in our East Grand Forks (MN) office. Perfect candidate would have reporting/pagination skills and be interested in managing a community newspaper. More...

Copy Editor/Page Designer
If you have a knack for laying out pages that people can’t help but pick up, we want to talk to you. We’re looking for a full-time page designer who will become part of a team responsible for the look of several of our publications. More...

Full Time Reporter
The Jamestown Sun in Jamestown, N.D., is looking for a full-time reporter to join our award-winning news department. This reporter will write general news and feature stories, along with enterprise reporting. More...

Full Time Sports Editor
The South Washington County Bulletin in Cottage Grove, Minn., and the Woodbury Bulletin in Woodbury, Minn., are hiring a full-time sports editor. More...

Reporter – La Crosse, WI
This position would based out of La Crosse and would cover everything from features and profiles, government meetings and breaking news. More...

Full-time news reporter
The Journal, an award winning twice weekly located in the outdoor paradise of International Falls, is seeking a full-time news reporter who would be responsible for covering area governments and other hard news stories, as well as writing  feature stories, taking photographs, online reporting and audience-building efforts. More...

Managing Editor
Managing Editor for The Waconia Patriot, Carver County News, Norwood Young America Times, Mound Laker, Long Lake Pioneer and the Gold Miner, located in the west metro. More...

General Assignment Editor
The McLeod County Chronicle in Glencoe, Minnesota, is seeking a full-time general assignment reporter. More...

Multimedia Sales Consultant
The Echo Press, a division of Forum Communications Company is looking for an energetic, results-oriented Multimedia Sales Consultant that understands our vision and wants to grow along with us. More...

Inside Sales Representative
The Echo Press is seeking a creative, organized, energetic and outgoing individual to become a part of our sales team as 32 benefited Inside Sales Professional! More...

Multimedia Sales Consultant
The Morris Sun Tribune is seeking a creative, organized, energetic and outgoing individual to become a part our sales team as Outside Multi-Media Sales Consultant! More...

Multimedia Sales Consultant
The Wadena Pioneer is seeking a creative, organized, energetic and outgoing individual to become a part of our sales team as Advertising Coordinator/Outside Multi-Media Sales Consultant! More...

Sports/Staff Writer
The Sleepy Eye Herald-Dispatch, Sleepy Eye, MN, is accepting applications for sports/staff writer. SEHD seeks an experienced sports/staff writer with a proven track record... More...

Weekly Newspapers For Sale
Strong Weekly and Companion Shopper in Southern Minnesota near Rochester, MN. This one is set to grow with the vibrant economy in the region. More...

Weekly Quick Clicks

(Courtesy of Editor & Publisher)

70% of Consumers Still Look for Traditional Print Coupons for Savings
(Courtesy of PR Newswire)
(Courtesy of Sales and Marketing)
(Courtesy of MTD Sales Training)

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Out-Servicing the Competition: Adding value for your customers
April 23 | 1-2 p.m.

Data-Driven, In-Depth Coverage
May 7 | 1-2 p.m.

See Change Conference
May 13

Arming, Incenting and Organizing Your Sales Teams – And Driving Digital Dollars Too!
May 21 | 1-2 p.m.

Adobe Creative Suite Training with Kevin Slimp
May 29 

International Society of Weekly Newspaper Editors Conference
June 24-28
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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