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MNA Bulletin
January 26, 2015 - Issue 4


Please note: MNA staff will be attending the convention. If you need to reach someone, staff will be available by email. Thanks! 

We look forward to seeing you this week! We have nearly 700 people pre-registered! Check in at the convention registration desk early to avoid lines. Full schedule below.

Convention by the Numbers

  • 148th Annual MNA Convention
  • 695 attendees pre-registered for the Convention
  • 24 breakout sessions offered
  • 141 “First Timers” registered (give those with a purple ribbon a warm welcome!)
  • 53,400 calories in the 25 lb Pearsons Nut Roll donated to the MNI Silent Auction
  • 24th Year at the DoubleTree by Hilton (formerly the Sheraton AND the Radisson)
  • 577 awards to give away at the Better Newspaper Contest Banquet
  • 3,882 entries submitted in the 2013-2014 Better Newspaper Contests
  • 17 Trade Show Vendors to visit at Convention
  • 16 different name badge ribbons (how many do you have?)
  • 825 â€“  approximate number of meals served during Convention
  • 81 MNA Members who serve on various committees
  • 9 MNA Staff members who make all of the convention magic happen
Everything you need to know to plan your arrival

Registration Desk Hours

Pick up your name badge, or register on-site beginning at 2:00 p.m. on Wednesday, January 28.  (Please note: meal tickets may not be available for purchase on site.)

Registration Desk Hours (Grand Ballroom Foyer)
Wednesday, January 28 - 2:00 p.m.–6:30 p.m. 
Thursday, January 29 - 8:00 a.m.–6:30 p.m.
Friday, January 30 - 8:00 a.m.–2:00 p.m. 

Visit the convention registration page

Welcome Reception 

Join us Wednesday (January 28) evening, 5:30 – 6:30 p.m., in the Grand Ballroom East for a Convention Welcome Reception! Join fellow convention attendees for a special wine, beer and liquor tasting experience with local vendors. Take time to view the winning entries in the Better Newspaper Contest, visit with trade show vendors and reconnect with MNA friends. A cash bar will be available.   

Convention Program Now Online!

Convention session details have been updated since our last Bulletin! Now you can download the digital version of the convention program and start planning your visit. We're excited to welcome more than 20 speakers, covering a multitude of topics from page design and ad sales to photography and technology, management and prospecting to reporting, FOI issues and much, much more. We think you'll find sessions useful for everyone on your staff...the hardest part will be choosing which sessions to attend.

Click here to visit the Sessions & Speakers page

Support MNI at the MNA Convention

There are lots of opportunities to support training and educational programs presented by the Minnesota News Media Institute at the MNA Convention! Bring some cash, and step right up to the Wall of Wine, where you can select two bottles for $25. You might even pull a bottle worth more than $50!

Take your chances with the 2015 MNI Raffle. Tickets are just $20/each and the winner takes home $500 cash!

One more chance to win big – the MNI Silent Auction! We’ve got a variety of fabulous gifts you can take home for the right bid: sports memorabilia, brewery and beer packages, theater and sporting event tickets, overnight packages, artwork…the 25lb Pearson’s Salted Nut Roll (it’s baaaaaack!). Be the highest bidder and support MNI’s good work.

Meetings at the 2015 MNA Convention

Are you on a committee? See the schedule below for your meeting time and location.

Wednesday, January 28
10:00 a.m.  MNI Board Meeting (Vista 2202)
11:00 a.m.  MNA Board Meeting (Vista 2202)
1:30 p.m.  Advertising Committee (Bloomington)
                MNF Meeting (Vista 2206)
2:30 p.m.  Journalism Education Committee (Edina)
                Member Services Committee (Bloomington)
3:00 p.m.  AP Board Meeting (Vista 2204)
3:30 p.m.  Legislative Committee (Edina)

Friday, January 30
3:30 p.m.  MNA Annual Meeting (Veranda 1-2)

More convention info online

The Best Just Got Better - New and Improved!

Thursday, January 29, 2:15 p.m., Blomington Room

A longtime favorite at the MNA Convention is back -- with a new twist this year!

Introducing a new format for 2015: Revenue Ideas can now be entered in one of two distinct categories to accommodate a wider variety of sales initiatives.

Category #1: Inside Sales/Telemarketing Ideas – “Create Today, Sell Tomorrow” – One Week Sales Cycle

Category #2: Special Sections/Seasonal Ideas – “Advanced Planning Required” – Long Term Sales Cycle

All attendees may register up to two (2) NEW revenue ideas, which will be presented at the “The Best Just Got Better” session on Thursday afternoon. Each attendee will be allowed 4 minutes to explain their new revenue generating idea and answer any questions. Please make sure ideas are unique and have not been presented in the past.

Moderated by: Tara Brandl, Marshall Independent

More information and download the entry form

MNA Public Notice Site Training at Convention!

January 29 & 30, 8:30 a.m., Veranda 1-2
Earlier this year, MNA successfully launched an online clearinghouse – an aggregate collection – of Minnesota public notices. Several MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the site.
At the MNA Convention, MNA Program Director Sarah Bauer will lead two sessions - one Thursday morning, the other Friday morning, and will give attendees a tour of the public notice website, and train MNA members how to post their newspaper's public notices. Bauer will lead attendees through simple and easy process of signing up to be a newspaper admin on, she'll show you how to customize your account, and will guide you through the process of posting public notices. Bring your questions and be prepared to leave with the information you need to get started!

If your paper is not signed up yet, or if you cannot make it to convention, you can sign up anytime. MNA will provide training and support as you get started using the website. We are available to answer questions and walk you through the process of posting your notices.

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Continue reading and sign up today!

The Unauthorized Use of the Words "Super Bowl" or the Super Bowl Logo is Prohibited

Both the words “Super Bowl” and the logo are trademarks. While they can be used in editorial copy, you must pay licensing fees to use them in conjunction with any advertising promotion.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized uses of the words or logo. Even a seemingly innocuous reference to a Super Bowl sale is in violation if proper fees are not paid.

A merchant selling products that have already been licensed by the NFL can promote the sale of these items in advertising, provided the appropriate wording is used. For instance, the Super Bowl beer sponsor can be described as the “official beer sponsor” but not as the “official beer.”

If you have any questions, contact the MNA office.

Working with eDoc: Save time, money and problems with the USPS

Thursday, February 12 
10:00 a.m.

About the program: 
Postal eDoc is a time and money saver. It can protect newspapers from errors that creep into hard-copy postage statement filing. Bringing newspapers into the USPS digital tracking environment will pay off in better trouble-shooting and tracking service in years to come. Learn how to get on board smoothly and efficiently from the experts in the business. 

Leading the Discussion: 
Stan Schwartz, National Newspaper Association, host
Brad Hill, Interlink, and Max Heath, NNA Postal Committee

Registration fee: $30, Register by Monday, February 9 
(Registrations submitted after this date are subject to a $10 late fee)

Register online now

Looking for revenue ideas?
Check out upcoming webinars.

Check out these upcoming webinars from Online Media Campus!

Think Bigger than Native Advertising

Thursday, January 29
1:00 – 2:00 p.m. 

Native advertising is generating a lot of buzz these days – and some heat – among local media.

But the real question is, are we taking our advertisers tremendously creative ideas – native or not – that will deliver exactly the results they want?

Steve Gray will present a new way of seeing this opportunity, and a couple of case studies showing how you can generate new wins and new dollars by delighting advertisers.

More information and register...

The Art of Prospecting: Your Guide to Getting in the Door

Thursday, February 12
1:00 – 2:00 p.m.

Does the thought of prospecting leave you overwhelmed and exhausted? Have you been told you should prospect but you don’t know where to start? That will change in minutes once you meet “Hector” the prospector and explore why he is still around!

Steve Kloyda will share his top sales and prospecting strategies that he has developed, implemented, refined and personally tested over the past 30 years.

During this presentation, you will learn how to:

  • Remove your fear of prospecting.
  • Expand your sales pipeline with six proven strategies.
  • Maximize the prospecting tools for the 21st Century!
  • Avoid the “gatekeeper” trap that most sales people fall into.
  • Strengthen your sales message to get procpects’ attention in seconds.
  • Multiply the number of prospects that “actually” call you back from a voicemail.

As a special bonus, you will learn the single most creative approach to get in the door!

More information and register...

RJI seeks innovative ideas and projects for 2015-2016 Reynolds Fellowships

Special consideration given to mobile engagement and monetization projects

The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with RJI on innovative ideas and projects to improve the practice or understanding of journalism. RJI is giving special consideration this year to ideas and projects focused on mobile engagement and monetization; however, RJI staff also invites submission of other ideas and projects that could strengthen democracy through better journalism.

Successful collaborations are often in one of three categories but are not limited to these categories:

  • Transformation of an idea into a market tested prototype; 
  • Development and deployment of a prototyped product or service into a substantial market test to prepare it for angel or venture investment or a full launch of the project;
  • Scholarly research that leads to publication of new understandings about the practice of journalism.

There are three types of fellowships for 2015-2016: residential, non-residential and institutional.

Residential fellows spend eight months on the University of Missouri campus. Non-residential fellows explore their ideas from their home or office, with an occasional visit to campus. The institutional fellowship allows an individual to remain at their post at a news organization or other institution while developing an idea. 

Each fellowship includes a stipend. Residential fellows receive an $80,000 stipend and a $10,000 one-time housing or relocation allowance. Non-residential fellows receive a $20,000 stipend, plus research and travel support. The institutional fellowship stipend – $20,000 – is paid to the company or institution and can be used for salary relief or for another purpose to best ensure the success of the fellowship project.

Reynolds fellowships are open to U.S. citizens and foreign journalists.

The deadline to apply is Feb. 1. For more information or to apply:

Contact Roger Gafke at with questions.

About the Donald W. Reynolds Journalism Institute:

The Donald W. Reynolds Journalism Institute works with citizens, journalists and researchers to strengthen democracy through better journalism. RJI seeks out the most exciting new ideas, tests them with real-world experiments, uses social science research to assess their effectiveness and delivers solutions that citizens and journalists can put to use in their own communities.
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Evelyn Puffer, long time editor of the Isanti County News, passed away on Saturday.
 Evelyn Puffer Photo Cropped
Evelyn Puffer, age 75, of Cambridge died unexpectedly at home January 24, 2015.  Funeral services will be held at 11:00 A.M. Thursday, January 29th at Common Ground United Methodist Community in Cambridge with Pastor Jean Rollin officiating.  A visitation will be held from 5:00 P.M. – 7:00 P.M. Wednesday, January 28th at Strike Funeral Home – Cambridge Chapel and also one hour prior to the funeral Thursday at the church.  Interment will be in Crystal Lake Cemetery in Minneapolis.

Evelyn began her newspaper career as a writer for the Isanti County News in 1976. Her talents were soon recognized and the newspaper’s owner, Elmer Andersen, later promoted her to editor in 1982. She retired from the newspaper in March 2006. Evelyn loved to write and edit, and photography. It was her passion, and she was excellent at it. More...


Member Classifieds

Heidelberg windmill letterpress
For Sale: Original Heidelberg windmill letterpress with plenty of lead; Challenge model EH3 3-head paper drill; Bunn Packaging Tying Machine; Carlson band tying machine.  More...

Seeking Editors
GateHouse Media, a pre-eminent multimedia company in small and midsize markets across the country, is seeking editors. More...

Full-Time Reporter – Mankato
The Free Press, a 17,000-circulation daily in south central Minnesota, is seeking a full-time reporter to cover public affairs, government as well as a general assignment beat. More...

Media Consultant (Inside Sales)
The person in this position will be responsible for selling and managing new and existing advertising accounts. More...

Sr. Media Consultant (Outside Sales)
The person in this position will be responsible for selling and managing new and existing advertising accounts and will maintain a high degree of product knowledge in selling special pages and promotions to customers. More...

Web Producer Team Leader
The St. Cloud Times is looking for a Producer Team Leader who can provide sophistication and polish to digital packaging, presentation and storytelling. More...

Editor – Woodbury Bulletin
The Woodbury Bulletin, a community weekly newspaper in Woodbury, Minn., is looking for the right person to lead our award winning staff of dedicated professional journalists. More...

Digital Sales Director
We have an immediate opening for a Digital Sales Director. This position will work closely with our sales teams based at our media properties in Minnesota and North Dakota. More...

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

MNA Board Meeting
January 28

2015 MNA Convention 
January 29-30

Think Bigger than Native Advertising
Jan. 29 | 1-2pm

MNA Annual Meeting
January 30 

The Art of Prospecting: Your Guide to Getting in the Door
Feb. 12 | 1-2pm
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
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