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July 7, 2015 - Issue 27

JUST ANNOUNCED! Design Workshop with Ed Henninger

Friday, August 14, 2015
10:00 a.m. - 4:00 p.m. 
Burnsville, MN

Join the Minnesota News Media Institute and trainer Ed Henninger, one of the world’s leading design consultants for community newspapers, for a daylong workshop focused on news design.

Last summer, Ed's news design session sold out! This year, he's back in Minnesota for more.Ed has worked with newspapers all over the world and is bringing his expertise to MNA members for one day only!  Seats are limited so sign up today.  

Morning session:

You Call the Shots is a bold, new presentation idea offered nowhere else. Leave it to Ed Henninger to break the mold again!

The concept is simple: We ask those attending what topics are most important to them. What questions do they have about news design? What do they most want to know? What design points can we clear up for them?

Attendees will review Ed's list of 101 topics, and check off the items they most want to discuss. We will tabulate the returns, placing those topics that gain the most interest at the top of the list for Ed's presentation.

Some of the topics are more about philosophy, design thinking and approach. Others focus more on assembly, design details and getting the job done quickly and efficiently.

Click here to download Ed's list of 101 topics

Afternoon program:

Page Evaluation Session: participants will submit PDF files from their papers ahead of the workshop for on-the-spot evaluations on August 14:

  • Page 1.
  • Sports front.
  • Feature front.
  • And inside page of their choosing.

Ed HenningerAbout the presenter:

Ed Henninger has been an independent newspaper consultant since 1989 and is the Director of Henninger Consulting in Rock Hill, SC. He is universally recognized as the world’s leading design consultant for community newspapers.

Workshop Information:

Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Registration fee: $75 (early bird registration by July 28) --
fee includes lunch

Click here for more information and to register today!

“No Buts” Digital Debut

By: Jaci Smith

Whenever I talk to publishers, editors and advertising managers about integrating digital tools into their workflows, there’s always one word I hear more than any other.


“I don’t have the time to train people.”

“It takes away from the print product. Why would we give away our news online?”

“I don’t have the resources to stay up to date on the latest tools.”

“I can’t make as much money on digital advertising as I can print.”

“My staff is already stretched too thin. They don’t have time to maintain/sell a website/social media.”

“I don’t have a budget to spend on digital tools.”

Welcome to “no buts” digital. This is where I answer your questions, review products, offer tips and, with the help and support of the Minnesota Newspaper Association, develop customized training to help you get where you want to be on the digital spectrum.

Maybe your paper doesn’t have a website but you don’t have the time to explore which platform is the best for you. Maybe you want to dive into selling digital advertising but are not sure where to begin. Maybe you want to get better at analyzing metrics. Maybe you want to use some social media tools, but aren’t sure where to start. Maybe the “likes” have plateaued on your Facebook page and you’re not sure what to do to take the page to the next level.

I can help you with that. I am currently the managing editor of the Faribault Daily News, a 5,000 circulation, five-day daily that’s part of APG Media of Southern Minnesota, but my digital roots go back decades. At the Herald News in Passaic County, New Jersey, working with Bill Ostendorf at Creative Circle Media, I developed the paper’s first interactive online newsroom, where readers could view the paper’s daily news budget and vote on the stories they wanted to see on the cover of the paper. Our paper won an award from the New York City Press Club for our use of social media in covering an election, beating out both Newsday and the Wall Street Journal for the award.

As the city desk editor at the Duluth News Tribune in the early 2000s, I helped that paper develop a convergence relationship with a local TV station and was involved in the construction of the paper’s first mini-studio. While at APG, I created the Digital Ninja School (name shamelessly stolen from Chris March at Digital First Media, who was kind enough to share his company’s idea with me), a series of self-taught classes for employees to bone up on their digital skills, and helped oversee the company’s conversion to the Town News web platform.

Most recently, I finished a nine-month fellowship with the Donald W. Reynolds Journalism Institute, where I studied native advertising and created a successful program to implement it at small market newspapers. Along the way, I’ve learned much about digital advertising at papers of all different types and sizes. I continue to be an advocate of alternative forms of advertising like native and sponsorships, both of which have been used in my company on a routine basis.

I figure, given all the wonderful opportunities that have been afforded me during my career, the least I could do is pay it forward to others who want to learn. Coaching is the best part of what I do every day.

Here’s my “but”: This project won’t succeed without your input. I have a lot of ideas of what I think may be helpful, but what I really want is to find out what you think would be most helpful for you; what questions do you have? What are your training needs? How would you like to see that training happen? Let’s get this ball rolling.

Send me your thoughts at, or give me a call at 507-649-1693. You can also follow me on Twitter @FDNJaciSmith.  And of course, watch for new topics in this column in your MNA bulletin.

Read on the MNA website

FOI Update from our Neighbors to the East

It was a busy Independence Day weekend in Wisconsin! 

Wisconsin Newspaper Association newspapers diligently reported on the State Legislature's 11th-hour attempt to limit access to public information as it applies to their inter-office communication and law-drafting activities. After two days of a media blitz, Gov. Scott Walker and legislative leaders pulled the content from the budget bill. 

In the following links, you'll find the most up-to-date collections of this weekend's open records coverage printed in Wisconsin newspapers. Because the information was pulled from our digital archive, it does not include the expansive digital-only and social media content that contributed to the effort. We collected a significant amount of members' digital content at, on our Facebook page and via Twitter

We hope that seeing this depth of coverage inspires you as much as it inspires us to know journalists continue to go above and beyond to safeguard the rights of the public and the press. 

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Register Now for July Webinars! 

Check out the upcoming webinars from Online Media Campus!

Community Faces Photography

Thursday, July 23
1:00 – 2:00 p.m.

Presented in partnership with GateHouse Media 

Community Faces PhotographyPopulating your websites and newspapers with plenty of photos of local residents, taken at community events, is a great way to build readership, connect with people in your coverage area and increase page views. But there’s an art to the creation and promotion of these galleries — this presentation reveals all the tips and best practices.

Who should attend: Any editors or publishers interested in building traffic by introducing good reader engagement practices into their newsroom.

More information and register

Russell Viers: Easily and Quickly Sort, Organize and Process Your Photos

Thursday, July 30
1:00 – 2:00 p.m. 

Are you spending too much time looking through your digital photos trying to find the best ones, only to settle on whatever’s “good enough” after a few minutes? With today’s digital cameras, we should be taking LOTS and LOTS of photographs of every event. Taking them is easy… it’s what to do next that can be a killer. With Adobe’s Bridge and Photoshop, you already have one of the most powerful photo-processing duos on the planet. Learn how to use them together properly to slice your photo production time dramatically, improve quality and leave your photos in a format that is flexible for changing later.

More information and register...

Tim Smith: Increase Your ROI on Sales Calls

Friday, July 31
1:00 – 2:00 p.m. 

Have you ever “winged” a sales call? Little to no preparation before meeting with a customer is the norm for many salespeople. Often, the result of those calls is not as successful or as profitable as it could be.

This webinar will focus on how to prepare for a sales presentation while not relying on a script or winging it. 

More information and register...

If you have news to share in the MNA Tradewinds,
please email us:

Monte Draper retires from Bemidji Pioneer
After a stellar 30-year career at the Bemidji Pioneer, the community's photographer of record, Monte Draper, is hanging up his lens. At least for awhile, he says. And he's going out on top. Monte's 2014 portfolio of photos (we submitted them for him, of course) was picked as the best in the state by the Minnesota Newspaper Association. In typical Monte fashion, he didn't want a lot of attention about his decision. But we asked him to pick a few of his favorite shots over the years. Continue reading...

Member Classifieds:

Sports Editor - Owatonna
If you’re an experienced sports reporter who understands that sports is more than an advances and gamers, we want to talk to you. More...

Sports Editor
A growing newspaper company near Rochester is searching for a full-time sports editor who can cover high school sports with great stories and photos. More...

City Issues/Neighborhoods Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and city issues that affects those neighborhoods. More...

Sports Reporter
The Elk River Star News, a suburban weekly community newspaper within ECM Publishers, is looking for a sports reporter to take the reins of its sports pages and provide support to the publication’s news team. More...

Publishing – For Sale
Publications in Minnesota and South Dakota. More...

Printing Equipment
Come and get it. Ryobi 2800 with Kompac unit. Amergraph plate burner, Kenro vertical camera and more. More...

Reporter, with spark
The Winona Post seeks a creative, enthusiastic writer to join its award-winning news team. More...

Multimedia Journalist
The Bemidji Pioneer is in search of a multimedia journalist to enhance our company’s online presence. More...

Managing Editor
The Messenger, in Fort Dodge, Iowa, is seeking an energetic managing editor for our newsroom’s top leadership position. More...

Multimedia Inside Sales Representative
ECM has some great opportunities for someone to join our south region sales team as a Multimedia Inside Sales Representative and play a key role in achieving our goal. More...

Sales Manager – RiverTown Multimedia
RiverTown Multimedia is looking for Sales Manager to lead our Multimedia sales team in Red Wing, MN. More...

Monthly Newspaper for sale
Increase your gross $155,000, capture an 18% EBITDA by The Old Times, a monthly antique newspaper you can move to your shop. More...

NorthNews Monthly For Sale
NorthNews monthly, nearly 25 years old, being spun off from its sister publication. More...

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Community Faces Photography
July 23 | 1-2 p.m.

Easily and Quickly Sort, Organize and Process Your Photos
July 30 | 1-2 p.m.

Increase Your ROI on Sales Calls
July 31 | 1-2 p.m.

Editors & Publishers Community Leadership Program Workshop II
August 13-14

How to Craft an Engaging Lede
August 13 | 1-2 p.m.

Design Workshop with Ed Henninger
August 14 
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