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December 8, 2015 - Issue 48

IMPORTANT: Notify MNA of Changes to Holiday Publication Schedules

With the Christmas and New Year holidays approaching, some newspapers may alter their publication schedules. 

Please notify MNA (612-332-8844 or in advance of any changes, as they could potentially affect proposed advertising placement campaigns.

Thank you in advance!

Body Camera Issue

Memo from MNA Attorney Mark Anfinson
The difficult issue of how to classify the audio and video captured by police body cameras is heating up, with the approach of the 2016 legislative session and the steadily increasing use of this technology across the state.  Last week the subject was center stage at the Capitol, as the Legislative Commission on Data Practices held a three hour hearing on questions prompted by the use of body cameras.  It’s an enormously complex topic, because unlike most government records, body cameras record data about an incredible range of situations encountered by law enforcement officers, and due to the audio/video format, it’s not easy to separate different kinds of data. 
MNA attorney Mark Anfinson testified at the hearing, and summarized MNA’s evolving views about how body camera data should be classified.  With the increasing visibility of the issue, we thought it would be a good time to brief our members about MNA’s current perspective. 
When the body camera issue first surfaced at the Legislature a year or so ago, MNA took the position that body camera data should be treated just like any other government record—presumptively public unless there was a specific data practices classification providing otherwise.  However, with more time and opportunity to study the subject, we’ve developed a growing concern that if this traditional approach is used with body camera data, it will in practical terms produce a significant loss of public access.  That’s because before the body camera audio and video can be disclosed by law enforcement agencies, they must review it to determine if any of the myriad classifications of data currently found in the Data Practices Act might apply.  This can be very difficult to do with body camera data, much more so than in the case of most other government records. 
For example, the Data Practices Act currently prohibits law enforcement from disclosing data that would identify a wide range of individuals in specified circumstances, including victims of child abuse, vulnerable adult maltreatment, criminal sexual conduct, identities of undercover law enforcement officers, identities of victims of or witnesses to a crime, and the identities of juvenile witnesses, to name only a few of the classifications.  Consequently, if particular body camera video shows several people present when a police officer arrives at the scene of an incident, the agency may well be required to try and determine if the identity of any of those individuals is protected.  Yet for the most part, when the video is reviewed in response to a request for access, the agency won’t have any idea who most of the people in the video are.  In this kind of case and many, many others that will arise with requests for body camera data, the inevitable result will be a pronounced hesitancy on the part of police agencies to disclose the video or audio out of concern that it may violate the DPA.  In other words, the complexity of the DPA’s existing data classifications combined with the difficulties posed by the format of the video and audio from body cameras and the severe penalties that can be assessed against agencies that wrongfully disclose data could combine to cause a kind of paralysis within law enforcement that would in practical terms result in limited public access to a large portion of body camera video and audio.
For this reason, MNA’s views have moved in the direction of an alternative approach that may allow much more effective public access to body camera data.  It consists of four basic elements, as described by Anfinson in his testimony before the Commission yesterday:
1.  Move the body camera issue to a separate, new section in the Data Practices Act, to reduce the chances that it will become entangled with the terminology and classifications traditionally related to law enforcement records.
2.  Use an approach to data classification similar to the one recently adopted in Illinois, under which the statute would specify certain contexts where body cameras are used having the greatest news value and public importance, and state that body camera data collected in those contexts is always public, subject only to a few limited, easily applied exceptions.
3.  For body camera data collected in those contexts, eliminate the current “active investigative data” category for law enforcement data, which would mean the body camera data would be public immediately, rather than months or years later, when there was no longer an active criminal case.
4.  Give law enforcement agencies a partial immunity from claims that data practices privacy rules were violated, where body camera data in the specified contexts is disclosed in good faith.
Not only would this approach likely increase public access to body camera data, but it has the added advantage of permitting access to the most important and controversial categories of that data almost immediately, by eliminating the application of the active investigative data exception.  As many recent incidents in the Twin Cities and around the country have demonstrated, long delays in public access to newsworthy video is clearly undesirable.
Anfinson’s testimony at the Commission hearing on December 1 has provoked some reaction from a few people, including Rich Neumeister, a long time citizen activist on data practices issues at the Capitol.  Neumeister doesn’t appear to like MNA’s current views, and in fact tweeted last week that MNA may be “throwing in [the] towel” on the body camera issue.  For the reasons described above, it’s a laughably inaccurate description of our position.
To be clear, MNA’s position on the body camera issue is not final or fixed.  Because of the complexity of the topic, we will continue to carefully examine options for addressing it at the Legislature.  In pursuing this effort, we of course very much welcome, encourage, and look forward to suggestions and questions from our members.

Please Send us your 2016 Ad Rates ASAP!

The deadline to submit your 2016 MNA Advertising Rate Questionnaire was last Friday! THANK YOU to those who have already submitted their 2016 ad rates!

In order to best serve you and our advertising clients we need your 2016 rates entered into our system as soon as possible. If you have not yet, please take time to fill out the updated MNA Advertising Rate Questionnaire and send it back to MNA. If you rates will not change for 2016, please also let us know so we can update your records accordingly.

MNA Advertising Rate Questionnaire has been updated for 2016 and includes expanded sections on Display advertising, TMC/Shoppers, Pre-Prints, Insert shipping, and Online. The rates you provide are used by our Media Buyers to generate rate quotes and place insertion orders with your publication. To ensure we have current information for your newspaper, please fill out the questionnaire completely and return it to MNA ASAP via fax or email as directed.

Please contact Dan at 612-278-0223 or if you have any questions.

We still need rates from the following newspapers (as of
3:00 p.m. Monday):

Adams/LeRoy/Grand Meadow- Mower Co Independent
Annandale Advocate
Anoka County Record
Anoka County Union Herald
Apple Valley - Sun ThisWeek
Arlington Enterprise
Babbitt - The New Babbitt Weekly News
Balaton - Press Tribune
Barnesville Record-Review
Battle Lake Review
Baudette - The Northern Light Region
Belgrade - The Observer
Belle Plaine Herald
Bemidji - The Bemidji Pioneer
Bird Island Union
Blackduck - The American
Blaine - Blaine Spring Lake Park Life
Bloomington Sun Current
Bovey Scenic Range News Forum
Brainerd Dispatch
Brooklyn Center / Brooklyn Park Sun Post
Brooten - Bonanza Valley Voice
Browerville Blade
Burnsville Eagan Sun ThisWeek
Caledonia Argus
Cambridge - Isanti County News
Cambridge - Isanti-Chisago County Star
Champlin - Dayton Press
Chanhassen Villager
Chaska Herald
Chatfield News
Circle Pines Quad Community Press
Clara City Herald
Clarissa - Independent News Herald
Clinton - The Northern Star
Cold Spring Record
Columbia Heights / Fridley Sun Focus
Cottage Grove - South Washington Co. Bulletin
Cottonwood Tri-County News
Crystal/Robbinsdale/New Hope/Golden Valley Sun Post
Detroit Lakes Tribune
Duluth News Tribune
Duluth Reader
Duluth-Zenith City Weekly
East Grand Forks - The Exponent
Eden Prairie News
Eden Prairie Sun Current
Eden Valley Watkins Voice
Edgerton Enterprise
Edina Sun Current
Elysian Enterprise
Excelsior / Shorewood / Chanhassen Sun Sailor
Fairfax Standard-Gazette Messenger
Farmington/Rosemount Dakota County Tribune
Farmington/Rosemount Indpendent Town Pages
Fergus Falls - The Daily Journal
Floodwood - The Forum
Forest Lake Lowdown
Forest Lake Times
Fosston - The Thirteen Towns
Gaylord - The Gaylord Hub
Glencoe - The McLeod County Chronicle
Glenwood - Pope County Tribune
Granite Falls/Clarkfied Advocate-Tribune
Greenbush - The Tribune
Hallock - Kittson County Enterprise
Hanska Herald
Harmony/Preston - Fillmore County News Leader
Hastings Star Gazette
Hawley Herald
Hector/Buffalo Lake/Cosmos-News*Mirror
Henderson Independent
Hermantown Star
Hinckley News
Hopkins /Minnetonka /Deephaven Sun Sailor
Houston - The Houston Banner
Hugo - The Hugo Citizen
Jordan Independent
Karlstad - North Star News
Kasson - Dodge County Independent
Kerkhoven - The Kerkhoven Banner
Kiester - Courier-Sentinel
Kimball - Tri-County News
La Crescent - Houston County Newspapers, Inc.
Lafayette - Nicollet Ledger
Lake Crystal Tribune
Lake Park Journal
Lakeville Sun ThisWeek
Lamberton News
Lindstrom - Chisago County Press
Littlefork - The Littlefork Times
Long Lake - The Pioneer
Mabel/Harmony News-Record
Madelia Times-Messenger
Madison Lake - Lake Region Times
Maple Lake Messenger
Middle River - The Middle River Honker
Milaca - Mille Lacs County Times
Minneapolis - Insight News
Minneapolis - Minnesota Spokesman-Recorder
Minneapolis - Northeaster
Minneapolis - Star Tribune
Minneapolis - The Circle
Minneota Mascot
Montevideo American-News
Montgomery Messenger
Monticello Times
Moose Lake - Star-Gazette
Mora - Kanabec County Times
Mound - The Laker
Mounds View / New Brighton  /  St. Anthony Sun Focus
New Brighton Bulletin
New London/Spicer - Lakes Area Review
New Prague - The New Prague Times
New Richland - NRHEG Star Eagle
North Branch - ECM Post Review
North St. Paul - Ramsey County Review
Norwood Young America Times
Oakdale - Lake Elmo Review
Ortonville Independent
Osseo-Maple Grove Press
Paynesville - The Paynesville Press
Pelican Rapids Press
Pequot Lakes - Echo Journal
Perham - East Otter Tail Focus
Pine City Pioneer
Preston - Fillmore County Journal
Preston Bluff Country Reader
Princeton Union-Eagle
Prior Lake American
Proctor Journal
Raymond/Prinsburg - The News
Red Wing Republican Eagle
Redwood Falls - Redwood Gazette
Renville County Register
Richfield Sun Current
Rochester - Agri News
Rochester - Post-Bulletin
Roseau Times-Region
Roseville Review
Rushford - Tri-County Record
Sandstone - Pine County Courier
Sartell Newsleader
Sauk Rapids Newsleader
Savage Pacer
Scandia - Country Messenger
Shakopee Valley News
Sherburn - Martin County Star
Shoreview Press
Slayton - Murray County Wheel-Herald
South St. Paul - South West Review
Spring Grove Herald
Spring Valley Tribune
Springfield Advance-Press
St. Croix Lowdown
St. Joseph Newsleader
St. Louis Park Sun Sailor
St. Michael - Crow River News
St. Paul - Access Press
St. Paul - East Side Review
St. Paul - Saint Paul Pioneer Press
St. Paul - The Park Bugle
Starbuck Times
Stephen Messenger
Stillwater Gazette
Thief River Falls Times
Tower News
Tracy Headlight-Herald
Two Harbors - Lake County News-Chronicle
Ulen - Clay County Union
Verndale Sun
Wabasso Standard
Waconia Patriot
Wadena Pioneer Journal
Wahpeton / Breckenridge - Daily News
Walker Pilot-Independent
Watertown - Carver County News
Waterville - Lake Region Life
Wayzata - Lakeshore Weekly News
Wayzata / Orono / Plymouth / Long Lake Sun Sailor
Wells Mirror
West Concord News/Enterprise
Westbrook Sentinel/Tribune
Wheaton Gazette
White Bear Lake - White Bear Press
White Earth - Anishinaabeg Today
Willmar - West Central Tribune
Winona Post
Winthrop News
Woodbury Bulletin

Please contact Dan at 612-278-0223 or if you have any questions.

CLICK HERE to download the 2016 Advertising Rate Questionnaire

BNC Letters ... Were Sent Friday!

On Friday we mailed letters to all winners of the 2014-2015 Better Newspaper Contests (college and professional)! Congrats to the winners. If there was an error in the spelling of your name or newspaper name, please let us know as soon as possible so we may update our records.

Any contest questions? Please give us a call (612-278-0250) or email

Convention Registration Open!

The Minnesota Newspaper Association is pleased to present its 149th Annual Convention, January 28-29, 2016. This year’s theme, â€œNewspapers: The Foundation of Vibrant Communities,” recognizes the vital role newspapers play in communities of all size across the state.

The MNA convention is held annually in Bloomington, MN and features a wide range of networking and training opportunities, MNA’s Better Newspaper Contest Awards Banquet, a lively trade show and silent auction as well as MNA’s annual meeting. More than 700 newspaper professionals â€“ publishers, editors, reporters, photographers, designers, circulation managers, advertising professionals – and journalism educators and students attend each year.

In 2016, we are pleased to again partner with the Northern States Circulation Managers and welcome its members to take part in all convention activities.

The DoubleTree by Hilton Minneapolis South is the official MNA Convention Hotel. All sessions and events for the 2016 MNA Convention will be held at the DoubleTree hotel. Don’t miss out on a minute of the convention fun, when you stay on-site! Last year, our group room block SOLD OUT so be sure to make your reservations before the Friday, January 8, 2016 deadline. For more information visit:

NEW for 2016: You asked for it, and we’re pleased to introduce online registration! Visit or click the “Register Now” button to begin your registration. Follow the steps to complete your registration and checkout. You may register yourself – or your entire staff! We can now accept credit card payments online for registration and as always, accept payment by check. Early bird registration rates are available through Friday, January 8.

Visit our website for more information and to register

2016 Ad Design Contest Announced!

In 2017, MNA will celebrate its 150th anniversary! We’d like you to help us mark the occasion by creating an ad that both celebrates MNA’s important milestone – 150 years serving newspapers – and speaks to the importance and strength of newspapers in today’s modern society. Newspapers have been a vital source of information to readers since colonial times and through generations of change, still remain the number one place communities look to for news and information. Help us tell that important story with your 2016 Ad Design Contest Entry. Submitted entries should consist of one (1) quarter page (5.66” x 10.5”) full color print ad.

As always, MNA Convention attendees will review the ads and choose their favorites; winners will take home a cash prize and will play an important role in celebrating MNA’s 150th anniversary!

Winners take home cash prizes!
  • First Place: $500
  • Second Place: $250
Deadline to submit an ad for the contest is: Wednesday, January 20

Click here for more information

Nominations Open for 2016 Half Century Club

Is there someone on your staff who has worked in the newspaper industry for 50 years or more? Nominate them for membership in the Half Century Club! Nominees must have worked in the newspaper industry for 50 years or more.  New members will be inducted into the Half Century Club at the 2016 MNA Convention during a special ceremony at the Friday, January 29 luncheon.  Members receive a certificate commemorating their 50 years of service to the newspaper industry

Click here to fill out the nomination form.

Nominations are due on Wednesday, December 31 and should be submitted online.

Questions? Call 612-332-8844 or email

Full Color 2016 Press ID Passes Now Available!

MNA is pleased to offer full color Press ID Cards to members again for 2016. The customized ID cards feature the card holder’s photo and signature, as well as the newspaper’s name and phone number.

The ID is driver’s license-sized and printed in full color on durable plastic so it will last all year without tearing or bending, like MNA’s traditional paper press cards. The Press ID Cards have a professional look and may even be accepted as a second form of identification in some establishments.

Press ID cards for publishers and staff members can be ordered for only $5 each.

Click here to for more info and to order

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

The original MNA “yellow press pass cards” will still be printed and mailed to all MNA members this month at no charge.

Earn cash bonuses this season when you sell network ads! Click here for more details and sales collateral. 

Climate Reporting Guide launched to aid coverage of adaptation issue

The Donald W. Reynolds Journalism Institute (RJI) launched a digital Reporter’s Guide to Climate Adaptation, featuring an extensive resource database and a series of backgrounders to help improve coverage of society’s preparation for the impacts of climate change.   
“Climate adaptation is an emerging and important story not just for environmental reporters, but for those covering business, politics, local news, even sports,” said RJI Executive Director Randy Picht. 
Until now, information about adaptation hasn’t been well organized for newsrooms, added Picht. “We’ve created this guide so journalists can all find the information and sources they need to get up to speed on the topic.”
The free, mobile-friendly website was launched just ahead of the United Nations climate talks in Paris scheduled for Nov. 30-Dec. 11. “Even with the climate summit looming, adaptation has been a relatively underreported issue,” said Adam Glenn, executive producer for the project. “But as risks from climate change grow, the story of how societies get ready – or not – is going to be more and more important. We journalists have to be ready to cover it.”
The heart of the guide is an annotated collection of more than 200 key adaptation resources that reporters can quickly use to identify organizations and sources central to the adaptation story. 
Each resource features an overview of the source, and detailed information on how journalists can use it. The resources are categorized by climate risk and policy response, and can be sorted by location, timeliness and whether from government, academic, advocacy or media.
The backgrounder also features several dozen suggested story angles for beats ranging from health and consumer to religion and military, as well as briefs on exemplary adaptation coverage by other news organizations. 
For journalists who are newer to the climate adaptation issue, the project provides an animated explainer, and an extensive backgrounder covering the basics of the issue, such as definitions and infographics illustrating climate impacts.
The guide can be found on the websites or www.ROCA.News.

End the year with these great webinars!

Check out the upcoming webinars from Online Media Campus!

Using Alternative Story Formats: The How and Why

Thursday, December 10
1:00 – 2:00 p.m. 

Alternative story formats have been shown to grab more readers’ attention, and allow readers to better retain information. This presentation gives an overview of how and when to use alternative story formats, and gives many examples.

Who should attend: This is an intermediate course for reporters and editors who are unfamiliar with alternative story formats, or would like new ideas. GateHouse recommends each newsroom run multiple alternative story formats in every issue published.

More information and register...

Using Social Media To Engage Your Audience –Without annoying your friends and fans

Friday, December 11
1:00 – 2:00 p.m. 

You must be proficient in social media and digital space, the job ad reads, but do you know how to effectively use social media to extend your news and advertising efforts? Or your brand?

In this webinar, IowaWatch board member, former American Journalism Review editor and now-Des Moines Register writing coach Lisa Rossi will share her social media expertise.

She will cover:

  • Tips on the kinds of messages that work.
  • The most effective times to send messages.
  • How to get those messages to a wider audience.
  • And more!

This session is beneficial for reporters and editors interested in learning how to better engage their audiences.

More information and register...

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:

Member Classifieds:

Advertising Manager
APG Media of Southern Minnesota, LLC is seeking a dynamic person to lead its multimedia sales force at the Northfield News, located just south of the Twin Cities in the vibrant, economically thriving community of Northfield, Minnesota. More...

Reporter/Staff Writer
The award-winning Faribault County Register in Blue Earth is seeking a full time reporter to fill-out our team of dedicated journalists. More...

NEW: MN, SD, IA, NE newspapers for sale!
Superb Weekly in Prime Lakes Country in Minnesota. Gross revenue app. $400,000 with nice profit margin. More...

Graphic Designer
The Bemidji Pioneer is now accepting applications for a full-time graphic designer. We are looking for a motivated, creative individual who has a passion for design. More...

Regional Reporter
The Bemidji Pioneer and its sister weekly, The American, is seeking a full-time Regional Reporter to cover news and feature stories. More...

Staff Writer / Photographer
Full-time reporter/photographer needed for Dassel-Cokato and sister newspapers. Duties include top responsibility for all local coverage – meetings, features, events, etc. plus online reporting and audience-building efforts. More...

Reporter Needed
Reporter needed for an award-winning newspaper group in the southwest suburbs of Minneapolis. This position requires a reporter with experience that includes video, photography and multi-platform work. More...

Presentation Editor – Duluth
Manage a team of copy editors and designers, working with the group to produce a dynamic, accurate, organized, well-designed and visually-pleasing newspaper. More...

The Renville County Register, a weekly publication located in Olivia & Renville, MN, has an opening for a qualified editor. More...

Publisher – Brainerd
Leads and directs the employees of the Brainerd Dispatch, an award-winning daily newspaper, niche and digital products through planning, developing and implementing organizational policies/goals. More...

Seeking Digital Know-It-All, aka Digital sales manager
RiverTown Multimedia is looking for a sales professional with the energy, positive attitude, digital marketing skills and technical understanding to thrive in a multimedia company growing local digital. More... 

Seeking reporter intern for summer 2016
The West Central Tribune is now accepting applications for its 2016 summer reporter internship position. More...

Seeking sports reporter
The West Central Tribune of Willmar, Minn., is looking for a talented  sports journalist to generate great content in print, digital and video forms. More...

Seeking news reporters
The West Central Tribune is seeking talented journalists for a current and future reporter openings to generate great content in print, digital and video forms. More...

Niche Paper For Sale
Bring in plus business or buy a nice ma/pa publication that can be run from your location in this profitable monthly antiques newspaper. More...

Photographer/Digital Media Specialist
The Daily Globe, a six-day-per-week newspaper located in Worthington, is seeking a photographer/digital media specialist. More...

Reporter – Worthington
The Daily Globe, an award-winning daily newspaper in Worthington, has an immediate opening for a full-time general assignment reporter whose primary beat will be Worthington’s city government. More...

Publishing – For Sale MN & IA
Weekly newspapers for sale in Iowa and Minnesota. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Six Mantras for Newspaper Sales Reps
(Courtesy of Media Life Magazines)
Wake Up, Cold Callers: 6 Reasons I’ll Never Buy From You
(Courtesy of HubSpot)
(Courtesy of Business 2 Community)
(Courtesy of HubSpot)
(Courtesy of Minute Hack)

Millennials sound off on wearables and news consumption
(Courtesy of Reynolds Journalism Institute)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Using Alternative Story Formats: The How and Why
December 10

Using Social Media To Engage Your Audience –Without annoying your friends and fans
December 11

Instant Sales: Six-Step Proven Process
January 14

A Crash Course to Fact-Checking Journalism: Just in time for election season
January 15

2016 MNA Convention
January 28-29
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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