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January 31, 2017 - Issue 5

*** Thank You! ***

To every member and guest - more than 690 of you - who joined us at the 150th Annual MNA Convention, thank you! We had an exciting few days of meetings, inspiring sessions and celebration. We know that newspapers are alive and well in Minnesota, a point that Senator Klobuchar underscored at Friday's luncheon! 

Click here to view photos from convention on our Facebook page.

Looking for digital copies of speaker handouts? Everything we have is posted to the Convention Sessions & Speakers section of our website. 

Did you publish a story or column about the MNA Convention? Send a link to the story or a PDF clip of it to
Don't forget to save the date for our 150th annual convention next year - January 25-26, 2018.

Senator Klobuchar at Friday's Luncheon


"My dad was a newspaperman. He covered everything from nail-biting elections to pigs stuck in the mud (and sometimes he did that on the same day). His work helped me understand why freedom of the press is so important for our democracy, and why our founders named that freedom in the First Amendment. It's simple: The American people deserve the truth. That's what I'm telling the members of the Minnesota Newspapers Association today. In an era of "alternative facts," the press cannot "keep its mouth shut." We need them to keep digging for the truth."

-Senator Amy Klobuchar, in a Facebook posting about her visit to the MNA Convention on Friday, January 26

In speech to media, Wetterlings praise reporting and advise people in spotlight to be honest, open

By Don Davis, Forum News Service

BLOOMINGTON, Minn.—Be honest. Know what you want to say. Talk to reporters.

With that, Patty and Jerry Wetterling laid out their secret to dealing with the media in the 27 years between when their son, Jacob, disappeared and his remains were found last fall in one of the country's must publicized child disappearances.

The couple credited the media, especially newspapers, with helping solve their son's case. Patty Wetterling said that investigators found going through newspaper archives at the Paynesville Press especially helpful.

"I doubt they are going to have tweet archives," Wetterling said. "They don't pay attention to the accuracy and the details."

Looking at hundreds of newspaper workers on Friday, Jan. 27, during the 150th annual Minnesota Newspaper Association convention, she added: "We have been blessed with attention to detail and accuracy."

She urged newspaper officials to keep paper records.

"I want to echo a thank you for all of the work you and your colleagues do out there in the trenches," Jerry Wetterling said.

Continue reading...

Read other stories about the Wetterlings' speech:
Albert Lea Tribune
Mankato Free Press

Christerfer Schultz Elected 137th MNA President

Bloomington, Minn. (January 27, 2017) – Christerfer Schultz, the publisher and majority independent owner of Herald Journal Publishing, Inc. and Greater Minnesota Communications, Inc. was elected president of the Minnesota Newspaper Association (MNA), Friday, January 27, 2017, during the Association’s annual meeting at the 150th Annual MNA Convention. Shultz is the 137th president of MNA, representing more than 325 newspapers across the state.

“As MNA’s president, I’ll strive to do my best for MNA, its staff and all its member newspapers,” Schultz said. “I’ve been blessed and feel so privileged to be a part of MNA and the newspaper family and humbled to be serving as its president,” Schultz said.

Schultz’s companies Herald Journal Publishing, Inc. and Greater Minnesota Communications, Inc., serve the Minnesota communities of Howard Lake, Lester Prairie, Mayer, Montrose, New Germany, Winsted, and Waverly. He also owns the Herald Journal’s sister newspapers, the Dassel-Cokato Enterprise Dispatch and the Delano Herald Journal.

Schultz lives in his hometown of Lester Prairie with his wife, Amy, and their three children – Abbi, 18 (currently a freshman at the University of Minnesota); Emily, 17; and Ethan, 12.

Others elected at the MNA annual meeting include:

  • President: Christerfer Schultz, Herald Journal, Howard Lake
  • First Vice President: Mike Dalton, Cannon Falls Beacon
  • Second Vice President: Karin Ramige, McLeod County Chronicle, Glencoe
  • Third Vice President: Chris Knight, APG Media, Mesabi Daily News, Virginia
  • Director for Two-Year Term: Chad Koenen, Henning Publications and
  • Director for Three-Year Term: Crystal Miller, Albert Lea Tribune
  • Treasurer: Diann Drew, Alexandria Echo Press
  • Justin Lessman, Jackson County Pilot, will continue to serve his term as a director.
  • Michael Jacobson, Paynesville Press will serve as immediate past president.
Continue reading...

Detroit Lakes Tribune & St. Cloud Times Named Top Newspapers

More than 550 awards were handed out Thursday, January 26 at the 2017 Better Newspaper Contest Awards Banquet at the 150th Annual Minnesota Newspaper Association Convention in Bloomington, Minn.

Competition was tough this year, as winning entries were chosen from among 4,255 entries submitted in the 2015-2016 Better Newspaper Contest. You can view a digital copy of the winners booklet or download a duplicate award order form (professional awards or college awards).Vance Trophy winners, staff of the St. Cloud Times.

Top honors of the evening went to the Detroit Lakes Tribune, taking home the Mills Trophy and the St. Cloud Times winning the Vance Trophy. ThreeSixty Journalism, from the University of St. Thomas took first place in the General Excellence division of the college contest.

Continue reading...

Special Awards Presented at the MNA Convention

During the 150th annual MNA Convention, several special awards were presented.

John Bodette Honored with DSTJ

Recently retired St. Cloud Times Executive Editor John Bodette was presented with the Distinguished Service to journalism Award. The award, MNA’s highest honor, is presented to any Minnesotan who has made significant contributions throughout his or her career — to a larger, broader group than those served in everyday professional life — for the advancement of the profession of journalism or the newspaper industry or for the promotion of freedom of the press, freedom of speech, open meetings or freedom of information.

“John Bodette is the rare combination of a journalist, coach, motivator and leader.  His execution of journalism is done with passion and genuine concern for his community and the all those affected by the words he chooses and approves to be published in print or digitally.  A master craftsman of journalism that does not hide the honor and pride he feels to be part of such a post as Executive Editor.  Most importantly John has coached, mentored, inspired, motivated and had the occasional heart-to-heart conversations with hundreds of journalists in old and new media and give them a beacon of light to follow during tough days and tough decisions.”
-Bill Albrecht, President & Publisher, 2001 -2010
St. Cloud Times

Half Century Club

Individuals who have worked in the newspaper industry for 50 years or more are eligible to join the Half Century Club. On Friday, January 27, four individuals were inducted into the Half Century Club:

  • Bernadine Hildebrant
  • John "Jack" Lynch
  • Lou Michaels
  • Eugene Prim

Continue reading...

Thank you again to our generous
convention sponsors:


MNA Legislative Report - January 31, 2017

We have nothing of great consequence to report from the Capitol this week, which isn’t necessarily a bad thing. 

Legislative committees are in full swing, and a number of additional bills have been introduced in the past few days that could affect issues of concern to MNA and its members.  Those bills include HF 587, which would reform the state’s unclaimed property refund process, and which includes a provision restoring publication of notices in newspapers.  It’s similar to the bill that was before the Legislature last year.  Another bill (HF 564) would, as introduced, exempt a minor state body (the Public Employee Relations Board) from the Open Meeting Law.  However, the author appears responsive to our concerns, and we’re optimistic the bill will be amended.

Sandy Neren and Mark Anfinson are meeting on Wednesday with legislators and legislative staff to discuss options for addressing the conundrum presented by retention of government emails—how long is long enough?  They will also be expressing concerns about HF 134, which would restrict public access to email addresses, dates of birth, and phone numbers collected by law enforcement agencies.

Last week, House and Senate leadership announced the committee deadlines for the 2017 session, and they’re very tight.  The first deadline is March 10, and the second is March 17.  Most policy bills must be approved by House and Senate committees by those dates.  Bills dealing mainly with finance and appropriations issues are given more time.  There’s also some talk around the Capitol about adjourning the session early this year, though the actual deadline is not until May 22.

We would like to hear from you if you have any questions or concerns about legislative issues.  Simply contact Lisa Hills at MNA or MNA attorney Mark Anfinson and let us know.

Visit the following links to review the History of MNA Legislative Issues and Public Notice Legislation MNA has worked on since 1983

The 2017 Public Notice talking points are available here. MNA encourages its members to talk to their local legislators about issues that are important to newspapers.   Your contacts are one of the most valuable tools we have.  
Click here to shop for 150th Anniversary gear. 

Celebrate MNA’s sesquicentennial with exclusive apparel! We have both men’s and women’s polo shirts and a unisex, charcoal gray hooded sweatshirt available in many sizes. Represent MNA proudly on casual Friday or on the golf course next spring! Place your order online or at the convention, shirts will ship in early February.

The Unauthorized Use of the Words "Super Bowl" or the Super Bowl Logo is Prohibited

Both the words “Super Bowl” and the logo are trademarks. While they can be used in editorial copy, you must pay licensing fees to use them in conjunction with any advertising promotion.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized uses of the words or logo. Even a seemingly innocuous reference to a Super Bowl sale is in violation if proper fees are not paid.

A merchant selling products that have already been licensed by the NFL can promote the sale of these items in advertising, provided the appropriate wording is used. For instance, the Super Bowl beer sponsor can be described as the “official beer sponsor” but not as the “official beer.”

If you have any questions, contact the MNA office.

What’s your idea? Apply now for 2017-2018 RJI Fellowships

The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with us on innovative ideas and projects to improve the practice or understanding of journalism. We’re giving special consideration this year to ideas and projects focused on solving problems created by filter bubbles, fake news and mistrust of the news media; however, we also invite submission of other ideas and projects that could strengthen democracy through better journalism.
Successful collaborations are often in one of three categories but are not limited to the following:
  • Transformation of an idea into a market-tested prototype.
  • Development and deployment of a prototyped product or service into a substantial market test to prepare it for angel or venture investment or a full product launch.
  • Scholarly research that leads to publication of new understandings about the practice of journalism.
There are three types of RJI Fellowships for 2017-2018: residential, nonresidential and institutional. Residential fellows spend eight months on the University of Missouri campus. Nonresidential fellows explore their ideas from their home or office, with an occasional visit to campus. The institutional fellowship allows an individual to remain at their post at a news organization or other institution while developing an idea.
Each fellowship includes a stipend. Residential fellows receive an $80,000 stipend and a $10,000 one-time housing or relocation allowance. Nonresidential fellows receive a $20,000 stipend, plus research and travel support. The institutional fellowship stipend — $20,000 — is paid to the company or institution and can be used for salary relief or for another purpose to best ensure the success of the fellowship project.
RJI Fellowships are open to U.S. citizens and foreign journalists. The deadline to apply is Feb. 1, 2017.
Click here for more information and to apply.

Don't forget: Upload your public notices today!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Since then, 120 MNA member newspapers have posted more than 35,000 public notices on the site. 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Send us your best editorial for Golden Quill Contest

The International Society of Weekly Newspaper Editors (ISWNE) is accepting entries for the 57th annual Golden Quill editorial writing contest.
All newspapers of less than daily frequency (published fewer than five days per week) are qualified to enter. Entries must have been published between Jan. 1 and Dec. 31, 2016.
Each newspaper is allowed up to four entries; two is the maximum per person. Entry fee is $25 per person; checks should be made payable to ISWNE. To enter, complete the PDF form at (under Contests) and send a tearsheet with the Golden Quill entry clearly marked. Send two copies of each entry to Chad Stebbins, Missouri Southern State University, 3950 E. Newman Road, Joplin, MO 64801-1595. Entries must be postmarked by Feb. 1, 2017.
Entries should reflect the purpose of ISWNE: Encouraging the writing of editorials or staff-written opinion pieces that identify local issues that are of should be of concern to the community, offer an opinion, and support a course of action.
The Golden Quill winner will receive a conference scholarship and travel expenses up to $500 to attend ISWNE’s annual conference at College Park, Maryland, June 28-July 2. Golden Quill runners-up (called the Golden Dozen) will receive conference scholarships if they have not previously attended an ISWNE conference.
Grassroots Editor, ISWNE’s quarterly journal, will reprint the Golden Quill and Golden Dozen editorials in the Summer 2017 issue.
For questions, contact Chad Stebbins at

If you have news to share in the MNA Tradewinds,
please email us:

Elisia Cohen Named Director of School of Journalism & Mass Communication
Elisia Cohen will be the next director of the University of Minnesota’s School of Journalism and Mass Communication, effective June 30, 2017. She is currently Gifford Blyton Endowed Professor and chair of the Department of Communication at the University of Kentucky in Lexington. Her research area focuses on the intersection of persuasion and public health. She is an award-winning administrator and researcher. At Kentucky she tackled financial issues, increased alumni engagement, and made diversity and student success priorities of her leadership. Continue reading...

Member Classifieds:

Full-Time Reporter
The Lakes Area Review has an immediate opening for a full-time reporter. Position will focus primarily on sports and education and will also include general news assignments. More...

Antique Platen Press available
Would anyone be interested in an old press that we need to move before February 15? I can send pictures. More...

The Burnett County Sentinel, a 2,500 circ. weekly an hour and a half drive from the Twin Cities, has an opening for an editor that can see beyond the obvious, tell compelling stories and be a part of the community. More...

Southwest News Media, an affiliate of Big Fish Works, an award-winning news organization located in the southwest metro areas of the Twin Cities, is looking for an experienced journalist to work in collaboration with a 20+-member news team in covering the communities we serve. More...

Southwest News Media, an affiliate of Big Fish Works, an award-winning news organization located in the southwest metro areas of the Twin Cities, will be filling its new position of Digital Content Coordinator to work in collaboration with a 20+-member news team in covering the communities we serve. More...

Graphic Designer/Inside Advertising Sales
Part-time position currently available in Maple Lake area.Starting date is early February, 2017. More...

Multi-Media Sales Representative
Perham Focus, a division of Forum Communications Company, has an immediate opening for a Multi-media Sales Consultant. More...

Suel Printing Co. is looking for a motivated, passionate individual to join its news team in south central Minnesota. More...

Fergus Falls Daily Journal seeks advertising director
The Daily Journal, a six-days-a-week newspaper in Fergus Falls, Minnesota, seeks a confident sales leader to manage and motivate a cohesive sales team and to continue our newspaper’s growth and success. More...

Future Ownership
The Voyageur Press is a weekly newspaper and we are looking for someone that is interested in owning and operating a successful paper that has been committed to Shining a Positive Light on Our Communities. More...

Publisher, Reporter, Graphic Design, Photographer
The Voyageur Press located in McGregor/Big Sandy Lake/Cromwell/Floodwood region has a position open for anyone with a passion for newspapers. More...

General Reporter for small town newspaper
The Red Lake Falls Gazette is seeking a full-time or part-time reporter to create content for its three weekly newspapers based in Red Lake Falls. More...

Sales Rep
Senior Perspective, a growing monthly newspaper serving more than 40 counties in Minnesota, is seeking a full-time or part-time sales representative in the Marshall and/or Willmar area. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

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Here’s Why Your Prospects Aren’t Buying From You…
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Sales Memo – Winning Starts With Thinking Strategically
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How to Close a Sales Deal on the Phone: 9 Steps
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5 Awesome Sales Tips from Industry Professionals
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14 Quick Tips On Becoming A More Assertive Salesperson
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Gitomer: The Power of Paying Attention. Use it to WIN!
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Pre-game To Improve Sales Performance
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