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June 23, 2015 - Issue 25

The Minnesota Newspaper Association Board of Directors and past presidents posed outside the Worthington Event Center. The group conducted its annual summer board meeting in Worthington last week. MNA President and Daily Globe Publisher Joni Harms hosted the meeting. (Photo by Jesse Trelstad/Daily Globe)

Ad Sales Training: Cold Calls, Classifieds, and more with Steve Gall

Friday, June 26, 2015 | 10:00 AM to 3:00 PM
Cost: $50 (includes lunch)
Deadline to register is tomorrow at noon!

Join the Minnesota News Media Institute and trainer Steve Gall, for a daylong workshop covering a variety of ad sales topics. This session will be useful for new reps and seasoned pros alike. Seats are limited so sign up today!

Cold calling!! Yikes!! Just sounds off-putting, doesn't it? Well, prospecting and making initial contact and or calls does not have to send shivers through your Ad Department. This first part of the session will focus on getting the appointment, preparing accordingly and making first calls. Included will be a Needs Assessment exercise, product presentation and getting the client involved in the call. We will also plan the necessary follow-up while building rapport with newer clients.

Building a network- either in Retail or Classified can help bring incremental revenue to your organization. We will look at what fingertip assets Reps can use to build rapport and surround their accounts on a more consistent, full service fashion. Will include both print and digital product discussion. Merging complementary products, either internal or external, and planning for each client on a longer-term basis. Includes product knowledge discussion and applications on competing advantages/disadvantages to help put the training to work in a practical fashion immediately.


Steve Gall

Steve Gall is a 35 year veteran of the newspaper industry. Prior to joining RiverTown, He served as Director of Multimedia Sales for the Pioneer Press and of Digital First Media. Before that, Steve was VP Advertising for the Tacoma (WA) News Tribune and the Anchorage (AK) Daily News as well as Publisher of the Vail (CO) Daily, VP Advertising for the Knight-Ridder Duluth News Tribune and VP of Sales & Marketing for Murphy McGinnis Media, an independently owned newspaper company with 17 newspapers, 7 shoppers, and an Interactive company in the Duluth market.

More information and register online now!

2nd Quarter MCAN/2x2 Tracking Forms Due by July 1st

The 2nd quarter tracking information for 2015 is due back by Wednesday, July 1st.

The forms were emailed to ALL participating members earlier this year.

If you did not get the form, it will be available on the MNA website HERE all year long.

2015 Foreclosure Affidavit Form Amendments go in to effect July 1!

The 2015 Legislature enacted amendments to the Minnesota law which governs mortgage foreclosure by advertisement.  Those amendments appear in Chapter 14 of the 2015 session laws.  They are effective on July 1, 2015.

Most importantly, a new statute was added (§580.033) that specifies where a notice of foreclosure should be published, something that was ambiguous under prior law.  This statute also requires that affidavits of publication issued by a newspaper must contain certain language related to the published foreclosure notice.

The affidavit of publication form includes (in paragraph 5) the language called for by the new statute.  The form also complies with the general requirements for affidavits of publication found in Minnesota Statute, §331.07.  The form is drafted so that it can be used for any published notice, not just mortgage foreclosure notices; in other words, you don’t need to use a different form for other kinds of notices.

Beginning July 1, affidavits for mortgage foreclosure by advertisement must contain the new language on this form.  As always, please don’t hesitate to contact MNA if you have any questions.

Download the new affidavit form here


The 2014-2015 Better Newspaper Contest will be here before you know it! Start saving PDFs of your best work NOW to make award entries a breeze LATER!

Entries for the 2014-2015 Better Newspaper Contest will be accepted during the month of September. Stay tuned to the MNA Bulletin for BNC updates!

Are You Prepared for a Disaster?

Following tornadoes in his region, Mark Thomas, Executive Director of the Oklahoma Press Association offered the sage advice:  "The first steps in disasters are always PLANNING.  We are now past that phase – but you aren’t – so use this disaster to urge your members to PLAN for a disaster. That makes your Action and Recovery Plan so much easier."
In times of crisis, all eyes turn on the press for immediate and accurate news coverage. But what happens when the press becomes the victim of a disaster? From flash floods, tornadoes and other natural disasters to power outages or a loss of an important staff member, trauma is almost impossible to predict. But through effective preparation, newspapers can continue to function in spite of setbacks.
MNA is proud to present the  the Disaster Checklist for Newspapers, a preparation guide to aid damage control at your location. Originally drafted by The Oklahoma Press Association, this checklist covers all the ins and outs of an adequately prepared staff and if followed correctly, can help you keep operating on all platforms in times of disaster.
While disasters can rarely be avoided, measures taken in advance can soften the blow of potential fallout. We hope that this guide will prove useful to you.

Click here to Download the Disaster Checklist

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

FINAL DAYS -  Pohlad Internship Program!

If you've been considering hiring a high school-aged intern through the Pohlad Internship Program, don't delay! There are fewer than 10 spots left in the 2015 program. Internship grants are awarded on a first-come, first-served basis, so get your enrollment form in today!

This year is the 11th year of the Pohlad Internship Program. Thanks to a generous grant from the Pohlad Family Foundation, MNA is pleased to once again have the opportunity to provide members with a program that will help reduce the costs associated with hiring high school-aged summer in-terns. In 2014, we placed 65 interns at member newspapers.

How the program works:

  • You choose a high school student, age 16-19, who will work for your newspaper in any aspect of the business half-time for 10 weeks; recent high school graduates are eligible.
  • Complete an enrollment form stating that you will hire a high school intern and wish to participate in the Summer Youth Employment subsidy program. Forms are available on the MNA website, and can be submitted by mail, fax, or email.
  • College students and relatives of newspaper staff do not qualify for this program.
  • The Pohlad Family Foundation requires that newspapers pay a portion of the intern’s wage to ensure a strong commitment from the participants and recommends an hourly wage of $8.00/hour for interns participating in the program.

Download 2015 Program Application
Download Frequently Asked Questions

isit our website for more information and for a 2015 recap...

Fireworks Advertising Rules in MN

Here’s a short summary of the current state of the law, by MNA attorney Mark Anfinson.
The rule for fireworks is like that for most other products and services â€”if you can legally sell them, then you can legally advertise them. Some kinds of fireworks may lawfully be sold in Minnesota, mostly low grade varieties, including sparklers, snakes, glowworms, smoke devices, trick noisemakers, party poppers, string poppers, snappers, drop pops, and similar items. There is no question that they can be advertised.
But what about advertising from out of state fireworks merchants, such as those in Wisconsin and South Dakota? They sell items that are banned in Minnesota. May they advertise those products in Minnesota newspapers? The answer is almost certainly “yes,” based on a 1998 decision of the Court of Appeals. It concluded that the Minnesota statute prohibiting fireworks advertising is unenforceable under the First Amendment, so long as the fireworks being advertised can legally be sold where the sale occurs.
But despite the Court of Appeals decision, the statute remains on the books because it hasn't been repealed by the Legislature. It is therefore remotely possible that a local prosecutor would bring charges in response to an ad from out of state. While the charges would in all likelihood eventually be dismissed under the 1998 appellate ruling, that would require the expenditure of some attorney's fees. Therefore, each newspaper should make its own decision about accepting fireworks advertising from out of state vendors.
Enter online in NNA's 2015 Newspaper And Education contest, sponsored by Kidsville News! 

NNA believes successful newspaper education partnerships should be celebrated. Use our Newspapers And Education contest to highlight newspaper/school partnerships (levels K through community college) that focus on developing fully informed citizens. Both traditional Newspaper In Education programs and non-traditional programs are eligible for entry.

The contest is open to NNA member and non-member newspapers. It will recognize newspapers that have established internships, supported school programs, assisted student journalists and helped local education through activities that reach beyond news coverage.
Entries must have been published or carried out between July 1, 2014, and June 30, 2015.

Kidsville News!, a literacy and educational initiative based in Fayetteville, NC, has stepped up to sponsor this Newspaper And Education contest. We thank Kidsville News! for its generous support in helping us recognize the significant role newspapers play in supporting community educational programs.

Each of the contest’s 10 first-place winners will receive a check for $100 and an award certificate.

Here are the links you need to get started:

ENTER ONLINE (If you don’t have a login and password yet, click on Register.)

Entries must be submitted by July 1, 2015Contest winners will be notified in July if they have won, and they will also be invited to accept their awards in person during NNA’s 129th Annual Convention & Trade Show, Oct. 1-3, 2015, in St. Charles, MO. 

From your NNA contests and awards staff, we wish you the best of luck in this year's contests! 

Questions? Contact Lynn Edinger at: 573-777-4982 or e-mail:

Check out June Editorial, Sales and Digital Sessions!

Check out the upcoming webinars from Online Media Campus!

Getting the Best Out of Yourself and Your Sales Team

Thursday, June 25
1:00 – 2:00 p.m.

Like many managers, it is possible you fell into coaching. While you are energized by helping people become their best selves, you may have had a few challenges with training along the way.

This webinar will focus not on sales coaching, but on building the right foundation to make for a more successful sales employee and manager. National trainer Tom Stoyan will discuss sales philosophies and coaching tools that you can implement immediately.

More information and register...

Quickly Create Slideshows and Galleries: A guide to working with YouTube

Friday, June 26
1:00 – 2:00 p.m. 

Having knowledge of how to quickly upload photos to the ever-growing list of platforms you use as a journalist is an extremely valuable skill. In this session, we will take a look at the features of YouTube.

During this program, you will learn how to:

  • Use YouTube for more than just video.
  • Quickly upload photos and galleries to your paper’s YouTube channel.
  • Create engaging slideshows and galleries.

Spectacular Special Sections: Revenue-generating ideas for any market

Thursday, July 9
10:00 a.m.

About the program: 
Learn the ins and outs of creating special sections that drive traffic and revenue to your newspaper. Steve and Cynthia Haynes, owners of Nor'West Newspapers in Kansas, operate two daily and three weekly papers that have found success in creating niche special sections. They will be taking a look at two of their most recent and profitable programs, a Fall Hunting Guide and Spring Hospital Section, to walk you through the process from idea creation to distribution. 

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 
GUEST STAR - Steve and Cynthia Haynes, Nor'West Newspapers

Registration fee: $30Register by Monday, July 6
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

If you have news to share in the MNA Tradewinds,
please email us:


Jason Schmucker has joined the Waconia Patriot and Sun Patriot newspapers as managing editor. He comes to Waconia with more than 10 years experience in community newspapers with previous roles in Ohio, Indiana and Minnesota. Continue reading...
Member Classifieds:

Managing Editor
The Messenger, in Fort Dodge, Iowa, is seeking an energetic managing editor for our newsroom’s top leadership position. More...

Multimedia Inside Sales Representative
ECM has some great opportunities for someone to join our south region sales team as a Multimedia Inside Sales Representative and play a key role in achieving our goal. More...

Sales Manager – RiverTown Multimedia
RiverTown Multimedia is looking for Sales Manager to lead our Multimedia sales team in Red Wing, MN. More...

Copy Editor/Page Designer
Expected to edit stories to conform to AP and Duluth News Tribune style. Stories should be free of grammatical errors or misspellings. More...

Outside Sales Representative
The Land, a weekly farm and rural life magazine has an Immediate Opening for our Central/NorthWestern MN territory. More...

Monthly Newspaper for sale
Increase your gross $155,000, capture an 18% EBITDA by The Old Times, a monthly antique newspaper you can move to your shop. More...

NorthNews Monthly For Sale
NorthNews monthly, nearly 25 years old, being spun off from its sister publication. More...

For Sale – Assorted Toner Cartridges – Ricoh/Konica Minolta
We have several toner cartridges that were left in our office when we purchased the business that don’t fit any of the machines we currently have. More...

For Sale – Printer
We have a Xerox Phaser 5500 printer for sale. It has three trays – 1 manual feed, and two ‘drawer-type’ trays that can be adjusted to fit 8.5 x 5.5″ paper, regular 8.5 x 11, legal size or as large as tabloid (11×17). More...

Multi-Media Marketing Consultant
The Sleepy Eye Herald Dispatch is looking for a multimedia marketing consultant. More...

Sports Editor and News Editor Needed
Growing newspaper company in southeastern Minnesota near Rochester looking for two aggressive editors. More...

Work at Minnesota Women’s Press 
Print and digital advertising sales for the Minnesota Women’s Press, a feminist publication in our 30th year. More...

Top Weekly Seeks Reporter/Editor
The Jackson County Pilot, Minnesota’s top weekly newspaper, has a rare opening for a skilled and passionate reporter/editor. More...

Multimedia Sales Representative
The Caledonia Argus and our free distribution shopper, reach over 6,000 dedicated readers each week and are looking for a Multimedia Sales Representative to join our friendly and dedicated staff. More...

Advertising Director
The Daily Globe in Worthington, MN seeks an individual with a proven record of sales success to lead our team of multi-media sales professionals as Advertising Director. More...

The Sentinel of Fairmont, Minnesota, is seeking a reporter/editor. The Sentinel is published six days per week. This job includes covering county government, courts, cops and other assignments. More...

Multi-Media Sales Consultant
ECM Publishers, Inc. is seeking a creative and effective sales person to work with our customers in helping make their businesses prosper. This is a full-time position working mainly with the St. Croix Valley Peach, Forest Lake Times, special sections and online. More...

Weekly Quick Clicks


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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

International Society of Weekly Newspaper Editors Conference
June 24-28

Getting the Best Out of Yourself and Your Sales Team
June 25 | 1-2 p.m.

Editors & Publishers Community Leadership Program Workshop I
June 26

MNI Presents: Cold Calls, Classifieds, and more with Steve Gall
June 26 | 10a - 3p

Quickly Create Slideshows and Galleries: A guide to working with YouTube
June 26 | 1-2 p.m.

Community Faces Photography
July 23 | 1-2 p.m.

Easily and Quickly Sort, Organize and Process Your Photos
July 30 | 1-2 p.m.

Increase Your ROI on Sales Calls
July 31 | 1-2 p.m.
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