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November 17, 2015 - Issue 46

No Bulletin Next Week!

There will be no Bulletin next Tuesday, November 24. We will return with fresh content on December 1!

The MNA offices will be closed for the Thanksgiving holiday, next Thursday and Friday, November 26-27. MNA will reopen on Monday, November 30 at 8:30 a.m.

We remain thankful for our strong newspaper community and wish you and yours a safe and happy holiday weekend.

Happy Thanksgiving!

IMPORTANT: Notify MNA of Changes to Holiday Publication Schedules

With the Christmas and New Year holidays approaching, some newspapers may alter their publication schedules. Please notify MNA (612-332-8844 or in advance of any changes, as they could potentially affect proposed advertising placement campaigns.

Thank you in advance!

2016 MNA Advertising Rate Questionnaire Due December 4!

MNA Advertising Rate Questionnaire has been updated for 2016 and includes expanded sections on Display advertising, TMC/Shoppers, Pre-Prints, Insert shipping, and Online. The rates you provide are used by our Media Buyers to generate rate quotes and place insertion orders with your publication. To ensure we have current information for your newspaper, please fill out the questionnaire completely and return it to MNA by Friday, December 4 via fax or email as directed.

Please contact Dan at 612-278-0223 or if you have any questions.
CLICK HERE to download the 2016 Advertising Rate Questionnaire

Pumarlo: You want to stay relevant? Be accessible

A newspaper’s credibility is directly linked to its ability to identify, collect and report the relevant community news. Then why do so many newspapers make it so difficult for readers to connect with reporters?

Let me explain. I’m passionate in my belief that community newspapers still can claim a stronghold in today’s fractured media landscape – if they stick to the basics. That means owning the franchise for aggressive reporting of local news. That will occur only if readers have a direct pipeline to editors and reporters.

Yes, I understand the important and necessary role of social media both in collecting and reporting the news – in connecting with readers. Social media is integral in my day job directing communications and media relations for a statewide business advocacy organization.

But nothing replaces direct, one-on-one conversation. It’s truly amazing the barriers that so many newspapers place between themselves and their readers – their news sources.

A few tips from someone who has sat on both sides of the editor’s desk:

  • Post your contact information – prominently – on the home page of your website. Include phone numbers as well as e-mail addresses.
  • Provide the direct phone numbers and individual e-mail addresses for staff, if available. Readers have no assurance that a general voice mail or e-mail boxes are regularly monitored and messages forwarded to appropriate staff.
Continue reading...


If you are interested in printing the 2016 MNA Convention Program and/or the BNC Winners Booklet, please request the printing specifications.

Deadline to request the specs is Friday, November 20, 2015. Both items will be printed in January 2016 for the annual convention, January 28 & 29.

To receive the specs, please email Lisa Hills,

Nominations Open for 2016 Half Century Club

Is there someone on your staff who has worked in the newspaper industry for 50 years or more? Nominate them for membership in the Half Century Club! Nominees must have worked in the newspaper industry for 50 years or more.  New members will be inducted into the Half Century Club at the 2016 MNA Convention during a special ceremony at the Friday, January 29 luncheon.  Members receive a certificate commemorating their 50 years of service to the newspaper industry

Click here to fill out the nomination form.

Nominations are due on Wednesday, December 31 and should be submitted online.

Questions? Call 612-332-8844 or email

Creating a Letters to Santa Special Section: Driving Revenue and Engaging Readers

Thursday, December 3
10:00 a.m.

About the program: 
Publishing letters to Santa in the newspaper is a fun way to increase reader engagement, but it can also be a great way to drive more advertising sales around the holidays. In this session, learn how Sue Brown, editor of the Pleasanton (Texas) Express, uses a Letters to Santa special section to both excite readers and draw in holiday advertising revenue. 

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STAR Sue Brown, Pleasanton (Texas) Express

Registration fee: $30Monday, November 30
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

End the year with these great webinars!

Check out the upcoming webinars from Online Media Campus!

In-Depth, Enterprising News: Finding Time and Digging Deeper

Thursday, November 19
1:00 – 2:00 p.m. 

Readers across the country list in-depth news as one of the most important aspects of their local news sources. How can newsrooms of all sizes prioritize in-depth, enterprising pieces – and what does it mean for a story to be in-depth, anyway?

In this webinar, Tim Schmitt will cover everything from how to find time for in-depth news, to topical ideas that will resonate with readers.

Who should attend: Reporters interested in taking on more in-depth coverage projects in the newsroom.

More information and register...

Using Alternative Story Formats: The How and Why

Thursday, December 10
1:00 – 2:00 p.m. 

Alternative story formats have been shown to grab more readers’ attention, and allow readers to better retain information. This presentation gives an overview of how and when to use alternative story formats, and gives many examples.

Who should attend: This is an intermediate course for reporters and editors who are unfamiliar with alternative story formats, or would like new ideas. GateHouse recommends each newsroom run multiple alternative story formats in every issue published.

More information and register...

Using Social Media To Engage Your Audience –Without annoying your friends and fans

Friday, December 11
1:00 – 2:00 p.m. 

You must be proficient in social media and digital space, the job ad reads, but do you know how to effectively use social media to extend your news and advertising efforts? Or your brand?

In this webinar, IowaWatch board member, former American Journalism Review editor and now-Des Moines Register writing coach Lisa Rossi will share her social media expertise.

She will cover:

  • Tips on the kinds of messages that work.
  • The most effective times to send messages.
  • How to get those messages to a wider audience.
  • And more!

This session is beneficial for reporters and editors interested in learning how to better engage their audiences.

More information and register...

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:

Member Classifieds:

Presentation Editor – Duluth
Manage a team of copy editors and designers, working with the group to produce a dynamic, accurate, organized, well-designed and visually-pleasing newspaper. More...

The Renville County Register, a weekly publication located in Olivia & Renville, MN, has an opening for a qualified editor. More...

Publisher – Brainerd
Leads and directs the employees of the Brainerd Dispatch, an award-winning daily newspaper, niche and digital products through planning, developing and implementing organizational policies/goals. More...

Seeking Digital Know-It-All, aka Digital sales manager
RiverTown Multimedia is looking for a sales professional with the energy, positive attitude, digital marketing skills and technical understanding to thrive in a multimedia company growing local digital. More... 

Seeking reporter intern for summer 2016
The West Central Tribune is now accepting applications for its 2016 summer reporter internship position. More...

Seeking sports reporter
The West Central Tribune of Willmar, Minn., is looking for a talented  sports journalist to generate great content in print, digital and video forms. More...

Seeking news reporters
The West Central Tribune is seeking talented journalists for a current and future reporter openings to generate great content in print, digital and video forms. More...

Niche Paper For Sale
Bring in plus business or buy a nice ma/pa publication that can be run from your location in this profitable monthly antiques newspaper. More...

Photographer/Digital Media Specialist
The Daily Globe, a six-day-per-week newspaper located in Worthington, is seeking a photographer/digital media specialist. More...

Reporter – Worthington
The Daily Globe, an award-winning daily newspaper in Worthington, has an immediate opening for a full-time general assignment reporter whose primary beat will be Worthington’s city government. More...

Part-Time Reporter
ECM Publishers, Inc is seeking a part-time sports reporter for the Mille Lacs County Times. More...

Reporter/Staff Writer
The award-winning Faribault County Register in Blue Earth is seeking a full time reporter to fill-out our team of dedicated journalists. More...

Staff Writer
The Herald-Review has an immediate opening for a full-time general assignment reporter. This person will cover community news and events, attend meetings and arrange interviews, write both local general news and regional feature stories, and take photographs as well as occasional video. More...

Seeking publisher to direct the employees of the Rivertown Newspaper Group of nine newspapers, related TMC shoppers and digital products through planning, developing and implementing organizational policies/goals. More...

Publishing – For Sale MN & IA
Weekly newspapers for sale in Iowa and Minnesota. More...

Digital Media Sales Specialist
Southern Minn Digital is looking for a sales professional with the energy, positive attitude, digital marketing skills and technical understanding to thrive in a media company that is on a fast digital growth track. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Ad Blockers Will Change How Ads Are Sold
(Courtesy of Monday Note)
8 Traditional Sales "Tricks": What Works and What Flops
(Courtesy of HubSpot)

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

In-Depth, Enterprising News: Finding Time and Digging Deeper
November 19

MNA Board Meeting
December 3-4

Using Alternative Story Formats: The How and Why
December 10

Using Social Media To Engage Your Audience –Without annoying your friends and fans
December 11

2016 MNA Convention
January 28-29
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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