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MNA Bulletin
January 20, 2015 - Issue 3


Please note: we will send out a special "Convention Week" edition of the MNA Bulletin next Monday. There will be no Bulletin on Tuesday.

MNA staff will be attending the convention. If you need to reach someone, staff will be available by email. Thanks! 

MNA Convention Hotel Update

The main convention hotel, the DoubleTree by Hilton Minneapolis South is completely sold out on Thursday, January 29.  

MNA has created an additional block of guest rooms at the Sheraton Bloomington Hotel just across the parking lot from the main convention hotel. The Sheraton Bloomington Hotel is the former Sofitel Bloomington. The special MNA room rate of $131/night + applicable tax and fees is available to convention attendees.

To make your reservation, call 1-800-325-3535 and ask for rooms in the “2015 Minnesota Newspaper Association Conference” block.

You may also click here to make your reservation online.

The deadline to make a reservation is Monday, January 19 at 5:00 p.m.

Sheraton Bloomington Hotel
5601 West 78th Street
Minneapolis, Minnesota, 55439
(952) 835-1900

More hotel information...

Convention Pre-Registration Still Available

Missed the early bird deadline? Not sure if you can make it yet, or not? You may pre-register for the convention until Monday, January 26 at 5:00 p.m. On-site convention registration begins at 4:00 p.m. on Wednesday, January 28.  (Please note: meal tickets may not be available on site. If you would like to attend luncheons or the banquet, you must pre-register.)

Registration forms for the 2015 MNA Convention are available for MNA and NSCMA members, as well as students and educators! Forms were also mailed to all MNA member newspapers.

Visit the convention registration page

Welcome Reception 

Join us Wednesday (January 28) evening, 5:30 – 6:30 p.m., in the Grand Ballroom East for a Convention Welcome Reception! Join fellow convention attendees for a special wine, beer and liquor tasting experience with local vendors. Take time to view the winning entries in the Better Newspaper Contest, visit with trade show vendors and reconnect with MNA friends. A cash bar will be available.   

Convention Program Now Online!

Convention session details have been updated since our last Bulletin! Now you can download the digital version of the convention program and start planning your visit. We're excited to welcome more than 20 speakers, covering a multitude of topics from page design and ad sales to photography and technology, management and prospecting to reporting, FOI issues and much, much more. We think you'll find sessions useful for everyone on your staff...the hardest part will be choosing which sessions to attend.

Click here to visit the Sessions & Speakers page

2015 Ad Design Contest -
Deadline FRIDAY!

Enter the annual Print Ad Design contest to win CASH PRIZES!
  • 1st Place:  $250
  • 2nd Place:  $150
  • 3rd Place:  $100


Submitted entries should consist of one (1) quarter page (5.66”x10.5”) full color print ad. For 2015, we’re looking for an “infographic” containing at least 10 data points from the 2013 Minnesota Statewide Newspaper Readership Survey that can be found at

Entries due Friday, January 23

More information and download rules/release form


Meals/Special Requirements? Due Wed.

Are you registered for any convention meals? Do have you any special dietary requirements (for example vegan or vegetarian)?  In order to ensure we can accommodate these requests, we pre-order special meals.

Please contact Sarah Bauer no later than Wednesday, January 21 ( or 612-278-0250) if you need a "special" meal. Please note we can only guarantee special accommodations for those who pre-order their meals with Sarah.

Publishers, please let your employees know in advance what meals you have paid for them.

Meetings at the 2015 MNA Convention

Are you on a committee? See the schedule below for your meeting time and location.

Wednesday, January 28
10:00 a.m.  MNI Board Meeting (Vista 2202)
11:00 a.m.  MNA Board Meeting (Vista 2202)
1:30 p.m.  Advertising Committee (Bloomington)
                MNF Meeting (Vista 2206)
2:30 p.m.  Journalism Education Committee (Edina)
                Member Services Committee (Bloomington)
3:00 p.m.  AP Board Meeting (Vista 2204)
3:30 p.m.  Legislative Committee (Edina)

Friday, January 30
3:30 p.m.  MNA Annual Meeting (Veranda 1-2)

More convention info online

The Best Just Got Better - New and Improved!

Thursday, January 29, 2:15 p.m., Blomington Room

A longtime favorite at the MNA Convention is back -- with a new twist this year!

Introducing a new format for 2015: Revenue Ideas can now be entered in one of two distinct categories to accommodate a wider variety of sales initiatives.

Category #1: Inside Sales/Telemarketing Ideas – “Create Today, Sell Tomorrow” – One Week Sales Cycle

Category #2: Special Sections/Seasonal Ideas – “Advanced Planning Required” – Long Term Sales Cycle

All attendees may register up to two (2) NEW revenue ideas, which will be presented at the “The Best Just Got Better” session on Thursday afternoon. Each attendee will be allowed 4 minutes to explain their new revenue generating idea and answer any questions. Please make sure ideas are unique and have not been presented in the past.

Moderated by: Tara Brandl, Marshall Independent

More information and download the entry form

MNA Public Notice Site Training at Convention!

January 29 & 30, 8:30 a.m., Veranda 1-2
Earlier this year, MNA successfully launched an online clearinghouse – an aggregate collection – of Minnesota public notices. Several MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the site.
At the MNA Convention, MNA Program Director Sarah Bauer will lead two sessions - one Thursday morning, the other Friday morning, and will give attendees a tour of the public notice website, and train MNA members how to post their newspaper's public notices. Bauer will lead attendees through simple and easy process of signing up to be a newspaper admin on, she'll show you how to customize your account, and will guide you through the process of posting public notices. Bring your questions and be prepared to leave with the information you need to get started!

If your paper is not signed up yet, or if you cannot make it to convention, you can sign up anytime. MNA will provide training and support as you get started using the website. We are available to answer questions and walk you through the process of posting your notices.

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Continue reading and sign up today!

The Unauthorized Use of the Words "Super Bowl" or the Super Bowl Logo is Prohibited

Both the words “Super Bowl” and the logo are trademarks. While they can be used in editorial copy, you must pay licensing fees to use them in conjunction with any advertising promotion.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized uses of the words or logo. Even a seemingly innocuous reference to a Super Bowl sale is in violation if proper fees are not paid.

A merchant selling products that have already been licensed by the NFL can promote the sale of these items in advertising, provided the appropriate wording is used. For instance, the Super Bowl beer sponsor can be described as the “official beer sponsor” but not as the “official beer.”

If you have any questions, contact the MNA office.

Working with eDoc: Save time, money and problems with the USPS

Thursday, February 12 
10:00 a.m.

About the program: 
Postal eDoc is a time and money saver. It can protect newspapers from errors that creep into hard-copy postage statement filing. Bringing newspapers into the USPS digital tracking environment will pay off in better trouble-shooting and tracking service in years to come. Learn how to get on board smoothly and efficiently from the experts in the business. 

Leading the Discussion: 
Stan Schwartz, National Newspaper Association, host
Brad Hill, Interlink, and Max Heath, NNA Postal Committee

Registration fee: $30, Register by Monday, February 9 
(Registrations submitted after this date are subject to a $10 late fee)

Register online now

Looking for revenue ideas?
Check out upcoming webinars.

Check out these upcoming webinars from Online Media Campus!

Think Bigger than Native Advertising

Thursday, January 29
1:00 – 2:00 p.m. 

Native advertising is generating a lot of buzz these days – and some heat – among local media.

But the real question is, are we taking our advertisers tremendously creative ideas – native or not – that will deliver exactly the results they want?

Steve Gray will present a new way of seeing this opportunity, and a couple of case studies showing how you can generate new wins and new dollars by delighting advertisers.

More information and register...

The Art of Prospecting: Your Guide to Getting in the Door

Thursday, February 12
1:00 – 2:00 p.m.

Does the thought of prospecting leave you overwhelmed and exhausted? Have you been told you should prospect but you don’t know where to start? That will change in minutes once you meet “Hector” the prospector and explore why he is still around!

Steve Kloyda will share his top sales and prospecting strategies that he has developed, implemented, refined and personally tested over the past 30 years.

During this presentation, you will learn how to:

  • Remove your fear of prospecting.
  • Expand your sales pipeline with six proven strategies.
  • Maximize the prospecting tools for the 21st Century!
  • Avoid the “gatekeeper” trap that most sales people fall into.
  • Strengthen your sales message to get procpects’ attention in seconds.
  • Multiply the number of prospects that “actually” call you back from a voicemail.

As a special bonus, you will learn the single most creative approach to get in the door!

More information and register...

RJI seeks innovative ideas and projects for 2015-2016 Reynolds Fellowships

Special consideration given to mobile engagement and monetization projects

The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with RJI on innovative ideas and projects to improve the practice or understanding of journalism. RJI is giving special consideration this year to ideas and projects focused on mobile engagement and monetization; however, RJI staff also invites submission of other ideas and projects that could strengthen democracy through better journalism.

Successful collaborations are often in one of three categories but are not limited to these categories:

  • Transformation of an idea into a market tested prototype; 
  • Development and deployment of a prototyped product or service into a substantial market test to prepare it for angel or venture investment or a full launch of the project;
  • Scholarly research that leads to publication of new understandings about the practice of journalism.

There are three types of fellowships for 2015-2016: residential, non-residential and institutional.

Residential fellows spend eight months on the University of Missouri campus. Non-residential fellows explore their ideas from their home or office, with an occasional visit to campus. The institutional fellowship allows an individual to remain at their post at a news organization or other institution while developing an idea. 

Each fellowship includes a stipend. Residential fellows receive an $80,000 stipend and a $10,000 one-time housing or relocation allowance. Non-residential fellows receive a $20,000 stipend, plus research and travel support. The institutional fellowship stipend – $20,000 – is paid to the company or institution and can be used for salary relief or for another purpose to best ensure the success of the fellowship project.

Reynolds fellowships are open to U.S. citizens and foreign journalists.

The deadline to apply is Feb. 1. For more information or to apply:

Contact Roger Gafke at with questions.

About the Donald W. Reynolds Journalism Institute:

The Donald W. Reynolds Journalism Institute works with citizens, journalists and researchers to strengthen democracy through better journalism. RJI seeks out the most exciting new ideas, tests them with real-world experiments, uses social science research to assess their effectiveness and delivers solutions that citizens and journalists can put to use in their own communities.
If you have news to share in the MNA Tradewinds,
please email us:


Longtime DL Newspapers publisher retires
Detroit Lakes Newspapers Publisher Dennis Winskowski has retired after nearly three decades leading the Detroit Lakes Tribune, Becker County Record and Lake Area Press. When Winskowski, 65, took the publisher job in Detroit Lakes in 1987, advertisers included the Red Owl grocery store and DL Tech. More...

Brenk, Hanson promoted to new roles
Two longtime newspaper managers have been promoted within Forum Communications Co.’s Lakes Newspaper Group, company officials have announced.

Mary Brenk, the current advertising director for Detroit Lakes Newspapers, has been appointed the new publisher for the Detroit Lakes and Park Rapids newspaper operations.

She will manage the offices in the two cities as well as provide assistance to the Perham Focus.

Additionally, Alexandria Echo Press Publisher Jody Hanson has been named the new group publisher of the entire Lakes Newspaper Group, meaning she will oversee newspaper operations in Alexandria, Morris, Detroit Lakes, Park Rapids, Perham and Wadena. More...

FCC names Ronquist publisher of Duluth News Tribune
From one Great Lakes city to another, the publisher of the Traverse City Record Eagle in Michigan is moving this month into the publisher’s office at the Duluth News Tribune.

Neal Ronquist, 46, grew up in Maplewood, Minn. He graduated from Augustana College in Sioux Falls, S.D., and started his career at the St. Anthony (Minn.) Bulletin. Ronquist was promoted to ad director, publisher and group publisher roles in Austin, Albert Lea and Fergus Falls, Minn., and North Carolina for Boone Newspapers. He later worked for Paxton Media Group as a publisher and group publisher in Arkansas and Indiana before moving to Traverse City. More...

New publisher to lead Finance & Commerce
Family ties kept Michael Rifanburg and his wife, Nance, in upstate New York for most of his 30-year career in the newspaper industry. With his son out of college and his daughter about to graduate this spring, Rifanburg said he could finally consider career opportunities outside of New York.

He decided to trade the Syracuse, New York, area for the Twin Cities and started January 5 as publisher of Minneapolis-based Finance and Commerce Inc. More...

Jordan Independent hires new reporter
Kara Hildreth joins the Jordan Independent newsroom after reporting on news in the Jordan community and for Southwest Newspapers for five months. Hildreth brings more than 20 years of print journalism experience telling stories with words and photographs for newspapers in Minnesota and Iowa. More...

Arnold Ismach, former dean of the University of Oregon School of Journalism and Communication, died unexpectedly January 14 at his home in Eugene, his daughter, Theresa Ismach, said Thursday. He was 84. 

In 1973, Ismach joined the faculty at the University of Minnesota. By the time he left Minnesota in 1985 to become the dean of the UO journalism and communications school, Ismach had been chairman of the Minnesota school’s News-Editorial Program, adviser to the Minnesota Daily, co-author of three textbooks on journalism, and co-director of graduate studies. More...

A fond farewell to LeRoy Glaesman, who met a half-century of deadlines for the Pelican Press A young "farm kid" from the small town of Ashley, North Dakota hitched a ride to Pelican Rapids for a job interview in 1949. He stayed in Pelican Rapids for 66 years. Funeral services were held Dec. 20 for LeRoy Glaesman, at Trinity Lutheran Church. For the Pelican Rapids Press crew, LeRoy was one of the final links to the "old days" of newspapering. LeRoy worked a half-century for the Pelican Rapids Press. Fifty years with the same operation is rare, especially in the newspaper business. But his long record was a testament to his Upper Midwest work ethic-not to mention his kind, easy going manner. LeRoy, who was 87, retired from the Press about 15 years ago. Click here for obit.


Member Classifieds

Full-Time Reporter – Mankato
The Free Press, a 17,000-circulation daily in south central Minnesota, is seeking a full-time reporter to cover public affairs, government as well as a general assignment beat. More...

Media Consultant (Inside Sales)
The person in this position will be responsible for selling and managing new and existing advertising accounts. More...

Sr. Media Consultant (Outside Sales)
The person in this position will be responsible for selling and managing new and existing advertising accounts and will maintain a high degree of product knowledge in selling special pages and promotions to customers. More...

Web Producer Team Leader
The St. Cloud Times is looking for a Producer Team Leader who can provide sophistication and polish to digital packaging, presentation and storytelling. More...

Editor – Woodbury Bulletin
The Woodbury Bulletin, a community weekly newspaper in Woodbury, Minn., is looking for the right person to lead our award winning staff of dedicated professional journalists. More...

Digital Sales Director
We have an immediate opening for a Digital Sales Director. This position will work closely with our sales teams based at our media properties in Minnesota and North Dakota. More...

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Upcoming Events

Check out upcoming training events from the Local Media Association
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MNA Board Meeting
January 28

2015 MNA Convention 
January 29-30

Think Bigger than Native Advertising
Jan. 29 | 1-2pm

MNA Annual Meeting
January 30 

The Art of Prospecting: Your Guide to Getting in the Door
Feb. 12 | 1-2pm
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MNA/MNI Event Calendar
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