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April 4, 2017 - Issue 14

MNA Legislative Report - April 4, 2017

At the State Capitol this week, legislators remain focused on a wide range of tax and budget issues, many of which are both complex and contentious.  With the turn of the calendar to April, the deliberations have intensified, as the Republican-controlled House and Senate stake out positions on these issues that are often considerably different from what Gov. Dayton would like to see.
The intensity is further heightened by the fact that legislative leaders are aiming to complete work on all of the major tax and spending bills by this coming Friday, April 7, when members of the House and Senate are scheduled to take a 10 day break in observance of Easter and Passover.  As of Monday, the House had approved four of the 10 major financial bills, while the Senate had finished work on seven of them. 
MNA’s legislative representatives—led by chief lobbyist Sandy Neren—remain vigilant as the legislative machinery continues to grind forward, but little of real, direct consequence to MNA and its members has occurred over the past week or so.  A measure we do have a strong interest in—which would restore newspaper publication as one of the tools used by the state Department of Commerce in seeking to contact owners of unclaimed property held by the state—was heard Monday night in the House Ways and Means Committee as part of the House Jobs Budget bill.  During that hearing, a couple of minor amendments to the unclaimed property language were made, but nothing that changes the substance of the proposal.  The bill should be heard on the House floor yet this week.
On the freedom of information front, while a number of bills were introduced and have been considered this session that would affect access to government records and meetings, few of them have obtained much traction.  As a result, it currently appears unlikely that significant changes will be made by the 2017 Legislature to either the Data Practices Act or the Open Meeting Law with respect to public access.
We continue to add bills to our MNA bill status report, also known as the tracking list. Click here to view the report. It provides a description of each bill that has prompted our interest so far this session, along with the bill number, the chief author, and the bill’s status. The tracking list has now reached six pages, containing ­58­­ separate bills. 
As you observe the progress of the legislative session and review our reports in the Bulletin, please be sure to let us know if you have any questions, concerns, or suggestions about legislative issues.  We very much appreciate hearing from our members on this important topic.
Click to view MNA's Legislative Bill Status Report

Last-Minute Opening for 2017 Community Leadership Program!

The 2017 Editors & Publishers Community Leadership Program will kick off on Thursday, April 20. We have a last-minute opening available for the program for an editor-publisher pair. If you are interested in being part of the 2017 "class" please contact Sarah Jackson ASAP ( or 612-278-0250).

Annually, MNI recruits editor-publisher teams who want to develop their community leadership and vision skills. The program encourages newspapers to develop and strengthen social capital within their communities, to learn of the power they have to frame issues and mobilize action and ultimately helps them to advance the health and vibrancy of their communities.

Program participants gain inclusive access to the program, including tuition, meals, and lodging. All costs are covered by the Minnesota Newspaper Association, the Minnesota News Media Institute and the Blandin Foundation.

Click here to download 2017 program info

Click here to learn more about the program

Ad-libs: Keep ’em talking and learn more

Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show some restraint. A lot of sales people are conditioned to pounce on the slightest opening and shift the conversation. They can’t wait to talk about the ways their products can solve the problem. For example, if the prospect says, ‘My advertising is not generating enough raffic on weekends,’ the sales person is tempted to jump in with a suggestion to run more ads on weekends.

“That’s a bad move,” she said. “Although that kind of instant-answer approach may seem like good idea at the time, it’s too early to propose a solution to the problem. So instead of expressing an opinion, I encourage the other person to continue talking. That keeps them on their train of thought. The more they talk, the more I learn. And as a result, I might find out that their weekday traffic has been declining along with the weekend business. That would call for a different solution.

“To keep them talking, it helps to use a minimum number of words, sometimes just one or two,” she explained. “I’ve learned some techniques from sales seminars and books, but I’ve also picked up ideas by watching good interviewers on television.”

Lori knows the importance of looking below the surface. Here are some phrases that work:

  1. Say “that’s terrible” or that’s awful,” when a problem is mentioned. Say “that’s good,” when the news is positive. These simple phrases can help you get in step with the other person. “When you agree with what they’re saying, they usually keep right on talking,” she said. “You’re sympathizing with their bad news and giving them a verbal high five for their good news.”
  2. Repeat their last phrase as a question. This is a well-known technique that has been around for years. When you hear, “We’re not getting enough weekend traffic,” say “You’re not getting enough weekend traffic?” and raise your voice on the last word to emphasize the question. That’s less formal than saying, “That’s an unusual statement. I’d like to know more.”
Continue reading...

Attention All Designers: MNA announces the 2017 MN Newspaper Directory Cover Design Contest!

We are continuing the celebration of our 150th Anniversary with the Newspaper Directory cover design contest. The winner will have their design featured on the cover of our 2017/2018 Newspaper Directory that will be printed in July. As in years past, we prefer to feature a cover that includes a photo or photos that highlight the great state in which we live.
The winner will have their design featured on the cover with credits on the Table of Contents page AND receive free registration to the 2018 MNA Annual Newspaper Convention. Other finalists’ designs will be featured inside the directory.
The contest is open to all designers employed by current MNA Member Newspapers. The cover should consist of a photo or series of photos with reproduction rights that are owned by the newspaper and/or its staff photographers. No stock commercial artwork or clip art please. 
The deadline for submitting entries is April 28th.
For cover specifications and entry instructions, click here.
Please contact Cynthia at or 612.278.0232 with any questions you might have. Good luck!

Coming soon ... 2017 Pohlad Internships

Stay tuned to the MNA Bulletin for more information about the 2017 Summer Internship Program, funded generously by the Pohlad Family Foundation. Application materials will be available soon.

Just Announced! Drone Journalism Workshop

Are you interested in adding drone journalism to your bag of tricks but you're not quite sure where to start? This workshop will be perfect for you. Learn more about purchasing a drone, training and licensing issues and legal and ethical considerations before taking the leap into drone journalism.

Click here for more info and to register

1st Quarter MCAN/2x2 Tracking Forms Due TOMORROW!

The 1st quarter tracking information for 2017 is due back by Wednesday, April 5th.

The forms were emailed to ALL participating members at the beginning of the year.

If you need a new form, it will be available on the MNA website HERE all year long.

Join MNA's 150th Anniversary Celebration!

The Minnesota Newspaper Association is celebrating 150 years of service to the newspaper industry in 2017. To commemorate this occasion MNA has commissioned the creation of a plate that will become part of the Don Brown Press that sits in the MNA Office. The plate will hold 150 individual, engravable plaques.

Members and friends of MNA have an opportunity to help celebrate this historic anniversary by purchasing one of the available plaques. Each 3"(w) X 1"(h) plaque can be engraved with your own custom message. All funds raised by the sale of plaques will ensure continued educational programs and training for our members from the Minnesota News Media Institute.
Thank you to everyone who has already joined the
150th Anniversary celebration with the purchase of a plaque:
  • 2017 MNA Staff
  • Kevin Anderson
  • Jeffery Athmann
  • Julie & Rollin Bergman
  • Robert Bradford
  • Cannon Falls Beacon
  • Carol Duff
  • Linda & Kurt Falkman
  • Forum Communications Printing
  • Jody Hanson
  • Joni Harms
  • Lisa Hills
  • Michael & Geri Jacobson
  • Peter & Lynne Jacobson
  • Charles R. Johnson
  • Chris Knight
  • Carole & Don Larson
  • Livewire Printing Co.
  • Matt McMillan
  • Pete Mohs
  • Quinco Press, Inc.
  • Karin Ramige
  • William Ramige
  • Bob Shaw
  • Owen Van Essen
  • Chuck & Jan Wann
  • Chuck Warner
  • Wade Weber & Susan FranceWeber
Consider joining your friends and colleagues and purchase a commemorative plaque to celebrate the Minnesota Newspaper Association’s 150th Anniversary.

For more detail and to purchase your plaque, download the order form (PDF) or contact LuAnn by email ( or phone (612-278-0235).

March Network Honor Rolls

Five newspapers placed 2×2 ads, four newspapers placed MCAN ads, and one newspaper placed MINN ads in the month of March.

Herald Journal Publishing - 5
Kerkhoven Banner - 6
Rochester Post-Bulletin – 6
Sauk Centre Herald - 4
Wadena Pioneer Journal - 1

Crookston Daily News - 2 
Jackson County Pilot - 1
Kerkhoven Banner - 3
Westbrook Sentinel/Tribune - 3

Herald Journal Publishing - 1

A bonus went to the following nine salespeople who sold an ad into the networks. Congratulations!

Ted Almen
Robin Burnell
Barb Flicker
Ron Hanson
Monica Hensley
Randy Heuer
Kari Jurrens
Chris Schultz
Becky Wedde

Click here to read about our 2017 Network Ad Sales Incentive Program and you can earn a bonus next month!

Campaign aims to #SupportRealNews

The News Media Alliance launched a national campaign on March 29 focused on combating the increasing prevalence of fake news. The campaign, Support Real News, shines a light on the harm to the public caused by fake news and the importance of real news produced by respected, trusted news organizations employing high-quality, investigative journalists.
The campaign calls on the public to support real news by subscribing to a local newspaper and supporting investigative journalism through donating to the International Consortium of Investigative Journalists (ICIJ). ICIJ, Inland Press Association and Local Media Consortium are partners of the campaign.
"We are encouraged by the efforts of our members and other organizations to call attention to the growing fake news problem and to promote the value of real news," said Alliance President and CEO David Chavern. "As the association that represents the news media industry, fighting fake news is one of the most important things the News Media Alliance can do for our members right now. Our campaign raises awareness of the damage that can be and is being caused by fake news, and to demonstrate why the continued presence of real news organizations is vital to a strong democracy."

You can read more here.

As part of the campaign, the group has made several print, digital, social and video resources available to news outlets to help raise awareness and promote the importance of real news. 

Your pothole headline could win a $100 Amazon gift card

Let's liven up this dreary pothole season! Bye Bye Potholes is sponsoring a Pothole Headline Contest. Check this out:
  • Headlines must be published in an MNA-member newspaper between March 22, 2017 and April 30, 2017.
  • The winner will be announced May 5, 2017 on the Bye Bye Potholes blog and in the MNA Bulletin.
  • Entries will be judged based on cleverness AND relevancy to the story.
  • Check here for more details.

Call for Nominations for the Amos, McKinney & Phillips Awards

Every year, the National Newspaper Association announces the Call for Nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
The General James O. Amos Award was established in 1938 by E.C. Amos, publisher of The Sidney Daily News, to honor his father, General James O. Amos, a pioneer Ohio journalist and an early-day member of the National Editorial Association.
The Emma C. McKinney Award was created in 1966 to honor Emma C. McKinney, co-publisher and editor of the Hillsboro (OR) Argus for 58 years. In 1954 Mrs. McKinney was named dean of Oregon newspapermen and women and in 1957 received the Amos Voorhies Award, the highest state honor that can be awarded to an Oregon newspaper person. Mrs. McKinney was inducted into the Oregon Journalism Hall of Fame in 1982.
The Daniel M. Phillips Leadership Award was established in 2007 to honor Daniel Morris “Dan” Phillips, an award-winning writer and photographer who passed away in 2005 at the age of 47.

All nominations are due May 15, 2017.
For more information and forms:

Essentials of Digital Media

April 26, 2017

Minnesota Magazine Publishers Association is extending its member rate to MNA members for the MMPA Essentials of Digital Mediaa course that will help increase online revenue by expanding your digital sales knowledge and skill. 

Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted. This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives.

This course provides the concepts and best practices that will dramatically and immediately improve your job performance.  Plus, all students will receive a certificate of completion and earn credit hours that can be applied for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

Registration & Cost:
The cost to attend this all-day course is separate from the Summit & Expo registration fee, but will also be held at McNamara Alumni Center.

  • MMPA and MNA Members: $399
MNA Members are being offered a special discount to attend the MMPA Summit & Expo Revenue Track.  MNA members must create an account and complete the online registration form as normal. Input the discount code "Summit17_MNA" on the summary page to save $100 on the Revenue Track registration!

More information and register online

Saving Time Saves Money. No More Weekly Marked Copies!

Thursday, April 6 
10:00 a.m.

About the program: 
Learn more about how to sign up for the Alternate Marked Copy process won by the National Newspaper Association’s Postal Committee on behalf of its members. Max Heath and Tonda Rush will review the steps involved with the process and how by signing up it will save your newspaper time and money.

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STARS Max Heath, NNA Postal Committee & 
Tonda Rush, National Newspaper Association 

Registration fee: $30 for NNA Members; $65 for non-members

Register by Monday, April 3
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

Upcoming Online Media Campus Training

Check out the upcoming webinar from Online Media Campus!

Communicating and Collaborating Across Generations

Thursday, April 20
1:00 – 2:00 p.m. 

Does your workplace look like your last family picnic?
Does your customer and co-worker look and act different than 10 years ago?
Do you experience challenges working with others from different generations?

If you answered yes to these questions, then this practical, real-life situational seminar is for you!

With the country’s changing demographics – the workplace is different than five, 10 and 15 years ago. This program will help you understand not only yourself, but the other generations, and give you specific tips on how to be more successful with a diverse workplace. You will leave with a renewed sense of your working relationships.

Learning objectives for the day:

– Understanding the different generations
– Old School, Baby Boomers, Gen X, Millenniums or Gen Y
– Techniques on creating a more productive workplace
– How to communicate effectively with each generation
– Techniques on what motivates each generation

More information and register...

Digital Projects: Starting From Scratch

Wednesday, April 26
1:00 – 2:00 p.m. 

Got an idea you think might make a great digital project, but you’re not sure how to execute it? Nick Dumont of the Gaston (N.C.) Gazette walks you through the planning process of a digital project. Dumont first grabbed the attention of the media world with his Hops Street project, and has since helped a mid-sized newsroom churn out a number of impactful digital pieces.

More information and register...

Upload your public notices today!

In 2014, the Minnesota Newspaper Association launched – an online clearinghouse for Minnesota public notices. All notices posted on the site have also been published in Minnesota newspapers. is a centralized, online location for searching, viewing and printing an aggregation of Minnesota public notices. The MNA Board of Directors believes that this new service will make an important statement that newspapers are doing everything possible to serve the public by both printing and publishing online public notices in newspapers widely distributed in the community and also aggregating all public notices in a searchable format on the Internet.

If you haven't started posting your notices yet, to get started, contact MNA Program Director Sarah Jackson ( or 612-278-0250). 

If you have news to share in the MNA Tradewinds,
please email us:

Kathy Svidal has been named publisher of The Times and Northern Watch.
Svidal comes to Thief River Falls from Devils Lake, where she was the publisher of the Devils Lake Journal and nine other newspapers in Minnesota for Gatehouse Media. Svidal and her husband, Kip, moved to Thief River Falls about a week ago and are beginning to make the rounds - meeting readers, community and business leaders. They both enjoy sports and residents can expect to see them supporting local teams. Svidal is originally from Staples, and is a graduate of St. Cloud State. She has been in the newspaper business for 35 years, 25 of which as a publisher and eight as a group publisher. As a group publisher, she oversaw publications in Crookston, Halstad, St. James, Sleepy Eye, Redwood Falls, Wabasso, Montevideo, Granite Falls and Cottonwood. 

Member Classifieds:

News Reporter – Full Time
The Perham Focus is looking for a full time reporter to write feature and hard news stories, cover activities and events in Perham, Wadena and surrounding communities. More...

Granite Falls/Clarkfiled Advocate/Tribune and Tri-County News in Cottonwood is in search of a full time Editor. More...

Page 1 Publications, a group of weekly newspapers in Northwestern Minnesota, has an opening for a full time Reporter/Photographer at its headquarters in East Grand Forks. More...

Assistant Circulation Director - Sioux City Journal
The Assistant Circulation Director / Home Delivery Manager will work closely with department managers to improve and perfect customer service to minimize the negative effect service issues have on circulation units. More...

Reporters - Fergus Falls
The Fergus Falls Journal is searching for two energetic reporters who are willing to search out breaking news for education, arts and government reporting. More...

Managing Editor
Managing Editor wanted to join our team that produces Snow Goer magazine, the No. 1 magazine in North America covering the great sport of snowmobiling. More...

The Sentinel of Fairmont, Minnesota, is seeking a full-time news reporter. The Sentinel is published six days per week. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

A Killer Sales Tip From Bobby Axelrod
(Courtesy of MTD Sales Training)

How 12 Sales Experts Handle Objections in 2017
(Courtesy of HubSpot)

Simple Tips for Writing Sales Emails That Get Read
(Courtesy of Entrepreneur Online)

Gitomer: The “Why” of Sales and Selling Will Lead You
(Courtesy of Media Sales Today)

New Business From Existing Business is Smart Business
(Courtesy of Sales Training Connection)

Demystifying Media: What’s the Future of Local Newspapers?
(Courtesy of MediaShift)

How can smaller newsrooms take on big projects? Look to the Portland Press Herald
(Courtesy of Poynter)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Communicating and Collaborating Across Generations
April 20

Editors & Publishers Community Leadership Program Retreat
April 20-22

Digital Projects: Starting From Scratch
April 26

MNA Board Meeting
April 27-28

Drone Journalism Training Event
June 9
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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