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October 6, 2015 - Issue 40

Happy National Newspaper Week!!!

This year marks the 75th anniversary of National Newspaper Week (NNW),October 4-10, 2015.  This observance underscores the impact of newspapers to communities large and small.

NNW content kit has been created for you and contains editorials, editorial cartoons, promotional ads and more that are available for download at no charge to newspapers across North America. NNW is sponsored and coordinated by Newspaper Association Managers, Inc., a consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.

The theme of this year’s NNW is “Power of the Press.”

Following NNW, the materials will remain on the website and can be accessed by newspapers for use throughout the year since our message is timeless.

Click here to access the NNW content kit.

Congratulations to all MNA members honored at the NNA Convention and Awards last week!

Circulation Workshop: Everything you need to know about carrier contracting

October 29, St. Cloud
Early Bird Registration: $55

The Minnesota News Media Institute is excited to partner again with the Northern States Circulation Managers Association to present a day-long training workshop developed for newspaper circulation professionals. Last year's session was a hit -- this year you'll learn everything you need to know about carrier contracting! All MNA and NSCMA members are welcome to attend.

Program Description:

"Independent Contractor - From Beginning to Termination" – Mark Johnson (The Post-Crescent, Appleton WI) and Matthew Wolcanski (The Post-Crescent, Appleton WI) will teach you everything you've ever wanted to know about carrier contracting. 

The session will entail the entire scoop of the independent contractor/carrier process from recruiting, contracting, managing the contract agreement, retention and termination of the contract agreement.

The session will run from 9:30 a.m. - 3:00 p.m. There will be a break for lunch and networking at noon (lunch will be provided). 

Register online now:

Heinzman: Reader Engagement

More editors are wondering how to engage their readers so that  the newspaper and digital platforms become forums for give-and-take on important local issues.

The opinion page is the place for the discourse on rezoning, secret meetings, racial make-up of police departments and variances for gun ranges.

At the very least, the opinion page should have a local editorial and or column dealing with a local matter.

If editors are cowed by a management concerned over what a controversial opinion will do to a sales account, they should find another newspaper to edit.

Editors should be concerned when their only letters are thank-you letters from the Lions Club for good coverage on their pancake breakfast.

Editors, however, bear responsibility for the tepid reaction to their newspaper, because they determine what stories to cover and how to cover them.

Editors should check the agendas ahead of time and decide whether or not the story of a council dealing with closing a popular city-funded golf course will be on page 1.  If possible, a guest opinion on closing the golf course should be part of the next week’s  opinion page

Continue reading...

September Network Honor Rolls

Five newspapers placed 2×2 ads, four newspapers placed MCAN ads and one newspaper placed MINN ads in the month of September.

Cottonwood County Citizen, Windom - 3
Herald Journal Publishing - 4
Kerkhoven Banner - 1
Mankato Free Press - 1
Rochester Post-Bulletin - 5

Crookston Daily Times - 2
Grant County Herald, Elbow Lake - 1
Herald Journal Publishing - 5
Kittson County Enterprise, Hallock - 1

Herald Journal Publishing - 2

A bonus went to the following nine salespeople who sold an ad into the networks. Congratulations!

Ted Almen
Barb Flicker
Monica Hensley
Randy Heuer
Bruce Johnson
Darla Johnson
Chris Schultz
Brittany Stradtman
Terri Wall

Click here to read about our 2015 Network Ad Sales Incentive Program and you can earn a bonus next month!

Input needed: What WordPress plugins would help your workflow? 

By Barrett Golding
Do you use WordPress at your news organization? Then I need your input.
As an RJI Fellow at the Donald W. Reynolds Journalism Institute, I am developing a suite of WordPress plugins â€” Storytelling Tools â€” designed for journalists like you to make some of your daily workflow tasks flow along smoother and faster. These tasks could include finding images, fact-checking and creating immersive galleries. As both a public radio producer and Web developer, I've seen how a little programming can automate certain chores. But first, I'd like to get your thoughts on what plugins would be most helpful to you. I've created a survey that should only take a few minutes of your time to complete. The more input I receive, the more help I'll be able to provide journalists.

The Storytelling Tools survey includes questions such as:

  • What is your digital workflow within WordPress?
  • What WordPress tools would help with you work?

Please share this survey link with others in the industry who use a WordPress site:

Thank you for your help.

Barrett Golding is a 2015-2016 RJI Fellow, a Web developer and leader of the Peabody Award-winning series Hearing Voices from NPR. Email him at or send him a direct message on Twitter at @hearvox

NNA selects Illinois Press Association as managers

National Newspaper Association President John Edgecombe Jr., publisher of The Nebraska Signal in Geneva, NE, announced that the Illinois Press Association, based in Springfield, IL, would become NNA’s new management firm beginning January 2016.

“I am very pleased with our board’s selection of a management partner. We received many qualified submissions for management, which our Transition Committee reviewed over the summer, and we found the highly-talented management team at Illinois Press would provide the best fit for NNA. They have a deep bench of marketing, database and leadership-oriented executives and they are completely committed to the success of the newspaper business,” Edgecombe said.

“The Illinois Press Association is honored to be chosen to provide management services to NNA. We are confident the synergies of our combined resources will greatly benefit both organizations,” said Dennis DeRossett, IPA executive director. “Our missions are parallel—we are both strong advocates of newspapers and the important role they play in our communities and in our democracy. At this time in our histories, this partnership is an important next step that will strengthen both organizations and enable us to move forward in new ways to the benefit of our member newspapers.”

The press association will take over from American PressWorks, Inc., which will resume its public policy work and management of NNA’s Washington Office, when the transition is complete. APW began managing NNA’s business affairs in 2010, adding that work to its public policy portfolio.

NNA’s long-time editor, Stanley Schwartz, who has overseen the industry’s leading trade newspaper, Publishers’ Auxiliary, will join the Illinois team.

“We have the total support of both boards of directors and both management teams to carry out a seamless transition and to focus all of our talents on serving community newspapers,” Edgecombe said. “I believe NNA will continue to grow and will serve local newspapers well as it heads into its 131st year.”

NNA was founded in 1885 and represents about 2,100 community newspapers across America, with an emphasis on weekly and small daily newspapers.

The IPA was founded in 1865 and is celebrating its 150th anniversary in 2015. Its membership consists of approximately 475 newspapers located throughout Illinois.

NAA Selects David Chavern as CEO

Newspaper Association of America announced that its board of directors has selected David Chavern, a seasoned public policy and advocacy leader, as its new president and CEO, effective October 14, 2015. Chavern succeeds Caroline H. Little, who led the association for four years and announced her retirement earlier in 2015.
Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decade-long tenure at the United States Chamber of Commerce. From 2014 to 2015, he served as the President of the Center for Advanced Technology & Innovation at the Chamber.

Continue reading...

Rockwell Sale Is Legacy for the National Press Club

From National Press Club President, John Hughes

The boards of the National Press Club and non-profit National Press Club Journalism Institute voted to sell our Norman Rockwell painting, Norman Rockwell Visits a Country Editor.

The sale will occur at an auction at Christie's on Nov. 19. Christie's expects the artwork to sell for $10 million to $15 million. Seventy percent of the proceeds will go to the Club, 30 percent to the Institute.

This is wonderful news for the Club and the Institute because we will have additional resources to carry out our missions for many years to come. However, this news may come as a surprise to many of you. You may wonder, are the Club and Institute broke, or desperate for cash, so that they had to look around the Club to look for assets to sell? No, that is far from the case. Then what is going on? How did we get to this point?

First, a little information about the painting is in order. It appeared in the Saturday Evening Post on May 25, 1946. We don't know exactly when it arrived, but our Club newsletter in 1962 and 1963 makes reference to a gift of the Saturday Evening Post. When Rockwell himself spoke at the Club in 1967, the moderator of the event made reference to the painting.

For years the artwork hung outside the Club's members-only bar/restaurant on the 14th floor, the Reliable Source. In 1998, the Club transferred the painting and all of the Club's artwork to the Institute. And for much of the past six years, the painting hasn't been at the Club at all — it's been under the care of the Rockwell Museum in Stockbridge, Massachusetts.

Continue reading...

Publishers: Statement of Ownership Due to USPS and MNA

The publisher of each publication sent Periodicals Class Mail, including foreign publications accepted at Periodicals rates, must file Form 3526 by Oct. 1, of each year at the original entry post office. If Oct. 1 falls on a Saturday, the post office would expect to receive it by close of business on Sept. 30.
The information provided on Form 3526 allows the U.S. Postal Service to determine whether the publication meets the standards of Periodicals mailing privileges. Newspapers with electronic subscriptions to claim will also use Form 3526.

The required information also must appear in an issue of the publication whose primary mailed distribution is produced:
  • Not later than Oct. 10 for publications issued more frequently than weekly.
  • Not later than Oct. 31 for publications issued weekly or less frequently, but more frequently than monthly.
  • For all other publications, in the first issue whose primary mailed distribution is produced after Oct. 1. 
All forms can be found on the USPS website:

Please also send a copy of your 2015 Statement of Ownership to MNA. We use this information to keep your circulation number accurate in our newspaper directory.

Forward a copy by email to Cynthia: or, fax to: 612-342-2958.

2015 AP Jobs Fair

Jobs and Internships FairThe Associated Press Jobs and Internships Fair is back for another year. The 2015 edition returns to the University of Minnesota campus on Saturday, Nov. 7, at Murphy Hall.
Doors open at 7:30 a.m., with pastries and coffee at 8 a.m. and recruiting starting very soon after. The event will wrap up around noon.
This is a great opportunity for both students and recruiters alike. Students can expect to meet recruiters from 10-15 of the state’s top newspapers. For recruiters, it’s a chance to make your next hire, survey some potential interns or just build up your stack of promising talent for your next hiring chance.
Cost remains the same: $10 for students, $20 for recruiters. New this year is online registration, visit:

If you have questions, please contact Quierston Shepherd,

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

30th Annual Silha Lecture, "Clear and Present Danger: Covering National Security Issues in the Post-9/11 World"

Monday, October 19 
7:30 - 9:30 p.m.
Coffman Memorial Union, Theater 
University of Minnesota, East Bank
Since the attacks of September 11, 2001, government officials often justify secrecy as necessary to protect national security. But without information, how can citizens hold their government accountable? To gather the news the public needs to know, journalists may turn to sources who will speak only on the condition that their identities are kept confidential. When leaks trigger criminal investigations, zealous prosecutors subpoena reporters to force them to reveal their sources. Journalists who refuse to testify face the threat of fines and jail. The result is a no-win situation for sources, for journalists, and for the public. One journalist who has faced this predicament is New York Times investigative reporter and Pulitzer Prize-winner James Risen. Risen and his attorney, Joel Kurtzberg, will discuss the legal and journalistic challenges that arise when reporting the national security beat and using confidential sources.

Register Today for October Webinars!

Check out the upcoming webinars from Online Media Campus!

Mapping Your Digital Strategy

Thursday, October 15
1:00 – 2:00 p.m. 

You plan for your print paper; why wouldn’t you plan for digital? You don’t just produce a newspaper anymore — so you should know what you have and what you need to provide news on all platforms.

This presentation will answer questions, including:

  • When should your staff meet, and how often?
  • What should you discuss?
  • How should you share information?
  • How should you put your plan to work?
  • What tools can you use?

As a bonus, we also will include tips and best practices from GateHouse Media’s Digital Transformation project.

Who should attend: Digital editors, managing editors and anyone with a hand in shaping the day.

More information and register...

HOT TOPIC! What You Need to Know About Overtime and Independent Contractor Laws and Regulations

Friday, October 16
1:00 – 2:00 p.m. 

Do you find yourself scratching your head when it comes to labor laws and regulations for independent contractors? Join Michael Zinser for this informative webinar to gain a better understanding of these important labor issues.

In this session, Zinser will cover:

  • The U.S. Department of Labor’s proposed rule to increase salary thresholds to make overtime exemptions more difficult.
  • The National Labor Relations Board’s war on independent contractors.
  • The U.S. Department of Labor’s new guidance memo attacking independent contractor status under the Federal Wage and Hour Law.

This session is beneficial for managers interested in better understanding wage and labor legal issues.

More information and register...

Duluth Media Summit

The second annual Duluth Media Summit will feature a presentation by John Hughes, president of the National Press Club and an editor for Bloomberg News. 

The event will also be the first opportunity to learn about the "One River, Many Stories" media collaboration project. Funded through a Knight Foundation Fund grant from the Duluth Superior Area Community Foundation, the project will test ways media collaboration can inspire innovation and nurture engagement among professional journalists, educators and citizen storytellers in the Duluth area. In April 2016, local media will turn their attention to one topic: the St. Louis River.

Snacks and beverages will be provided. Socializing and feeding starts at 11 a.m.; program begins at 11:30ish.

Please RSVP by Oct. 20.

Questions? E-mail John Hatcher at or Paul Lundgren at

If you have news to share in the MNA Tradewinds,
please email us:
Moscatelli joins The Stillwater Gazette
Liz Moscatelli took the helm at The Gazette as director of sales Sept. 21. â€œI can’t say how excited I am to come to the Gazette,” Moscatelli said. “Stillwater has such a great reputation as a community, for its tourism and its history.” Moscatelli previously worked for Gannett newspapers for 30 years, ending her time with the company this year as a general manager for USA Today. More...

William E. "Bill" Nordgren, Age 91, of St. James, Minn., died Sept. 29 at Pleasant View Good Samaritan Center in St. James. Born in St. Paul, on Sept. 18, 1924, Bill grew up in Olivia, Minn., and graduated with the class of 1943, then briefly studied journalism at the University of Minnesota. He was the longtime editor of the St. James Plaindealer and the Olivia Times-Journal, and was honored with membership in the Minnesota Newspaper Association's Half Century Club for his 50 years in the industry. More...

Member Classifieds:

Managing Editor
The Daily News in Iron Mountain, Michigan has an immediate opening for a Managing Editor to lead a newsroom staff of 10 writers and editors. More...

Neighborhoods/Key Cities Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and heritage of those neighborhoods. More...

Reporter/Community Editor
Community Editor/Reporter: Sun Newspapers (ECM Publishers, Inc.), community newspapers in suburban Minneapolis, has an opening for a community editor. More...

Reporter – Willmar
The West Central Tribune is seeking talented journalists for current and future reporter openings to write great stories in print, digital and video forms. More...

Circulation Director
Ready for your next challenge? The Brainerd Dispatch, located in beautiful lakes country, is looking for a full-time Circulation Director. More...

Printer Drawers & Tables Available
Miscellaneous print shop items available! Several printer tables, 24 drawer type cabinet, other items available, including type. More (photos)...

Producer Team Leader
Times Media, a Gannett Company, has an opening for a lead producer who will help shape our coverage online and in print. More...

Graphic Designer/Sales Support
The Belle Plaine Herald is looking for a full-time Graphic Design/Sales Support professional. More...

Reporter for Weekly Newspaper
The Henderson Independent is seeking a full-time, experienced Reporter. More...

Weekly Newspaper For Sale
1,700 circulation, member of Southwestern Peach, modern computer system, commercial printing, office products, SW Minnesota.  More...

Reporter - Morrison County Record
The Morrison County Record in Little Falls, MN, and the Dairyland Peach, in Sauk Centre, MN, two award-winning free distribution newspapers under common ownership, are looking for a full-time general assignment reporter to cover the news and work on special projects. More...

Advertising Director
APG Media of Southern Minnesota, LLC is seeking a dynamic person to lead its multimedia salesforce at its largest daily newspaper, Owatonna People’s Press, located one hour south of the Twin Cities in the vibrant, economically thriving community of Owatonna, Minnesota. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Minnesota Spokesman Recorder turns 80
(Courtesy of FOX 9)

The 7 Deadly Sins of Cold Sales Emails
(Courtesy of HubSpot)
(Courtesy of Media Post)
(Courtesy of Marketing Daily)
3 Easy Ways of Building Your Reputation as a Sales Pro
(Courtesy of Business 2 Community)
(Courtesy of DigiDay)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

2015 Daily Newspaper Meeting
October 8-9

Data visualizations – Beyond the software
October 9

MNA Committee Meetings
October 14

Mapping Your Digital Strategy
October 15

MNA Board Meeting
October 15-16

What You Need to Know About Overtime and Independent Contractor Laws and Regulations
October 16 

30th Annual Silha Lecture, “Clear and Present Danger: Covering National Security Issues in the Post-9/11 World”
October 19

Exploring Respect in Reporting
October 22

2015 Circulation Workshop: Everything you need to know about carrier contracting
October 29

Growing Revenue in Your Local Market
October 29
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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