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January 10, 2017 - Issue 2

Still Time to Register for 2017 Convention!


More than 560 of your closest newspaper friends have already registered. Join them, and us at the 2017 MNA Convention! Online pre-registration for the convention and meal events is available through Friday, January 20.

Convention registration info:


Hotel rooms are still available in our room block!

Did you miss Friday's deadline? There are still a limited number of hotel rooms available in our block, the special convention pricing will be available until Friday, January 20 or until the hotel rooms are sold out.

Book online or to make your room reservation by phone, call 1-800-222-8733, and mention “MN Newspaper Association” to get the group rate.

Hotel reservation info:

Special Events

Freedom Sings - Thursday, January 26

Celebrate MNA’s 150th Anniversary and the First Amendment with Freedom Sings!  Joins us for the entertaining, engaging and inspiring story of free speech in America told through rock, pop, hip-hop and country music. Featuring a cast of award-winning musicians, the performance visits turning points in contemporary history and the popular and sometimes provocative songs they inspired.

Cast Members include:
  • Dez Dickerson – Artist and music entrepreneur and the original guitarist with Prince and the Revolution.
  • Joseph Wooten -  A solo artist and keyboardist for the Hall of Fame-honored Steve Miller Band.
  • Bill Lloyd -  A country hit maker with Foster and Lloyd, a songwriter who work has been recorded by Trisha Yearwood, Martina McBride and Hootie and the Blowfish.
  • Jonell Mosser - A soulful singer and session vocalist, a member of Kentucky Thunder and former member of the New Maroons, with Ringo Starr on drums.
  • Jason White - A singer–songwriter who has written hits for Tim McGraw and Carrie Underwood. 
  • Jessie Wooten – Innovative young drummer based in Nashville.
  • Ken Paulson - author and narrator of Freedoms Sings, former USA TODAY editor-in-chief, now president of the First Amendment Center and Dean of the College of Media and Entertainment at Middle Tennessee State University. 
All convention attendees are welcome to attend this event! You can purchase a lunch ticket, that includes the performance for $33, or you can attend the performance only for free. Just register online. 

BNC Banquet - Thursday, January 26

This annual event honors the winners of the 2015-16 Better Newspaper Contest. Guests are seated at 6:30 p.m. for dinner. Awards program will begin at 7:15 p.m. Event will end by 10:00 p.m. It's a festive celebration of the Minnesota newspaper industry's accomplishments. Cash bars will be available through the end of the event. Registration required.

Luncheon Keynote from Patty & Jerry Wetterling - Friday, January 27

For 27 years, the Wetterlings refused to lose hope as they searched for their son Jacob who disappeared in October 1989. The Wetterlings will join MNA members to talk about the media’s role in Jacob’s case, how their work to protect children across the country has grown and changed over the years and they will take your questions.

During our Friday luncheon, we will also present longtime St. Cloud Times Editor John Bodette with MNA's most prestigious award, the Distinguished Service to Journalism Award. Join us as we celebrate John's career and dedicated to newspapers. 

Convention Schedule Announced

The MNA Convention schedule is now available online. Start planning your 2017 MNA Convention experience today! Read bios and session descriptions for all of our excellent sessions now by visiting the link below. We've got sessions for everyone on your staff, from managers and editors, to reporters and photographers, the circulation department, the ad sales desk and more! 

Download the Convention Schedule & Session Descriptions (PDF)

Just a few of the great sessions at the MNA Convention...

jacqui-banaszynski-photoStories that Soar with Jacqui Banaszynski
How to find, report and write stories that will be read and remembered

Much of journalism is the straightforward stuff of necessary news and efficient information. But life also offers endless opportunities to tell true stories, rich with character, description, emotion and meaning. A Pulitzer Prize winner shares tips on how to find and produce stories that stick, and make a difference.

RussellViersEditing Graphics & Creating More Exciting Ads/Pages Using Illustrator with Russell Viers
Do you subscribe to a “clip art” service and need to know how to change it easily and quickly? Maybe you need to make the prebuilt ad wider, or taller…or maybe change the colors? What about changing that really exciting text that reads “Grand Opening” to “Truck Sale”? Learn how to use Illustrator for basic, yet powerful, editing techniques you’ll use every day for ads and special pages. Even if you’ve never used Illustrator, you’ll walk away from this class with tools that not only change the way you work, but adds a level of fun to ad creation that you don’t get from InDesign.

randy-shoultsDon’t be an Average Sales Joe (or Josephine) with Randy Shoults
This session tells the story of the difference between an average and top sales performer. It describes their day-to-day actions, interactions with clients and prospects, as well as their strategies and execution of their plans. Most importantly, this session underscores the outcomes and commissions produced by top performers and how to easily incorporate their successful techniques to ensure you don’t fall into the “average Joe” trap.

denise-zernechel101 Circulation Ideas with Denise Zernechel & Jim Smith
Denise, former Circulation Director at The Free Press in Mankato, MN and Jim from Steel City Corp bring over 75 years of experience from the newspaper industry in their individual roles with in the industry. Both will share promotional ideas they’ve used or seen from around the country you can try at your newspaper.jim-smith


Session and speaker info:

Ed Henninger 1on1s

Ed Henninger will be leading two sessions at the MNA Convention on Thursday, January 26. Ed is offering a special opportunity to convention attendees. You can book a free 15-minute newspaper design consultation with Ed Henninger at the MNA Convention. Only 12 spots are available on Thursday, January 26. We will contact you by email to confirm your appointment and the meeting room. This opportunity is available on a first-come, first-served basis - only TWO spots remain.

Click here to sign up for your FREE 1on1 consulation

2017 MNA Ad Design Contest

Celebrating MNA’s 150th Anniversary!

This year, MNA proudly celebrates its 150th anniversary! Join the celebration by creating an ad promoting the strength, importance, and relevance of the newspaper industry. Newspapers have been a vital source of information to readers since colonial times and through generations of change, still remain the number one place communities look to for news and information. Although today we face new and unique challenges, we are still an important community leader writing the first draft of history. We know communities with a newspaper thrive.

Help us tell that important story with your 2017 Ad Design Contest Entry.

As always, MNA Convention attendees will review the ads and choose their favorites; winners will take home a cash prize and will play an important role in celebrating MNA’s 150th anniversary!

First Place: $350 prize
Second Place: $150 prize

The submission deadline is January 19, 2017

More information and entry instructions

Meetings at the MNA Convention

Are you on an MNA Committee, or would you like to join an MNA Committee? Several meetings will be held at the MNA Convention. Join us. Please see below for a full schedule including date, time and meeting room (in parentheses).

Wednesday, January 25
10:00 a.m.     MN News Media Institute Board (Vista 2202)
11:00 a.m.     MN Newspaper Association Board (Vista 2202)
1:30 p.m.      Joint Meeting of Member Services &
                    J. Ed Committees (Bloomington)
2:30 p.m.      Ad/Digital Committee (Edina)
                    MNF Meeting (Vista 2206) 
3:00 p.m.      AP Board Meeting (Vista 2204) 
3:30 P.M.      Legislative Committee (Bloomington)

Friday, January 27
3:30 P.M.      MNA Annual Meeting (Atrium 2)
Click here to shop for 150th Anniversary gear. 

Celebrate MNA’s sesquicentennial with exclusive apparel! We have both men’s and women’s polo shirts and a unisex, charcoal gray hooded sweatshirt available in many sizes. Represent MNA proudly on casual Friday or on the golf course next spring! Place your order online or at the convention, shirts will ship in early February.

Back in 2017: Silent Auction and Wall of Wine

Year after year MNA Convention attendees support the MNA’s nonprofit training arm, the Minnesota News Media Institute, at the annual Silent Auction and Wall of Wine.

Silent Auction
Always a highlight of the convention, attendees peruse the collection of goods and services for sale (and exercise various competitive bidding methods) to benefit the future of the newspaper industry! 

We are looking for at least 50 items, each valued at $25-100 or more, in order to make this annual fundraiser a success! Do you have local delicacies to share? A great resort in town? A crafty staff member? Donate!! Popular items include newspaper-themed gifts, sporting event tickets, concert tickets, signed memorabilia, pottery, travel packages, gift baskets and more!

Please download a Silent Auction Donation Form and submit it to MNA by Friday, January 13, 2017. You may send or drop off your silent auction items to the MNA Office by Monday, January 23, or arrange to drop it off at the convention hotel Wednesday, January 25 during setup.

More info:

Wall of Wine

First started in 2010 – the Wall of Wine has become a crowd favorite and we expect more fun in 2017.

Do you have a local winery? A favorite bottle to drink with friends? Consider sharing a bottle with MNI as part of the 2017 Wall of Wine. Perhaps you have a craft brewery in your town that has the best tasting beer around? Consider sharing a 6-pack with MNI. If you don’t have time to shop for the wine or beer, or are not sure what to buy – consider a cash donation, and we will do the shopping for you!

If you have any questions, contact LuAnn Yattaw at (612) 278-0235 or

More info:

The Unauthorized Use of the Words "Super Bowl" or the Super Bowl Logo is Prohibited

Both the words “Super Bowl” and the logo are trademarks. While they can be used in editorial copy, you must pay licensing fees to use them in conjunction with any advertising promotion.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized uses of the words or logo. Even a seemingly innocuous reference to a Super Bowl sale is in violation if proper fees are not paid.

A merchant selling products that have already been licensed by the NFL can promote the sale of these items in advertising, provided the appropriate wording is used. For instance, the Super Bowl beer sponsor can be described as the “official beer sponsor” but not as the “official beer.”

If you have any questions, contact the MNA office.

Full Color 2017 Press ID Passes Now Available!

MNA is pleased to offer full color Press ID Cards to members again for 2017. The customized ID cards feature the card holder’s photo and signature, as well as the newspaper’s name and phone number.

The ID is driver’s license-sized and printed in full color on durable plastic so it will last all year without tearing or bending, like MNA’s traditional paper press cards. The Press ID Cards have a professional look and may even be accepted as a second form of identification in some establishments.

Press ID cards for publishers and staff members can be ordered for only $5 each.

Click here to for more info and to order

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

What’s your idea? Apply now for 2017-2018 RJI Fellowships

The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with us on innovative ideas and projects to improve the practice or understanding of journalism. We’re giving special consideration this year to ideas and projects focused on solving problems created by filter bubbles, fake news and mistrust of the news media; however, we also invite submission of other ideas and projects that could strengthen democracy through better journalism.
Successful collaborations are often in one of three categories but are not limited to the following:
  • Transformation of an idea into a market-tested prototype.
  • Development and deployment of a prototyped product or service into a substantial market test to prepare it for angel or venture investment or a full product launch.
  • Scholarly research that leads to publication of new understandings about the practice of journalism.
There are three types of RJI Fellowships for 2017-2018: residential, nonresidential and institutional. Residential fellows spend eight months on the University of Missouri campus. Nonresidential fellows explore their ideas from their home or office, with an occasional visit to campus. The institutional fellowship allows an individual to remain at their post at a news organization or other institution while developing an idea.
Each fellowship includes a stipend. Residential fellows receive an $80,000 stipend and a $10,000 one-time housing or relocation allowance. Nonresidential fellows receive a $20,000 stipend, plus research and travel support. The institutional fellowship stipend — $20,000 — is paid to the company or institution and can be used for salary relief or for another purpose to best ensure the success of the fellowship project.
RJI Fellowships are open to U.S. citizens and foreign journalists. The deadline to apply is Feb. 1, 2017.
Click here for more information and to apply.

THURSDAY: Notoriety with Left-Handed Edition 

Thursday, January 12 
10:00 a.m.

About the program: 
Just for fun, the staff of the Custer County Chief opted to print a left-handed newspaper. It was hugely successful, a nice moneymaker and a great team builder. The product was viewed as a special edition with focus on front-page news, feature stories, sports and advertising- leaving only the public notices section. The Chief ended up on The Associated Press with the headline “McCaslin is a leftist” which prompted paper requests from around the world. The paper over printed in anticipation, and promptly sold out. 

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
Deb McCaslin, former publisher of the Custer County Chief, in Broken Bow, NE 

Registration fee:
$30 for NNA Members 
$65 for non-members 

Register by Monday, Janaury 9 

(Registrations submitted after this date are subject to a $10 late fee until Midnight Jan. 11)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

THIS WEEK: Start 2017 Strong with ideas for stories and your classifieds

Check out the upcoming webinar from Online Media Campus!

50 Ideas in 50 Minutes

Thursday, January 12
1:00 – 2:00 p.m.

This webinar will offer up creative ideas you can start working on in your newsroom immediately. This will be fast-paced, and will include references to the original stories as well as some great techniques to help you execute these stories in newsrooms of all sizes.

More information and register...

Classifieds 2017: Feast or Famine?

Friday, January 13
1:00 – 2:00 p.m.

Is 2017 a Great Unknown or do we now have CLUES in order to prepare for a GIANT classified windfall?

  1. JOBS: Will construction infrastructure programs pass and fill each state with loads of blue collar jobs which LOVE newspaper classifieds? Will you be ready to attract that advertising?
  2. REAL ESTATE: Will the president-elect’s love for real estate translate into new programs for homebuilders and even better tax credits for buying a home thus stimulating the entire industry? Are your current real estate products up to the task?
  3. AUTOMOTIVE: With new homes and new jobs always comes buying a new car. Will possible new manufacturing rules help or hurt the auto industry?

Will your newspaper be ready on a dime to take advantage of the possible giant explosion in the above Classified categories? And what will you do if the opposite happens?

More information and register...

Upcoming Slimp/Newspaper Academy Webinars

MNA Members are eligible for a 20% discount on upcoming webinars when you register at

Ed Henninger: Ten Surefire Ways to Design a Better Newspaper
Jan 11: 2 p.m. Central
$49 ($39 with discount) 45 Minutes

Tim Smith: Sales by the Numbers
Jan 12: 2 p.m. Central
$49 ($39 with association discount) 50 Minutes 
At the Academy, we don't offer "pie in the sky" theories or try to sell you on "analytics" or social media. Tim Smith is as good as it gets when it comes to training newspaper sales staffs. Don't miss this opportunity. This class is offered on Thursday afternoon and Tuesday morning to accommodate tight schedules. Pick the one that works best for you.

Kevin Slimp: Scripts, The Hidden Treasure in InDesign
Jan 19: 10 a.m. Central
$29 ($24 with association discount) 35 Minutes
If you're an InDesign user and you don't know everything there is to know about using scripts, then you are missing out. Scripts are possibly the most important time-saving feature in all of InDesign. Learn how to use scripts to do everything from alphabetize your lists, to laying out your reality and auto ads, to creating your calendars. Don't miss this one!

Visit to register for upcoming events.

Don't forget: Upload your public notices today!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Since then, 120 MNA member newspapers have posted more than 35,000 public notices on the site. 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

2017 Public Notice Journalism Awards

The public notice ads that run in your newspaper are a gold mine of great stories. You may already know this. If you reported an important story in 2016 that was based on a public notice, you should enter it in this year’s Public Notice Journalism Contest. There’s no entry fee and the grand prize is $500 and a free trip to
Washington, D.C., where the winner will be saluted in a special ceremony at the National Press Club.

For information about how to enter, visit

Entry deadline is Friday, Jan. 27, 2017.

Send us your best editorial for Golden Quill Contest

The International Society of Weekly Newspaper Editors (ISWNE) is accepting entries for the 57th annual Golden Quill editorial writing contest.
All newspapers of less than daily frequency (published fewer than five days per week) are qualified to enter. Entries must have been published between Jan. 1 and Dec. 31, 2016.
Each newspaper is allowed up to four entries; two is the maximum per person. Entry fee is $25 per person; checks should be made payable to ISWNE. To enter, complete the PDF form at (under Contests) and send a tearsheet with the Golden Quill entry clearly marked. Send two copies of each entry to Chad Stebbins, Missouri Southern State University, 3950 E. Newman Road, Joplin, MO 64801-1595. Entries must be postmarked by Feb. 1, 2017.
Entries should reflect the purpose of ISWNE: Encouraging the writing of editorials or staff-written opinion pieces that identify local issues that are of should be of concern to the community, offer an opinion, and support a course of action.
The Golden Quill winner will receive a conference scholarship and travel expenses up to $500 to attend ISWNE’s annual conference at College Park, Maryland, June 28-July 2. Golden Quill runners-up (called the Golden Dozen) will receive conference scholarships if they have not previously attended an ISWNE conference.
Grassroots Editor, ISWNE’s quarterly journal, will reprint the Golden Quill and Golden Dozen editorials in the Summer 2017 issue.
For questions, contact Chad Stebbins at

If you have news to share in the MNA Tradewinds,
please email us:

Former Sun Tribune owner/publisher dies in Arizona
Former owner and publisher of the Morris Sun and Tribune and Hancock Record and MNA past president Edward J. Morrison, 96, died Wednesday, Jan. 4 at his home in Scottsdale, Arizona. 

Morrison and his wife Helen Jane owned the Sun and Tribune and Hancock Record for many years before the newspaper was sold in 1999 to the Forum Communications Company of Fargo, North Dakota. The Morris Tribune had been owned by the Morrison family since 1898. The family had owned the Morris Sun since 1947. Continue reading...

Edith R. Rasmussen
Rasmussen, Edith R. age 78, Laguna Vista, TX, joined the Choir of Angels in the Lord's Mansion on Thursday, Jan. 5, 2017, at Valley Baptist Medical Center, Harlingen, TX. Committal service: The Rasmussen Mausoleum at Oakwood Cemetery in Austin, MN, Saturday, Jan. 14 at 11 a.m. A celebration of life will be in Port Isabel, TX at a later date. Funeral arrangements: Worlein Funeral Home, 1801 NW 4th St., Austin, MN. More...

Longtime Star Gazette reporter, editor dies unexpectedly
Scott Pengelly, a former Hastings Star Gazette photographer, writer and editor, died unexpectedly on Dec. 29. He was on vacation with his family in Lutsen when he died. Pengelly was 69 years old.

He is survived by his wife, Kathleen, and children, Evan and Laura.

News of his death brought terrible sadness to those who worked with him in the news business.

Jackie Northard got her first job out of college working at the Hastings Star with Pengelly and he made a profound impression on her. Northard remembers an assignment she had one day that led her to photograph a Hastings girls basketball game. The film was developed and she looked through the images, trying to determine which ones were worthy of publication. Continue reading...

Member Classifieds:

Multi-Media Sales Representative
Perham Focus, a division of Forum Communications Company, has an immediate opening for a Multi-media Sales Consultant. More...

Suel Printing Co. is looking for a motivated, passionate individual to join its news team in south central Minnesota. More...

Fergus Falls Daily Journal seeks advertising director
The Daily Journal, a six-days-a-week newspaper in Fergus Falls, Minnesota, seeks a confident sales leader to manage and motivate a cohesive sales team and to continue our newspaper’s growth and success. More...

Future Ownership
The Voyageur Press is a weekly newspaper and we are looking for someone that is interested in owning and operating a successful paper that has been committed to Shining a Positive Light on Our Communities. More...

Publisher, Reporter, Graphic Design, Photographer
The Voyageur Press located in McGregor/Big Sandy Lake/Cromwell/Floodwood region has a position open for anyone with a passion for newspapers. More...

General Reporter for small town newspaper
The Red Lake Falls Gazette is seeking a full-time or part-time reporter to create content for its three weekly newspapers based in Red Lake Falls. More...

Sales Rep
Senior Perspective, a growing monthly newspaper serving more than 40 counties in Minnesota, is seeking a full-time or part-time sales representative in the Marshall and/or Willmar area. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

40 things I learned about the writing craft in 40 years
(Courtesy of Poynter)

6 Creative Sales Prospecting Ideas You've Never Tried Before
(Courtesy of HubSpot)

The 5 Stages Of The Buyer’s Decision Making Process & How To Utilize It
(Courtesy of MTD Sales Training)

The Ultimate Outline for Making Cold Sales Calls
(Courtesy of Media Sales Today)

15 Tips and Tricks to Close More Deals in 2017
(Courtesy of Business Insider)

How to Use Cold Calling in Modern Sales
(Courtesy of Business 2 Community)

5 ways to proofread your writing
(Courtesy of Poynter)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

50 Ideas in 50 Minutes
January 12

Classifieds 2017: Feast or Famine?
January 13

150th Annual MNA Convention
January 26-27
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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