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March 28, 2017 - Issue 13

MNA Legislative Report - March 28, 2017

With the 2017 legislative session now well past its half way point, Gov. Dayton and the Republican led Legislature find themselves a long ways apart on issues relating to how much the state should spend during the next two years.  Much of this drama is the result of a $1.6 billion state budget surplus, a nice problem to have, but one that typically produces considerable ideological disagreement about how it should be used.
Gov. Dayton wants to spend most of the surplus on providing tax breaks and credits to lower income Minnesotans, along with allocating funds to new and existing programs. Dayton also seeks additional tax revenues that he would apply to transportation improvement projects.  In contrast, the Republicans propose that the majority of the budget surplus be returned to taxpayers, while suggesting that existing revenues be directed to transportation projects, and that several other categories of government spending be reduced.  Much of the remaining two months of the session will be focused on resolving these differences.
Over the past week, most of the action at the Capitol occurred in House and Senate finance committees, which must complete work on their budget bills by the impending third committee deadline--Friday, March 31.  According to our legislative counsel Sandy Neren, legislators are expected to spend the following week getting the finance bills off the floors of the two bodies before taking a 10 day Easter-Passover break beginning April 8. 
MNA’s legislative representatives continue to carefully monitor a wide spectrum of bills potentially affecting the interests of our members, but the status of most of them has not changed significantly in the past week.  The bill that would restore published notices calling attention to the state’s enormous unclaimed property fund has been wrapped into the House Omnibus Jobs Bill, which is awaiting action by the full House.  It will likely then go to a House-Senate conference committee, and following that to Gov. Dayton.  However, along with many other major spending bills, a gubernatorial veto of the initial version of the legislation is not unlikely as the negotiations about tax and spending issues play out over the next several weeks.
The Omnibus Jobs bill also contains a provision directing $200,000 in funding to financial fraud outreach programs for vulnerable individuals, a portion of which is likely to end up in newspaper advertising.  
Last Friday, a House finance committee approved the Omnibus Tax Bill.  It includes a number of provisions granting tax relief sought by businesses, among them federal conformity on estate tax exclusions, business property tax relief, and the establishment of a private letter ruling program in the state Department of Revenue.  The bill currently has no adverse policy changes affecting newspapers, and adds some publication requirements.
In the past few days there was one new bill introduction of interest, HF 2487. It proposes to limit how much a state agency may spend on advertising and promotional efforts. The bill arrives too late to be acted on this year, but could get more attention in the 2018 session.

Questions, concerns, suggestions? If you have any, please be sure to contact Central Office or MNA attorney Mark Anfinson.

Click to view MNA's Legislative Bill Status Report

Attention All Designers: MNA announces the 2017 MN Newspaper Directory Cover Design Contest!

We are continuing the celebration of our 150th Anniversary with the Newspaper Directory cover design contest. The winner will have their design featured on the cover of our 2017/2018 Newspaper Directory that will be printed in July. As in years past, we prefer to feature a cover that includes a photo or photos that highlight the great state in which we live.
The winner will have their design featured on the cover with credits on the Table of Contents page AND receive free registration to the 2018 MNA Annual Newspaper Convention. Other finalists’ designs will be featured inside the directory.
The contest is open to all designers employed by current MNA Member Newspapers. The cover should consist of a photo or series of photos with reproduction rights that are owned by the newspaper and/or its staff photographers. No stock commercial artwork or clip art please. 
The deadline for submitting entries is April 28th.
For cover specifications and entry instructions, click here.
Please contact Cynthia at or 612.278.0232 with any questions you might have. Good luck!

2017/18 MN Newspaper Directory Print RFP

We're in the process of preparing the 2017/18 MN Newspaper Directory. If you would like to submit a print bid based on the specs below, please contact Dan Lind at

The deadline to submit a bid for review and consideration is April 1st, 2017.

Full color advertising opportunities in the print and electronic version are available. Premium space is limited. Please contact LuAnn Yattaw at for more details.  

80 pages + 4 Page Cover
8-1/4" x 10-3/4" Finished Size
Perfect Bind
Cover - 10PT C1S Cover - 4/4 + Varnish
Text - 50# Offset, White - 4/4 All Pages
Mail Prep - Polybag and Inkjet Slip Sheet (350 copies)
Freight Delivery to Minneapolis (550 copies)
Box and Skid Pack
Quantity: 900

Slimp: What you need to know to create a website from scratch

Two weeks ago, I found myself awake at 3 a.m., unable to get back to sleep. After tossing and turning for more than an hour, I decided I might as well get some work done. Checking my messages and social media, I quickly found I wasn’t the only one who couldn’t sleep.

Shelly, a publisher friend in Minnesota had been up for hours. I soon learned why.

“Ugh! My new website crashed yesterday and I’m trying to fix it,” she told me. “I got it through GoDaddy and I’m trying to chat with them, but nobody seems to be answering. What should I do?”

Fortunately, I’ve got more websites than . . . well, I’ve got a lot of websites. That means I’ve become a pro at getting to the bottom of problems before they ruin my day or,  in this case, night.

Rather than attempting to get through to someone using the chat function, which Shelly had already tried, I called the customer support number on the website. Guess what . . . someone answered, and they were a big help.

Shelly had simply forgotten to “publish” her new site, meaning it worked for a few days while the host waited for someone to click the “publish” button. After the allotted time, the host assumed the site wasn’t meant to go live and took it offline. This is a very common mistake for folks who are new to website design and one I’ve made myself plenty of times.

If you’re new to creating websites, there are a few things to keep in mind before you begin. Keep this list handy. You might need it someday.

Continue reading...

1st Quarter MCAN/2x2 Tracking Forms Due by April 5th

The 1st quarter tracking information for 2017 is due back by Wednesday, April 5th.

The forms were emailed to ALL participating members at the beginning of the year.

If you need a new form, it will be available on the MNA website HERE all year long.

Join MNA's 150th Anniversary Celebration!

The Minnesota Newspaper Association is celebrating 150 years of service to the newspaper industry in 2017. To commemorate this occasion MNA has commissioned the creation of a plate that will become part of the Don Brown Press that sits in the MNA Office. The plate will hold 150 individual, engravable plaques.

Members and friends of MNA have an opportunity to help celebrate this historic anniversary by purchasing one of the available plaques. Each 3"(w) X 1"(h) plaque can be engraved with your own custom message. All funds raised by the sale of plaques will ensure continued educational programs and training for our members from the Minnesota News Media Institute.
Thank you to everyone who has already joined the
150th Anniversary celebration with the purchase of a plaque:
  • 2017 MNA Staff
  • Kevin Anderson
  • Jeffery Athmann
  • Julie & Rollin Bergman
  • Robert Bradford
  • Cannon Falls Beacon
  • Carol Duff
  • Linda & Kurt Falkman
  • Forum Communications Printing
  • Jody Hanson
  • Joni Harms
  • Lisa Hills
  • Michael & Geri Jacobson
  • Peter & Lynne Jacobson
  • Charles R. Johnson
  • Chris Knight
  • Carole & Don Larson
  • Livewire Printing Co.
  • Matt McMillan
  • Pete Mohs
  • Quinco Press, Inc.
  • Karin Ramige
  • William Ramige
  • Bob Shaw
  • Owen Van Essen
  • Chuck & Jan Wann
  • Chuck Warner
  • Wade Weber & Susan FranceWeber
Consider joining your friends and colleagues and purchase a commemorative plaque to celebrate the Minnesota Newspaper Association’s 150th Anniversary.

For more detail and to purchase your plaque, download the order form (PDF) or contact LuAnn by email ( or phone (612-278-0235).

Henninger: Giving writers their due

Ernest Hemingway: “There is nothing to writing. All you do is sit down at a typewriter and bleed.”

W. Somerset Maugham: “There are three rules for writing well. Unfortunately, no one knows what they are.”

William Zinsser: “Our job is to distill the essence.”

Ed Henninger: “News writers need all the help they can get…and most don’t get it.”

No, I don’t dare think of putting myself on the same level as Hemingway, Maugham and Zinsser.

What I am trying to point out with my quote above is that the state of writing in newspapers is directly proportional to the amount of editing and direction that writers receive.

I do not consider myself a friend of writers. Nor do I think of myself as a friend of editors or designers. I have always tried to be a friend—no, actually a champion—of readers. During my entire career in newspapers (now nearing 50 years), I have clung tenaciously to the tenet that the reader must be the focus of everything we do. I still feel that way.

I believe, as Zinsser states in his marvelous book, “On Writing Well,” that we are “…in the business of bringing meaning to readers’ lives.”

Too many writers, unfortunately, believe we are in the business of writing. Some, in fact, have told me just that.

I don’t blame them for thinking that. Too few of them have been told otherwise.

They have been allowed to believe that longer stories are better stories.

Continue reading...

Your pothole headline could win a $100 Amazon gift card

Let's liven up this dreary pothole season! Bye Bye Potholes is sponsoring a Pothole Headline Contest. Check this out:
  • Headlines must be published in an MNA-member newspaper between March 22, 2017 and April 30, 2017.
  • The winner will be announced May 5, 2017 on the Bye Bye Potholes blog and in the MNA Bulletin.
  • Entries will be judged based on cleverness AND relevancy to the story.
  • Check here for more details.

Call for Nominations for the Amos, McKinney & Phillips Awards

Every year, the National Newspaper Association announces the Call for Nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
The General James O. Amos Award was established in 1938 by E.C. Amos, publisher of The Sidney Daily News, to honor his father, General James O. Amos, a pioneer Ohio journalist and an early-day member of the National Editorial Association.
The Emma C. McKinney Award was created in 1966 to honor Emma C. McKinney, co-publisher and editor of the Hillsboro (OR) Argus for 58 years. In 1954 Mrs. McKinney was named dean of Oregon newspapermen and women and in 1957 received the Amos Voorhies Award, the highest state honor that can be awarded to an Oregon newspaper person. Mrs. McKinney was inducted into the Oregon Journalism Hall of Fame in 1982.
The Daniel M. Phillips Leadership Award was established in 2007 to honor Daniel Morris “Dan” Phillips, an award-winning writer and photographer who passed away in 2005 at the age of 47.

All nominations are due May 15, 2017.
For more information and forms:

Essentials of Digital Media

April 26, 2017

Minnesota Magazine Publishers Association is extending its member rate to MNA members for the MMPA Essentials of Digital Mediaa course that will help increase online revenue by expanding your digital sales knowledge and skill. 

Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted. This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives.

This course provides the concepts and best practices that will dramatically and immediately improve your job performance.  Plus, all students will receive a certificate of completion and earn credit hours that can be applied for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

Registration & Cost:
The cost to attend this all-day course is separate from the Summit & Expo registration fee, but will also be held at McNamara Alumni Center.

  • MMPA and MNA Members: $399
MNA Members are being offered a special discount to attend the MMPA Summit & Expo Revenue Track.  MNA members must create an account and complete the online registration form as normal. Input the discount code "Summit17_MNA" on the summary page to save $100 on the Revenue Track registration!

More information and register online

Saving Time Saves Money. No More Weekly Marked Copies!

Thursday, April 6 
10:00 a.m.

About the program: 
Learn more about how to sign up for the Alternate Marked Copy process won by the National Newspaper Association’s Postal Committee on behalf of its members. Max Heath and Tonda Rush will review the steps involved with the process and how by signing up it will save your newspaper time and money.

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STARS Max Heath, NNA Postal Committee & 
Tonda Rush, National Newspaper Association 

Registration fee: $30 for NNA Members; $65 for non-members

Register by Monday, April 3
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

Upcoming Online Media Campus Training

Check out the upcoming webinar from Online Media Campus!

Communicating and Collaborating Across Generations

Thursday, April 20
1:00 – 2:00 p.m. 

Does your workplace look like your last family picnic?
Does your customer and co-worker look and act different than 10 years ago?
Do you experience challenges working with others from different generations?

If you answered yes to these questions, then this practical, real-life situational seminar is for you!

With the country’s changing demographics – the workplace is different than five, 10 and 15 years ago. This program will help you understand not only yourself, but the other generations, and give you specific tips on how to be more successful with a diverse workplace. You will leave with a renewed sense of your working relationships.

Learning objectives for the day:

– Understanding the different generations
– Old School, Baby Boomers, Gen X, Millenniums or Gen Y
– Techniques on creating a more productive workplace
– How to communicate effectively with each generation
– Techniques on what motivates each generation

More information and register...

Digital Projects: Starting From Scratch

Wednesday, April 26
1:00 – 2:00 p.m. 

Got an idea you think might make a great digital project, but you’re not sure how to execute it? Nick Dumont of the Gaston (N.C.) Gazette walks you through the planning process of a digital project. Dumont first grabbed the attention of the media world with his Hops Street project, and has since helped a mid-sized newsroom churn out a number of impactful digital pieces.

More information and register...

Upload your public notices today!

In 2014, the Minnesota Newspaper Association launched – an online clearinghouse for Minnesota public notices. All notices posted on the site have also been published in Minnesota newspapers. is a centralized, online location for searching, viewing and printing an aggregation of Minnesota public notices. The MNA Board of Directors believes that this new service will make an important statement that newspapers are doing everything possible to serve the public by both printing and publishing online public notices in newspapers widely distributed in the community and also aggregating all public notices in a searchable format on the Internet.

If you haven't started posting your notices yet, to get started, contact MNA Program Director Sarah Jackson ( or 612-278-0250). 

If you have news to share in the MNA Tradewinds,
please email us:

Free Exhibit - Carver County
The Carver County Historical Society is opening a free exhibit on March 31, about the history of newspapers in Carver County. MNA members are invited to attend to share printing and publishing stories. The opening is from 2:00-4:30 p.m. with a short program at 2:30 p.m.

Carver County Historical Society
555 W. 1st Street
Waconia, MN 55387

Member Classifieds:

Granite Falls/Clarkfiled Advocate/Tribune and Tri-County News in Cottonwood is in search of a full time Editor. More...

Page 1 Publications, a group of weekly newspapers in Northwestern Minnesota, has an opening for a full time Reporter/Photographer at its headquarters in East Grand Forks. More...

Assistant Circulation Director - Sioux City Journal
The Assistant Circulation Director / Home Delivery Manager will work closely with department managers to improve and perfect customer service to minimize the negative effect service issues have on circulation units. More...

Reporters - Fergus Falls
The Fergus Falls Journal is searching for two energetic reporters who are willing to search out breaking news for education, arts and government reporting. More...

Managing Editor
Managing Editor wanted to join our team that produces Snow Goer magazine, the No. 1 magazine in North America covering the great sport of snowmobiling. More...

Advertising Manager
The Marshall Independent is looking to hire a dynamic, creative sales manager to provide leadership in our advertising department. More...

The Sentinel of Fairmont, Minnesota, is seeking a full-time news reporter. The Sentinel is published six days per week. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

19 Terrible, Horrible, No Good, Very Bad Sales Phrases That Turn Prospects Off
(Courtesy of HubSpot)

Gain Upper Access By Asking Good Sales Questions
(Courtesy of Entrepreneur Online)

Seal the Deal with Four Proven Closing Techniques
(Courtesy of Black Enterprise)

How To Respond To “We Want A 15% Discount”
(Courtesy of MTD Sales Training)

4 Customer Service Trends Your Clients Expect from You
(Courtesy of Media Sales Today)

Local edition: What skills do journalists need? Thick skin, vision, patience, all the basics
(Courtesy of Poynter)

Q&A with John Garrett, founder and CEO of Community Impact Newspaper
(Courtesy of Reynolds Journalism Institute)

Steve Sack, satirist of Putin and Assad, wins Overseas Press Club’s Thomas Nast Cartoon Award
(Courtesy of Washington Post)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Midwest Journalism Conference
March 31-April 1

Communicating and Collaborating Across Generations
April 20

Editors & Publishers Community Leadership Program Retreat
April 20-22

Digital Projects: Starting From Scratch
April 26

MNA Board Meeting
April 27-28
MNA/MNI Event Calendar
MNA Member Classifieds
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Recent Press Releases
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