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February 21, 2017 - Issue 8

Apply Now to the 2017 Editors & Publishers Community Leadership Program!

The Minnesota News Media Institute is pleased to present the 13th year of the Editors & Publishers Community Leadership Program. Funded in part by a generous grant from the Blandin Foundation, the program was founded in 2005 and modeled after the successful Blandin Community Leadership Program.

Annually, MNI recruits editor-publisher teams who want to develop their community leadership and vision skills. The program encourages newspapers to develop and strengthen social capital within their communities, to learn of the power they have to frame issues and mobilize action and ultimately helps them to advance the health and vibrancy of their communities.

Program participants gain inclusive access to the program, including tuition, meals, and lodging. All costs are covered by the Minnesota Newspaper Association, the Minnesota News Media Institute and the Blandin Foundation.

Each year, eight newspapers are selected to participate in the Editors & Publishers Community Leadership Program. We are currently accepting applications for those interested in participating in 2017! To learn more and to apply, editor-publisher teams interested in being considered for the program should send an email to Lisa Hills at or Sarah Jackson at

Click here to download 2017 program info

Click here to learn more about the program


Did you stop by the Member Services booth at convention and check out MNA's exclusive 150th Anniversary year apparel? We have both men’s and women’s polo shirts and a comfy, unisex, charcoal gray hooded sweatshirt available in many sizes. Represent MNA proudly on casual Friday or on the golf course this spring!

Place your order online by March 1.
Shirts will ship by March 15. 

Click here to shop for 150th Anniversary gear

MNA Convention Photos

Many thanks to John Grones from the Voyageur Press of McGregor for being our convention photographer this year! Check out our expanded photo album by clicking here.

Participate in Sunshine Week 2017

Sunshine Week 2017 is coming up and journalists around the nation will participate the week of March 12 through March 18. An annual event, Sunshine Week calls on journalists to shed light on issues of open government and have conversations with their readers about the importance of open and transparent government, whether that government body is a municipality or a large federal agency.

This year, the Minnesota chapter of the Society of Professional Journalists, in collaboration with the Minnesota Newspaper Association, is reaching out to newsrooms and student journalists across the state to look at policies and practices dealing with public information officers.

According to Washington D.C. freelance reporter Kathryn Foxhall, who blogged about the topic on the national SPJ website, there’s been a surge in government offices prohibiting staff from speaking with journalists unless they go through a public information officer.

She argued this silences public employees about sensitive topics. These policies also add a middleman to the equation which can cause massive delays.

According to surveys of journalists, government, science and education reporters confirm the same kinds of problems. And many police reporters say they can rarely or never talk to a police officer without involving a PIO.

Many of these PIOs say they must be injected in the process so reporters talk to the “correct people” or the organization can “complete and accurate information.”

The Minnesota Pro Chapter of SPJ and the Minnesota Newspaper Association are working together this year to highlight and combat the issue. To contribute to this year’s Sunshine Week event, which we are dubbing #SunshineMN, we are asking professional and student newsrooms around the state produce at least one story that raises awareness about the PIOs in your community and the rules that put them between their organization and the public.

Continue reading...

Ideas worth stealing: These strategies will help journalists earn news consumers’ trust

From Reynolds Journalism Institute

How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out?

When we began the Trusting News project in January 2016, we had no idea how the presidential campaign would evolve. We didn’t know the intentional spread of false information would play an even larger role in the information climate. We didn’t know Facebook’s algorithm would move toward favoring posts shared by individuals over those shared by pages, making it all the more important that news consumers help spread our content.

We just knew the issue of reclaiming the credibility of journalism was worthy of focused attention.

We started by identifying strategies used by other industries to build trust. We learned from people immersed in issues like patient-physician trust, nonprofit storytelling and corporate transparency. We read research on trust and accuracy from a variety of perspectives. We also talked to working journalists about where they saw the biggest gaps.

We turned what we learned into strategies we wish journalists would employ to use social media to build trust. Then, with the help of 14 news outlets, we tested those strategies and tracked how users responded. What we've learned can help journalists influence what the public chooses to engage with and pass along.

The biggest takeaway is that across the strategies, successful posts anticipated users’ needs, moods and motivations. They met people where they were. They demonstrated that journalists knew who they were talking to and how to best invite interaction.

Continue reading...

Slimp: What I learned in Ohio

Convention season is an interesting time in the life of a speaker. Most years, I’ll travel directly from one convention to the next between late January and June. Some years, the travel doesn’t slow until July or August.

I’ve purposely cut my travel this year, to make time for a couple of new projects I’ve begun. That’s a primary reason I’m enjoying convention appearances so much this year.

I just returned from Columbus, Ohio, where I spoke to the Ohio Newspaper Association. Actually, I believe they officially changed their name a few minutes before I came to the stage. Either way, they are still “ONA.”

After more than 20 years of speaking, you would think I would be past being suprised by audiences. It’s become the norm for groups to add seats at the last minute when I’m speaking about the state of newspapers, but it still surprises me for some reason.

A steady stream of attendees lined up to ask for a few moments to visit following my speech. With five hours to kill before my flight home, I offered to find a place near the registration table to meet with folks for a few minutes each.

I attempted to spend as much time as possible answering the questions of each person, while cognizant others were waiting in line for their turns.

I can’t tell you how much it pleases me to meet with publishers and others who see a real future for their newspapers and attend conferences, classes, read journals and even stand in line to gain insight into ways to improve their operations and products.

Continue reading...

Call for Nominations for the Amos, McKinney & Phillips Awards

Every year, the National Newspaper Association announces the Call for Nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
The General James O. Amos Award was established in 1938 by E.C. Amos, publisher of The Sidney Daily News, to honor his father, General James O. Amos, a pioneer Ohio journalist and an early-day member of the National Editorial Association.
The Emma C. McKinney Award was created in 1966 to honor Emma C. McKinney, co-publisher and editor of the Hillsboro (OR) Argus for 58 years. In 1954 Mrs. McKinney was named dean of Oregon newspapermen and women and in 1957 received the Amos Voorhies Award, the highest state honor that can be awarded to an Oregon newspaper person. Mrs. McKinney was inducted into the Oregon Journalism Hall of Fame in 1982.
The Daniel M. Phillips Leadership Award was established in 2007 to honor Daniel Morris “Dan” Phillips, an award-winning writer and photographer who passed away in 2005 at the age of 47.
For more information and forms:

Upcoming Online Media Campus Training

Check out the upcoming webinar from Online Media Campus!

Successfully Negotiating on Value vs. Price

Friday, February 24
1:00 – 2:00 p.m. 

This program will be a fast-paced session focused on three key skills for you and your team:

  • Negotiate smarter, not harder.
  • Negotiate on value, not on price.
  • Win more and lose less in sales!

This webinar will be applicable to leaders and sellers, who must negotiate to close deals, renew contracts and achieve price increases.

This webinar will be ALL MEAT, NO FAT.

More information and register...

Best Practices for Public Notice

Thursday, March 2
1:00 – 2:00 p.m. 

The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session will focus on the state of public notice and the best practices that every publisher should follow to help the industry maintain its rightful position as the publisher of official notice of public actions.

More information and register...

Midwest Journalism Conference: Registration Now Open, Updated Schedule Available

Journalists from across the Midwest will gather for two days of training sessions, awards ceremonies and networking March 31-April 1, 2017 at the Crowne Plaza MSP Airport at 34th Avenue South and American Boulevard in Bloomington, Minnesota.

Click here for information about reserving a booth at the conference career fair!

Along with the founding partners of the Midwest Journalism Conference, including the Midwest Broadcast Journalists Association, Region 6 of the Society of Professional Journalists, the Minnesota Associated Press, the Upper Midwest Chapter of the National Academy of Television Arts and Sciences, the National Press Photographers Association, the Radio Television Digital News Association/Foundation and the University of Minnesota, we have now teamed up with local chapters of the Asian American Journalists Association, the Online News Association, the National Association of Black Journalists, as well as the American Copy Editors Society. All of our partner groups help to produce training sessions, invite their members to take part in the conference, and enjoy the fellowship of friends old and new. As always, the Midwest Journalism Conference provides national-caliber training seminars at a fraction of the price of national conferences, along with prestigious awards programs, all within driving distance from anywhere in our six-state service area.

Click here for more info and to register...

Google and Facebook: New tools to enhance storytelling, reach and engage local audiences

Both Google and Facebook have created – and continue to develop – tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results.

Plan now to join your peers April 6 to 8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri in Columbia. During this latest edition of the Walter B. Potter Sr. Conferences you’ll learn how community news organizations – weeklies, small dailies and their websites – can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.

Register by March 31 to attend.

Click for more information and to register...

Apply Now for Murrow Press Fellowship

The Council on Foreign Relations (CFR) is seeking applicants for the 2017–2018 Edward R. Murrow Press Fellowship

Named in honor of Edward R. Murrow and funded by the CBS Foundation, this fellowship offers a foreign correspondent or editor a period of nine months at CFR's headquarters in New York for sustained analysis and writing, free from the daily pressures that characterize journalistic life. The 2016–2017 Murrow Fellow is Leila Fadel, international correspondent, National Public Radio. This year’s online application deadline is March 1, 2017. 

Don't forget: Upload your public notices today!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Since then, 120 MNA member newspapers have posted more than 35,000 public notices on the site. 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:

Eunice Warner, age 85, of Brownton, passed away Tues, February 14. 

Eunice Margie Warner was born on February 23, 1931, at Detroit Lakes, the daughter of Henry and Nellie Larson of Lake Park.  

Following a year as vocal music teacher at Wadena, in 1952 she married Charles H. Warner of Aitkin. They lived in Princeton until purchasing the Brownton Bulletin in December 1953.  While in Princeton Eunice taught private piano and voice lessons and was an organist and choir director at the Congregational Church.

The past presidents of the Minnesota Newspaper Association held an annual summer gathering for members and their significant others.   One of the features of each gathering was a sing along.  For many years Eunice would play for two to three hours, members tossing out song titles and she would play - - in any key they’d like - - without benefit of music. Read more...

Steve Buttry dies of pancreatic cancer at age 62

Steve Buttry, a journalist for more than 45 years, died February 19 at age 62 of pancreatic cancer, his third major cancer.

A memorial service will be held in coming weeks in Minneapolis, Minnesota.  Details are pending and will be posted to this blog and other social media platforms.  The family requests that memorial tributes are directed to a scholarship fund created in Buttry’s honor at the LSU Manship School of Journalism.

Buttry spent most of his career as a reporter and editor, but achieved prominence late in his career as a newsroom trainer, then as an advocate for and teacher of digital journalism and media innovation and finally for blogging openly about his cancer treatment. Read more...

Engstrom to depart Daily Journal
Tim Engstrom has taken a position in the Twin Cities and will step down as publisher and editor of Fergus Falls Newspapers Inc., which publishes the Daily Journal,, Early Edition, Fergus Falls The Magazine, Lakes Journal and other print and digital products.

General Manager Mitzi Moe has accepted the position of publisher.

The last day for Engstrom will be March 3.

“The transition will be smooth, as I care a great deal about this fine staff and its publications,” Engstrom said. “We’ve made a lot of progress in two years.”

Moe, 55, started at the Daily Journal in January. Read more...

Member Classifieds:

FREE Web Press Supplies
All Free. Approximately 70 30# pails of Flint pms cold set web press ink. More...

Mankato Area Weekly
Profitable Mankato area weekly covering growing communities. Great operation for husband/wife team. More...

Freelance Photographer Available

Graphic Designer
Wanted: Gifted Graphic Designer. Proficient in InDesign, Photoshop and Illustrator. Must be able to work under pressure quickly and efficiently while meeting deadlines. More...

Antique Platen Press available
Would anyone be interested in an old press that we need to move before February 15? I can send pictures. More...

The Burnett County Sentinel, a 2,500 circ. weekly an hour and a half drive from the Twin Cities, has an opening for an editor that can see beyond the obvious, tell compelling stories and be a part of the community. More...

Southwest News Media, an affiliate of Big Fish Works, an award-winning news organization located in the southwest metro areas of the Twin Cities, is looking for an experienced journalist to work in collaboration with a 20+-member news team in covering the communities we serve. More...

Southwest News Media, an affiliate of Big Fish Works, an award-winning news organization located in the southwest metro areas of the Twin Cities, will be filling its new position of Digital Content Coordinator to work in collaboration with a 20+-member news team in covering the communities we serve. More...

Graphic Designer/Inside Advertising Sales
Part-time position currently available in Maple Lake area.Starting date is early February, 2017. More...

Multi-Media Sales Representative
Perham Focus, a division of Forum Communications Company, has an immediate opening for a Multi-media Sales Consultant. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

A life to emulate: Journalists remember the inspiring Steve Buttry
(Courtesy of Poynter)

Why Having a Unique Value Proposition Is Overrated (& What to Focus on Instead)
(Courtesy of HubSpot)

12 Attributes ALL Salespeople Need To Be Successful
(Courtesy of MTD Sales Training)

Gitomer: Really, “Close” the Sale? Eh, no Sparky. It’s “Earn” the Sale.
(Courtesy of Media Sales Today)

Make The Most Out Of Fear
(Courtesy of iMediaConnection)

12 Inspiring Seth Godin Quotes from Sell Like a Human
(Courtesy of HubSpot)

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Upcoming Events

Check out upcoming training events from the Local Media Association
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Successfully Negotiating on Value vs. Price
February 24

Best Practices for Public Notice
March 2

Engaging Readers Through Your Editorial Page
March 23
MNA/MNI Event Calendar
MNA Member Classifieds
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