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May 19, 2015 - Issue 20

MNA Legislative Report - May 19, 2015

The 2015 Legislative session did come to an end Monday night, but not without considerable drama.  Things became hectic as the clock ticked down towards midnight, with billions of dollars in spending decisions still unresolved.  Looming over the whole scene was Gov. Dayton’s threat to veto the $17 billion education bill.

The House adjourned just before midnight, and the Senate a few minutes later.  But major items of legislation were left hanging, including a $107 million bonding bill, after time ran out in which to clean up differences separating the two bodies.

If Gov. Dayton does veto the education bill — one of the two largest appropriations bills in the state budget —a special session will almost certainly be necessary, but the timing of such a session remains unclear. 
Despite the uncertainty surrounding some of big bills, the last few days of the session did produce good news with respect to a number of measures that MNA was actively involved in this year relating to government access and newsgathering.
Body Camera Data.  In particular, the legislation that would have severely restricted public access to data collected by law enforcement body cameras was finally rejected.  House members of a conference committee that also dealt with regulation of license plate readers used by police agencies remained adamant that the body camera legislation was premature.  Though we weren’t especially concerned about the suggested rules for license plate reader technology, we did believe that the data classifications found in the body camera proposal were too broad.  Given the importance of accurate reporting and enhanced accountability regarding police behavior in light of recent national events, we see the conference committee’s decision as good news. 
Birth Certificates.  Near the end of the session, legislators also removed a provision from a bill that would have prohibited public access to addresses and certain other information found in birth certificates about parents of newborns.  Though MNA did not identify this as a major issue, on balance it’s nonetheless a positive outcome.
Cameras in Locker Rooms.  In addition, a proposal that would have banned cameras from locker rooms and similar facilities (and imposed criminal penalties for violating the ban) was also rejected in the waning hours of the session.  While in principle this proposal made sense, it was too broad and unqualified, and could have criminalized routine video recording by sports journalists in team locker rooms.
Unclaimed Property.  The one major disappointment that occurred at the end of the session was the failure of the unclaimed property proposal to be enacted, which included a major new publication requirement.  The legislation fell victim to the fact that it was included in a controversial jobs funding bill.  As midnight approached on Monday, that bill was stripped down by removing most of its policy provisions in order to procure approval, even though the unclaimed property provisions were not themselves controversial.
All told, however, the 2015 session has to be regarded as a distinctly positive one for MNA and the interests of MNA’s members.  Although a number of bad public notice bills were introduced, none were approved, and several new public notice requirements were actually added.  A wide range of other measures that would have adversely affected the right of public access were also sidetracked.  And as reported in recent Bulletins, the MNA-supported bill clarifying where mortgage foreclosure notices should be published was enacted and signed by the Governor, thus resolving an issue that has festered in Minnesota for the past several years. 
During the course of the session, MNA’s legislative representatives identified dozens of bills that looked to have a direct and significant impact on MNA members and the news media in the state more generally.  Most of those bills will be described in the final MNA bill status report, which will be posted soon on MNA’s website.  Also, in an upcoming issue of the Bulletin, we’ll provide a detailed summary of all of the legislative issues that MNA confronted this year and how they were resolved.
Special Thanks to Sandy Neren.  With the end of each session--especially one that ends as successfully as this one did--we are vividly reminded of just how capable Sandy Neren is in her capacity as our chief lobbyist.  There are few (if any) who are better working at the State Capitol.  We want to express our sincerest appreciation for her dedication to the cause of Minnesota’s newspapers. 
And Thanks to Our Members.  We also want to thank all of our members around the state, who again provided critical help to our legislative campaign by disseminating information that illuminated important issues, and who contacted local legislators about key concerns at the Capitol.  Their ability and willingness to take on these kinds of actions while also dealing with their own, always demanding schedules, remains one of MNA’s greatest strengths.  
If you do have any questions about 2015 legislative issues and how they were addressed this year, feel free to contact MNA’s Central Office or MNA attorney Mark Anfinson.  Again, we’ll provide a more detailed summary about the legislative campaign as soon as possible.


Last chance for you to advertise in the 2015-2016 Minnesota Newspaper Association Directory! 
Be part of the 2015-2016 Minnesota Newspaper Association Directory. We have some amazing advertising opportunities for you!   
  • Be included in the list of Minnesota Shoppers!! Have your Shopper listed with the towns you serve as well as other pertinent information about your shopper.
  • Showcase your position and/or company by placing a Business Card ad!! Simple and cost effective.
  • Quarter and Full page ads are also available. First come – first served! (Limited quantity available.)
Don't miss this opportunity! The deadline is Friday, May 22.
Want more information & pricing?
Contact LuAnn at 612-278-0235 or
This directory will cover 2015-2016. The next printed edition of the directory will be released in 2017.

Kevin Slimp in MN - May 29!

Join the Minnesota News Media Institute and trainer Kevin Slimp, for a daylong training! Kevin has worked with newspapers all over the world and is bringing his expertise to Minnesota for one day only! Seats are limited so sign up today. Lunch is included in the registration fee.  

The intensive, daylong workshop will cover the following areas:

10:00 - 12:00: Photo Editing and Color Correction Tips
12:00 - 12:30: Lunch (provided)
12:45 - 1:15: Making PDF Problems a Thing of the Past
1:30 - 3:30: InDesign Tips for Newspaper Designers

Workshop Information:

Date:  Friday, May 29
Registration begins at 9:30 a.m.
Session begins at 10:00 a.m. 

Where: Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Registration fee: $125 -- includes lunch
Registration deadline:  Wednesday, May 27

Questions? Need overnight accommodations? Please contact Sarah Bauer at or 612-278-0250.

More information and register online now!

Henninger: DzynTweets – Years of maxims and musings

At first glance, this column may appear self-serving. But, I assure you, it’s not. That’s not who I am or how I work.The purpose of this column is to share with you some maxims and musings about newspaper design. They’re gathered from the past five-plus years of my “Dzyntweets.”

The tweets go out to more than 400 followers and I publish them every weekday (except when I occasionally forget). They’re an opportunity for me to share what I’ve learned in my more-than 25 years as a newspaper design consultant.

What I love about them is that they’re brief. If brevity is the soul of wit, then maybe they’re also a bit witty. I know they’re always fun for me to write—and I hope they’re fun for my followers to read. Occasionally, some of them are even retweeted or favorited (I guess “favorited” is a word now).

Because they’re so brief and so random, it would be impossible to create a column from them—except when they run as a collection, as they do here. So…following are some of my favorites, created since I began with the DzynTweets back in 2010. And if you want to join the fun, you can follow at

Sign behind the desk of an art director: ” Good. Fast. Cheap. … Pick two.” I love it!

Proper headline hierarchy serves to guide readers through your page.

Keep wording in P1 teasers brief, snappy. After all, they’re “teasers”—you don’t want them to tell the whole story!

Continue reading...

Enter online in NNA's 2015 Newspaper And Education contest, sponsored by Kidsville News! 

NNA believes successful newspaper education partnerships should be celebrated. Use our Newspapers And Education contest to highlight newspaper/school partnerships (levels K through community college) that focus on developing fully informed citizens. Both traditional Newspaper In Education programs and non-traditional programs are eligible for entry.

The contest is open to NNA member and non-member newspapers. It will recognize newspapers that have established internships, supported school programs, assisted student journalists and helped local education through activities that reach beyond news coverage.
Entries must have been published or carried out between July 1, 2014, and June 30, 2015.

Kidsville News!, a literacy and educational initiative based in Fayetteville, NC, has stepped up to sponsor this Newspaper And Education contest. We thank Kidsville News! for its generous support in helping us recognize the significant role newspapers play in supporting community educational programs.

Each of the contest’s 10 first-place winners will receive a check for $100 and an award certificate.

Here are the links you need to get started:

ENTER ONLINE (If you don’t have a login and password yet, click on Register.)

Entries must be submitted by July 1, 2015Contest winners will be notified in July if they have won, and they will also be invited to accept their awards in person during NNA’s 129th Annual Convention & Trade Show, Oct. 1-3, 2015, in St. Charles, MO. 

From your NNA contests and awards staff, we wish you the best of luck in this year's contests! 

Questions? Contact Lynn Edinger at: 573-777-4982 or e-mail:

Spots Still Available in 2015 Summer Internship Program!

MNA is excited to announce the 11th year of the Pohlad Internship Program. Thanks to a generous grant from the Pohlad Family Foundation, MNA is pleased to once again provide members with a program that will help reduce the costs associated with hiring high school-aged summer in-terns. In 2014, we placed 65 interns at member newspapers.

How the program works:

  • You choose a high school student, age 16-19, who will work for your newspaper in any aspect of the business half-time for 10 weeks; recent high school graduates are eligible.
  • Complete an enrollment form stating that you will hire a high school intern and wish to participate in the Summer Youth Employment subsidy program. Forms are available on the MNA website, and can be submitted by mail, fax, or email.
  • College students and relatives of newspaper staff do not qualify for this program.
  • The Pohlad Family Foundation requires that newspapers pay a portion of the intern’s wage to ensure a strong commitment from the participants and recommends an hourly wage of $8.00/hour for interns participating in the program.

Download 2015 Program Application
Download Frequently Asked Questions

isit our website for more information and for a 2015 recap...

MNA Public Notice Site Training

In 2014, MNA successfully launched an online clearinghouse – an aggregate collection – of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 
At the MNA Convention, MNA Program Director Sarah Bauer lead two sessions for attendees, giving a tour of the site, and providing a hands-on tutorial of the notice-posting process. 

If you've just signed up or are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Continue reading and sign up today!

Arming, Incenting and Organizing Your Sales Teams – And Driving Digital Dollars Too!

Check out the upcoming webinar from Online Media Campus!

Thursday, May 21
1:00 – 2:00 p.m.

In the disrupted media advertising space, finding balance between reinforcing the value of core products while effectively growing the emerging digital offerings is extremely difficult.

In this webinar, Chris Edwards will give an overview of how his group has evolved to address these challenges. He will share the unique organizational approach used with his sales teams as well as specifics on how the compensation plans work and what they are designed to drive with each unique assignment of the various sales positions and responsibilities. As always, there will be candid feedback about what DID NOT work along the way to developing this current structure.

More information and register...

Football Polls: Building Ad Revenue with an Engaging Sports Feature

Thursday, June 4
10:00 a.m.

About the program: 
Regina Kellers uses a football poll designed just for her paper's advertisers. During the football season, 12 advertisers can pick the game winners to receive a large ad on a specialty page that highlights all the advertisers involved as well as the local high school, the local college and the state professional football teams. The polls provide the Fayette County Record a guaranteed weekly revenue boost. 

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 
GUEST STAR - Regina Kellers, Fayette County Record

Registration fee: $30Register by Monday, June 1
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

If you have news to share in the MNA Tradewinds,
please email us:

Mayfield named DL Newspapers editor
Pippi Mayfield has been named editor of Detroit Lakes Newspapers, which includes the Detroit Lakes Tribune, the Becker County Record and the Lake Area Press. Former editor Nathan Bowe has been named news editor.

“I am pleased to have Pippi in this leadership role with the support of Nathan,” Publisher Mary Brenk said. “I think these two will continue to lead our newspaper in the right direction.

Mayfield has been with the newspaper for more than 12 years, previously serving as reporter and then news editor. More...

Leitheiser promoted in FCC Lakes Group
Sara Leitheiser has been promoted to serve as the creative services manager for Forum Communications Company’s (FCC) Lakes Group.

Leitheiser recently held this position for Detroit Lakes Newspapers, where she has worked for nearly 20 years. Now she will also oversee creative services for FCC properties in Alexandria, Morris, Park Rapids, Perham and Wadena.

Part of her responsibilities will be to facilitate the systems and procedures within the Lakes Group to ensure the properties are coordinated and able to utilize FCC systems in a smooth, consistent fashion. More...

Member Classifieds

Media Consultant – Inside Sales
The Media Consultant will be responsible for selling and managing new and existing advertising accounts. More...

Advertising Director
The Ottumwa Courier seeks a high-energy, experienced advertising director to lead its sales team. More...

Sports Reporter
RESPONSIBILITIES INCLUDE: Build a rapport with news sources on assigned beats to develop stories & story ideas. More...

Multimedia Sales Manager
RESPONSIBILITIES INCLUDE: Effectively initiate, direct and manage multimedia advertising initiatives to increase revenues while providing effective solutions for our customers. More...

Advertising Sales Representative – North Metro
ECM Publishers, Inc. has a unique opportunity for a talented and high energy Advertising Sales Representative working out of our Coon Rapids office.  More...

Publishing – For Sale
Weekly newspapers in Minnesota and South Dakota for sale. More...

Page 1 Publications
Page 1 Publications in Northwestern Minnesota is looking for someone to work in our East Grand Forks (MN) office. Perfect candidate would have reporting/pagination skills and be interested in managing a community newspaper. More...

Copy Editor/Page Designer
If you have a knack for laying out pages that people can’t help but pick up, we want to talk to you. We’re looking for a full-time page designer who will become part of a team responsible for the look of several of our publications. More...

Weekly Newspapers For Sale
Strong Weekly and Companion Shopper in Southern Minnesota near Rochester, MN. This one is set to grow with the vibrant economy in the region. More...

Weekly Quick Clicks

(Courtesy of HubSpot)
(Courtesy of Business 2 Community)
(Courtesy of The Brooks Group)
(Courtesy of Mashable)
(Courtesy of Selling Power Blog)

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Arming, Incenting and Organizing Your Sales Teams – And Driving Digital Dollars Too!
May 21 | 1-2 p.m.

Adobe Creative Suite Training with Kevin Slimp
May 29 

MNA Summer Board Meeting
June 17-19

International Society of Weekly Newspaper Editors Conference
June 24-28

Editors & Publishers Community Leadership Program Workshop I
June 26
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