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April 11, 2017 - Issue 15

MNA Legislative Report - April 11, 2017

Not much is happening at the Capitol this week, with Minnesota legislators away for 10 days on their Easter-Passover break. That break is welcomed not only by most legislators, but also by the many organizations and individuals that are actively engaged with the legislative process in an effort to shape its outcome.
Last Friday, the House and Senate completed the initial round of work on a wide range of budget bills, containing thousands of pages of tax and spending proposals.  When members return to St. Paul next week, they will have their work cut out for them, as the Republican leadership seeks to find ways of harmonizing those budget proposals—which include substantial tax and spending cuts—with Gov. Dayton’s budget agenda, which seeks to increase spending in several areas, while suggesting more modest tax reductions. Both sides express a desire to find workable compromises and to avoid talk of a government shutdown. When legislators return from their break, there will only be about a month left in the regular session.
MNA’s legislative slate remains in pretty decent shape as we move into the final phase of the 2017 session, though we are knocking on wood as we make that statement. The old saying “It ain’t over ‘til it’s over” is regularly validated at the Capitol, as we were reminded of last year, when a number of major, unanticipated developments blew up near the end of the session. 
Our legislative team is watching carefully for any such surprises, and continues to monitor the long list of bills that we’ve flagged as being potentially important to MNA and its members. Those bills are listed on the MNA bill status report. The report also contains a brief description of each bill, the chief authors, and its status in the House and Senate. Click here to view the report.
We’ll have another report for you next week as legislators head back to St. Paul, and the legislative machinery shifts into high gear. Meanwhile, be sure to let us know if you have any questions or comments about our legislative efforts. 

Click to view MNA's Legislative Bill Status Report

Former publisher Bruce Fenske dies

Bruce Fenske, former publisher of The Journal (New Ulm), died suddenly at his home on Friday at the age of 65. Bruce served as the president of MNA in 2006, and was inducted into MNA's "Half Century" club last year. Bruce was a great friend of MNA and will be sorely missed.

Fenske was a New Ulm native who took over as publisher of The Journal in 1980 at the age of 29. He served as publisher for 35 years in a journalism career that started when he was in high school, taking sports calls at night and shooting photos. He worked as a stringer for The Journal during his years at the University of Minnesota, covering a few legislative meetings for editor Bill Macklin. Upon graduation he started working for The Journal, selling ads and writing stories for the weekly Agribusiness section. He was later appointed as Advertising Director in 1977 and three years later, became publisher when Mickelson Media, owners of The Journal, sold its papers to Ogden Newspapers.

He was remembered by former employees as a pleasant boss, and a fair one.

Continue reading New Ulm Journal story

Read Mankato Free Press story

Read obituary

Last-Minute Opening for 2017 Community Leadership Program!

The 2017 Editors & Publishers Community Leadership Program will kick off on Thursday, April 20. We have a last-minute opening available for the program for an editor-publisher pair. If you are interested in being part of the 2017 "class" please contact Sarah Jackson ASAP ( or 612-278-0250).

Annually, MNI recruits editor-publisher teams who want to develop their community leadership and vision skills. The program encourages newspapers to develop and strengthen social capital within their communities, to learn of the power they have to frame issues and mobilize action and ultimately helps them to advance the health and vibrancy of their communities.

Program participants gain inclusive access to the program, including tuition, meals, and lodging. All costs are covered by the Minnesota Newspaper Association, the Minnesota News Media Institute and the Blandin Foundation.

Click here to download 2017 program info

Click here to learn more about the program

Attention All Designers: MNA announces the 2017 MN Newspaper Directory Cover Design Contest!

We are continuing the celebration of our 150th Anniversary with the Newspaper Directory cover design contest. The winner will have their design featured on the cover of our 2017/2018 Newspaper Directory that will be printed in July. As in years past, we prefer to feature a cover that includes a photo or photos that highlight the great state in which we live.
The winner will have their design featured on the cover with credits on the Table of Contents page AND receive free registration to the 2018 MNA Annual Newspaper Convention. Other finalists’ designs will be featured inside the directory.
The contest is open to all designers employed by current MNA Member Newspapers. The cover should consist of a photo or series of photos with reproduction rights that are owned by the newspaper and/or its staff photographers. No stock commercial artwork or clip art please. 
The deadline for submitting entries is April 28th.
For cover specifications and entry instructions, click here.
Please contact Cynthia at or 612.278.0232 with any questions you might have. Good luck!

Do you  have a shopper? We've got an opportunity for you!

You know what a valuable tool your Shopper is to your business and your community.  Take this opportunity to promote your Shopper in the MNA Directory.  For only $40 per listing, your Shopper will be highlighted in front of:
  • Association Members
  • Advertising Agencies
  • Public Relations Groups
  • Various Media Outlets
  • Other State Newspaper Associations
Check out Pages 44-45 in the 2016-2017 Directory to see what was done last year!
What you need to do:

Coming soon ... 2017 Pohlad Internships

Stay tuned to the MNA Bulletin for more information about the 2017 Summer Internship Program, funded generously by the Pohlad Family Foundation. Application materials will be available soon.

Just announced! Free Training: Reporting on Public Health - Tools from MDH

The Minnesota Department of Health (MDH) is partnering again with the Minnesota Newspaper Association and Minnesota News Media Institute to present a webinar to help reporters get the data needed for health and environment stories.

Knowing where to look on the MDH website and other data sources can help identify the data you need to write stories about public health topics.

The webinar will also introduce you to several national and state databases where users can access data on health trends. We will explore these databases with specific focus on topics like homicide and firearm related injury, and drug related overdoses as they broadly relate to opioids, suicide and mental health. We will demonstrate how to locate new information on the MDH’s Minnesota Public Health Data Access data portal, including updated statistics on childhood blood lead exposure levels, public drinking water contaminants, radon, cancer, and oral health. The data is often available at the state, county and sometimes even at the community or zip code level.

Tickets for this event are free but pre-registration is required.

More info and register online now!

June 9: Drone Journalism Workshop

Are you interested in adding drone journalism to your bag of tricks but you're not quite sure where to start? This workshop will be perfect for you. Learn more about purchasing a drone, training and licensing issues and legal and ethical considerations before taking the leap into drone journalism.

Click here for more info and to register
On Monday, MNA Manager Emeritus Bob Shaw celebrated his 95th birthday. The very special occasion was marked this past weekend with family, friends and 95 candles. Happy birthday, Bob!

Journalists must adapt to Social Media Era but can do it without changing principles, API head says

By Al Cross

Journalism needs to adjust to the new era of social media, and it can do that without changing its essential principles, but the public needs to help, the executive director of the American Press Institute said Wednesday at the University of Kentucky.

Tom Rosenstiel, co-author of The Elements of Journalism: What News People Need to Know and the Public Should Expect, spoke at the latest installment of the UK School of Journalism and Media’s “Challenges to Journalism” series.Tom Rosenstiel

Using the book as a template, Rosenstiel discussed how elements and principles of journalism have been affected by social media and other technologies, and how journalists can adapt. But the Elements also say that “Citizens, too, have rights and responsibilities when it comes to the news,: and he said the role of citizens as consumers of journalism “probably is the issue that has exploded the most.”

“In effect we are our own editors” as we use social media, Rosenstiel said, but Facebook is programmed to give us information that its algorithms suggest interest us, which may steer us away from views contrary to our own. “Whether we are in a filter bubble is dependent on us.”

Readers, listeners and viewers once used their judgments about news sources as a filter for news, but on social media that branding is largely lost, and the news becomes “atomized,” story by story, Rosenstiel said, with little emphasis on the original source.

Social media thus lack an essential element of journalism, the “discipline of verification.” Rosenstiel explained that the discipline calls for “objectivity of method, not neutrality,” because individuals cannot be expected to be truly objective.

Continue reading...

What's real? Panel at U of M to discuss ethical journalism in a fake-news era

Join a panel of experts at the 2017 Silha Center Spring Forum on April 24 for a discussion of media ethics.  

Making News or Faking News? Ethical Journalism in a Post-Truth Era will feature Joshua Gillin, a staff writer for PolitiFact, PunditFact and the Tampa Bay Times whose current assignment is to debunk fake news items and examine how they are spread online.

When: 7:30 p.m. Monday, April 24.
Where: The University of Minnesota
130 Murphy Hall, 206 Church Street SE, Minneapolis. 

Other panelists will include Leila Brammer, a communications scholar at Gustavus Adolphus College; Sarah Bauer Jackson, program director at the Minnesota Newspaper Association; and Ricardo Lopez, a political reporter at the Star Tribune.  Jane Kirtley, director of the Silha Center for the Study of Media Ethics and Law, will moderate the discussion.

The event, sponsored by MNSPJ and the University of Minnesota's School of Journalism & Mass Communication, is free and open to the public.

More information...

Your pothole headline could win a $100 Amazon gift card

Let's liven up this dreary pothole season! Bye Bye Potholes is sponsoring a Pothole Headline Contest. Check this out:
  • Headlines must be published in an MNA-member newspaper between March 22, 2017 and April 30, 2017.
  • The winner will be announced May 5, 2017 on the Bye Bye Potholes blog and in the MNA Bulletin.
  • Entries will be judged based on cleverness AND relevancy to the story.
  • Check here for more details.

Call for Nominations for the Amos, McKinney & Phillips Awards

Every year, the National Newspaper Association announces the Call for Nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
The General James O. Amos Award was established in 1938 by E.C. Amos, publisher of The Sidney Daily News, to honor his father, General James O. Amos, a pioneer Ohio journalist and an early-day member of the National Editorial Association.
The Emma C. McKinney Award was created in 1966 to honor Emma C. McKinney, co-publisher and editor of the Hillsboro (OR) Argus for 58 years. In 1954 Mrs. McKinney was named dean of Oregon newspapermen and women and in 1957 received the Amos Voorhies Award, the highest state honor that can be awarded to an Oregon newspaper person. Mrs. McKinney was inducted into the Oregon Journalism Hall of Fame in 1982.
The Daniel M. Phillips Leadership Award was established in 2007 to honor Daniel Morris “Dan” Phillips, an award-winning writer and photographer who passed away in 2005 at the age of 47.

All nominations are due May 15, 2017.
For more information and forms:

Essentials of Digital Media

April 26, 2017

Minnesota Magazine Publishers Association is extending its member rate to MNA members for the MMPA Essentials of Digital Mediaa course that will help increase online revenue by expanding your digital sales knowledge and skill. 

Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted. This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives.

This course provides the concepts and best practices that will dramatically and immediately improve your job performance.  Plus, all students will receive a certificate of completion and earn credit hours that can be applied for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

Registration & Cost:
The cost to attend this all-day course is separate from the Summit & Expo registration fee, but will also be held at McNamara Alumni Center.

  • MMPA and MNA Members: $399
MNA Members are being offered a special discount to attend the MMPA Summit & Expo Revenue Track.  MNA members must create an account and complete the online registration form as normal. Input the discount code "Summit17_MNA" on the summary page to save $100 on the Revenue Track registration!

More information and register online

Upcoming Online Media Campus Training

Check out the upcoming webinar from Online Media Campus!

Communicating and Collaborating Across Generations

Thursday, April 20
1:00 – 2:00 p.m. 

Does your workplace look like your last family picnic?
Does your customer and co-worker look and act different than 10 years ago?
Do you experience challenges working with others from different generations?

If you answered yes to these questions, then this practical, real-life situational seminar is for you!

With the country’s changing demographics – the workplace is different than five, 10 and 15 years ago. This program will help you understand not only yourself, but the other generations, and give you specific tips on how to be more successful with a diverse workplace. You will leave with a renewed sense of your working relationships.

Learning objectives for the day:

– Understanding the different generations
– Old School, Baby Boomers, Gen X, Millenniums or Gen Y
– Techniques on creating a more productive workplace
– How to communicate effectively with each generation
– Techniques on what motivates each generation

More information and register...

Digital Projects: Starting From Scratch

Wednesday, April 26
1:00 – 2:00 p.m. 

Got an idea you think might make a great digital project, but you’re not sure how to execute it? Nick Dumont of the Gaston (N.C.) Gazette walks you through the planning process of a digital project. Dumont first grabbed the attention of the media world with his Hops Street project, and has since helped a mid-sized newsroom churn out a number of impactful digital pieces.

More information and register...

Upload your public notices today!

In 2014, the Minnesota Newspaper Association launched – an online clearinghouse for Minnesota public notices. All notices posted on the site have also been published in Minnesota newspapers. is a centralized, online location for searching, viewing and printing an aggregation of Minnesota public notices. The MNA Board of Directors believes that this new service will make an important statement that newspapers are doing everything possible to serve the public by both printing and publishing online public notices in newspapers widely distributed in the community and also aggregating all public notices in a searchable format on the Internet.

If you haven't started posting your notices yet, to get started, contact MNA Program Director Sarah Jackson ( or 612-278-0250). 

If you have news to share in the MNA Tradewinds,
please email us:

Southwest News Media reorganizes, names new editors
Southwest News Media recently announced it has reorganized its news operation with the goal of providing the most relevant content to the readers of its eight print publications and companion websites in the southwest metro area.

Southwest News Media publications include the Chanhassen Villager, Chaska Herald, Prior Lake American, Jordan Independent, Shakopee Valley News, Savage Pacer, Eden Prairie News and Lakeshore Weekly News.

The restructuring includes the naming of Deena Winter and Tim Engstrom as regional editors, who will team up to lead the 21-member news operation.

Winter will handle the day-to-day operations of the Shakopee Valley News and Jordan Independent, while Engstrom will take over editorial duties at the Eden Prairie News and Lakeshore Weekly News.

In addition, Mark Olson and Alex Hall were named community editors in the revamped organization. Olson has been with Southwest News Media for 20 years, including the past several as editor at the Chaska Herald. In his new role as community editor, he will oversee the news operation for the Herald, in addition to the Chanhassen Villager.

Jo Herrera, who joined Southwest News Media as a reporter in June 2016, will fill the newly created position of digital content coordinator for the new organization. Their job will be to increase and improve engagement with the company’s websites and social media by working with the news team to improve digital content. More...

Clear Lake Press sold to Owatonna's J-C Press
Waseca’s Clear Lake Press has been sold to to J-C Press, a commercial printing and marketing company in Owatonna.

Clear Lake Press has been a full service commercial printing company since it opened in 1988. The acquisition by J-C Press will expand the companies services to a more diverse range of commercial printing capabilities, according to Phyllis Beschnett, president and owner of Clear Lake Press. J-C Press will continue to serve the Clear Lake Press client base. More...

Member Classifieds:

Print Shop Equipment Available!
Print shop equipment available from former newspaper owner/publisher in MN! Two linotype machines, model #5. One gas. One electric. Various old equipment including Justowriters. More...

Digital Sales Manager
The Mankato Free Press is looking for a Digital Sales Manager. The candidate needs to be a progressive, creative thinker who can conceptualize, execute and close digital advertising ideas that connect advertiser’s goals to our suite of digital products and services. More...

Publisher/Advertising Director
The Marshall Independent, based in Marshall, Minnesota is seeking an experienced newspaper professional who will serve their community and our mission as Publisher. More...

News Reporter – Full Time
The Perham Focus is looking for a full time reporter to write feature and hard news stories, cover activities and events in Perham, Wadena and surrounding communities. More...

Granite Falls/Clarkfiled Advocate/Tribune and Tri-County News in Cottonwood is in search of a full time Editor. More...

Page 1 Publications, a group of weekly newspapers in Northwestern Minnesota, has an opening for a full time Reporter/Photographer at its headquarters in East Grand Forks. More...

Assistant Circulation Director - Sioux City Journal
The Assistant Circulation Director / Home Delivery Manager will work closely with department managers to improve and perfect customer service to minimize the negative effect service issues have on circulation units. More...

Reporters - Fergus Falls
The Fergus Falls Journal is searching for two energetic reporters who are willing to search out breaking news for education, arts and government reporting. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Here are the winners of the 2017 Pulitzer Prizes
(Courtesy of Poynter)

Steve Sack, StarTribune editorial cartoonist, was a 2017 Pulitzer Prizes finalist
(Courtesy of The Pulitzer Prizes)

Tiny, family-run newspaper wins Pulitzer Prize for taking on big business
(Courtesy of Poynter)

Pulitzers show that layoffs haven’t sapped the heart of local news
(Courtesy of Poynter)

Cold Calling Is Dead: 15 New Prospecting Strategies Salespeople Should Use
(Courtesy of Hub Spot)

5 Key Tips to Improve Sales Conversion Rates
(Courtesy of Entrepreneur Online)

Never Be Too Busy to Connect With Sales Clients
(Courtesy of CEO Magazine)

3 Methods That Will Give Your Sales Prospect No Choice But Choose You
(Courtesy of MTD Sales Training) 

Gitomer: Free sales! Free sales! Step Right Up and Get Your Free Sales!
(Courtesy of Media Sales Today)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Communicating and Collaborating Across Generations
April 20

Editors & Publishers Community Leadership Program Retreat
April 20-22

Digital Projects: Starting From Scratch
April 26

MNA Board Meeting
April 27-28

Reporting on Public Health – Tools from MDH
May 19

Drone Journalism Training Event
June 9
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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