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October 13, 2015 - Issue 41

Circulation Workshop: Everything you need to know about carrier contracting

October 29, St. Cloud
Early Bird Registration: $55

The Minnesota News Media Institute is excited to partner again with the Northern States Circulation Managers Association to present a day-long training workshop developed for newspaper circulation professionals. Last year's session was a hit -- this year you'll learn everything you need to know about carrier contracting! All MNA and NSCMA members are welcome to attend.

Program Description:

"Independent Contractor - From Beginning to Termination" – Mark Johnson (The Post-Crescent, Appleton WI) and Matthew Wolcanski (The Post-Crescent, Appleton WI) will teach you everything you've ever wanted to know about carrier contracting. 

The session will entail the entire scoop of the independent contractor/carrier process from recruiting, contracting, managing the contract agreement, retention and termination of the contract agreement.

The session will run from 9:30 a.m. - 3:00 p.m. There will be a break for lunch and networking at noon (lunch will be provided). 

Register online now:

Publishers: Statement of Ownership Due to MNA

Please remember to send a copy of your 2015 Statement of Ownership to MNA. We use this information to keep your circulation number accurate in our newspaper directory.

Forward a copy by email to Cynthia: or, fax to: 612-342-2958.

Henninger: You’ll never hear me say…

Throughout my career as a consultant, I’ve heard managers, editors—yes, even designers—say things that disappoint me.

I made up my mind many years ago to avoid saying those things—and I hope that you’ll put them on your list of things you’ll never say.

Here they are:

“Let’s play with the design.” Nope. Design isn’t play. It’s hard work. If you’re not ready to do that hard work, then you’re not ready to be a designer.

“We have color on every page now. Let’s use as much color as we can.” No, let’s not. Many things are still said better in black and white.

“We’re in the business of writing.” No we’re not. We are in the business of bringing meaning to readers’ lives.

“There are no rules.” Oh, yes there are. Lots of them. And you’d better know what they are before you can even begin to think you’re ready to break them.

“Times is a good typeface for text.” No. It’s not.

Continue reading...

Input needed: What WordPress plugins would help your workflow? 

By Barrett Golding
Do you use WordPress at your news organization? Then I need your input.
As an RJI Fellow at the Donald W. Reynolds Journalism Institute, I am developing a suite of WordPress plugins â€” Storytelling Tools â€” designed for journalists like you to make some of your daily workflow tasks flow along smoother and faster. These tasks could include finding images, fact-checking and creating immersive galleries. As both a public radio producer and Web developer, I've seen how a little programming can automate certain chores. But first, I'd like to get your thoughts on what plugins would be most helpful to you. I've created a survey that should only take a few minutes of your time to complete. The more input I receive, the more help I'll be able to provide journalists.

The Storytelling Tools survey includes questions such as:

  • What is your digital workflow within WordPress?
  • What WordPress tools would help with you work?

Please share this survey link with others in the industry who use a WordPress site:

Thank you for your help.

Barrett Golding is a 2015-2016 RJI Fellow, a Web developer and leader of the Peabody Award-winning series Hearing Voices from NPR. Email him at or send him a direct message on Twitter at @hearvox

2015 AP Jobs Fair

Jobs and Internships FairThe Associated Press Jobs and Internships Fair is back for another year. The 2015 edition returns to the University of Minnesota campus on Saturday, Nov. 7, at Murphy Hall.
Doors open at 7:30 a.m., with pastries and coffee at 8 a.m. and recruiting starting very soon after. The event will wrap up around noon.
This is a great opportunity for both students and recruiters alike. Students can expect to meet recruiters from 10-15 of the state’s top newspapers. For recruiters, it’s a chance to make your next hire, survey some potential interns or just build up your stack of promising talent for your next hiring chance.
Cost remains the same: $10 for students, $20 for recruiters. New this year is online registration, visit:

If you have questions, please contact Quierston Shepherd,

30th Annual Silha Lecture, "Clear and Present Danger: Covering National Security Issues in the Post-9/11 World"

Monday, October 19 
7:30 - 9:30 p.m.
Coffman Memorial Union, Theater 
University of Minnesota, East Bank
Since the attacks of September 11, 2001, government officials often justify secrecy as necessary to protect national security. But without information, how can citizens hold their government accountable? To gather the news the public needs to know, journalists may turn to sources who will speak only on the condition that their identities are kept confidential. When leaks trigger criminal investigations, zealous prosecutors subpoena reporters to force them to reveal their sources. Journalists who refuse to testify face the threat of fines and jail. The result is a no-win situation for sources, for journalists, and for the public. One journalist who has faced this predicament is New York Times investigative reporter and Pulitzer Prize-winner James Risen. Risen and his attorney, Joel Kurtzberg, will discuss the legal and journalistic challenges that arise when reporting the national security beat and using confidential sources.

Fellowship Opportunity: What’s New in Covering Cancer

Jan. 17 - Jan. 20, 2016
Program Location: Washington, D.C.

Cancer will kill nearly 600,000 people in the United States in 2015, according to estimates from the National Cancer Institute. And 40% of people will be diagnosed with some type of cancer during their lifetime. Cancer is a story – thousands of stories – that are multifaceted, complex and changing every day.

Over four days, National Press Foundation fellows will talk – on the record -- with experts in:
Screening guidelines, a moving target for many cancers;
Latest thinking on treatment regimens;
Immunotherapies and other new drugs;
Surviving cancer – what happens when treatment ends?
Cost of cancer and research funding
End-of-life decisions and care
We’ll also discuss journalism tools, story ideas and reporting strategies. Fellows will leave with a solid list of new sources and resources, including access to audio, slides and some video from speakers.

The all-expenses-paid fellowship in Washington covers airfare, ground transportation, hotel costs and most meals. NPF offers this professional development opportunity for journalists to enhance skills, increase knowledge and recharge their reporting on one of today’s most critical health and social issues.

Fellowship Dates: Jan. 17 - 20, 2016
Application Deadline: Nov. 9, 2015

To visit our program page, and apply - CLICK HERE
This program is funded by an unrestricted educational grant from Bayer.

FREE WEBINAR: "Overcoming Common Client Objections to Digital Advertising"

FREE LMA webinar for association partner members 
Tue., Nov. 10, 2:00 - 2:30 p.m.

Have your prospects and clients told you they didn't want to buy digital advertising from you because they said it "doesn't work" or they don't understand "how to track its effectiveness?" Learn how to turn these common objections and many more into long-term business for your local media company.
Stephen Warley (2)
Presenter: Stephen Warley, Digital Revenue Consultant, Local Media Association

A leading sales trainer, Stephen Warley, is presenting the webinar. Stephen has trained over 10,000 media reps in his career and is considered one of the best trainers in the field. This is a fantastic nugget-filled webinar for both reps and sales managers. Even publishers can learn something new from Stephen’s powerful tactics.

Registration is normally $29, but LMA Association Partners (all MNA Members) may register for free! Just use discount code "partner1" at checkout.

Two Great Webinars This Week!

Check out the upcoming webinars from Online Media Campus!

Mapping Your Digital Strategy

Thursday, October 15
1:00 – 2:00 p.m. 

You plan for your print paper; why wouldn’t you plan for digital? You don’t just produce a newspaper anymore — so you should know what you have and what you need to provide news on all platforms.

This presentation will answer questions, including:

  • When should your staff meet, and how often?
  • What should you discuss?
  • How should you share information?
  • How should you put your plan to work?
  • What tools can you use?

As a bonus, we also will include tips and best practices from GateHouse Media’s Digital Transformation project.

Who should attend: Digital editors, managing editors and anyone with a hand in shaping the day.

More information and register...

HOT TOPIC! What You Need to Know About Overtime and Independent Contractor Laws and Regulations

Friday, October 16
1:00 – 2:00 p.m. 

Do you find yourself scratching your head when it comes to labor laws and regulations for independent contractors? Join Michael Zinser for this informative webinar to gain a better understanding of these important labor issues.

In this session, Zinser will cover:

  • The U.S. Department of Labor’s proposed rule to increase salary thresholds to make overtime exemptions more difficult.
  • The National Labor Relations Board’s war on independent contractors.
  • The U.S. Department of Labor’s new guidance memo attacking independent contractor status under the Federal Wage and Hour Law.

This session is beneficial for managers interested in better understanding wage and labor legal issues.

More information and register...

Duluth Media Summit

Tuesday, October 27at 11:00am - 1:00pm

The second annual Duluth Media Summit will feature a presentation by John Hughes, president of the National Press Club and an editor for Bloomberg News. 

The event will also be the first opportunity to learn about the "One River, Many Stories" media collaboration project. Funded through a Knight Foundation Fund grant from the Duluth Superior Area Community Foundation, the project will test ways media collaboration can inspire innovation and nurture engagement among professional journalists, educators and citizen storytellers in the Duluth area. In April 2016, local media will turn their attention to one topic: the St. Louis River.

Snacks and beverages will be provided. Socializing and feeding starts at 11 a.m.; program begins at 11:30ish.

Please RSVP by Oct. 20.
More info:

Questions? E-mail John Hatcher at or Paul Lundgren at

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:
Member Classifieds:

Lead Reporter
Lead reporter needed for an award-winning newspaper group. This position requires a reporter with a minimum two years of demonstrated experience that includes photography and multi-platform work More...

Editorial Assistant
The Faribault Daily News is hiring! We’re looking for an editorial assistant for the Faribault and Northfield newsrooms. More... 

Printing Plant Manager
Seeking manager for West Central Minnesota newspaper and shopper printing plant. More...

Publisher – New Ulm
The New Ulm Journal is seeking an experienced leader with a successful history in revenue generation to become its next Publisher. More...

Managing Editor
The Daily News in Iron Mountain, Michigan has an immediate opening for a Managing Editor to lead a newsroom staff of 10 writers and editors. More...

Neighborhoods/Key Cities Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and heritage of those neighborhoods. More...

Reporter/Community Editor
Community Editor/Reporter: Sun Newspapers (ECM Publishers, Inc.), community newspapers in suburban Minneapolis, has an opening for a community editor. More...

Reporter – Willmar
The West Central Tribune is seeking talented journalists for current and future reporter openings to write great stories in print, digital and video forms. More...

Circulation Director
Ready for your next challenge? The Brainerd Dispatch, located in beautiful lakes country, is looking for a full-time Circulation Director. More...

Printer Drawers & Tables Available
Miscellaneous print shop items available! Several printer tables, 24 drawer type cabinet, other items available, including type. More (photos)...

Producer Team Leader
Times Media, a Gannett Company, has an opening for a lead producer who will help shape our coverage online and in print. More...

Graphic Designer/Sales Support
The Belle Plaine Herald is looking for a full-time Graphic Design/Sales Support professional. More...

Reporter for Weekly Newspaper
The Henderson Independent is seeking a full-time, experienced Reporter. More...

Weekly Newspaper For Sale
1,700 circulation, member of Southwestern Peach, modern computer system, commercial printing, office products, SW Minnesota.  More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks


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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

MNA Committee Meetings
October 14

Mapping Your Digital Strategy
October 15

MNA Board Meeting
October 15-16

What You Need to Know About Overtime and Independent Contractor Laws and Regulations
October 16 

30th Annual Silha Lecture, “Clear and Present Danger: Covering National Security Issues in the Post-9/11 World”
October 19

Exploring Respect in Reporting
October 22

2015 Circulation Workshop: Everything you need to know about carrier contracting
October 29

Growing Revenue in Your Local Market
October 29

Simplify Your Rate Card: Making the Switch to Modular
November 5
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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