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January 6, 2015 - Issue 1




Be an Early Bird! Save big $$$.
Register by this Friday, January 9 to get the best Convention Registration Rates!

Registration forms for the 2015 MNA Convention are available for MNA and NSCMA members, as well as students and educators! Forms were also mailed to all MNA member newspapers.

Visit the convention registration page

Book Your Hotel Room Today!
Deadline is Friday, January 9.

Attendees of the 2015 MNA Convention can reserve hotel rooms at the DoubleTree by Hilton Minneapolis South starting at $109 per night (+ applicable tax/fees).

You won’t miss a minute of the convention festivities when you stay on-site.

To reserve your room today, call 1-800-222-TREE and reference the 2015 Minnesota Newspaper Association Annual Convention to take advantage of special convention pricing.

More hotel information...

Convention Session Details Posted

Convention session details have been posted on the MNA website! Start planning your visit to the 2015 MNA Convention today. (Please note that information is being updated as it is confirmed.) We're excited to welcome more than 20 speakers, covering a multitude of topics from page design and ad sales to photography and technology, management and prospecting to reporting, FOI issues and much, much more. We think you'll find sessions useful for everyone on your staff...the hardest part will be choosing which sessions to attend.

Click here to visit the Sessions & Speakers page

2015 Ad Design Contest Announced

Enter the annual Print Ad Design contest to win
  • 1st Place:  $250
  • 2nd Place:  $150
  • 3rd Place:  $100


Submitted entries should consist of one (1) quarter page (5.66”x10.5”) full color print ad. For 2015, we’re looking for an “infographic” containing at least 10 data points from the 2013 Minnesota Statewide Newspaper Readership Survey that can be found at

Entries due Friday, January 23

More information and download rules/release form

Meals/Special Requirements?

Are you registered for any convention meals? Do have you any special dietary requirements (for example vegan or vegetarian)?  In order to ensure we can accommodate these requests, we pre-order special meals.

Please contact Sarah Bauer no later than Wednesday, January 21 ( or 612-278-0250) if you need a "special" meal. Please note we can only guarantee special accommodations for those who pre-order their meals with Sarah.

Publishers, please let your employees know in advance what meals you have paid for them.

MNA Nominating Committee Report

MNA’s Nominating Committee has asked Justin Lessman to stand for election to the MNA Board of Directors

Justin R. Lessman is general manager and owner of Jackson-based Livewire Printing Co., publisher of three award-winning community newspapers — the Jackson County Pilot, the Lakefield Standard and the Livewire — and a publishing partner in the regional Southern Minnesota Peach group shopper.

He joined Livewire Printing Co. in 2008 and helped lead the flagship Jackson County Pilot to first-place general excellence honors in the Minnesota Newspaper Association’s Better Newspaper Contest the past two years. He is a 2010 graduate of the Minnesota News Media Institute and Blandin Foundation Rural Editors and Publishers Community Leadership Program and has served on the MNA’s Journalism Education Committee since 2011.

Continue reading...

Meetings at the 2015 MNA Convention

Are you on a committee? See the schedule below for your meeting time and location.

Wednesday, January 28
10:00 a.m.  MNI Board Meeting (Vista 2202)
11:00 a.m.  MNA Board Meeting (Vista 2202)
1:30 p.m.  Advertising Committee (Bloomington)
                MNF Meeting (Vista 2206)
2:30 p.m.  Journalism Education Committee (Edina)
                Member Services Committee (Bloomington)
3:00 p.m.  AP Board Meeting (Vista 2204)
3:30 p.m.  Legislative Committee (Edina)

Friday, January 30
3:30 p.m.  MNA Annual Meeting (Veranda 1-2)

More convention info online


We have NOT received completed 2015 MNA Advertising Rate Questionnaires from the newspapers listed below. If you do not send updated rates, MNA will continue to place display ads at current rates on file. 

To ensure we have the most current information for your newspaper, please fill out the questionnaire completely and return it to MNA immediately via fax or email as directed. The 2015 Advertising Rate Questionnaire can be downloaded here.

Newspapers who have NOT submitted a 2015 Rate Questionnaire as of 1/6/15 at 10:00 a.m.

Adams - The Monitor Review
Anoka County Union Herald
Anoka County Record
Apple Valley - Sun ThisWeek
Arlington Enterprise
Austin Daily Herald
Babbitt - The New Babbitt Weekly News
Barnesville Record-Review
Baudette - The Northern Light Region
Belgrade - The Observer
Belle Plaine Herald
Benson - Swift County Monitor-News
Blackduck - The American
Blaine - Blaine Spring Lake Park Life
Blooming Prairie Times
Bloomington Sun Current
Bovey Scenic Range News Forum
Brooklyn Center / Brooklyn Park Sun Post
Burnsville Eagan Sun ThisWeek
Cass Lake Times
Champlin - Dayton Press
Chanhassen Villager
Chaska Herald
Chisholm Tribune-Press
Circle Pines Quad Community Press
Clara City Herald
Clearwater Tribune
Columbia Heights / Fridley Sun Focus
Cottage Grove - South Washington Co. Bulletin
Cottonwood Tri-County News
Crookston Daily Times
Duluth News Tribune
East Grand Forks - The Exponent
Eden Prairie News
Eden Prairie Sun Current
Edgerton Enterprise
Edina Sun Current
Elk River - Star News
Ely - Ely Echo
Elysian Enterprise
Erskine Echo
Excelsior / Shorewood / Chanhassen Sun Sailor
Fairfax Standard-Gazette Messenger
Fargo/Moorhead - The Forum
Farmington/Rosemount Dakota County Tribune
Farmington/Rosemount Indpendent Town Pages
Fergus Falls - The Daily Journal
Forest Lake Lowdown
Gaylord - The Gaylord Hub
Glencoe - The McLeod County Chronicle
Glenwood - Pope County Tribune
Grand Forks - Herald
Grand Meadow - Meadow Area News
Greenbush - The Tribune
Hancock Record
Hanska Herald
Hastings Star Gazette
Hawley Herald
Henderson Independent
Hibbing Daily Tribune
Hinckley News
Houston - The Houston Banner
Hugo - The Hugo Citizen
Isle - Mille Lacs Messenger
Jordan Independent
Karlstad - North Star News
Kerkhoven - The Kerkhoven Banner
Kiester - Courier-Sentinel
La Crescent - Houston County Newspapers, Inc.
Lafayette - Nicollet Ledger
Lake Park Journal
Lakeville Sun ThisWeek
Le Roy Independent
Lindstrom - Chisago County Press
Littlefork - The Littlefork Times
Madelia Times-Messenger
Mahnomen Pioneer
Mapleton - Maple River Messenger
Middle River - The Middle River Honker
Minneapolis - Finance & Commerce
Minneapolis - Insight News
Minneapolis - Minnesota Lawyer
Minneapolis - The Circle
Minneota Mascot
Minnetonka /Deephaven / Hopkins Sun Sailor
Montgomery Messenger
Monticello Times
Moorhead FM Extra
Moose Lake - Star-Gazette
Mounds View / New Brighton  /  St. Anthony Sun Focus
Nevis - Northwoods Press
New Brighton Bulletin
New Prague - The New Prague Times
New Richland - NRHEG Star Eagle
North St. Paul - Ramsey County Review
Oakdale - Lake Elmo Review
Olivia - Renville County Register
Osseo-Maple Grove Press
Paynesville - The Paynesville Press
Pelican Rapids Press
Pequot Lakes - Echo Journal
Preston - Fillmore County Journal
Princeton Union-Eagle
Prior Lake American
Proctor Journal
Raymond/Prinsburg - The News
Richfield Sun Current
Robbinsdale / Crystal / New Hope / Golden Valley Sun Post
Rochester - Agri News
Roseau Times-Region
Roseville Review
Sandstone - Pine County Courier
Sauk Rapids Herald
Savage Pacer
Scandia - Country Messenger
Sebeka - The Review Messenger
Shakopee Valley News
Shoreview Press
Slayton - Murray County Wheel-Herald
South St. Paul - South West Review
St. Cloud Times
St. Croix Lowdown
St. Louis Park Sun Sailor
St. Michael - North Crow River News
St. Paul - East Side Review
St. Paul - The Park Bugle
St. Paul Legal Ledger
Starbuck Times
Stephen Messenger
Stillwater Gazette
Tower News
Two Harbors - Lake County News-Chronicle
Ulen - Clay County Union
Wahpeton / Breckenridge - Daily News
Waterville - Lake Region Life
Wayzata - Lakeshore Weekly News
Wayzata / Orono / Plymouth / Long Lake Sun Sailor
Wells Mirror
West Concord News/Enterprise
Westbrook Sentinel/Tribune
Wheaton Gazette
White Earth - Anishinaabeg Today
Winona Post
Woodbury Bulletin
Zumbrota - News-Record

Please contact Dan by email ( or phone (612-278-0223) if you have any questions.

December Network Honor Rolls

Five newspapers placed 2×2 ads, five newspapers placed MCAN ads and one newspaper placed MINN ads in the month of December.

Herald Journal Publishing - 14
Kerkhoven Banner - 5
Park Rapids Enterprise - 1
Rochester Post-Bulletin - 3
Swift County Monitor News, Benson - 1

Crookston Daily Times - 2
Herald Journal Publishing - 4
Kerkhoven Banner - 2
Kittson County Enterprise, Hallock - 2 
Tri-County Record, Rushford  - 1

Herald Journal Publishing - 2

A bonus went to the following nine salespeople who sold an ad into the networks. Congratulations!

Ted Almen
Barb Erickson
Barb Flicker
Monica Hensley
Tara Hermanson
Randy Heuer
Bruce Johnson
Chris Schultz
Linda Warmbold

Click here to read about our Network Ad Sales Incentive Program and you can earn a bonus next month!

The Unauthorized Use of the Words "Super Bowl" or the Super Bowl Logo is Prohibited

Both the words “Super Bowl” and the logo are trademarks. While they can be used in editorial copy, you must pay licensing fees to use them in conjunction with any advertising promotion.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized uses of the words or logo. Even a seemingly innocuous reference to a Super Bowl sale is in violation if proper fees are not paid.

A merchant selling products that have already been licensed by the NFL can promote the sale of these items in advertising, provided the appropriate wording is used. For instance, the Super Bowl beer sponsor can be described as the “official beer sponsor” but not as the “official beer.”

If you have any questions, contact the MNA office.

Join MNA Public Notice Site!

Earlier this year, MNA successfully launched an online clearinghouse – an aggregate collection – of Minnesota public notices.

Several MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the site.

All notices posted at the site, have also been printed in member newspapers. 

Now it's your turn to get involved! If you paper is not signed up yet, please don't delay! Do it today. MNA will provide training and support as you get started using the website. We are available to answer questions and walk you through the process of posting your notices.

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Continue reading and sign up today!

December Meeting Minutes

MNA Board of Directors: Dec. 4-5, 2014

MNI Board of Directors: Dec. 4, 2014

Register today for 2015 Training!

Check out these upcoming webinars from Online Media Campus!

FRIDAY!! What’s Next for Classified? Making 2015 a growth year

Friday, January 9
1:00 – 2:00 p.m. 

Classifieds in 2015 can be a huge challenge or an easy way to hit budget. Learn what it will take to grow auto, employment and real estate in 2015. In this webinar you will learn:

  • What is the ONE reason your advertisers will stick with you in 2015?
  • What big changes are coming in automotive and how should your newspaper react?
  • What is the new trend in recruitment and are you ready to capture that revenue?
  • Why will your local realtors come back to your newspaper and spend more money?
  • What online partnerships do you need to create the best online/print synergy?
More information and register...

Making Digital Editions Really Work for Your Newspaper

Thursday, January 15
1:00 – 2:00 p.m.

This educational webinar will encompass proven digital strategies that work for newspapers.

  • Produce digital editions which are more than just replicas of your print publication.
  • Get ideas on how to monetize your digital editions.
  • Educate your advertisers on importance of digital editions.
  • Learn how to present multi-media packages to advertisers.

More information and register...

Newspaperbaton: Promoting Newspapers and Communities

Jan. 8 | 10 a.m.  

Loving your newspaper and your community.

In April of 2014, the North Carolina Press Association engaged in a month-long program to promote newspapers in the state. The association asked its members to write a social media love letter to newspapers. The project, Newspaperbaton, is modeled after projects in cities around the nation in which people sign up for a day, post several photos with a caption about a specific topic, then pass the “baton” on to the next person who signed up for the next day using Instagram or Facebook.

Leading the Discussion:
Stan Schwartz, NNA Host
Laura Nakoneczny, CAE, IOM
Member Services Director,  North Carolina Press Association

Registration fee: $30 for NNA members / $65 for non-NNA members

Register by Monday, Jan. 5
(Registrations submitted after this date are subject to a $10 late fee)

Register now for this webinar at

RJI seeks innovative ideas and projects for 2015-2016 Reynolds Fellowships

Special consideration given to mobile engagement and monetization projects

The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with RJI on innovative ideas and projects to improve the practice or understanding of journalism. RJI is giving special consideration this year to ideas and projects focused on mobile engagement and monetization; however, RJI staff also invites submission of other ideas and projects that could strengthen democracy through better journalism.

Successful collaborations are often in one of three categories but are not limited to these categories:

  • Transformation of an idea into a market tested prototype; 
  • Development and deployment of a prototyped product or service into a substantial market test to prepare it for angel or venture investment or a full launch of the project;
  • Scholarly research that leads to publication of new understandings about the practice of journalism.

There are three types of fellowships for 2015-2016: residential, non-residential and institutional.

Residential fellows spend eight months on the University of Missouri campus. Non-residential fellows explore their ideas from their home or office, with an occasional visit to campus. The institutional fellowship allows an individual to remain at their post at a news organization or other institution while developing an idea. 

Each fellowship includes a stipend. Residential fellows receive an $80,000 stipend and a $10,000 one-time housing or relocation allowance. Non-residential fellows receive a $20,000 stipend, plus research and travel support. The institutional fellowship stipend – $20,000 – is paid to the company or institution and can be used for salary relief or for another purpose to best ensure the success of the fellowship project.

Reynolds fellowships are open to U.S. citizens and foreign journalists.

The deadline to apply is Feb. 1. For more information or to apply:

Contact Roger Gafke at with questions.

About the Donald W. Reynolds Journalism Institute:

The Donald W. Reynolds Journalism Institute works with citizens, journalists and researchers to strengthen democracy through better journalism. RJI seeks out the most exciting new ideas, tests them with real-world experiments, uses social science research to assess their effectiveness and delivers solutions that citizens and journalists can put to use in their own communities.
If you have news to share in the MNA Tradewinds,
please email us:


New managing editor hired at Buffalo Ridge Newspapers
A familiar face returns to the Tyler Tribute, Lake Benton Valley Journal and Hendricks Pioneer this week. Mark Wilmes has returned to duties as Managing Editor of the three publications in the Buffalo Ridge Newspapers network. Wilmes left the position with Clark Printing in 2009, but recently accepted an offer to return to the papers and started settling in to his old position on Monday. Wilmes spent nearly five years in the wind power business, working for enXco beginning in 2009, which eventually changed its name to EDF Renewable Services. He also spent the past few months working at Page 1 Printers in Slayton. He says he is looking forward to the opportunity to bring you the news once again on a weekly basis. 


Member Classifieds

Digital Sales Director
We have an immediate opening for a Digital Sales Director. This position will work closely with our sales teams based at our media properties in Minnesota and North Dakota. More...

Managing Editor
Are you ready to lead your own newsroom? APG Media of Minnesota, LLC is looking for a managing editor for its daily newspaper, the Mesabi Daily News, located 60 miles north of Duluth in Virginia, MN. More...

News and sports reporter
The Granite Falls Advocate Tribune, a weekly publication located in the beautiful Minnesota river valley at Granite Falls has an opening for a staff writer/ reporter with an emphasis on sports. More...

Reporter – Chippewa Falls, WI
We have an opening for a reporter for a western Wisconsin daily newspaper. Duties include all aspects of reporting, including news, features, photography, and our website and social media. More...

Full Time Sports Editor
The McLeod County Chronicle in Glencoe, Minnesota, is seeking a full-time sports editor with some general assignment duties. More...

Journalist Wanted
Our independent, family-owned newspaper company is seeking an energetic, enterprising journalist for two neighboring community papers, The Clara City (MN) Herald and The Raymond-Prinsburg (MN) News. More...

Full Time News Reporter
Looking for a full-time reporter to cover local news, sports and feature writing for a weekly newspaper in Belle Plaine, MN. More...

Weekly Quick Clicks

9 Sales Closing Strategies
(Courtesy of The Sales Blog)

Hopefully, Steady Path Ahead for Newspapers
(Courtesy of NetNewsCheck)

Secrets to Developing Sales Confidence
(Courtesy of The Brooks Group)

How to Differentiate Your Sales Solution
(Courtesy of Partners in Excellence)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

What’s Next for Classified? Making 2015 a growth year
Jan. 9 | 1-2pm

Making Digital Editions Really Work for Your Newspaper
Jan. 15 | 1-2pm

MNA Board Meeting

January 28

2015 MNA Convention 
January 29-30

Think Bigger than Native Advertising
Jan. 29 | 1-2pm
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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