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November 3, 2015 - Issue 44

Op-Ed Column: Veterans Owed More than Thanks, Minnesota Owes Them Money, Too

Please consider running this guest column from Rep. Joe Atkins and Sen. Jim Metzen in your newspaper to coincide with Veterans Day.

With Rep. Atkins and Sen. Metzen's leadership, for the first time in many years there is a realistic chance that legislation can be enacted which will really improve unclaimed property refunds, in part by publishing notices in newspapers that people will actually see, read, and respond to.

If your paper chooses to run this column, please let MNA know.

Email or

Thank you,

Lisa Hills
Executive Director
Minnesota Newspaper Association

Veterans Owed More than Thanks, Minnesota Owes Them Money, Too

By: Rep. Joe Atkins and Sen. Jim Metzen

In October, after it was announced that Minnesota is holding a record $711 million in lost and unclaimed funds, we launched an effort to find and notify residents of our legislative district of their unclaimed money.

We thought it would be hard to find people. It wasn’t.

Most surprising was the disproportionate number of veterans and active duty military personnel with unclaimed funds. This makes sense if you think about it. Those serving in our military often move more, are away from home for long periods, and sometimes have tasks that take precedence over keeping track of an old bank account, a final check from a past employer, an appliance rebate or a life insurance policy of a parent or relative. All checks from insurance companies, banks, retailers and past employers that go uncashed are eventually deposited with the State in the Unclaimed Property account.

Kevin Penttila of Inver Grove Heights is one such example. Kevin is a National Guardsman, an Iraq and Afghanistan War veteran, husband, father of three, and soccer coach. He will deploy for his fourth tour of duty in January. Kevin is typical of someone who did not know the State was holding funds for him until we told him. He had $649.30 coming from an old paycheck sent to the wrong address. Kevin and his family were able to replace a broken dishwasher.

Click here to continue reading and view/download photos...

2016 MNA Advertising Rate Questionnaire

MNA Advertising Rate Questionnaire has been updated for 2016 and includes expanded sections on Display advertising, TMC/Shoppers, Pre-Prints, Insert shipping, and Online. The rates you provide are used by our Media Buyers to generate rate quotes and place insertion orders with your publication. To ensure we have current information for your newspaper, please fill out the questionnaire completely and return it to MNA by Friday, December 4 via fax or email as directed.

Please contact Dan at 612-278-0223 or if you have any questions.
CLICK HERE to download the 2016 Advertising Rate Questionnaire


If you are interested in printing the 2016 MNA Convention Program and/or the BNC Winners Booklet, please request the printing specifications.

Deadline to request the specs is Friday, November 20, 2015. Both items will be printed in January 2016 for the annual convention, January 28 & 29.

To receive the specs, please email Lisa Hills,

Nau: Local, Local, Local … It’s All About Your Local Community

As the economy continues to struggle and as regional retail chains continue to expand and move into or near many smaller non-metro markets, our local retailers and service providers now find themselves in a battle to keep their customers, both old and new, at home, in town rather than going down the road or down the interstate!

Just as we know that LOCAL news and advertising will continue to grow and enrich our newspaper franchise, both in print and online, our local retailer knows and understands that a LOCAL awareness to ‘who she is’ and ‘what she does’ will likewise grow and enrich her retail franchise. That local awareness, the information and guidance about her business and about herself, happens through local advertising in her LOCAL newspaper, your newspaper and LOCAL web site, your newspaper web site.

We know the importance of LOCAL news and advertising. Many, if not all, of our community’s retailers and service providers know the importance of providing LOCAL information about ‘who they are’ and ‘what they do or sell’ through LOCAL advertising.

What about our readers? What about our community’s retailers, service providers’ small businesses, shoppers, buyers and customers?

Why should we, our friends, our neighbors, and our fellow employees shop locally?

Good question!

Here are five responses and five community benefits to share with your friends, neighbors, fellow employees and your local retailers and advertisers about the importance and value of shopping at home â€¦ shopping in your local community â€¦ shopping with your local retailers and service providers.

Continue reading...

Maximize Reach for New Advertisers: Ad Packages that Work

Thursday, November 5 
10:00 a.m.

About the program: 

Is there a new business in your town? Offer this package instead of a free story.

Successful businesses know that planned advertising and promotion programs are essential to long-term financial health. When a new business comes to town, often times you receive a request for a free story and photo run. The News-Gazette Corp. in Lexington, Va., instead, offers a mix of print and digital media that maximizes a business's exposure in the local market. Join us to learn about how they've implemented this program in their communities and how you can make this work for your paper. 

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STAR  Matt Paxton, The News-Gazette Corp., Lexington, Va.

Registration fee: $30Register by Monday, November 2
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

October Network Honor Rolls

Five newspapers placed 2×2 ads, three newspapers placed MCAN ads and one newspaper placed MINN ads in the month of October.

Herald Journal Publishing - 6
Kerkhoven Banner - 1
Mankato Free Press - 1
Marshall Independent - 1
Rochester Post-Bulletin - 3

Crookston Daily Times - 1
Herald Journal Publishing - 4
Sauk Centre Herald - 1

Herald Journal Publishing - 2

A bonus went to the following nine salespeople who sold an ad into the networks. Congratulations!

Ted Almen
Barb Flicker
Joyce Frericks
Monica Hensley
Randy Heuer
Bruce Johnson
Chris Schultz
Brittany Stradtman
Ruth Staeffler

Click here to read about our 2015 Network Ad Sales Incentive Program and you can earn a bonus next month!

FREE WEBINAR: "Overcoming Common Client Objections to Digital Advertising"

FREE LMA webinar for association partner members 
Tue., Nov. 10, 2:00 - 2:30 p.m.

Have your prospects and clients told you they didn't want to buy digital advertising from you because they said it "doesn't work" or they don't understand "how to track its effectiveness?" Learn how to turn these common objections and many more into long-term business for your local media company.
Stephen Warley (2)
Presenter: Stephen Warley, Digital Revenue Consultant, Local Media Association

A leading sales trainer, Stephen Warley, is presenting the webinar. Stephen has trained over 10,000 media reps in his career and is considered one of the best trainers in the field. This is a fantastic nugget-filled webinar for both reps and sales managers. Even publishers can learn something new from Stephen’s powerful tactics.

Registration is normally $29, but LMA Association Partners (all MNA Members) may register for free! Just use discount code "partner1" at checkout.

Advertising and Editorial Webinars this month!

Check out the upcoming webinars from Online Media Campus!

Simplify Your Rate Card: Making the Switch to Modular

Thursday, November 5
1:00 – 2:00 p.m. 

Do you think your rate card is too complicated with all the discounts, PCI-jargon and secret programs? You’re not alone! In fact, many of your clients probably share that view.

This session will focus on rethinking your grandfathered rate card and making it easier for all parties to understand. Today’s advertisers are busier than ever — insisting on transparency and easy-to-understand choices. Learn how you can grow your local business with a few simple ideas.

This session is beneficial for advertising managers interested in introducing a modular rate card and growing local business.

More information and register...

In-Depth, Enterprising News: Finding Time and Digging Deeper

Thursday, November 19
1:00 – 2:00 p.m. 

Readers across the country list in-depth news as one of the most important aspects of their local news sources. How can newsrooms of all sizes prioritize in-depth, enterprising pieces – and what does it mean for a story to be in-depth, anyway?

In this webinar, Tim Schmitt will cover everything from how to find time for in-depth news, to topical ideas that will resonate with readers.

Who should attend: Reporters interested in taking on more in-depth coverage projects in the newsroom.

More information and register...

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:

Republican Eagle publisher stepping down    
After 38 years, Red Wing Republican Eagle publisher and RiverTown Multimedia director of operations Steve Messick said, "It is time." Messick will retire from the top job after a replacement is hired. However, he will continue to have an advisory role to this division of Forum Communications Co., working with commercial printing customers and special projects. A search publisher began this week. 

Changes at Faribault Daily News and Northfield News
Faribault Daily News Managing Editor Jaci Smith has resigned effective Monday (Oct. 19) to accept a Digital Planning Editor position with Gannett Company, Inc.

She will be replaced by current Northfield News Managing Editor Jerry Smith, who will assume the title of Regional Editor.

As part of the restructuring, reporter Brad Phenow will become Associate Editor of Northfield News under Jerry Smith’s direction. More...

Janet Reed Durbahn, a longtime resident of Stewartville, passed away peacefully at Seasons Hospice in Rochester on Tuesday Oct. 13, 2015, after a three-year battle with pancreatic cancer.In 1970, she and her husband Paul moved to Stewartville and purchased the Stewartville Star newspaper. Janet's passion for writing and journalism continued with her position as editor of the Stewartville Star until the sale of the paper in 1984. More...

Member Classifieds:

Staff Writer
The Herald-Review has an immediate opening for a full-time general assignment reporter. This person will cover community news and events, attend meetings and arrange interviews, write both local general news and regional feature stories, and take photographs as well as occasional video. More...

Seeking publisher to direct the employees of the Rivertown Newspaper Group of nine newspapers, related TMC shoppers and digital products through planning, developing and implementing organizational policies/goals. More...

Publishing – For Sale MN & IA
Weekly newspapers for sale in Iowa and Minnesota. More...

Digital Media Sales Specialist
Southern Minn Digital is looking for a sales professional with the energy, positive attitude, digital marketing skills and technical understanding to thrive in a media company that is on a fast digital growth track. More...

ECM Publishers, Inc is seeking a full-time general assignment reporter who will split their time between the ECM Post Review and the Isanti County News. More... 

Reporter - Perham
The award-winning Perham Focus is seeking a reporter to fill-out our team of dedicated journalists. More...

Sales Consultant
Pipestone Publishing Co. is hiring for a sales consultant for one of our territories. More... 

Lead Reporter
Lead reporter needed for an award-winning newspaper group. This position requires a reporter with a minimum two years of demonstrated experience that includes photography and multi-platform work More...

Publisher – New Ulm
The New Ulm Journal is seeking an experienced leader with a successful history in revenue generation to become its next Publisher. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Help! For Writers: 10 things to do when you can’t think of anything to write
(Courtesy of Poynter)

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To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Simplify Your Rate Card: Making the Switch to Modular
November 5

In-Depth, Enterprising News: Finding Time and Digging Deeper
November 19

MNA Board Meeting
December 3-4

2016 MNA Convention
January 28-29
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
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