The weekly newsletter for MNA members.
View this email in your browser

March 21, 2017 - Issue 12

MNA Legislative Report - March 21, 2017

With most of the “big” issues in the 2017 session still unresolved, legislators continue to explore options for bridging the many differences of opinion that exist regarding those issues—especially in the case of tax and budget matters.  Since the committee deadlines for policy bills have now passed, most of the drama at the Capitol going forward will be in the committees that deal with finance issues.  Under legislative rules, budget bills are supposed to be approved by these committees not later than March 31. 
Legislators are scheduled to take an Easter—Passover break starting April 8 and continuing through April 17.  The adjournment date prescribed by the Constitution this year is May 22, although there continues to be some talk around the Capitol about an early adjournment.
Not much of real consequence has occurred since our report in last week’s Bulletin with respect to those bills and proposals that have directly engaged MNA’s attention this session.  However, we are currently trying to decide the best course of action on HF 1508. This bill proposes restricting access to certain data about licensing investigations pertaining to family daycare or group family daycare providers.  Under the bill, allegations of misconduct made against such providers would not be public until and unless a final decision or order was issued that did not favor the provider.  Proponents of the bill argue that many home based daycare providers, especially in rural areas, can’t viably operate in the glare of publicity relating to allegations of misconduct, which has purportedly contributed to a serious shortage of childcare availability in some areas.
The bill was approved last week in the House Civil Law and Data Practices Policy Committee The companion bill, SF  1067, has passed all committees and is on the Senate floor. MNA is examining options with respect to the bill that might better balance public access with the concerns of the daycare providers.  The Star Tribune published a good article about the issues surrounding the bill in its March 19 edition. Click here to read.

Another data practices bill has also just hit our radar, HF 2416.  The measure proposes to transfer the functions of the Department of Administration’s Information Policy Analysis Division (IPAD) to the Office of Administrative Hearings.  However, the bill was introduced too late to be acted on this year.
If you would like a quick and comprehensive update regarding all bills that MNA has been actively engaged with so far this session, the place to go is the Legislative Bill Status Report (also known as the Tracking List). The list is compiled and updated each week by MNA’s legislative counsel Sandy Neren. 
Last but not least, our legislative efforts always benefit when our members weigh in with suggestions and questions.  Please be sure to contact us if you have either.

Click to view MNA's Legislative Bill Status Report

MNA Whiteout Campaign ... Coming Soon!

Last week, the Warroad Pioneer ran a blank front page. Publisher Rebecca Colden said her staff wanted to create a positive message to show the value of the community newspaper. She reported it worked, saying the response has been tremendous and comments overwhelmingly positive. The story was picked up by Forum News Service and has gotten a great deal of attention on social media. The blank front page was followed by a page talking about the value of a community newspaper and quotes from readers.
Warroad is the second paper MNA is aware of that has run a blank front page. Press Publications in White Bear Lake ran a blank front page a couple of years ago. Carter Johnson, publisher of Press Publications, reports receiving the same positive feedback the Warroad Pioneer is receiving. 
Many of you may have heard the announcement at the MNA convention that MNA is planning a MNA 150th Anniversary Whiteout Campaign. For the MNA Whiteout Campaign, we will be asking all MNA-member newspapers to consider printing a blank front page in one edition during a coordinated week in August. The goal is to raise awareness of the importance of newspapers in their communities, the state and nation. Several newspapers and newspaper groups have already committed to participate in the Whiteout.  
MNA’s plan includes asking Gov. Dayton for a proclamation declaring the week we choose for the Whiteout as Minnesota Newspaper Week. MNA will be providing content members may choose to use explaining the details of the Whiteout Campaign. 
As MNA moves forward with plans for its statewide campaign, we will be tapping in to the experience and expertise of Carter Johnson and Rebecca Colden. Watch your inbox and Bulletin for details! If you want to join a MNA committee to help plan and get involved, contact Lisa Hills at or 612-278-0222.

2017/18 MN Newspaper Directory Print RFP

We're in the process of preparing the 2017/18 MN Newspaper Directory. If you would like to submit a print bid based on the specs below, please contact Dan Lind at

The deadline to submit a bid for review and consideration is April 1st, 2017.

Full color advertising opportunities in the print and electronic version are available. Premium space is limited. Please contact LuAnn Yattaw at for more details.  

80 pages + 4 Page Cover
8-1/4" x 10-3/4" Finished Size
Perfect Bind
Cover - 10PT C1S Cover - 4/4 + Varnish
Text - 50# Offset, White - 4/4 All Pages
Mail Prep - Polybag and Inkjet Slip Sheet (350 copies)
Freight Delivery to Minneapolis (550 copies)
Box and Skid Pack
Quantity: 900

Join MNA's 150th Anniversary Celebration!

The Minnesota Newspaper Association is celebrating 150 years of service to the newspaper industry in 2017. To commemorate this occasion MNA has commissioned the creation of a plate that will become part of the Don Brown Press that sits in the MNA Office. The plate will hold 150 individual, engravable plaques.

Members and friends of MNA have an opportunity to help celebrate this historic anniversary by purchasing one of the available plaques. Each 3"(w) X 1"(h) plaque can be engraved with your own custom message. All funds raised by the sale of plaques will ensure continued educational programs and training for our members from the Minnesota News Media Institute.
Thank you to everyone who has already joined the
150th Anniversary celebration with the purchase of a plaque:
  • 2017 MNA Staff
  • Kevin Anderson
  • Jeffery Athmann
  • Julie & Rollin Bergman
  • Robert Bradford
  • Cannon Falls Beacon
  • Carol Duff
  • Linda & Kurt Falkman
  • Forum Communications Printing
  • Jody Hanson
  • Joni Harms
  • Lisa Hills
  • Michael & Geri Jacobson
  • Peter & Lynne Jacobson
  • Charles R. Johnson
  • Chris Knight
  • Carole & Don Larson
  • Livewire Printing Co.
  • Matt McMillan
  • Pete Mohs
  • Quinco Press, Inc.
  • Karin Ramige
  • William Ramige
  • Bob Shaw
  • Owen Van Essen
  • Chuck & Jan Wann
  • Chuck Warner
  • Wade Weber & Susan FranceWeber
Consider joining your friends and colleagues and purchase a commemorative plaque to celebrate the Minnesota Newspaper Association’s 150th Anniversary.

For more detail and to purchase your plaque, download the order form (PDF) or contact LuAnn by email ( or phone (612-278-0235).

Use of "March Madness" and "Final Four"

Both the words “March Madness” and “Final Four”” and the logos are trademarks. While they can be used in editorial copy, you must pay licensing fees to use them in conjunction with any advertising promotion.

The NCAA is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized uses of the words or logo. Even a seemingly innocuous reference to a March Madness sale is in violation if proper fees are not paid.

A merchant selling products that have already been licensed by the NCAA can promote the sale of these items in advertising, provided the appropriate wording is used. 

If you have any questions, contact the MNA office.

Your pothole headline could win a $100 Amazon gift card

Let's liven up this dreary pothole season! Bye Bye Potholes is sponsoring a Pothole Headline Contest. Check this out:
  • Headlines must be published in an MNA-member newspaper between March 22, 2017 and April 30, 2017.
  • The winner will be announced May 5, 2017 on the Bye Bye Potholes blog and in the MNA Bulletin.
  • Entries will be judged based on cleverness AND relevancy to the story.
  • Check here for more details.

Who won? The personalization email newsletter study results are in

From the Reynolds Journalism Institute

In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor.

Over the past year I partnered with the Austin (Texas) American-Statesman to set up a study to compare one of their editor-curated newsletters, Midday Break, with Reportory, a news personalization technology I developed. First, I white-labeled my platform to look exactly like Austin’s interface and the Midday Break email. We called this rebranded personalization platform Austin American-Statesman’s News for You.

Then I worked with their data team to ensure we could personalize the content based on existing tags and data scraping techniques. Readers were able to personalize content by sources (Austin and-or The Associated Press), categories (such as news, sports and technology) and-or keywords. We had hundreds of keywords for readers to select from, and they were able to insert their own.

The algorithms that power Reportory take all of the user’s selections and match it against all content within the database, first prioritizing strong matches across all three (source, category, keyword), then continuing to make further matches based on two indicators (source and keyword, category and keyword, or source and category), followed by only one match until the desired number of articles was met.

We chose to deliver five customized articles daily for this experiment. Once we ensured the personalization was working, we deployed the technology to Austin readers and implemented both organic and paid marketing campaigns on Facebook to secure 250 registered users. We kept both platforms running for six months, delivering emails at noon each weekday. Midday Break delivered the same editor-selected stories for all users. News for You provided a unique set of articles each day to each user based on the preferences they indicated.

Aggregate engagement data below show that News for You outperformed the Midday Break on all variables except unsubscribe rate during the test period. Daily emails from News for You were nearly twice as likely to be opened and almost three times more likely to have a story actually read by a subscriber.

Continue reading...

Call for Nominations for the Amos, McKinney & Phillips Awards

Every year, the National Newspaper Association announces the Call for Nominations for the Amos, McKinney & Phillips Awards, which are the highest honors awarded to working and retired newspapermen and women who have exhibited distinguished service to the community press.
The General James O. Amos Award was established in 1938 by E.C. Amos, publisher of The Sidney Daily News, to honor his father, General James O. Amos, a pioneer Ohio journalist and an early-day member of the National Editorial Association.
The Emma C. McKinney Award was created in 1966 to honor Emma C. McKinney, co-publisher and editor of the Hillsboro (OR) Argus for 58 years. In 1954 Mrs. McKinney was named dean of Oregon newspapermen and women and in 1957 received the Amos Voorhies Award, the highest state honor that can be awarded to an Oregon newspaper person. Mrs. McKinney was inducted into the Oregon Journalism Hall of Fame in 1982.
The Daniel M. Phillips Leadership Award was established in 2007 to honor Daniel Morris “Dan” Phillips, an award-winning writer and photographer who passed away in 2005 at the age of 47.

All nominations are due May 15, 2017.
For more information and forms:

Essentials of Digital Media

April 26, 2017

Minnesota Magazine Publishers Association is extending its member rate to MNA members for the MMPA Essentials of Digital Mediaa course that will help increase online revenue by expanding your digital sales knowledge and skill. 

Essentials of Digital Media course goes beyond the basics and covers the topics and issues necessary to understand how digital media is valued and transacted. This course is an absolute requirement if your work involves understanding the assets, terminology, and best practices for how digital media is bought and sold, how it is measured, and how to value media to achieve campaign and client objectives.

This course provides the concepts and best practices that will dramatically and immediately improve your job performance.  Plus, all students will receive a certificate of completion and earn credit hours that can be applied for anyone wishing to study for and pass the IAB Digital Sales Certification Exam.

Registration & Cost:
The cost to attend this all-day course is separate from the Summit & Expo registration fee, but will also be held at McNamara Alumni Center.

  • MMPA and MNA Members: $399
MNA Members are being offered a special discount to attend the MMPA Summit & Expo Revenue Track.  MNA members must create an account and complete the online registration form as normal. Input the discount code "Summit17_MNA" on the summary page to save $100 on the Revenue Track registration!

More information and register online

Midwest Journalism Conference: Registration Now Open, Updated Schedule Available

Journalists from across the Midwest will gather for two days of training sessions, awards ceremonies and networking March 31-April 1, 2017 at the Crowne Plaza MSP Airport at 34th Avenue South and American Boulevard in Bloomington, Minnesota.

Along with the founding partners of the Midwest Journalism Conference, including the Midwest Broadcast Journalists Association, Region 6 of the Society of Professional Journalists, the Minnesota Associated Press, the Upper Midwest Chapter of the National Academy of Television Arts and Sciences, the National Press Photographers Association, the Radio Television Digital News Association/Foundation and the University of Minnesota, we have now teamed up with local chapters of the Asian American Journalists Association, the Online News Association, the National Association of Black Journalists, as well as the American Copy Editors Society. All of our partner groups help to produce training sessions, invite their members to take part in the conference, and enjoy the fellowship of friends old and new. As always, the Midwest Journalism Conference provides national-caliber training seminars at a fraction of the price of national conferences, along with prestigious awards programs, all within driving distance from anywhere in our six-state service area.

Click here for more info and to register...

Google and Facebook: New tools to enhance storytelling, reach and engage local audiences

Both Google and Facebook have created – and continue to develop – tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results.

Plan now to join your peers April 6 to 8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri in Columbia. During this latest edition of the Walter B. Potter Sr. Conferences you’ll learn how community news organizations – weeklies, small dailies and their websites – can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.

Register by March 31 to attend.

Click for more information and to register...

Saving Time Saves Money. No More Weekly Marked Copies!

Thursday, April 6 
10:00 a.m.

About the program: 
Learn more about how to sign up for the Alternate Marked Copy process won by the National Newspaper Association’s Postal Committee on behalf of its members. Max Heath and Tonda Rush will review the steps involved with the process and how by signing up it will save your newspaper time and money.

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STARS Max Heath, NNA Postal Committee & 
Tonda Rush, National Newspaper Association 

Registration fee: $30 for NNA Members; $65 for non-members

Register by Monday, April 3
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

Upcoming Online Media Campus Training

Check out the upcoming webinar from Online Media Campus!

Engaging Readers Through Your Editorial Page

Thursday, March 23
1:00 – 2:00 p.m. 

Award-winning editorial writer Michael Smith of the Spartanburg (S.C.) Herald-Journal explains how he crafts his editorials, and offers pointers for keeping the community conversation vibrant, all while maintaining a fast-paced newsroom.

More information and register...

Communicating and Collaborating Across Generations

Thursday, April 20
1:00 – 2:00 p.m. 

Does your workplace look like your last family picnic?
Does your customer and co-worker look and act different than 10 years ago?
Do you experience challenges working with others from different generations?

If you answered yes to these questions, then this practical, real-life situational seminar is for you!

With the country’s changing demographics – the workplace is different than five, 10 and 15 years ago. This program will help you understand not only yourself, but the other generations, and give you specific tips on how to be more successful with a diverse workplace. You will leave with a renewed sense of your working relationships.

Learning objectives for the day:

– Understanding the different generations
– Old School, Baby Boomers, Gen X, Millenniums or Gen Y
– Techniques on creating a more productive workplace
– How to communicate effectively with each generation
– Techniques on what motivates each generation

More information and register...

Don't forget: Upload your public notices today!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Since then, 120 MNA member newspapers have posted more than 35,000 public notices on the site. 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

If you have news to share in the MNA Tradewinds,
please email us:

Johnson joins DCI as editor
Richard Johnson, a veteran journalist with more than 25 years of experience has been named editor of the Dodge County Independent, Publisher Rick Bussler announced. He most recently had worked for a weekly newspaper in north Iowa. Johnson grew up in Rochester where he graduated from Lourdes High School. He attended the University of Wisconsin at La Crosse before gaining his degree in mass communications with an emphasis in news editorial from St. Cloud State University.

Free Exhibit - Carver County
The Carver County Historical Society is opening a free exhibit on March 31, about the history of newspapers in Carver County. MNA members are invited to attend to share printing and publishing stories. The opening is from 2:00-4:30 p.m. with a short program at 2:30 p.m.

Carver County Historical Society
555 W. 1st Street
Waconia, MN 55387

Member Classifieds:

Assistant Circulation Director - Sioux City Journal
The Assistant Circulation Director / Home Delivery Manager will work closely with department managers to improve and perfect customer service to minimize the negative effect service issues have on circulation units. More...

Reporters - Fergus Falls
The Fergus Falls Journal is searching for two energetic reporters who are willing to search out breaking news for education, arts and government reporting. More...

Managing Editor
Managing Editor wanted to join our team that produces Snow Goer magazine, the No. 1 magazine in North America covering the great sport of snowmobiling. More...

Advertising Manager
The Marshall Independent is looking to hire a dynamic, creative sales manager to provide leadership in our advertising department. More...

The Sentinel of Fairmont, Minnesota, is seeking a full-time news reporter. The Sentinel is published six days per week. More...

The Mille Lacs Messenger in Isle Minnesota is looking for a full-time or part-time reporter. The ideal candidate will love to write a human interest story about a local artist, a feature story about fishing the big lake, cover a city council or school board meeting, take photos and post stories to our website and social media. More...

The La Crosse Tribune is looking for a reporter who loves watchdog journalism and good storytelling that connects the functions of government with people’s lives. More...

The Winona Daily News is seeking an editor who will continue our heritage of strong local coverage and community leadership. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

28 Responses to the Dreaded Sales Objection "It Costs Too Much"
(Courtesy of HubSpot)

7 Critical Skills All Sales Superstars Possess Today
(Courtesy of Entrepreneur Online)

If You’re Selling To Me Be Honest And Please Tell Me Who You Are!
(Courtesy of Huffington Post)

Body Language Can Kill A Sales Conversation
(Courtesy of DialogueWORKS)

Why ALL Sales People Should Focus On Customer Centric Selling
(Courtesy of MTD Sales Training)

Here are 20 of the best open-records stories so far this year
(Courtesy of Poynter)

Who Uses FOIA? – An Analysis of 229,000 Requests to 85 Government Agencies
(Courtesy of FOIA Mapper)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Engaging Readers Through Your Editorial Page
March 23

Midwest Journalism Conference
March 31-April 1

Communicating and Collaborating Across Generations
April 20

Editors & Publishers Community Leadership Program Retreat
April 20-22

MNA Board Meeting
April 27-28
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
Copyright © 2017 Minnesota Newspaper Association, All rights reserved.
unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp