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July 14, 2015 - Issue 28

Design Workshop with Ed Henninger. Register by July 28 and SAVE $50.

Friday, August 14, 2015
10:00 a.m. - 4:00 p.m. 
Burnsville, MN

Join the Minnesota News Media Institute and trainer Ed Henninger, one of the world’s leading design consultants for community newspapers, for a daylong workshop focused on news design.

Last summer, Ed's news design session sold out! This year, he's back in Minnesota for more.Ed has worked with newspapers all over the world and is bringing his expertise to MNA members for one day only!  Seats are limited so sign up today.  

Morning session:

You Call the Shots is a bold, new presentation idea offered nowhere else. Leave it to Ed Henninger to break the mold again!

The concept is simple: We ask those attending what topics are most important to them. What questions do they have about news design? What do they most want to know? What design points can we clear up for them?

Attendees will review Ed's list of 101 topics, and check off the items they most want to discuss. We will tabulate the returns, placing those topics that gain the most interest at the top of the list for Ed's presentation.

Some of the topics are more about philosophy, design thinking and approach. Others focus more on assembly, design details and getting the job done quickly and efficiently.

Click here to download Ed's list of 101 topics

Afternoon program:

Page Evaluation Session: participants will submit PDF files from their papers ahead of the workshop for on-the-spot evaluations on August 14:

  • Page 1.
  • Sports front.
  • Feature front.
  • And inside page of their choosing.

Ed HenningerAbout the presenter:

Ed Henninger has been an independent newspaper consultant since 1989 and is the Director of Henninger Consulting in Rock Hill, SC. He is universally recognized as the world’s leading design consultant for community newspapers.

Workshop Information:

Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Registration fee: $75 (early bird registration by July 28) --
fee includes lunch

Click here for more information and to register today!

Henninger: Outlaw funky fonts

Some call them “decorative.” Or “illustrative.” Or “expressive.”I call them funky fonts.

These are typefaces like Snowcap. Or University Roman. Or Comic Sans. Or Mistral. Or Barbatrick. Or Typewriter. Or Toolbox. Or Giddyup. Or Critters. Or Curlz. Or Nueva. Or… Or… Or…

They’re all funky fonts—and none of them deserves a place in your newspaper.

Funky fonts are: Cheap. Cliché. Dated. Silly. They’re also difficult to read. But the real problem with funky fonts is that they tend to draw too much attention to themselves, becoming a dominant part of the design of a page.

If you want to use funky fonts, save them for those advertisers who find them appealing. But let’s not use them in our page designs.

Funky fonts may have a place in other publications—like church bulletins or high school yearbook—but I can’t think of a designer for a high-class magazine (Elle, GQ, Vogue and NatGeo come to mind) who would debase a design with a funky font.

Continue reading...

Congrats to NNA Newspaper Contest Winners!

COLUMBIA, MO—Judging results have been processed and winners of the National Newspaper Association 2015 Better Newspaper Editorial Contest and Better Newspaper Advertising Contest have been posted online at

Winners will be recognized at the award breakfast to be held Saturday, Oct. 3, during NNA’s 129th Annual Convention & Trade Show at the St. Charles Convention Center in St. Charles, MO. Visit NNA’s events webpage to register online for the convention or to purchase breakfast tickets:

Congrats to the following winning Minnesota Newspapers:

  • Eden Valley-Watkins Voice, Eden Valley
  • Frazee-Vergas Forum, Frazee
  • Hutchinson Leader, Hutchinson
  • Litchfield Independent Review, Litchfield
  • The Northern Light Region, Baudette
  • The Paynesville Press, Paynesville
  • Pine Journal, Cloquet
  • The Times – Blooming Prairie, Blooming Prairie
Read more about the Minnesota winners...

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Register Now for July Webinars! 

Check out the upcoming webinars from Online Media Campus!

Community Faces Photography

Thursday, July 23
1:00 – 2:00 p.m.

Presented in partnership with GateHouse Media 

Community Faces PhotographyPopulating your websites and newspapers with plenty of photos of local residents, taken at community events, is a great way to build readership, connect with people in your coverage area and increase page views. But there’s an art to the creation and promotion of these galleries — this presentation reveals all the tips and best practices.

Who should attend: Any editors or publishers interested in building traffic by introducing good reader engagement practices into their newsroom.

More information and register

Russell Viers: Easily and Quickly Sort, Organize and Process Your Photos

Thursday, July 30
1:00 – 2:00 p.m. 

Are you spending too much time looking through your digital photos trying to find the best ones, only to settle on whatever’s “good enough” after a few minutes? With today’s digital cameras, we should be taking LOTS and LOTS of photographs of every event. Taking them is easy… it’s what to do next that can be a killer. With Adobe’s Bridge and Photoshop, you already have one of the most powerful photo-processing duos on the planet. Learn how to use them together properly to slice your photo production time dramatically, improve quality and leave your photos in a format that is flexible for changing later.

More information and register...

Tim Smith: Increase Your ROI on Sales Calls

Friday, July 31
1:00 – 2:00 p.m. 

Have you ever “winged” a sales call? Little to no preparation before meeting with a customer is the norm for many salespeople. Often, the result of those calls is not as successful or as profitable as it could be.

This webinar will focus on how to prepare for a sales presentation while not relying on a script or winging it. 

More information and register...

If you have news to share in the MNA Tradewinds,
please email us:

Spring Valley Tribune, community newspapers sold to Spring Grove couple
An agreement has been reached to transfer ownership of the parent company of the Spring Valley Tribune to a local couple, Paul and Heather Gray of Spring Grove.

David Phillips, president of Phillips Publishing, Inc., which oversees the community newspapers of the Bluff Country Newspaper Group, said the transition is effective July 1.

Heather Gray started with the company in 2002, taking on the role of managing editor of the Spring Grove Herald. She is currently a part-time graphic artist for the company and has recently been working full time for an insurance company. She will begin full-time employment on June 29. Paul Gray joined the organization in 2008 as an advertising salesperson.

Phillips said he hadn’t thought about retirement, but when the Grays approached him about purchasing the company, he decided it would be in the best interest of the company to work out a process that keeps the newspapers in local control. The plan would also keep him involved in the operation for several years. Continue reading...

Member Classifieds:

General Assignment Reporter
ECM Publishers, Inc is seeking a full-time general assignment reporter who will split their time between the Mille Lacs County Times and the Isanti County News. More...

Multi-Media Sales Consultant
ECM Publishers, Inc. is seeking a creative and effective sales person to work with our customers in helping make their businesses prosper. More... 

Sports Editor - Owatonna
If you’re an experienced sports reporter who understands that sports is more than an advances and gamers, we want to talk to you. More...

Sports Editor
A growing newspaper company near Rochester is searching for a full-time sports editor who can cover high school sports with great stories and photos. More...

City Issues/Neighborhoods Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and city issues that affects those neighborhoods. More...

Sports Reporter
The Elk River Star News, a suburban weekly community newspaper within ECM Publishers, is looking for a sports reporter to take the reins of its sports pages and provide support to the publication’s news team. More...

Publishing – For Sale
Publications in Minnesota and South Dakota. More...

Reporter, with spark
The Winona Post seeks a creative, enthusiastic writer to join its award-winning news team. More...

Multimedia Journalist
The Bemidji Pioneer is in search of a multimedia journalist to enhance our company’s online presence. More...


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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Community Faces Photography
July 23 | 1-2 p.m.

Easily and Quickly Sort, Organize and Process Your Photos
July 30 | 1-2 p.m.

Increase Your ROI on Sales Calls
July 31 | 1-2 p.m.

Editors & Publishers Community Leadership Program Workshop II
August 13-14

How to Craft an Engaging Lede
August 13 | 1-2 p.m.

Design Workshop with Ed Henninger
August 14 

National Newspaper Association 129th Annual Convention and Trade Show
October 1-3
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
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Recent Press Releases
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