The weekly newsletter for MNA members.
View this email in your browser

October 27, 2015 - Issue 43

2016 MNA Advertising Rate Questionnaire

MNA Advertising Rate Questionnaire has been updated for 2016 and includes expanded sections on Display advertising, TMC/Shoppers, Pre-Prints, Insert shipping, and Online. The rates you provide are used by our Media Buyers to generate rate quotes and place insertion orders with your publication. To ensure we have current information for your newspaper, please fill out the questionnaire completely and return it to MNA by Friday, December 4 via fax or email as directed.

Please contact Dan at 612-278-0223 or if you have any questions.
CLICK HERE to download the 2016 Advertising Rate Questionnaire

Register by Midnight for Thursday's Circulation Workshop!! 

Everything you need to know about carrier contracting

October 29, St. Cloud
Registration Fee: $65

The Minnesota News Media Institute is excited to partner again with the Northern States Circulation Managers Association to present a day-long training workshop developed for newspaper circulation professionals. Last year's session was a hit -- this year you'll learn everything you need to know about carrier contracting! All MNA and NSCMA members are welcome to attend.

Program Description:

"Independent Contractor - From Beginning to Termination" – Mark Johnson (The Post-Crescent, Appleton WI) and Matthew Wolcanski (The Post-Crescent, Appleton WI) will teach you everything you've ever wanted to know about carrier contracting. 

The session will entail the entire scoop of the independent contractor/carrier process from recruiting, contracting, managing the contract agreement, retention and termination of the contract agreement.

The session will run from 9:30 a.m. - 3:00 p.m. There will be a break for lunch and networking at noon (lunch will be provided). 

Register online now:

Publishers: Statement of Ownership Due to MNA

Please remember to send a copy of your 2015 Statement of Ownership to MNA. We use this information to keep your circulation number accurate in our newspaper directory.

Forward a copy by email to Cynthia: or, fax to: 612-342-2958.

Ortonville Independent Publisher’s Friends Show Support with Newspaper Jewelry

Suzette Kaercher-Blake is a fourth generation newspaper editor/publisher at the Ortonville Independent in Big Stone County, Minnesota is once again battling cancer. Some friends and supporters have come forward with a great new project — involving newspapers. They have designed and produced earrings and bracelets, using pages of The Ortonville Independent and The Northern Star, along with beads to create the unique jewelry.  

Big Stone County has a very active Cancer Support Group, and Suzie, as she is known, is an active participant in the group. This organization hosts a once-a-year Cancer Walk of Hope, and holds fund-raisers throughout the year in support of this event. The goal of “Suzie’s Doozies," her support team, is to use the jewelry as a fund raiser with 100 percent of the funds going to the Big Stone County Cancer Support Group. 

An Ortonville business, Jo Lee’s Jewelry and Gift Store produces the pieces within their staff. They are seeking donations for the jewelry (minimum $5) Their goal is to raise $1,000 by October 31, 2015, in honor of Suzie and Breast Cancer Awareness Month. In the past week as people have been aware of the project, many purchases have already been made and donations received.

These would make great gifts for anyone in the newspaper industry.To purchase the newspaper jewelry, call 320-839-3262 or e-mail: Jewelry can also be viewed on JoLee's Jewelry Facebook page

Suzie is the daughter of the late Jim Kaercher and granddaughter of the late Lem Kaercher, long-time editors and well-recognized Minnesota Newspaper editors/publishers. Her great grandfather was the original Kaercher involved in the Ortonville Independent.

Suzette and her husband, Phil C. Blake, are the owners and publishers of the Ortonville Independent and also The Northern Star, which is also a Big Stone County weekly newspaper. They have two children, Riley, a student at St. Cloud State University and Clarissa, a junior at Ortonville High School.
MNA Friend and Editors & Publishers Community Leadership Program Facilitator Mirja Hanson was honored last week by the Government of Japan. She received The Order of the Rising Sun, Gold Rays with Rosette in recognition of her significant contributions to promoting exchanges and friendship between Japan and the United States. The prestigious decoration is conferred by His Majesty the Emperor of Japan.

Continue reading...

Ad-libs: Tailored for selling

By John Foust
Raleigh, NC

Have you fallen into an order-taking rut? Are you passively relying on your accounts to tell you what and when to advertise? Are you following their creative directions like a police artist (“Make the hair longer, make the ears bigger.”)? Are you keeping up with events in their industries? Do you know which products are selling?  Do you know what offers have worked in the past? What about seasonal merchandise? Should they consider featuring those products in a separate ad or a bigger ad?

There’s no excuse for being in a rut. If we look, we’ll find plenty of opportunities.

We can learn a lot about selling by studying other sales people. Each time someone tries to sell us something, we see the good and the bad come to life – from a consumer’s point of view.

I remember a trip to a clothing store to buy a new suit. I had shopped there before and knew I would have no trouble finding what I wanted. I was a hot prospect, ready to buy.

When I arrived, all the sales people were huddled around the front desk, talking and telling jokes. Expecting someone to follow me, I walked directly to the suit section and found my size. I glanced at the front of the store and realized that – even though I was the only customer in the store – no one had noticed me.

I picked out a suit and tried on the jacket. It looked like a good possibility, so I took the trousers into the dressing room, rolled up the legs and put them on. Then I put the jacket back on and stood in front of the mirror. With a few standard alterations, the suit was just what I wanted.

Another glance to the front revealed no signs of life. So, having made a buying decision, I found the alteration department and asked for the tailor.

Continue reading...

2015 AP Jobs Fair

Jobs and Internships FairThe Associated Press Jobs and Internships Fair is back for another year. The 2015 edition returns to the University of Minnesota campus on Saturday, Nov. 7, at Murphy Hall.
Doors open at 7:30 a.m., with pastries and coffee at 8 a.m. and recruiting starting very soon after. The event will wrap up around noon.
This is a great opportunity for both students and recruiters alike. Students can expect to meet recruiters from 10-15 of the state’s top newspapers. For recruiters, it’s a chance to make your next hire, survey some potential interns or just build up your stack of promising talent for your next hiring chance.
Cost remains the same: $10 for students, $20 for recruiters. New this year is online registration, visit:

If you have questions, please contact Quierston Shepherd,

Fellowship Opportunity: What’s New in Covering Cancer

Jan. 17 - Jan. 20, 2016
Program Location: Washington, D.C.

Cancer will kill nearly 600,000 people in the United States in 2015, according to estimates from the National Cancer Institute. And 40% of people will be diagnosed with some type of cancer during their lifetime. Cancer is a story – thousands of stories – that are multifaceted, complex and changing every day.

Over four days, National Press Foundation fellows will talk – on the record -- with experts in:
Screening guidelines, a moving target for many cancers;
Latest thinking on treatment regimens;
Immunotherapies and other new drugs;
Surviving cancer – what happens when treatment ends?
Cost of cancer and research funding
End-of-life decisions and care
We’ll also discuss journalism tools, story ideas and reporting strategies. Fellows will leave with a solid list of new sources and resources, including access to audio, slides and some video from speakers.

The all-expenses-paid fellowship in Washington covers airfare, ground transportation, hotel costs and most meals. NPF offers this professional development opportunity for journalists to enhance skills, increase knowledge and recharge their reporting on one of today’s most critical health and social issues.

Fellowship Dates: Jan. 17 - 20, 2016
Application Deadline: Nov. 9, 2015

To visit our program page, and apply - CLICK HERE
This program is funded by an unrestricted educational grant from Bayer.

Maximize Reach for New Advertisers: Ad Packages that Work

Thursday, November 5 
10:00 a.m.

About the program: 

Is there a new business in your town? Offer this package instead of a free story.

Successful businesses know that planned advertising and promotion programs are essential to long-term financial health. When a new business comes to town, often times you receive a request for a free story and photo run. The News-Gazette Corp. in Lexington, Va., instead, offers a mix of print and digital media that maximizes a business's exposure in the local market. Join us to learn about how they've implemented this program in their communities and how you can make this work for your paper. 

Leading the Discussion: 
HOST Stan Schwartz, National Newspaper Association 
GUEST STAR  Matt Paxton, The News-Gazette Corp., Lexington, Va.

Registration fee: $30Register by Monday, November 2
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

FREE WEBINAR: "Overcoming Common Client Objections to Digital Advertising"

FREE LMA webinar for association partner members 
Tue., Nov. 10, 2:00 - 2:30 p.m.

Have your prospects and clients told you they didn't want to buy digital advertising from you because they said it "doesn't work" or they don't understand "how to track its effectiveness?" Learn how to turn these common objections and many more into long-term business for your local media company.
Stephen Warley (2)
Presenter: Stephen Warley, Digital Revenue Consultant, Local Media Association

A leading sales trainer, Stephen Warley, is presenting the webinar. Stephen has trained over 10,000 media reps in his career and is considered one of the best trainers in the field. This is a fantastic nugget-filled webinar for both reps and sales managers. Even publishers can learn something new from Stephen’s powerful tactics.

Registration is normally $29, but LMA Association Partners (all MNA Members) may register for free! Just use discount code "partner1" at checkout.

Focus on Revenue in Upcoming Webinars

Check out the upcoming webinars from Online Media Campus!

Growing Revenue in Your Local Market

Thursday, October 29
1:00 – 2:00 p.m. 

Revenue growth in your local market is key to a sustainable future. It takes the right products, continuous improvement and a strong focus on customer service.

In this session, you’ll learn the process behind growing your local market share and creating customer volumes that convert to sustainable revenue growth. The foundation for this is built on six steps:

  • Customer acquisition.
  • Customer retention.
  • Continuous product improvement.
  • Marketing.
  • Training.
  • Leadership.

This session is beneficial for advertising managers interested in increasing local market revenue.

More information and register...

Simplify Your Rate Card: Making the Switch to Modular

Thursday, November 5
1:00 – 2:00 p.m. 

Do you think your rate card is too complicated with all the discounts, PCI-jargon and secret programs? You’re not alone! In fact, many of your clients probably share that view.

This session will focus on rethinking your grandfathered rate card and making it easier for all parties to understand. Today’s advertisers are busier than ever — insisting on transparency and easy-to-understand choices. Learn how you can grow your local business with a few simple ideas.

This session is beneficial for advertising managers interested in introducing a modular rate card and growing local business.

More information and register...

MNA Public Notice Site - House Ads Now Available!

In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 

Now, MNA has developed a series of house ads you can use to promote in your newspaper and on your website. 
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Click here for more info and to view/download ads!

Minutes from the MNA Board Meeting 10/15
Minutes from the MNI Board Meeting 10/15

If you have news to share in the MNA Tradewinds,
please email us:

Member Classifieds:

Publishing – For Sale MN & IA
Weekly newspapers for sale in Iowa and Minnesota. More...

Digital Media Sales Specialist
Southern Minn Digital is looking for a sales professional with the energy, positive attitude, digital marketing skills and technical understanding to thrive in a media company that is on a fast digital growth track. More...

ECM Publishers, Inc is seeking a full-time general assignment reporter who will split their time between the ECM Post Review and the Isanti County News. More... 

Reporter - Perham
The award-winning Perham Focus is seeking a reporter to fill-out our team of dedicated journalists. More...

Sales Consultant
Pipestone Publishing Co. is hiring for a sales consultant for one of our territories. More... 

Lead Reporter
Lead reporter needed for an award-winning newspaper group. This position requires a reporter with a minimum two years of demonstrated experience that includes photography and multi-platform work More...

Editorial Assistant
The Faribault Daily News is hiring! We’re looking for an editorial assistant for the Faribault and Northfield newsrooms. More... 

Publisher – New Ulm
The New Ulm Journal is seeking an experienced leader with a successful history in revenue generation to become its next Publisher. More...

Managing Editor
The Daily News in Iron Mountain, Michigan has an immediate opening for a Managing Editor to lead a newsroom staff of 10 writers and editors. More...

Neighborhoods/Key Cities Reporter
Times Media is looking for a reporter who passionate about the neighborhoods we live in and heritage of those neighborhoods. More...

Reporter/Community Editor
Community Editor/Reporter: Sun Newspapers (ECM Publishers, Inc.), community newspapers in suburban Minneapolis, has an opening for a community editor. More...

Reporter – Willmar
The West Central Tribune is seeking talented journalists for current and future reporter openings to write great stories in print, digital and video forms. More...

Access to the MNA Member Classifieds Page is free to MNA members.  To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page.  MNA Members are also encouraged to post ads for available internships (submit as a Job Posting).  Non-members may send an ad by e-mail to:  The charge for non-members to place ads is $25 per week (payable by check or credit card).  If you have any questions, please email or call MNA: or 612-332-8844.

NOTE:  Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to

Weekly Quick Clicks

Now Apple is Warning People About Clicking Ads
(Courtesy of Business 2 Community)
(Courtesy of Huffington Post)
(Courtesy of Media Life Magazine)

Members Only!

To log into the "Members Only" section of the MNA website, please use the following information:

Username: Member
Password: Newspaper

Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

2015 Circulation Workshop: Everything you need to know about carrier contracting
October 29

Growing Revenue in Your Local Market
October 29

Simplify Your Rate Card: Making the Switch to Modular
November 5

In-Depth, Enterprising News: Finding Time and Digging Deeper
November 19

MNA Board Meeting
December 3-4

2016 MNA Convention
January 28-29
MNA/MNI Event Calendar
MNA/MNI Event Calendar
MNA Member Classifieds
This Week's Network Ads
Recent Press Releases
Copyright © 2015 Minnesota Newspaper Association, All rights reserved.
unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp