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May 5, 2015 - Issue 18

MNA Legislative Report - May 5, 2015

With less than two weeks to go in the 2015 session, the House and Senate remain far apart on some key fiscal issues—especially possible tax cuts in response to the large projected budget surplus.  The current Senate tax bill proposes approximately $268 million in cuts and tax credits, while the House bill would provide about $2 billion in tax breaks.  Though some observers speculate that this gap will be difficult to close before the constitutionally mandated adjournment date of May 18, leaders in both parties are expressing confidence that a deal can be reached in time.
MNA representatives at the Capitol continue to track a wide range of bills and proposals affecting our members.  One of the bills that we’ve invested a lot of time in this year did arrive in port over the past few days, when on May 1 Gov. Dayton signed into law the bill clarifying where mortgage foreclosure notices should be published.  The legislation is formally known as Chapter 14 of the 2015 session laws, and will be codified in the statutes as §580.033.  It has an effective date of July 1. The key provision in the new law states as follows:

     For purposes of this chapter, publication of the notice of sale is sufficient if it occurs:
     (1) in a qualified newspaper having its known office of issue located in the county where the mortgaged premises, or some part of the mortgaged premises are located; or
     (2) in a qualified newspaper having its known office of issue located in an adjoining county, if the publisher of the newspaper states, in the sworn affidavit of publication required by section 331A.07, that a substantial portion of the newspaper’s circulation is in the county where the mortgaged premises, or some part of the mortgaged premises are located.
     In all cases, the affidavit of publication must state the county where the newspaper's known office of issue is located and that the newspaper complies with the conditions described in clause (1) or (2).

As you can see, the law will require some revisions to the standard affidavit of publication form used by newspapers.  MNA will be providing a template for the revised form in the near future.
Meanwhile, another public notice bill is headed to a House/Senate conference committee—namely the legislation that would reform the procedures used for returning unclaimed property held by the state to its rightful owners.  The Senate version of the bill is SF 1654; the original House file (HF 1693) has been wrapped into the omnibus jobs finance bill (HF 843).  One of the issues to be decided by the conference committee is how much funding will be allocated for the publication in newspapers of lists of the owners of unclaimed property.
We also continue to watch a wide variety of legislation potentially affecting public access to government proceedings and records, including the proposal that would restrict access to address information in birth certificates.  That provision appears only in a Senate omnibus bill, SF 1458; there is no House companion.  Whether the proposal survives will be decided in a conference committee.
It’s likely to be an interesting final two weeks of the session, and MNA will keep its members updated about all important developments.  If you should have any specific questions or concerns in the coming days, please feel free to let us know.  We’ll do our best to address them. 

Download the current Legislative Bill Status Report

Early Bird Registration Rate EXTENDED through FRIDAY!

$75 - early bird fee
$125 - after May 8

Save $50 on registration when you purchase your ticket by Friday!

Join the Minnesota News Media Institute and trainer Kevin Slimp, for a daylong training! Kevin has worked with newspapers all over the world and is bringing his expertise to Minnesota for one day only! Seats are limited so sign up today. Lunch is included in the registration fee.  

The intensive, daylong workshop will cover the following areas:

10:00 - 12:00: Photo Editing and Color Correction Tips
12:00 - 12:30: Lunch (provided)
12:45 - 1:15: Making PDF Problems a Thing of the Past
1:30 - 3:30: InDesign Tips for Newspaper Designers

Workshop Information:

Date:  Friday, May 29
Registration begins at 9:30 a.m.
Session begins at 10:00 a.m. 

Where: Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Registration fee: $75 (register by 5/8)/$125 -- includes lunch
Registration deadline:  Wednesday, May 27

Questions? Need overnight accommodations? Please contact Sarah Bauer at or 612-278-0250.

More information and register online now!

Directory Updates DUE MAY 12!

The latest edition of the MNA Directory will be printed this month. The newspapers below have not yet updated their directory listing. Listing updates are due no later than Tuesday, May 12. If you do not return your directory listing to MNA by Tuesday, May 12 we cannot guarantee it will be accurate in the new MNA Directory. A copy of each newspaper's directory listing was mailed to publishers last month.

Question? Lost your directory listing mailing? Email

Adams - The Monitor Review
Aitkin Independent Age
Alden Advance
Appleton Press
Askov - Askov American
Barnesville Record-Review
Belgrade - The Observer
Belle Plaine Herald
Bemidji - The Bemidji Pioneer
Benson - Swift County Monitor-News
Blackduck - The American
Bovey - Scenic Range News Forum
Brainerd - NewsHopper
Brainerd Dispatch
Buffalo - Wright County Journal-Press
Caledonia Argus
Cass Lake Times
Clara City Herald
Clinton - The Northern Star
Columbia Heights / Fridley Sun Focus
Cottonwood Tri-County News
Deer River - Western Itasca Review
Duluth Reader**
Elbow Lake - Grant County Herald
Ely Echo
Elysian Enterprise
Fairfax Standard-Gazette Messenger
Fertile Journal
Floodwood - The Forum (changed pub day to Fri?)
Grand Meadow - Meadow Area News
Granite Falls/Clarkfield Advocate-Tribune
Hallock - Kittson County Enterprise
Hanska Herald
Hawley Herald
Henderson Independent
Hermantown Star
Hinckley News
International Falls Journal
Isle - Mille Lacs Messenger
Kasson - Dodge County Independent
Kerkhoven - The Kerkhoven Banner
Kiester - Courier-Sentinel
La Crescent - Houston County Newspapers, Inc.
Lafayette - Nicollet Ledger
Lake Park Journal
LeRoy Independent
Lindstrom - Chisago County Press
Madelia Times-Messenger
Mahnomen Pioneer
Mankato - The Free Press
McGregor - The Voyageur Press
Minneapolis - Finance & Commerce
Minneapolis - Insight News
Minneapolis - Minnesota Lawyer
Minneapolis - Southwest Journal
Minneapolis - Star Tribune
Minneapolis - The Circle**
Minneapolis - The Journal
Montevideo American-News
Montgomery Messenger
Moorhead - The Extra Newspaper
Mounds View / New Brighton Sun Focus
Nevis - Northwoods Press
New Brighton Bulletin
New London/Spicer - Lakes Area Review
New Prague - The New Prague Times
New Richland - NRHEG Star Eagle
North St. Paul - Ramsey County Review
Oakdale - Lake Elmo Review
Ortonville Independent
Outing - Northland Press
Pequot Lakes - Pineandlakes Echo Journal
Proctor Journal
Raymond/Prinsburg - The News
Red Lake Falls - The Gazette
Roseville Review
Sandstone - Pine County Courier
Sauk Rapids Herald
Sebeka - The Review Messenger
Slayton - Murray County Wheel-Herald
South St. Paul - South West Review
St. Michael/Rockford Crow River News
St. Paul - East Side Review
St. Paul - Saint Paul Pioneer Press
St. Paul Legal Ledger
Stephen Messenger
Truman Tribune
Two Harbors - Lake County News-Chronicle
Ulen - Clay County Union
Waseca County News
Waterville - Lake Region Life
Wayzata - Lakeshore Weekly News
Wells Mirror
Wheaton Gazette
Winona Daily News
Winona Post
Winthrop News
Woodbury / South Maplewood Review

Ad-libs: Take it from here

I remember stopping for directions to a golf course. “How do I get to Sea Palms?” I asked. The young man behind the counter of the convenience store responded with his own question, “From here?” I almost laughed out loud at the absurdity – and the profoundness – of his comment. Directions always start from where we are at the moment.

The game of golf provides us with a fine advertising parallel. Let’s say you hit your drive into the trees (I’ve been there, done that many times). You’re in trouble and need to get out. Since you can’t start over, you have to take the next shot “from here.” Let’s take a look at some steps to take when your golf ball – or your advertiser – is in the trees:

1. Find the ball. In other words, figure out where “here” is. Analyze the advertiser’s original goals and marketing tactics. What has worked in the past? Can you pinpoint what made things veer off course? Has the budget been wisely allocated or has it been spent on an impromptu basis? What about external forces? Have new competitors entered the market? Where are your potential customers spending their time and their money?

Continue reading...

April Network Honor Rolls

Eight newspapers placed 2×2 ads, four newspapers placed MCAN ads and one newspaper placed MINN ads in the month of April.

ECM/Sun Publications - 2
Herald Journal Publishing - 8
Mankato Free Press - 1
Paynesville Press - 1
Pope County Tribune, Glenwood  - 3
Rochester Post-Bulletin - 4
The Review Messenger, Sebeka - 1

Truman Tribune - 1

Crookston Daily Times - 3
Herald Journal Publishing - 5
Kerkhoven Banner - 3
Westbrook Sentinel/Tribune - 4

Herald Journal Publishing - 1

A bonus went to the following 12 salespeople who sold an ad into the networks. Congratulations!

Ted Almen
Tim Douglass
Bernice Eckenrode
Monica Hensley
Randy Heuer 
Bruce Johnson
Kari Jurrens
Nikki Meyer
Lisa Nollen
Holly Roush
Chris Schultz
Brittany Stradtman

Click here to read about our 2015 Network Ad Sales Incentive Program and you can earn a bonus next month!

Spots Still Available in 2015 Summer Internship Program!

MNA is excited to announce the 11th year of the Pohlad Internship Program. Thanks to a generous grant from the Pohlad Family Foundation, MNA is pleased to once again provide members with a program that will help reduce the costs associated with hiring high school-aged summer in-terns. In 2014, we placed 65 interns at member newspapers.

How the program works:

  • You choose a high school student, age 16-19, who will work for your newspaper in any aspect of the business half-time for 10 weeks; recent high school graduates are eligible.
  • Complete an enrollment form stating that you will hire a high school intern and wish to participate in the Summer Youth Employment subsidy program. Forms are available on the MNA website, and can be submitted by mail, fax, or email.
  • College students and relatives of newspaper staff do not qualify for this program.
  • The Pohlad Family Foundation requires that newspapers pay a portion of the intern’s wage to ensure a strong commitment from the participants and recommends an hourly wage of $8.00/hour for interns participating in the program.

Download 2015 Program Application
Download Frequently Asked Questions

isit our website for more information and for a 2015 recap...

MNA Directory opportunities

The Minnesota Newspaper Association is getting ready to print the 2015-2016 MNA Newspaper Directory and we have some amazing advertising opportunities! 
  • Be included in the list of Minnesota Shoppers! Calling all Shoppers in the state – get your name listed with the markets you serve as well as other pertinent information about your shopper.
  • Showcase your position and/or company by placing a Business Card ad!! Simple and cost effective.
  • Quarter and Full page ads also available.
Want more information & pricing? Contact LuAnn at 612-278-0235 or

MNA Public Notice Site Training

In 2014, MNA successfully launched an online clearinghouse – an aggregate collection – of Minnesota public notices. Many MNA-member newspapers are up and running on the site, posting public notices weekly - or more often - on the 
At the MNA Convention, MNA Program Director Sarah Bauer lead two sessions for attendees, giving a tour of the site, and providing a hands-on tutorial of the notice-posting process. 

If you've just signed up or are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Bauer to set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout. 

Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.

Continue reading and sign up today!

Data-Driven Coverage...Driving Digital Dollars. Don't miss these upcoming sessions!

Check out upcoming webinars from Online Media Campus!

THIS THURSDAY! Data-Driven, In-Depth Coverage

Thursday, May 7
1:00 – 2:00 p.m. 

Presented in partnership with GateHouse Media 

Using data in your coverage can give your reporting credibility and hold local officials and governments accountable. Learn how to find good, reliable sources of data – along with tips and best practices on how to turn that data into stories.

More information and register...

Arming, Incenting and Organizing Your Sales Teams – And Driving Digital Dollars Too!

Thursday, May 21
1:00 – 2:00 p.m.

In the disrupted media advertising space, finding balance between reinforcing the value of core products while effectively growing the emerging digital offerings is extremely difficult.

In this webinar, Chris Edwards will give an overview of how his group has evolved to address these challenges. He will share the unique organizational approach used with his sales teams as well as specifics on how the compensation plans work and what they are designed to drive with each unique assignment of the various sales positions and responsibilities. As always, there will be candid feedback about what DID NOT work along the way to developing this current structure.

More information and register...

Obtaining Government Grants to Help Pay for Staff Training

Thursday, May 7
10:00 a.m.

About the program: 
Rob Dump, owner of six Nebraska community newspapers ranging in circulation from 312 to 2,000, saw an opportunity through government grants to bring professional training to his staff. As budgets are tight, many community papers do not have funds allocated to hire trainers. Dump searched for opportunities to apply for government grants specifically for training. The information provided in this case is state-specific, but the idea of seeking and finding money for training is transferable to all communities. 

Leading the Discussion: 
HOST - Stan Schwartz, National Newspaper Association 
GUEST STAR - Rob Dump, Northeast Nebraska News Co.

Registration fee: $30Register by Monday, May 4
(Registrations submitted after this date are subject to a $10 late fee)

PUB AUX LIVE, featuring revenue-generating ideas for community newspapers, is brought to you by The National Newspaper Association, in partnership with the Iowa Newspaper Foundation.

Register online now

Last chance to register for weekly newspaper conference in Columbia

ith a registration deadline of May 13, this is your last chance to register for the 2015 conference of the International Society of Weekly Newspaper Editors, which Helen and I are hosting June 24-28 at the Reynolds Journalism Institute, Missouri School of Journalism, Columbia.

ISWNE conferences are held all over the English-speaking world – next year, Australia – so this may be your best opportunity to meet and share ideas with weekly-newspaper peers from the U.S., Canada and overseas.

We invite you to attend. Non-members are welcome, and we would like to have a big turnout from our home state of Missouri. We thank the Missouri Press Association for being one of our conference sponsors.

ISWNE was founded in 1955 to encourage and promote high standards of editorial writing, facilitate the exchange of ideas and foster freedom of the press in all nations.

Helen and I have been members since 1982, back when we owned the Humansville Star-Leader in Polk County.  I’m ISWNE president this year.

Full registration is $525 and covers virtually all programs, meals, housing and activities, including a trip to the Kansas City area to tour the Truman Library and Museum, the National World War I Museum and a dinner of Kansas City barbecue.

If you can’t attend the entire conference, Friday-Saturday registration is $159 and includes a full day of journalism-focused programs on Friday and, on Saturday, the half-day editorial-page critique, the highlight of every conference, topped off with the awards banquet that evening. You’ll need to arrange your own housing.

The registration form may be downloaded here.

For more info, go to

Questions? Email us at

We hope you join us in Columbia!

Gary Sosniecki
2004 MPA President
2015 ISWNE President

If you have news to share in the MNA Tradewinds,
please email us:

Member Classifieds

Sports Reporter
RESPONSIBILITIES INCLUDE: Build a rapport with news sources on assigned beats to develop stories & story ideas. More...

Multimedia Sales Manager
RESPONSIBILITIES INCLUDE: Effectively initiate, direct and manage multimedia advertising initiatives to increase revenues while providing effective solutions for our customers. More...

Advertising Sales Representative – North Metro
ECM Publishers, Inc. has a unique opportunity for a talented and high energy Advertising Sales Representative working out of our Coon Rapids office.  More...

Publishing – For Sale
Weekly newspapers in Minnesota and South Dakota for sale. More...

Page 1 Publications
Page 1 Publications in Northwestern Minnesota is looking for someone to work in our East Grand Forks (MN) office. Perfect candidate would have reporting/pagination skills and be interested in managing a community newspaper. More...

Copy Editor/Page Designer
If you have a knack for laying out pages that people can’t help but pick up, we want to talk to you. We’re looking for a full-time page designer who will become part of a team responsible for the look of several of our publications. More...

Full Time Reporter
The Jamestown Sun in Jamestown, N.D., is looking for a full-time reporter to join our award-winning news department. This reporter will write general news and feature stories, along with enterprise reporting. More...

Reporter – La Crosse, WI
This position would based out of La Crosse and would cover everything from features and profiles, government meetings and breaking news. More...

Full-time news reporter
The Journal, an award winning twice weekly located in the outdoor paradise of International Falls, is seeking a full-time news reporter who would be responsible for covering area governments and other hard news stories, as well as writing  feature stories, taking photographs, online reporting and audience-building efforts. More...

Weekly Newspapers For Sale
Strong Weekly and Companion Shopper in Southern Minnesota near Rochester, MN. This one is set to grow with the vibrant economy in the region. More...

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Upcoming Events

Check out upcoming training events from the Local Media Association
Discounted rates for MNA Members!

Data-Driven, In-Depth Coverage
May 7 | 1-2 p.m.

See Change Conference
May 13

Arming, Incenting and Organizing Your Sales Teams – And Driving Digital Dollars Too!
May 21 | 1-2 p.m.

Adobe Creative Suite Training with Kevin Slimp
May 29 

International Society of Weekly Newspaper Editors Conference
June 24-28
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