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Welcome Back to New Media Minutes

After two days at the Internet Summit in Raleigh, I've got a lot to share. But I promise to stick to the 3-4 story format to ensure that these "new media minutes" don't turn into hours. So here we go...

New Considerations for Digital Advertising?
At a session on Digital Advertising Strategies at Internet Summit 2012 (#isum12 on Twitter), Bryan Brown of RMM Online Advertising talked about how advertising used to be much more simple. Brown said that while creative teams are largely  concerned about ideas, concepts, words and images - in a digital world, they have to think about platforms, languages, programs and formats. Does this make marketing in a digital world "mindblowingly difficult?" Brown says it does. I think it's difficult for those who don't get the fact that we are digital omnivores and that they have to meet their target audiences wherever they consume media. And we all know that is no longer simply TV and radio. There's nothing "mindblowingly difficult" about taking that into consideration and acting accordingly. Brown's advice was solid and hopefully those stuck in the dark ages of advertising will wake up before it's too late. 

If it's on TV, it's on Twitter
Those were the words of Brent Herd, Twitter's Director of Southeast. If you watched any bit of news this past week, I'm sure you've seen your share of hashtags. From the election, to the Oscars, Grammy's, reality shows, sitcoms and even commercials - there isn't much happening on the big screen that isn't discussed in some form or another on Twitter. Herd said that there are one billion tweets posted every 2-3 days, when just a few years ago it was 4-5 million per year. Oh, and one more thing...he also gave us a glimpse into the future with a video of a vending machine powered by tweets.
Interested in a Twitter story that's not about TV? He also shared this one: Oreo vs. AMC Theaters. Before you click, please know that it all started with a tweet from Oreo asking: "Ever bring your own Oreo cookies to the movie theater?"

And finally - the Infographic of the Week
Is engagement an art or a science? I think it's a little bit of both. After spending three years managing an online community I can tell you that I had some of it down to a science, but then things changed and I had to start from scratch. That's simply the way it is because users change over time and you have to work hard to keep them interested. That leads me to this infographic from AllFacebook: The Simple Science of Facebook Engagement.  While there is definitely some good advice, I caution you from taking a cookie-cutter approach to any type of engagement.

Remember, this newsletter is a work-in-progress. If there’s something you’d like me to include, please let me know and I will take it under serious consideration. If you like what you've read, share it with a friend. But if you're not happy or feel like you’re at capacity in the newsletter department, you can unsubscribe below. Believe me, I get it. 

Want to chat, hit reply and I'll be sure to respond. Until next week....

Take care,

Angela D. Connor
Author,, 18 Rules of Community Engagement and New Media Minutes Newsletter


Internet Summit 2012
November 7, 2012 | 3:00 PM - 4:20 PM
Social Media Trends Session: Silo No More: Social Integration
Across the Organization
See Angela's Presentation on Slideshare

2012 NC SOPHE Conference
Oct 11-12, 20122 | 5:30 PM - 8:30 PM

General Session: Marketing Public Health Through Social Media
A global Overview of Social Marketing/Use of Social Media


New Media Minutes is a weekly newsletter that brings you a glimpse into the world of paid, earned and owned media and everything in between.  Subscribers can expect insights and opinions on preparing for social  media crises, online community management and tried and true tips on adapting and thriving in the ever-evolving  media landscape.
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