Joanne & Paul cordially invite you to attend:
"More Than A Logo" Corporate Identity & Branding Workshop
Tuesday, May 21, 2013 from 10:00 AM
- 4:00 PM
Building a strong and consistent Corporate Identity is essential for businesses of every size, from large multinationals to sole traders. Companies with a strong identity have loyal customers, repeat business, respect from their industry and a greater commitment from their employees.
Most importantly, Corporate Identity development is about improving the bottom line. It can be the difference between growth and failure.
Our “More Than a Logo” workshops are highly interactive events that will guide you through the Corporate Identity process in an engaging and constructive environment. The workshops are suitable for anyone with an interest in marketing, branding, those responsible for improving their company's image, start-up and pre-starts who need to develop their company’s identity and graphic designers who want to learn more about the theory behind Corporate Identity.
Our one day, interactive workshop aims to maximise your business income and profits by helping you:
Learn the theory and best practice of Corporate Identity development and its relationship to brands, logos and your company’s mission
Get to the bottom of who you are as a company and what that means to your customers
Work up a set of robust values, vision and mission statement as well as taglines and key messages in your personal workbook
Work up a clear brief for brand design now and for the future
Delight your design team with a crystal clear brief and save £hundreds on design concepts that "just don't look like you"
Create a loyal customer base who love recommending you to others
Attract new customers that match your ideal customer profile
Reduce your future design and branding costs and ensure that any brief to external agencies always delivers exactly what you need
The full price of attending this full-day Workshop is £125 (including a buffet lunch), with a 25% discount for members of the Chartered Institute of Marketing and the North East Chamber of Commerce.
Joanne Dolezal (Dolezal Consulting) & Paul Hemphill (Horizons Coaching)
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"A big thank you for the wonderful presentation! Joanne and Paul are experts in their field and I came away with some great ideas for our business and our clients!" (49 Digital)
"Excellent event covering the basics of corporate identity"
"Really good, informative and in detail. Explained everything in a nutshell really"