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On Ideas Good Ideas • May 2015

Let's get ready to rumble!

There were a slew of title bouts over the last month.

  • 3 million people paid $100 apiece to watch Mayweather-Pacquiao
  • A record 170,513 people crammed into Churchill Downs for the Derby
  • Lilly Pulitzer’s most recent capsule sale at Target resembled the running of the bulls

Why the frenzy? Because, after consuming great branded content, consumers still want to do and experience something tangible. Great events, unique experiences and hands-on opportunities.


Cheers,

West

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On Ideas

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