Make Smoking History Campaign Toolkit
On Sunday 18 September 2016 Make Smoking History will commence airing the ‘Last Dance’ campaign for a second time, it first went to air earlier this year in May and June. The campaign will appear on television, online and social media across Western Australia until Saturday 29 October 2016.
Originally created by Quit Victoria, the campaign shows a tender moment between a husband, who is dying from a smoking-caused disease, and his wife who is caring for him during the final stages of his illness. On average a smoker’s life is 10 years shorter and these are valuable years that should be spent with family and friends. The campaign reinforces what will be doesn’t have to be and encourages people to quit today to avoid the devastating consequences that will happen if you wait till it’s too late.
If you work in health and community services this 'Last Dance' campaign toolkit gives you tips on how you can support at risk people to quit or cut down throughout the campaign.
The campaign toolkit can be found here.